Colgate-Palmolive Company
Volume 58 · 58 F.T.C. 422
deceptive advertisinghealth claims
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Colgate-Palmolive Company, 58 F.T.C. 422 (1961). Consumer Law Library, https://consumerlawlibrary.org/decisions/v058-0043
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Ix THE IA TTER COLGATE-PAL IOLIVE CmIPANY ORDER. ETC.. IX REG \RD TO THE ALLEGED VIOLATIO:r- OF THE FEDERAL TRADE Cm,Il\IISSION ACT Docket 7660. Complaint, Nov. 1959-Decision, l1-Ia1. 9, 1961 Order requiring a manufacturer of a dentifrice, among other products, with headquarters in New York City, to cease representing falsely in advertisements and television commercials that its "Colgate Dental Cream with Garr101'' formed a " protective shield" around teeth, thereby affording l1sers complete protection against tooth decay or the development of en vities in their teeth.
Edward F. Downs, Esq. and Anthony J. Kennedy, Esq. S11 pporting the complaint.
Syllabus 58 F.
stone Tire and R,nbbcr Company, directly or indirectly, pays or contributes anything of value to any such marketing oil company in connection with the sale of TBA products by The Firestone Tire and R.rubber Company or any distributor of Firestone products any wholesaler or retailer of petroleum products of such marketing oil company;
2. Paying, granting or allowing, or offering to pay, grant or a11o,, anything of value to Shell Oil Company or to any other marketing oil company for acting as sales agent or for otherwise sponsoring, recommending, urging, inducing or promoting the sale of TEA products, directly or indirectly, by The Firestone Tire and Rubber Company or any distributor of Firestone products to any wholesaler or retailer of petroleum products of such marketing oil company;
;-). Reporting or part.icipating in the reporting to Shell Oil Company or to any other marketing oil company concerning sales of TBA products to wholesalers or retailers of petroleum products individually or by groups, of any such marketing oil company. I t is f1uther oTdenxl. That the initial de,cision as so modified and snpplemented be, and it hereby is, adopted as the decision of the Commission.
It i8 fUTtheT onlered. That respondents Shell Oil Company and The Firestone Tire and Rubber Company, corporations, shall, within sixty (50) days after service upon them of this order, file Tfith the Commission a report, in -writing, setting forth in detail the manner and form in Tfhich they have complied with the aforesaid order to cease and desist.