Colgate-Palmolive Company
Volume 59 · 59 F.T.C. 1452
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Colgate-Palmolive Company, 59 F.T.C. 1452 (1961). Consumer Law Library, https://consumerlawlibrary.org/decisions/v059-0231
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In rem Matrer or COLGATE-PALMOLIVE COMPANY ET AL.
ORDER, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT Docket 7786. Complaint, Jan. 8, 1960—Decision, Dec. 29, 1961 Order requiring a well-known manufacturer of shaving cream, among other products, and its advertising agency, to cease representing falsely in television advertising of its “Palmolive Rapid Shave’—by use of a “mock up” composed of glass or plexiglass to which sand had been applied so as to. simulate sandpaper—that the “moisturizing” action of its said shaving eream was such as to make it possible to apply it to coarse sandpaper and forthwith shave off the rough surface. and that such demonstration proved: the “moisturizing” properties of the product. ComMPLaIntT Pursuant to the provisions of the Federal Trade Commission Act, and by virtue of the authority vested in it by said Act, the Federal Trade Commission, having reason to believe that Colgate-Palmolive Company, a corporation, and Ted Bates & Company, Inc., a corporation, hereinafter referred fo as respondents, have violated the provi- Complaint 59 F.
fur which has been shipped and received in COlmne.rce as "commerce fur" and "fur product" are defined in the Fur Products Labeling- Act do forthwith cease and desist from:
1. Falsely or deceptively invoicing fur products by A. Failing to furnish invoices to purchase.rs of fur products showing in words and figures plainly legible all the information required to be disclosed by each of the subsections of Section 5 (b) (1) of the Fur Products Labeling Act.
B. Setting forth information required under Section 5 (b) (1) the Fur Products Labeling Act and the Rules and Regulations promulgated thereunder in abbreviated form.
2. :Making claims and representations of the types covered by subsections (a.), (b), (c) and (d) of Rule 44 of the Rules and Hegulations promulgated under the Fur Products Labeling Act unless there are maintained by respondents full and adequate records disclosing the facts upon which such claims and representations are based. ft is f'U1'thel' ordered That the respondents herein shall, within sixty (60) days after service upon them of this order, file with the Commission a report in writing setting forth in detail the manner and form