Med Gen, Inc

Text (OCR of the scan at left; may contain errors)

IN THE MATTER OF MED GEN, INC., ET AL.

CONSENT ORDER, ETC., IN REGARD TO ALLEGED VIOLATIONS OF SEC. 5 AND SEC. 12 OF THE FEDERAL TRADE COMMISSION ACT Docket C-4053; File No. 0023211 Complaint, July 12, 2002--Decision, July 12, 2002 This consent order addresses the marketing of “Snorenz” – a dietary supplement consisting of oils and vitamins that is sprayed on the back of the throat of persons who snore – by Respondent Med Gen, Inc. and its president, Respondent Paul Kravitz. The order, among other things, requires the respondents to possess competent and reliable scientific evidence to substantiate representations that Snorenz – or any other food, drug, or dietary supplement – reduces or eliminates snoring or the sounds of snoring, or eliminates, reduces or mitigates the symptoms of sleep apnea. The order also requires the respondents – whenever they represent that certain products are effective in reducing or eliminating snoring or the sounds of snoring – to affirmatively disclose a warning statement about sleep apnea and the need for physician consultation. In addition, the order requires the respondents to possess and rely upon adequate substantiation to support any representation about the benefits, performance, efficacy, or safety of Snorenz or any other food, drug, or dietary supplement. The order also prohibits the respondents from making false claims about scientific support for any product, service, or program. In addition, the order requires the respondents – if they use any consumer endorsement or testimonial to promote a product, service or program – either to possess competent and reliable scientific evidence that the testimonial represents the typical or ordinary experience of users, or to affirmatively disclose that the testimonial is not typical. The order also requires the respondents to affirmatively disclose any material connection between themselves and any endorser of their products. Participants For the Commission: Lemuel W. Dowdy, Walter Gross, Laureen Kapin, James Reilly Dolan, Elaine D. Kolish and Randi M. Boorstein.

For the Respondents: Craig B. Sherman, Sherman Law Offices, Chartered.

VOLUME 134 Complaint COMPLAINT The Federal Trade Commission, having reason to believe that Med Gen, Inc., a corporation, and Paul B. Kravitz, individually and as an officer of the corporation ("respondents"), have violated the provisions of the Federal Trade Commission Act, and it appearing to the Commission that this proceeding is in the public interest, alleges:

1. Respondent Med Gen, Inc. is a Nevada corporation with its principal office or place of business at 7284 West Palmetto Road, Suite 106, Boca Raton, Florida 33433. 2. Respondent Paul B. Kravitz is an officer of the corporate respondent. Individually or in concert with others, he formulates, directs, controls or participates in the policies, acts, or practices of the corporation, including the acts or practices alleged in this complaint. His principal office or place of business is the same as that of Med Gen, Inc.

3. Respondents have manufactured, advertised, labeled, offered for sale, sold, and distributed products to the public, including SNORenz. SNORenz is a topical spray that purports to reduce or eliminate snoring or the sounds associated with snoring by lubricating the vibrating tissues in the throat with a combination of oils, vitamins, and trace ingredients. SNORenz is a "food," and/or “drug” within the meaning of Sections 12 and 15 of the Federal Trade Commission Act.

4. The acts and practices of respondents alleged in this complaint have been in or affecting commerce, as "commerce" is defined in Section 4 of the Federal Trade Commission Act. 5. Respondents have disseminated or have caused to be disseminated advertisements and labeling for SNORenz, including but not necessarily limited to television infomercials that were aired on various broadcast and cable channels. These advertisements contain the following statements: VOLUME 134 Complaint PRODUCT LABELING A. [Outer Box] [Exhibit A] [Front and sides] FAST RELIEF SNORenz Easy to Use SPRAY 97% Effective in Reducing Snoring Noise* - Natural ingredients - Clinically tested - No after effects - Vitamin Enriched - Mint Flavor [Top and back tab] 97% Effective in Reducing Snoring Noise* [Back] . . .

*Double Blind Study – 1997 B. [Bottle Label] [Exhibit B] 97% EFFECTIVE IN REDUCING SNORING NOISE SNORenz CLINICALLY TESTED NO AFTER - EFFECTS NATURAL INGREDIENTS VITAMIN ENHANCED FRESH BREATH VOLUME 134 Complaint INFOMERCIAL: MED GEN, INC. VIDEOTAPE [Exhibit C] C. ANNOUNCER: The fact is snoring is not a joke. It's a serious problem. It interrupts your sleep, your partner's sleep, and the way you and your family feel and perform throughout the day.

ON SCREEN:

EXPENSIVE APPLIANCES! PAINFUL PROCEDURES! INVASIVE SURGERIES! DON'T WORK! ANNOUNCER: In the past, people have gone through extensive appliances, painful procedures, even invasive surgeries that just don't work. But now there's an amazing, revolutionary, breakthrough spray that's safe and easy to use and guaranteed to work the very first night. . . . Stay tuned to this incredible program and learn how you can stop snoring and finally get a restful, peaceful night's sleep. D. PAUL KRAVITZ: Today, what we have is a product that's made through liposome technology, which is a patented process where the oil sits -- or the actual oils and the ingredients, all-natural ingredients, sit in a water molecule, an ionized water molecule.

ON SCREEN:

SNORenz Stop Snoring NOW! Free Bottle Offer! Call NOW! 1-800-956-7293 Safe, Simple to Use! . . .

VOLUME 134 Complaint PAUL KRAVITZ: So, wherever you place the solution, it sticks, and it lasts for six to eight hours. . . .

PAUL KRAVITZ: And it stops you from snoring. E. JOHN ZIGLAR: Tell us, Doctor, you have done a little bit of research into the product. You have some patients that are using it? ON SCREEN:

Dr. Robert Currier . . .

DR. BOB CURRIER: I had to find out if it works. So, I had 40 patients within my practice try the product. And we probably ran five days.

ON SCREEN:

Used by Dentists! DR. BOB CURRIER: Anyway, just to see if it would work, we did a double-blind study, and it worked. JOHN ZIGLAR: Really? DR. BOB CURRIER: Highly, highly effective. And it works real well. These same people are using it to this day. F. PAUL KRAVITZ: If you go into the drug store, you can look on the shelves and you can see little strips that go across your nose, you can see pills that you swallow, you can see solutions that you gargle with, you know. And if you go to a physician -- Doctor, you can tell us -- there's laser surgery; there is -- they can take and they cut the uvula out. It's just unbelievable to me some of the invasive tactics that have gone on to try to eliminate the problem. VOLUME 134 Complaint ON SCREEN:

Non-Invasive! DR. BOB CURRIER: The beauty of this product, SNORenz, is that it is non-invasive, and it's easy to use. G. FEMALE TESTIMONIAL: The other day I was introduced to a product called SNORenz. And since my husband has a problem with snoring, I wanted to try it on him, so I brought it home and he tried it. And that was the first time we had a peaceful night's sleep in a long time. MALE TESTIMONIAL: I had considered having the laser surgery, but too many people told me that it was extremely painful and not always effective. Then I tried SNORenz, and it worked the very first night. I've used it ever since. HUSBAND TESTIMONIAL: Before I found SNORenz, I had tried everything, tapes, tablets, nose sprays. WIFE TESTIMONIAL: Nothing worked like SNORenz worked.

FEMALE TESTIMONIAL: SNORenz really works, and it's so easy to use, I wake up feeling refreshed. WIFE TESTIMONIAL: Now anyone can stop snoring. HUSBAND TESTIMONIAL: Just like I did. FEMALE TESTIMONIAL: And me.

MALE TESTIMONIAL: And me.

ANNOUNCER: Your partners can't sleep. You're restless and tired the next day. You're cheating your family out of a restful night's sleep. The fact is, snoring can be a major problem, and people in the past have gone through VOLUME 134 Complaint expensive appliances, painful procedures, even invasive surgeries that cost up to $3,600, and they still don't work. H. FEMALE TESTIMONIAL: We've used SNORenz which is about 10 to 12 days. We have both slept very, very well. Me, because I don't hear the noise; him, because I'm not waking him up to stop the noise. What it does, it doesn't stop the snoring, it actually calms the noise so you do not hear it. It still happens, but you do not hear it happen. Consequently, when you wake up in the morning, you're a much happier couple. It really does make a difference in your life when you wake up and you have gotten a good night's sleep.

DR. JANE: Hello, my name is Dr. Jane. I just wanted to mention that SNORenz has been very effective for our patients. Again, thank you, SNORenz. WIFE TESTIMONIAL: Thanks to a friend that introduced us to SNORenz, my sleepless nights are pretty much over. For the past year and a half – HUSBAND TESTIMONIAL: Year and a half. WIFE TESTIMONIAL: It's been about a year and a half. We hadn't been able to really sleep together due to the fact that my husband snored and has a snoring problem. But SNORenz has put an end to that and we've been sleeping quite well. Restful, peaceful.

I. ON SCREEN:

Dr. Alliert S. Jerome Clinical Nutrition Specialist ON SCREEN:

All Natural No Chemicals No Additives VOLUME 134 Complaint No Preservatives No Side Effects DR. JEROME: What I recommend to patients, family and friends is not a prescription medicine but an all-natural vitamin and oil, lipostate formula called SNORenz, that thanks to liposome technology is absorbed by the mucous membranes of the soft palate and quickly quiets the noise caused by the vibration of the uvula against the soft palate. ON SCREEN:

(Anatomical throat graphic/snoring photo with sound) MALE TESTIMONIAL: Snorenz did wonders for my snoring problem, and it helped the very first time I used it. J. JOHN ZIGLAR: This product will solve that problem for them and they will love you for it. It absolutely works and the beauty of it is it's all-natural. . . . It will actually last that whole night for six to eight hours so that when you wake up in the morning you will wake up rested and refreshed. INFOMERCIAL:TRU SNORENZ 1 - KT [Exhibit D] K. KEVIN TRUDEAU: And this is a patented product. It has been clinically tested in double-blind studies – JOHN ZIGLAR: Yes.

KEVIN TRUDEAU: Tell us about that. JOHN ZIGLAR: What we did is we had two double-blind studies done in two separate locations. Basically, we had where the doctors did not know which was the placebo product nor did the patient know. And in each of the cases, the people that took the product that had the SNORenz product in it in 97 percent of the cases they quit snoring immediately.

VOLUME 134 Complaint L. KEVIN TRUDEAU: If you use this product one time, for the first time in years, you will get the best night's sleep you've ever had. You'll actually go and get deep sleep for the very first time. And you'll wake up the next morning probably with more energy than you've ever imagined having. Because, folks, if you snore, I can tell you right now you are not getting deep sleep and you are not full of the energy that you can be by just getting a full night's rest. You'll also be more pleasant, you won't be as irritable, your body could even function better, your immune system and all of your systems can work better when you've had a fullnight's rest.

M.KEVIN TRUDEAU: -- just make sure you spray it at the back of your throat, we'll show you exactly how to do that, and make sure 30 minutes before you use the product, don't drink or eat anything, primarily alcohol, that way it will stay on the throat, then go to sleep and guaranteed to work or your money back. Double-blind studies -- two of them -proved -- clinical research -- that 97 percent of the times this was effective in eliminating the snoring noise all night long. It’s all natural, it’s patented and you can’t beat the value. N. KEVIN TRUDEAU: This is exclusive, it's a breakthrough, we're announcing it for the very first time, this is a revolutionary product that's patented, guaranteed to work, you get a three-month's supply -- this is your refill -- and this is the little squirter. You just put this by the bed stand and then all you do -- you can see how it sprays out here -you just put three squirts in your mouth, on the back of your throat, just squirt it in right before you go to sleep, it tastes great, it's all natural, it's a patented product. In double-blind studies, clinical testing, guaranteed to work 97 percent of the time. And, you know, we have never seen it fail. And I think the reason it says 97 percent, if they put 100 percent people would think, oh, it sounds too good to be true. And it does sound too good to be true, but the double-blind VOLUME 134 Complaint studies, the people that use it, and you can find out for yourself – O. KEVIN TRUDEAU: If you are a snorer or know somebody that is, it will eliminate the snoring just like that, guaranteed or your money back. It's a patented process, double-blind studies, clinical research. If it doesn't work, send it back for a full refund, no questions asked. But the statistics show, 97 percent effective in eliminating the noise of snoring the very first application. Folks, your life can be changed when you get a good night's rest.

INFOMERCIAL: VP SNORenz 2- JD [Exhibit E] ON SCREEN: Dr. Bob Courier, Physician Surgeon P. DR. BOB COURIER: Another side effect, a cute story, my brother's also a snorer, I think this is just something that runs in families, as well. Anyway, he has since tried the product, as I have, and I use it, and I think it's fantastic, because it does stop the snoring. . . . Q. JOHN ZIGLAR: Jon, what we've done is we have taken all natural oils, and we have taken and put them together in a liposome formulation, and we have taken it so that you can actually spray this product into the back of your throat, and the process is really quite simple. Have you ever seen a car go down the road that didn't have enough oil in it, and you hear the clatter and the clanking? ON SCREEN: John Ziglar, Master Strategies Researcher JOHN ZIGLAR: Well, what happens is we took that same philosophy, that same technology, and we said, Hey, if we can oil the parts and we can take and make a topical solution that will stay in a place for an extended period of time, we can eliminate the noise of snoring. You're still going to VOLUME 134 Complaint have the same amount of air that's going to pass through the passage, but all we're going to do is we're going to lubricate the parts so that there is no noise associated so that you don't then wake up or wake up your neighbor. R. DR. BOB COURIER: Well, to take this just a little bit further, a dentist has studied this and has actually sprayed this in models, and he actually used a dye at the time so he could see where it was applied. In the soft tissues, in the back of the throat, the ones that we see that flap and flutter and that need the lubrication, what -- it is applied there, but where the technology goes even further and better through this liposome technology is to apply it evenly, and the very neat thing about this is it stays. It stays there all night. That's where others have failed. And that's also where a lot of the appliances, that's where also a lot of the applications of surgeries, pills, other things that have been attempted and tried have failed. This product here stays there. It's easy application.

S. JON DENNY: If you have a snoring problem, if you have problems sleeping next to a snorer, then SNORenz may be the answer you've been waiting for. Remember, snoring is a medical condition. Studies have shown that snoring can seriously reduce your energy levels, your concentration and can seriously affect your work habits, as well, and you can be sure your snoring is seriously bothering someone other than you. SNORenz is the first all-natural spray that has been proven to give you a healthy, natural, good night's sleep. It has no side effects. It's as easy as a few sprays before bed, and it lasts all night, and if you want more information on SNORenz, if you want to stop the snoring, if it's a snorer next to you or if you be the snorer, you may want to call the 800 number on your screen. T. JON DENNY: We have I believe a caller on the line from Arizona, and I believe it's Tina Hines (phonetic). Tina, are you on the air with us? VOLUME 134 Complaint . . .

TINA HINES: I'm listening to your show, and I have to tell you that snoring, you know, is a lot more dangerous that people think. My husband was a chronic snorer, he's a firefighter/paramedic, so I wasn't the only one affected by this. I mean, we didn't sleep together for years. JON DENNY: Now, you've been married for how long, Tina? TINA HINES: Sixteen years.

JON DENNY: Sixteen years, and this was a problem that occurred right from the start of your marriage? TINA HINES: Oh, yeah.

JON DENNY: You found you were married to a snorer? TINA HINES: Oh, absolutely, and the poor guy, it would be all night, John, turn over, turn over. It did not matter, he could be sleeping on his head, and he would still snore. Well, it got so bad that even at the fire department, he was being hassled at the fire department, because these guys sleep at different shifts, they don't all sleep at the same time, and when John was sleeping, he would be waking everybody else up, so they would be pounding on the walls and he'd come home all aggravated, he'd come home and want to sleep. They even built a partition around my husband's bunk bed to try to keep out the noise. Well, it got so bad he finally went to the doctor, and in order for the insurance company to pay for this surgery, they put him in the hospital, in the sleep center, and found out that he also had sleep apnea, which is very dangerous, because when you're snoring, you stop breathing, then you forget to sleep. So, they did the surgery, and needless to say, it lasted for a while, and then after that he started up again, and he would VOLUME 134 Complaint not even believe when I would tell him, John, you're snoring again. You don't want to go through surgery and find out that you're snoring again.

JON DENNY: So, this was after a surgery, he had -- the problem re-emerged.

TINA HINES: Right, they did surgery on all his sinuses, they went through his nose and removed all his polyps, thinking that was the problem. So, now he's in for the second surgery, and they decided they are going to remove part of his uvula, and the roof of his mouth, his tonsils and his adenoids, and this way it will give his tongue more room, I guess is what they said, so he wouldn't snore. Well, he went through this, and it was a horrible surgery. I really felt very, very bad for him. He was out of work for six weeks, and he had high hopes that this was going to work and our life was going to change, we could sleep in the same room together, go on vacation, the guys wouldn't be hassling him. Well, that did work for quite a while, and then it started up again, and I'll tell you what, I was even afraid to tell him, because I couldn't believe it myself. It's aggravating, it's annoying, I don't get a good night's sleep, he doesn't get a good night's sleep. I hated to say it, but I was happier when he was at the fire department because I got a good night's sleep.

. . .

TINA HINES: And I was aggravated. You're talking two surgeries, what's it going to take? He tried those stupid nose strip things, they didn't work. So, one day I'm sitting here watching TV and I see a commercial out here in Phoenix and a couple is talking about the same thing, and I'm thinking, Well, what have I got to lose? Well, my husband tells me I'm nuts, because if two surgeries didn't work, the spray was not going to work. I figure, Well, I'm going to try it. So, I sent for it, put it on the nightstand, the first night he VOLUME 134 Complaint was home, I woke him up, I said, John, spray your throat. He said, Yeah, yeah, yeah, yeah. I said, John, please, spray your throat. So, we sprayed his throat, and I'm like waiting -- I'm laying there, I'm laying there, I'm like, Oh, wow, he was sleeping, there was no noise coming out of him. And I was -- I was pretty well hooked. And he still was not a believer. He said it was just a fluke. So, it took a few times of using the SNORenz. Now, I'll tell you what, he's taken it up to the fire department. I have the wives calling from the fire department asking me the 800 number. I've given away more bottles, I can't tell you, because I belong to the SNORenz Bottle of the Month Club, and I just gave one to my daughter last week, she came over, and she was like, Mom, I'm going crazy, Kenny's snoring. I said, Here, take my last bottle, take it home.

INFOMERCIAL: VP SNORENZ 3 - KT [Exhibit F] U. KEVIN TRUDEAU: Now . . . was this a patented process that this Korean gentleman invented? JOHN ZIGLAR: No, it wasn't, Kevin. At the time, what he had was a combination of oils that he had in a little formula that he sprayed in the back of his throat and then Paul went to his laboratories and he developed a liposome formulation of the all-natural oils. He put some vitamins, minerals in it and put a whole lot better taste. He put a spearmint taste into the product so that it would taste good and then still solve the problem.

KEVIN TRUDEAU: So, now this is a patented formula? JOHN ZIGLAR: Yes, it is.

KEVIN TRUDEAU: Okay. Patented process. V. KEVIN TRUDEAU: So, this -- this -- this is an all-natural product; this is clinically tested; no after effects; natural VOLUME 134 Complaint ingredients; vitamin enhanced; fresh breath -- 97 percent effective. . . .

W. KEVIN TRUDEAU: Tell me how this eliminates the snoise of noring (sic). What exactly happens when I spray this in my mouth before I go to sleep? JOHN ZIGLAR: Because of the technology -- what we have been able to do with the oils in this product, is we have been able through a liposome technology, put it so that when it lands on the back of your throat it will actually stay there. It will stay topical for up to eight hours. X. KEVIN TRUDEAU: It’s a patented product. It’s not available in any stores. It’s only available directly from the company. Call the number on your screen to get more information on SNORenz. It's very inexpensive, it tastes great, it's all-natural, it's clinically proven to eliminate the noise of snoring in 97 percent of the cases, and in my personal experience is virtually 100 percent. Y. KEVIN TRUDEAU: The person who snores, Dr. Leonard, if they are snoring and it "doesn't bother them." DR. LEONARD: Um-hmm.

KEVIN TRUDEAU: They don't get woken up. Is it, in fact, having an adverse effect on the person's sleep patterns, thus making them more potentially irritable and fatigued during the day? DR. LEONARD: Certainly. Potential irritability and fatigue throughout the day has got to be commonplace. KEVIN TRUDEAU: Now, why is that? I mean, if I snore and I don't wake up during the night and I don't -- I don't even know I snore – VOLUME 134 Complaint DR. LEONARD: Um-hmm.

KEVIN TRUDEAU: -- how is it having that effect on me? DR. LEONARD: If you're sleeping and snoring, obviously, like you're talking about exchanging air and still breathing and your air passage is restricted, once things are restricted to a point, you automatically or for the most part most people will wake up, catch a deep breath, roll over, whathave-you. So, yeah, your sleep pattern is disturbed by that. KEVIN TRUDEAU: So, a person may not even realize that he's constantly waking up and going back to bed during the night? DR. LEONARD: That's right.

Z. KEVIN TRUDEAU: Folks, if you're watching right now and you are a snorer or if you know someone that is, get on the telephone and call to get SNORenz. It's a very simple, all natural product, it's just natural oils with some vitamins and minerals. You simply just spray it in your mouth three times before you go to bed. It tastes great, it's a patented product, it has been proven to be 97 percent effective in eliminating the snoise -- the noise of snoring. . . . It’s all natural, it’s patented, and it’s not available in any store. So, pick up the phone right now for more information on SNORenz. And it's pennies, it's very cheap and it'll eliminate your snoring.

. . .

(Music playing.) ON SCREEN: For more information or to order Snorenz call:

Tru-Vantage International, 7300 N. Lehigh Ave, Niles, IL 60714 (847)647-0300.

VOLUME 134 Complaint If snoring is accompanied by any signs of Sleep Apnea, you should consult a physician before using any product.

The preceding has been a paid commercial for SNORENZ brought to you by Kevin Trudeau's Tru- Vantage International, America's premier direct response marketing company.

INFOMERCIAL: VP SNORENZ 4 - JD [Exhibit G] AA. JON DENNY: If you have a snoring problem, if you have problems sleeping next to a snorer, then SNORenz may be the answer you've been waiting for. Snoring can seriously reduce your energy levels, your concentration, and can seriously affect your work habits, as well. And you can be sure your snoring is seriously bothering someone other than you. SNORenz is the first all-natural spray that has been proven to give you a healthy, natural, good night's sleep. It has no side effects, it's as easy as a few sprays before bed, and it lasts all night. BB. JON DENNY: And if you want more information about this revolutionary, breakthrough product which has been proven effective in 97 percent of cases to eliminate or reduce the sound of snoring, call the toll-free 800 number on your screen, get more information about SNORenz. Do it for him, do it for yourself, do it for your family. It is worth the phone call, and it is pennies per day to end the snoring problem. This is a product, as I mentioned, that has been proven effective in studies. And you actually conducted the studies out of your offices in Michigan. Tell us about how SNORenz worked. DR. BOB CURRIER: Interestingly enough, it's not only the results of the studies we got, but the comments we received. Many people, again, they're aware of snoring, but they aren't aware of the problems that come with it. And actually it's VOLUME 134 Complaint like until it's resolved, the snoring itself, oh, my word, what a problem it was. And you can see the changes it's made. That was probably the most interesting part of doing that whole study – JON DENNY: Um-hmm.

DR. BOB CURRIER: -- was the comments that we got back, the little stories that people had through the week – JON DENNY: Yes.

DR. BOB CURRIER: -- you know, of using this product. And that was the beauty of this. I loved doing the study, it was highly effective.

INFOMERCIAL: VP SNORenz 8 JD/JPK [Exhibit H] CC. JON DENNY: For millions of Americans, this is the most annoying and unwelcome sound in the world. That’s right, more than 90 million Americans have a snoring problem, and it could cause sleeplessness, headaches and a lack of energy, and that goes for the snorer as well as the person trying to sleep next to the snorer. What can be done about it? On Vantage Point today, hear about a new discovery that could eliminate the sound of snoring. ON SCREEN: Vantage Point with Jon Denny DD.JON DENNY: Hi, I'm Jon Denny, and welcome to Vantage Point. We are going to talk about snoring today and we're going to do it with Paul Kravitz, who has brought to the market an exciting break-through product called SNORenz, which has been proven from snorers around the country to reduce or eliminate their snoring problem. Paul, welcome to the show. PAUL Kravitz: Thank you, Jon.

VOLUME 134 Complaint JON DENNY: Tell me, is this a break-through medical discovery; is this a revolutionary new direction to help people stop this snoring problem? ON SCREEN: Paul Kravitz/SNORenz/TVI PAUL Kravitz: Well, Jon, I don't know if you'd call it a medical breakthrough or a new discovery. To me it was a major breakthrough. In fact, it saved my marriage. I had been a heavy snorer for years and at one point in my life my -- my ribs hurt so much in the morning from my wife poking me to wake up to stop snoring, it was just a terrible thing. And over the course of many years I was thinking about surgery -- there were a lot of potential cures that I -- that I thought I would find to help the situation out. And I met somebody about six or seven years ago, a Korean gentleman who lived in Brazil, actually, and who was working with an EMT specialist who lived next door, and they came up with a -- with a product and I had met him, they were looking for somebody to invest in a company, and things just went -- went the way of the world -- and finally I asked him if I could try the product, and I did. And it worked. It was – at the it was in its infancy, it was terrible tasting, and – but it worked, and I used it for five days straight and I made a small investment, which became a larger investment, and even a larger investment. Until, finally, I bought the formula from the Korean and we went to work on it. It took a year and a half to develop, and, Jon, we've tested it, we've proven it, it works. And it works and it's a very simple way it does work. EE. JON DENNY: How does SNORenz work to correct or address the problem you're talking about? PAUL Kravitz: Well, very simply put, it oils the vibrating parts of your -- of your throat. And when you put oil on a -on a rusty part, it silences it. And that's exactly how it does work. The secret of the product, and what we've spent VOLUME 134 Complaint millions of dollars to find out, is how to get it to attach itself -- the product itself -- the spray -- to stay in the back of the throat so that the noise stays -- I mean, that the noise stays away for six to eight hours.

FF. JON DENNY: Now, why is snoring a problem? On one hand we know it's a problem for the person sleeping next to us, the snorer, they're not getting enough sleep because of that sound coming right next to them, but in what other ways is snoring a real problem for both the snorer as well as the person trying to sleep next to them? PAUL KRAVITZ: Well, from the snorer's point of view, Jon, it's a major problem. First of all, you don't know it, but if you were a snorer, you wake up maybe a thousand times a night, because the snoring does wake you up. You go right back to sleep again, and then you wake up again. Even if your wife doesn't wake you up or your girlfriend doesn't wake you up, you are really not sleeping soundly. GG. JON DENNY: Interestingly. We have Dr. Mike Leonard on the line from Kalamazoo, Michigan. Dr. Leonard, are you with us? DR. LEONARD: Yes, I am.

JON DENNY: Dr. Leonard, I believe, conducted some tests on the efficacy of this product out of his offices in Michigan. Dr. Leonard, let me ask a question. As a dentist, is this something that you have recommended to your patients who have sleep problems, most particularly snoring problems? ON SCREEN: caller: Dr. Michael Leonard/Kalamazoo, MI/TVI DR. LEONARD: Yes. Initially, as a dentist, we -- in the -historically we fabricate occlusal appliances or guards that VOLUME 134 Complaint go in your mouth that, oh, essentially keep your mouth open wider or really position your lower jaw forward so you can keep the airway open like you were talking about earlier and don't have those tissues vibrating and rolling around. The problem is a lot of people can't tolerate those appliances. They are large, they are cumbersome and throughout the night if you've got it in your mouth you may end up with it on your pillow in the morning because you just subconsciously take it out.

JON DENNY: These are clamps that dentists have in the past put into people's mouths to create more air space? DR. LEONARD: Exactly. Very -- of varying different sizes and shapes, et cetera, but they're custom-made appliances and for some people that can't tolerate them, it's - - it's an expense to go through if you're not going to be able to utilize it.

So, I had -- through the grapevine -- heard about a spray to use and got the name of the company, called them up and ordered a case of SNORenz and had it sent to my office to start dispensing to patients and having them try it out and see what they thought, because, quite simply, it's easily reversible. If you are not tolerating it, if it was not working, you just stop using it. You're not really out anything. And that -- the feedback that I got was very, very positive. People were getting good results and the people that were coming in with the problems were not the snorers themselves, it was the mate -- the partner -- that was sleeping next to them that was kept up all night or irritated all night that they're having to roll their spouse over to get them to quiet down a little bit so they could get a more restful sleep.

HH. JON DENNY: Now, there have been not only clamps but also pills that have been tried and also strips across one's nose, and very expensive and painful surgeries as well.

VOLUME 134 Complaint DR. LEONARD: That's right.

JON DENNY: So, Doctor, would you consider SNORenz to be a logical common-sense approach to a typical snoring problem? DR. LEONARD: It's an extremely logical, common-sense, first-line approach to dealing with it. Use it and if you use it properly and if you use it consistently, I find that it works. It works for me and it works for a number of the patients that I'm having use it in the practice. II. JON DENNY: If you want more information about SNORenz, the patented process, all-natural spray that could help reduce or eliminate the sound of snoring, if you are a snorer or you sleep next to a snorer, this may be the product for you. Money-back guarantee, it costs pennies to address this very serious problem, and hopefully you shall all get a full, restful, silent night's sleep. I'm Jon Denny on Vantage Point. I think I'm going to knock off a few sprays, because I've been told I'm a snorer. We'll see you next time on Vantage Point. Take care.

ON SCREEN: For more information or to order Snorenz call:

Tru-Vantage International 7300 N. Lehigh Ave.

Niles, IL 60714 (847)647-0300 If snoring is accompanied by any signs of Sleep Apnea, you should consult a physician before using any product.

The preceding has been a paid commercial program for SNORENZ.

VOLUME 134 Complaint SNORenz INTERNET SITE at www.snorenz.com [Exhibit I] JJ. SNORenz Testimonials Dear Med Gen:

My husband had the good fortune to make his snoring cease. He had apnea and has snored heavily for years. We noticed little or no improvement in his snoring even after his operation. I ordered SNORENZ® from a TV advertisement. He tried it and snores lightly now -- no rattling the house and he dreams now which is an indication of REM sleep. I suppose he feels rested – and we feel rested too. After 44 years of heavy snoring, it is a real pleasure to find a product that works. An additional fortune is that it is natural. Ahhhh....Thanks SNORENZ®! Beth Anderson Perry, Florida PRESS RELEASES [Exhibit J] KK.Med Gen Inc. manufactures and distributes SNORENZ®, an all natural throat spray that reduces or eliminates the sounds caused by snoring. Laboratory tests have proven the spray to be effective in reducing snoring noise. 6. Through the means described in Paragraph 5, respondents have represented, expressly or by implication, that: A. SNORenz significantly reduces or eliminates snoring or the sound of snoring in users of the product. B. A single application of SNORenz significantly reduces or eliminates snoring or the sound of snoring for six to eight hours.

VOLUME 134 Complaint C. SNORenz can eliminate, reduce or mitigate the symptoms of sleep apnea including daytime tiredness and frequent interruptions of deep restorative sleep. D. Testimonials from consumers appearing in the advertisements for SNORenz reflect the typical or ordinary experience of members of the public who use the product. 7. Through the means described in Paragraph 5, respondents have represented, expressly or by implication, that they possessed and relied upon a reasonable basis that substantiated the representations set forth in Paragraph 6, at the time the representations were made.

8. In truth and in fact, respondents did not possess and rely upon a reasonable basis that substantiated the representations set forth in Paragraph 6, at the time the representations were made. Among other reasons, the single study that respondents relied upon that purported to use a double blind, controlled design contained basic flaws in design (such as failure to apply an appropriate measurement to assess sound reduction, failure to include a statistical analysis of the results, insufficient duration of the testing period, and failure to develop a baseline against which any improvement could be measured). Therefore, the representation set forth in Paragraph 7 was, and is, false or misleading. 9. Through the means described in Paragraph 5, respondents have represented, expressly or by implication, that clinical research proves that SNORenz significantly reduces or eliminates snoring or the sound of snoring.

10. In truth and in fact, the respondents’ clinical research does not prove that SNORenz significantly reduces or eliminates snoring or the sound of snoring. Among other things, critical components of the research were not done by an independent entity qualified to conduct studies or by Robert Currier, M.D. Rather, the respondents composed the questionnaire used in the study and compiled the results from completed questionnaires VOLUME 134 Complaint submitted by study participants. Therefore, the representation set forth in Paragraph 9 was, and is, false or misleading. 11. In their advertising and sale of SNORenz, respondents have represented, expressly or by implication, that the product reduces or eliminates snoring or the sound of snoring. Respondents have failed to disclose or to disclose adequately that SNORenz is not intended to treat sleep apnea for which snoring is a primary symptom, that sleep apnea is a potential life-threatening condition, and that persons who have symptoms of sleep apnea should consult a physician. These facts would be material to consumers in their purchase or use of the product. The failure to disclose adequately these facts, in light of the representation made, was, and is, a deceptive practice.

12. In their advertising and sale of SNORenz, respondents have represented, expressly or by implication, that a physician, Robert (or “Bob”) Currier (or “Courier”), M.D., endorses SNORenz. Respondents have failed to disclose or failed to disclose adequately that Dr. Currier has a material connection with respondent, Med Gen, Inc., in that he is an investor in the company and may have a financial interest in promoting the sale of SNORenz. This fact would be material to consumers in their purchase decision regarding SNORenz. The failure to disclose this fact, in light of the representations made, was and is a deceptive practice.

13. The acts and practices of respondents as alleged in this complaint constitute unfair or deceptive acts or practices, and the making of false advertisements, in or affecting commerce in violation of Sections 5(a) and 12 of the Federal Trade Commission Act.

THEREFORE, the Federal Trade Commission this twelfth day of July, 2002, has issued this complaint against respondents. 97% Effective in Reducing Snoring Noise* FAST RELIEF] AST fu 97% Effective in Reducing Snoring Noise* e Natural ingredients e Clinically tested e No after-effects e Vitamin Enriched e Mint Flavor 0 after-effects tamin Enriched I Exhibit A

-- 97% Effective in Reducing Snoring Noise* DO NOT USE IF SAFETY SEAL IS BROKEN OR MISSING ON BOTTLE.

KEEP OUT OF REACH OF CHILDREN.

Supplement Facts Serving Size 3 mL (3 sprays) Servings Per Container 20 Per Serving “DV Vitamin E 75mg 25% Vitamin C asmg 75% Vitamin B-6 3.0mg 150% Olive oil 210mg =s Sunflower oil 90 mg ae Peppermint oil 60mg = Almond oil 375mg Sesame oil 30mg Daily Value not established DIRECTIONS: Shake before using. Tilt head back and spray 3 to 4 times to the back of the throat and uvula. Hold towards the back of your mouth for about 15-20 seconds and then swallow. For best results, do not eat or drink 30 minutes before going to bed and after this application. You should repeat this process if liquid is ingested during the hight. Snorenz™ is an all natural, safe product. Each application lasts 6108 hours per night. Store in cool dry place. This product is not intended to diagnose, , treat, cure or prevent any disease: “Double Blind Study - 1997 LABORATORY TESTED PATENTED LIPOSOME FORMULA.

ADDITIONAL INGREDIENTS IN GLYCERINE AND PURIFIED WATER BASE WITH PEPPERMINT EXTRACT. NO ARTIFICIAL FLAVORS, COLORS OR PRESERVATIVES.

Made in USA Mfg for: MedGen, Inc.

Deerfield Beach, FL Patent Pending 97% Effective in Reducing Snoring Noise* e Natural ingredients e Clinically tested No after-effects _ © Vitamin Enriched e Mint Flavor

Exhibit B

le aL, 32246120202

MED GEN INC.

Matter Number 0023211 VIDEO SNORENZE (3) November 14, 1999 1] 2] OFFICIAL TRANSCRIPT PROCEEDING [3] 4] FEDERAL TRADE COMMISSION [5} (6) MATTER NO. 0023211 8} TITLE MED GEN INC.

19] top «©3© DATE RECORDED: NOVEMBER 14, 1999 14} TRANSCRIBED: MAY 13, 2000 [12] [13} PAGES 1 THROUGH 41 [14] {15] {16} SNORENZ (3) VIDEOTAPE {17] [18] [19] [20} (24] (22] [23] {24} (25) {26} Page 1 {1] FEDERAL TRADE COMMISSION [2] INDEX [3] (4) VIDEOTAPE PRESENTATION: PAGE:

(5} SNORENZ (3) 3 (6) 7) (8) 19} [10] {14} (12} (13} [14] (18) {16} (17) [18] [19] [20] {24} (22] {23} [24] {25} Page 2 1} FEDERAL TRADE COMMISSION [2] [3] In the Matter of: ) [4] Med Gen, Inc., ) Matter No. 0023211 {5} {6] November 14, 1999 17} [8] [9] 110} [11] [12] The following transcript was produced from a [13] videotape provided to For The Record, Inc. on May 8, {14} 2000.

[15] [16] [17] [18] [19] {20} (21) {22] [23] [24] [25] Page 3 (1) PROCEEDINGS (2) a ON SCREEN:

4] The following is a paid presentation by Med Gen (5) Solutions.

tf} ANNOUNCER: The following is a paid 7 presentation by Med Gen Solutions. (8) (Music playing.) Snoring.) 9) ANNOUNCER: Does this sound like you? Your [10] partner can’t sleep; you're restless and tired the next (11) day; your family has had enough. Now you can eliminate 1237 the sound of snoring forever. If you have a snoring 113) problem, the next half-hour could change your life, and (14) just as important, the people’s lives around you. 183) The fact is snoring is not a joke. It’s a (16) serious problem. It interrupts your sleep, your [17] partner's sleep, and the way you and your family feel and (18] perform throughout the day.

[19} ON SCREEN:

(20) EXPENSIVE APPLIANCES! (21) PAINFUL PROCEDURES! (22] INVASIVE SURGERIES! i233 DON’T WORK! 43 ANNOUNCER: In the past, people have gone (25) through extensive appliances, painful procedures, even For The Record, Inc. (301)870-8025 Min-U-Script® Exhibit C MED GEN INC.

SNORENZE (3) VIDEO November 14, 1999 Matter Number 0023211 Page 4 Page 6 {1} invasive surgeries that just don’t work. But now there’s 1) JOHN ZIGLAR: Wow. | an amazing, revolutionary, breakthrough spray that’s safe 1 PAUL KRAVITZ: But, you know, on the third day (3) and easy to use and easy to use, and guaranteed to work 3} _I felt something else. My ribs felt better. 4] the very first night. 4) JOHN ZIGLAR: J understand. 5} | Stop sleeping on the couch or in the guest 3 | PAUL KRAVITZ: Because when I woke her up, she 6] room, Stop being exhausted the next day. Stop being [3 would go whack to make me move over. John, it worked. m tired in class or in that board meeting. Stop those It worked for me for five days in a row, and I really got (1 embarrassing episodes in public. Even eliminate stale a) interested in the product. We invested some money, we (] mouth, morning breath. Enjoy a more vigorous,joyousand | jg formeda company,and we took a hard road to perfect the [10] energized day. (10) product.

(11) Stay tuned to this incredible program and learn 14] JOHN ZIGLAR: Yeah. (12) how you can stop snoring and finally get a restful, 127 PAUL KRAVITZ: Today, what we have is a product [13] peaceful night's sleep. (13) that’s made through liposome technology, which is a (47 ANNOUNCER: Stay tuned. Med Gen Solutions (14) patented process where the oil sits — or the actual oils (18) presents Snorenz, and now here is the host of our show, 115) and the ingredients, all-natural ingredients, sit in a tie) John Ziglar. {16} water molecule, an ionized water molecule. 17] ON SCREEN: 17] ON SCREEN:

(18) MED GEN Solutions 118) SNORenz t19] John Zigiar i191 Stop Snoring NOW! 20) JOHN ZIGLAR: Hi, I'm John Ziglar with Med Gen 20) Free Bottle Offer! Call NOW! j21) Solutions. Today we're going to be covering a special 21] 1-800-956-7293 122] topic, how to stop and eliminate the noise of snoring 22) Safe, Simple to Use! 23] forever. We have two special guests with us this 23} JOHN ZIGLAR: Wow. 24) afternoon. We have Paul Kravitz,the CEOofMedGen,and |4,_ +~=PAUL KRAVITZ: So, wherever you place the 28} Bob Currier, a doctor from Michigan. 25) solution, it sticks, and it lasts for six to eight hours. Page 5 Page 7 y Paul, you're introducing this product called 1 JOHN ZIGLAR: Wow. 7 Snorenz to the world.Tell us how it came about. 7 PAUL KRAVITZ: And it stops you from snoring. 13) ON SCREEN: 3] JOHN ZIGLAR: Tell us, Doctor, you have done a (4) Paul Kravitz 4) little bit of research into the product. You have some ts) CEO Med Gen (8) patients that are using it? {] PAUL KRAVITZ: The product itself was developed (al ON SCREEN: mm by an ENT specialist in Brazil, of all places. mm Dr. Robert Currier i) JOHN ZIGLAR: Yeah. 1] DR. BOB CURRIER: Well, I have plenty of ) PAUL KRAVITZ: And it was really in its rough 9] patients that are using it. Interestingly enough, how I (10) stages and it was shown to me because Ihappenedtobea [i149 became involved through a mutual friend that knows Paul, (11] snorer. (14) and I became — you know, I had known Paul, too. What I 112} JOHN ZIGLAR: Sure. (12] did to introduce the product was not to — it was to make 13] PAUL KRAVITZ: And it’s been really bothering 13) me a believer. Let’s put it honestly. (14) me, actually bothering my wife more than it’s been 14) JOHN ZIGLAR: Sure. (15} bothering me, for a long — fora long time now. And I 5} DR.BOB CURRIER:1 had to find out if it (16) tried it.I said Gee, if it works for me, what a (16) works. So, I had 40 patients within my practice try the (17) wonderful thing this is going to be. (17) product.And we probably ran five days. (133 JOHN ZIGLAR: Sure. [18] ON SCREEN: i933 PAUL KRAVITZ: It’s going to be a blessing for (19) Used by Dentists! 2) my family and myself, and I did, I tried it and it 209} 1DR.BOB CURRIER: Anyway, just to see if it 2) worked.And every day for a week I would ask my wife, 2} would work, we did a double-blind study, and it worked. (22) Diane, did it — did you wake up last night? 123 JOHN ZIGLAR: Really? 3) JOHN ZIGLAR: Um-hmm. 33 DR. BOB CURRIER: Highly, highly effective. 4) PAUL.KRAVITZ: And she would say I slept 24) And it works real well. These same people are using it (2s) through last night. 125) to this day. Page 4 - Page 7 (4) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC. VIDEO SNORENZE (3) Matter Number 0023211 November 14, 1999 Page 8 Page 10 1) PAUL KRAVITZ: Outstanding. Well — 2} DR.BOB CURRIER: There’s a lot of products 3] that claim that they stop you from snoring, John. (4) ON SCREEN:

(s] Paul Kravitz (6) CEO Med Gen 7) JOHN ZIGLAR: I know.

i) PAUL KRAVITZ: I mean, if you get on the 133 website, there’s 1,285 products. It’s amazing. JOHN ZIGLAR: It’s unbelievable.

ON SCREEN:

{10] [14] 12) John Ziglar 13; DR. BOB CURRIER: All right? (14 ON SCREEN:

(15) 30 Day Guarantee! 16] PAUL KRAVITZ: If you go into the drug store, (17) you can look on the shelves and you can see little strips that go across your nose, you can see pills that you swallow, you can see solutions that you gargle with, you know.And if you go to a physician, Doctor, you can tell us, there’s laser surgery; there is — they can take and they cut the uvula out. It’s just unbelievable to me some of the invasive tactics that have gone on to try to eliminate the problem.

ON SCREEN:

[18] [19] [20} (24} [22] (23] {24} (25] Page 9 1) Non-Invasive! 2 DR.BOB CURRIER: The beauty of this product, (31 Snorenz, is that it is non-invasive, and it’s easy to {4) use.

ts) | JOHN ZIGLAR: Yeah.

i DR.BOB CURRIER: It’s — we had talked about 7 earlier, before the program, one of the things that we as 8) physicians face is compliance, the compliance issue, is somebody going to use something. They go,they have the surgery; they go, they have an appliance from a dentist put in their mouth, which basically alters the structure, the anatomical structure, to let the air pass through so they do not snore.

(9 {10 11] {12} [13] ON SCREEN:

Dental Appliance (with graphic) PAUL KRAVITZ: How do you sleep with an appliance in your mouth? DR. BOB CURRIER: They don’t, that’s where some of the problem comes in, because they say they do — JOHN ZIGLAR: Sure.

DR. BOB CURRIER: — they'll go and be — they'll BS the family to go and have this done. Once it is done, they've done their duty, okay? But will they use it? That’s the problem. With this product, it goes into the throat and it lasts.

[14] (15] {16} [17] [18] {19} (20} (21) (22] (23) (24) {25] [1] The interesting thing about this, the interesting part of the technology is the way it coats, it lubricates. Again, snoring is formed by the passage 4) of air past the soft tissues in the back of our throat, {5} the palate.

t ON SCREEN: (Graphic) m DR.BOB CURRIER: And what it does, I like to liken it to the whoopy cushion effect where we get air in a, you know, a plastic or a rubber — JOHN ZIGLAR: Yeah.

DR. BOB CURRIER: — and then what it does is it passes past this to create this noise. We do the same thing with the soft tissues in our palate.This coats, lubricates, and therefore attenuates the noise of snoring.

JOHN ZIGLAR: Outstanding. Gentlemen, we have on the telephone with us today Dr. Leonard from Kalamazoo, Michigan.

PAUL KRAVITZ: Great.

JOHN ZIGLAR: Dr. Leonard, are you there? DR. LEONARD: Yes, I am.

JOHN ZIGLAR: How about telling us what you have experienced with the product? ON SCREEN:

(2 [3 {8 (9 {10] 11) (12) 113} 114) 115) [16} 17] (18) [19} (20) 21] {22 (23) (24) (25) On The Phone Page 11 Dr. Michael Leonard, D.D:S.

DR. LEONARD: Well, I guess initially looking for something to offer patients that kind of raised the oralappliance or some other device that they would wear at night to help eliminate their snoring. I found out je) about this particular spray and went ahead and ordered a 7 case of it to begin distributing to patients, dispensing it to them and having them try it out. And, again, on follow-up found out that they had significant, positive, positive results.

And I was talking to my wife about it at home, and she said also bring it home, because, I, too, you know, along with the other crew onthe show today,lama snorer also. So, I began dispensing it to patients, began using it myself.This has been probably 16 or 18 months ago, and every single night, I’m reminded with a slight nudge to make sure I’ve used the spray. JOHN ZIGLAR: You know, when I started using the product myself, 1 — when I would go to bed at night, it was really kind of interesting because I'd roll over in bed to give my wife a kiss, you know, and she would always want to give me a kiss, but — and J thought what 23) a sweet thing, but she was checking to see if 1 had 24) sprayed that night. Okay? So she was checking to see, [2 you know, the impact it would have. a [2 (3 {4 [5 {8 {9 {10} [11] {12] [13] {14] [15] [16] 17] (18) {19] [20} [21] {22] For The Record, Inc. (301)870-8025 Min-U-Script® (5) Page 8 - Page 11 SNORENZE (3) VIDEO MED GEN INC.

November 14, 1999 Matter Number 0023211 Page 12 Page 14 i) Dr. Leonard, question for you, you fixed an 1) EASY TO USE! {2 appliance for your patients and all, what is the — (3) what's the major problem that your patients have with 14} that particular kind of apparatus? (5) ON SCREEN:

{6} Dental Appliance (with graphic) tm OR.LEONARD: Well, it’s — think of it asa 13) big piece of plastic that fits over your upper and lower (9) teeth and forces your lower jaw forward. It’s {10} uncomfortable, and they’re fairly costly. So, if you (11) have somebody that is fitted for one of those, they've (12) gone through the initial expense of having it fabricated, {13} if they can’t tolerate it, they’re fairly unhappy because 14) they spent a lot of money on this piece of plastic that’s {15] going to sit in the drawer, and they still have a (16) problem.

17} So, my thought was let’s get them started on {1g} the most cost-effective and easily reversible solution to this problem, which is the Snorenz, and again finding very, very good results, excellent results with it. JOHN ZIGLAR: Thank you, Dr. Leonard, for being with us.

Gentlemen, one of the problems that he was teaching us is this compliance problem with the apparatus that the dentists all across the country are using as a (19 (20) (21) (22) {23} (24] {25} Page 13 (1) solution for the problem.

2] ON SCREEN:

3] Paul Kravitz (4) CEO Med Gen {5} PAUL KRAVITZ: John, the only solution for the 16) problem, when it’s all said and done, really, is to 71 somehow get a solution that lubricates the parts that {8} move that cause the noise called snoring. 3 ANNOUNCER: Your partners can’t sleep. You're restless and tired the next day. You’re cheating your family out of a restful night’s sleep. ON SCREEN:

EXPENSIVE APPLIANCES! PAINFUL PROCEDURES! INVASIVE SURGERIES! DON’T WORK! ANNOUNCER: The fact is, snoring can be a major problem, and people in the past have gone through extensive appliances, painful procedures, even invasive surgeries that cost up to $3,600, and they still don’t work. But now there’s an amazing new breakthrough for snoring sufferers, Snorenz.

ON SCREEN:

{10] (11] (12) {13] [14] (15) {16] (17) [18] [19] [20] (21] (22] (23] (24) ALL NATURAL! (25) VITAMIN BASED! 2) GUARANTEED! 1 ANNOUNCER: This revolutionary, all-natural, (4) vitamin-based spray is easy to use and guaranteed to work [5] the very first night.

(6 ON SCREEN: (Graphic), Med Gen Solutions 7 ANNOUNCER: Just a few sprays to the back of 1) the throat before you go to sleep and the sound of snoring disappears. It’s just that simple. And it’s guaranteed or your money back.

ON SCREEN:

30 DAY Money Back Guarantee! ANNOUNCER: No more sleeping on the couch or in the guest room. No more being exhausted the next day because of lost sleep. No more being tired in class or at that board meeting. No more embarrassing episodes in public, Snorenz is recommended by dentists. ° ON SCREEN:

Recommended by Dentists! Dr. Robert Currier, MED GEN Solutions ANNOUNCER: It even eliminates stale mouth, morning breath. Don’t deprive yourself ot your partner of a restful, peaceful night’s sleep anymore. Enjoy a more vigorous, joyous and energized day. Surgical procedures can cost you $3,600, and be dangerous. (g {10] (11) {12] (13) (14] (15) [16] (17) (18) 19] (20) (21) (22] (23) (24] {25] Page 15 [1] ON SCREEN:

2) SURGICAL PROCEDURES (3) UPTO $3,600! 4) DANGEROUS! (] DENTAL APPLIANCES (a) COST HUNDREDS! a) VERY PAINFUL! ia) TAPES, PILLS, NOSE PINCHERS 1 DON’T WORK! (19) ANNOUNCER: Dental appliances can cost you (11) hundreds and be very painful. Tapes, pills, nose- (12) pinchers just don’t work. Order your Snorenz today. [13] ON SCREEN:

[14] [15] [16] (17) [18] CALL NOW! John Ziglar JOHN ZIGLAR: I'll tell you something, I got introduced to the product about 14 months ago, as you well know, and when! first came home, I went homeand1I told my wife, I said Honey, I have been introduced to a product, I’m getting involved with a company that’s going to be doing some infomercials and doing some work on a 22) product called Snorenz.And she says well, boy, you 23) Ought to bring some of it home.And I said well, really, (24) you don’t snore that bad.

25) PAUL KRAVITZ: (Laughter).

[19} {20} {24] Page 12 - Page 15 (6) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC. VIDEO SNORENZE (3) Matter Number 0023211 November 14, 1999 Page 16 Page 18 (1) [2] {3} 4} 16) (6 (7) [8] its} {10} [14] {12} (13] [14] (15] (16} [17] [18} [19] [20} (21) (22) (23) (24) (28] DR. BOB CURRIER: (Laughter).

JOHN ZIGLAR: (Laughter). She said it wasn’t for her. And, you know, quite honestly, I’ve been married now for 27 years, and I didn’t really realize that I snored, but I tell you what, since I have been using this product, a couple of things have occurred. Number one, my ribs have healed up — ON SCREEN:

Restful, Peaceful Sleep! PAUL KRAVITZ: (Laughter).

JOHN ZIGLAR: — over the course of the last year and a half. And I can also say this, I do a good bit of traveling with my job, and because I do travel I end up in hotel rooms across the country, and I found that I don’t turn over in bed as much at night, and I have had several physicians to tell me that it’s because I'm getting a more peaceful, restful sleep, because I’m not waking myself up with the noise of snoring. ON SCREEN:

Dr. Robert Currier DR. BOB CURRIER: What you're doing is you're actually repositioning yourself so that anatomically we change so that our airway becomes more open. When we Start to snore, it becomes an obstruction to the passage of air.And of course we need air, we need oxygen to ("

(2) (3 [4] (5 (6 7} (9 [10} a {12] [13] {14} {15} [16] [17] {18} (19] [20] (24) (22) [23] {24] (25) Page 17 breathe, and any time we change positions, we're trying to reposition that. If you can also attenuate the noise, the noise that actually — actually the noise that wakes us up.

JOHN ZIGLAR: Sure.

DR. BOB CURRIER: It helps immensely. JOHN ZIGLAR: Ladies and gentlemen, if you're a snorer, or if you know someone who is, pick up the telephone, call the number on your screen. ON SCREEN:

30 Day Guarantee! JOHN ZIGLAR: We have a money-back guarantee on this product. And the beauty of this product is this: it’s all-natural. It’s a blend of five different oils that you spray to the back of your throat. ON SCREEN: (Graphic) JOHN ZIGLAR: When you spray into the throat, the beauty of this one is it will work the very first night that you use it.

ON SCREEN:

Works Very First Night! JOHN ZIGLAR: If you need a good night's sleep, Snorenz can be a solution that will help to make your night more peaceful, more restful, so that when you wake up tomorrow, you'll be able to function better. 1] [3 i] is {6 (8) {9} {10] (11) 12} [13] (t4] [15] [16] (17) (18] {19} [20] (21) {22} [23] [24] [25] PAUL KRAVITZ: Just tilt your head back, three sprays in the back of your throat, and guess what? It tastes great.

ON SCREEN:

SNORenz Works Because It Is Easy to Use! DR. BOB CURRIER: Well, and my patients will tell you that its efficacy or the way that it works and the effectiveness for them is its ease of use. ON SCREEN:

Tastes Great! JOHN ZIGLAR: Yes.

DR. BOB CURRIER: The appliance, they put the appliance in, it’s hard, it’s firm and they have to sleep like this (demonstrating). Oftentimes it keeps them from sleeping because of the appliance. Okay, also with surgery, which can be effective for many people; the appliance can be effective; but do they use it? Is it something that is going to be used and is simple and is cost-effective for them? That’s where you get the — PAUL KRAVITZ: John, everybody makes a joke out of snoring.

JOHN ZIGLAR: Sure.

DR. BOB CURRIER: Um-hmm.

PAUL KRAVITZ: Snoring is no joke.

JOHN ZIGLAR: You're right.

(2 Ie) (4 (S 7] {8) 9) {10} (11] [12] (13] [14} 115} [16] 117) (18) [19] (20) (21) (22) (23) (24) (25) (6) Page 19 PAUL KRAVITZ: This is a product that works, for less than a dollar a day, why wouldn’t your listeners buy this product? JOHN ZIGLAR: Let me go to another area here real quick, guys.

PAUL KRAVITZ: Um-hmm.

ON SCREEN:

John Ziglar JOHN ZIGLAR: I was in Chicago a couple of monthsago, picked up a newspaper, the Chicago Sun-Times. And I was reading in there and all of a sudden the headline comes up and it says to me, Snoring Causes Students to do Work — Less — Be Less Effective in School.

ON SCREEN:

Have More Energy! JOHN ZIGLAR: And, so, I read through the article, and actually what I found, guys, is that they actually did a study at a medical school over in West Germany.And in West Germany,they had 200 studentsthat they were testing, and they had 100 students that snored and 100 that didn’t snore. At the end of one year, they took all of their grades and they combined them all together and they found that the snorers actually scored G6 percent less than the non-snorers. For The Record, Inc.

(301)870-8025 Min-U-Script® (7) Page 16 - Page 19 SNORENZE (3) VIDEO MED GEN INC.

November 14, 1999 Matter Number 0023211 Page 20 Page 22 1] 2] 13) ia] 5] (6) m7 18] re) (10) 11] 12] (13) [14] 115) (16) 17] [18] 19] (20) (21) (22) (23) [24] (25) PAUL KRAVITZ: I got a phone call the other day from a woman whose husband is a fireman. ON SCREEN:

Graphic: Newspaper clippings JOHN ZIGLAR: Yes.

ON SCREEN:

Paul Kravitz CEO Med Gen PAUL KRAVITZ: All right? The guy sleeps every night with his buddies in the firehouse.They can’t stand it. They built this huge wall to stop the noise that this — this guy must snore tremendous. Guess what, his wife tells me he had a lot of surgery, that did not stop the noise of snoring.

JOHN ZIGLAR: Uh-huh.

PAUL KRAVITZ: He has tried everything, I mean, everything on the market. Happened to see a commercial in Phoenix, on Channel 3, about this product. ON SCREEN: CALL NOW To Get Your SNORenz PAUL KRAVITZ: They did a study of five days to prove that it worked or didn’t work. It worked. And she called the station, tried to get our phone number, got us, used the product, called me up and said, Mr. Kravitz, I don’t know how to thank you. ] mean, you have really not only saved the firemen in the firehouse — 1] 2) 3] (4) (5) (6) (a) (9 [10] (11) [12] (13) 114] 115} [16] 17) (18) {19] (20) (21) (22) (23) [24] (25) Page 21 JOHN ZIGLAR: Sure.

PAUL KRAVITZ: — but you've saved my life and my husband’s life. Thank you very much. Now, we have a portfolio of testimonials from people who have used this product. If it’s used properly, and you don’t drink something before you go to bed at night, and you don’t drink liquid before you go to bed, and if you do, then you have to gargle or wash your throat. But if you use this product carefully and spray it three times before you go to bed at night, you will be like me, rested in the morning when you get up, with a sweet-smelling breath. It’s just great. John, it’s a great product. FEMALE TESTIMONIAL: The other day I was introduced to a product called Snorenz.And since my husband has a problem with snoring, I wanted to try it on him, so I brought it home and he tried it. And that was the first time we had a peaceful night’s sleep in a long time.

MALE TESTIMONIAL: I had considered having the laser surgery, but too many people told me that it was extremely painful and not always effective.Then I tried Snorenz, and it worked the very first night. I've used it ever since.

HUSBAND TESTIMONIAL: Before I found Snorenz, I had tried everything, tapes, tablets, nose sprays. 1] (2) (3 {4 {5} (6) (7) {8} {9} [10] (11) [12] [13] [14] [15} [16] (17] {18} [19] (20) (24] [22] (23} [24] [25] WIFE TESTIMONIAL: Nothing worked like Snorenz worked.

FEMALE TESTIMONIAL: Snorenz really works, and it’s so easy to use, I wake up feeling refreshed. WIFE TESTIMONIAL: Now anyone can stop snoring. HUSBAND TESTIMONIAL: Just like I did. FEMALE TESTIMONIAL: And me.

MALE TESTIMONIAL: And me.

ANNOUNCER: Your partners can’t sleep. You're testless and tired the next day. You’re cheating your family out of a restful night’s sleep. The fact is, snoring can be a major problem, and people in the past have gone through extensive appliances, painful procedures, even invasive surgeries that cost up to $3,600, and they still don’t work. ON SCREEN:

EXPENSIVE APPLIANCES! PAINFUL PROCEDURES! INVASIVE SURGERIES! DON’T WORK! ANNOUNCER: But now there’s an amazing new breakthrough for snoring sufferers, Snorenz. ON SCREEN:

ALL NATURAL! VITAMIN BASED! [1] (2] {3} {4] (5) (3) ts) {8} {9} [10] {11} (12) 13] {14} (1) [16] {17] {18} (19) (20) {21} (22) (23) 24] (25) Page 23 EASY TO USE! GUARANTEED! ANNOUNCER: This revolutionary, all-natural, vitamin-based spray is easy to use and guaranteed to work the very first night. Just a few sprays to the back of the throat before you go to sleep and the sound of snoring disappears.

ON SCREEN: (Graphic) ANNOUNCER: It’s just that simple. And it’s guaranteed or your money back.

ON SCREEN:

30 DAY MONEY BACK GUARANTEE ANNOUNCER: No more sleeping on the couch or in the guest room. No more being exhausted the next day because of lost sleep. No more being tired in class or at that board meeting. No more embarrassing episodes in public.

ON SCREEN:

Recommended by Dentists! Dr. Robert Currier, MED GEN Solutions ANNOUNCER: Snorenz is recommended by dentists. It even eliminates stale mouth, morning breath. Don’t deprive yourself or your partner of a restful, peaceful night’s sleep anymore. Enjoy a more vigorous, joyous and energized day.

Page 20 - Page 23 (8) Min-U-Scripto For The Record, Inc. (301)870-8025 MED GEN INC. VIDEO SNORENZE (3) Matter Number 0023211 November 14, 1999 Page 24 Page 26 1] ON SCREEN: tt) her husband, he sprayed just like he was supposed to, 2] SURGICAL PROCEDURES 13) UP TO $3,600! {4} DANGEROUS! (5) DENTAL APPLIANCES {6] COST HUNDREDS! ia VERY PAINFUL! (8) TAPES, PILLS, NOSE PINCHERS 9] DON’T WORK! (io ANNOUNCER: Surgical procedures can cost you tt] $3,600, and be dangerous. Dental appliances can cost you 12} hundreds and be very painful. Tapes, pills, nose- (133 pinchers just don’t work. Order your Snorenz today. (14) JOHN ZIGLAR: You know, I’ve talked to hundreds (19) and hundreds of people, couples, most of them who call {16} in, a lot of them is the ladies. (17 ON SCREEN:

(1g) CALL NOW To Get Your SNORenz (19] JOHN ZIGLAR: And the wives call in because (20) their husband snores. Now, they love their wives. It’s [24] not a matter of them not loving their wife, but it’s an 22) irritation they cannot control. And so they call in, the 123] ladies call in, want to know what kind of help can you [24] give me. We've got this product, they use it, it’s easy 125} because it doesn’t taste bad. Page 25 (] ON SCREEN:

2 Safe, Simple to Use! [3] Over 1 Million Sold! 4) JOHN ZIGLAR: They can use it and it’s very, 5] very simple. It’s very — (6] ON SCREEN:

(7) Paul Kravitz (3) CEO Med Gen ¢) PAUL KRAVITZ: John, we have sold over a million bottles in less than a year, in nine months now. And we have satisfied users. You know why we have satisfied users? Because we get repeats, and it works. JOHN ZIGLAR: When I was up in Chicago, we introduced the product to a young couple, been married for about — been married four years. For the last two years, the lady — the wife had been waking up because the husband snored, went out, slept on the couch, okay? PAUL KRAVITZ: Um-hmm.

ON SCREEN:

SNORenz Works Because It is Easy to Use! JOHN ZIGLAR: Okay? And we've heard it many, many times, you know. And so she would go out, she would 23) sleep on the couch. And, so, we gave the product to her 4) and said hey, try this, see how it works for you. And, so, she took the product, she went home, she gave it to {10) {11} {12} [13] (14] {15} {16] {17] [18] {19} (20} (21) [22] [25] 12] three nights in a row, worked perfect every single time. 3] #DR.BOB CURRIER: Oftentimes with snoring, it’s 4) by the recognition of others that we find out that we do (s} or don’t snore.

(6) ON SCREEN:

7 Dr. Robert Currier 13) DR. BOB CURRIER: And we tell others that they snore, so it’s always by the recognition of others. ON SCREEN:

(9 (10) (11] (12) {13] Used by Dentist! DR. BOB CURRIER: Interestingly enough, I have an optician friend of mine who had to take his certifying exam, so he has to get a good night’s sleep to take his test. He was really concerned with it because he couldn’t sleep. 1 said, well, you know, why don’t you try Snorenz. We had already had many patients that use it for multiple different reasons. He tried it; he got a good night’s sleep. He finally started thinking about why, why am I not sleeping well. Because he snored, he would wake himself up. And, so, as an individual, he didn’t have anyone to tell him that he did snore — JOHN ZIGLAR: Right.

DR. BOB CURRIER: — but he just assumed that 114} [15] [16] 17] (18) [19] (20) [21] (22) 123] (24) (25) Page 27 he would try this out and it did work for him. It was fantabulous. You know, it really worked well for him. PAUL KRAVITZ: Um-hmm.

DR. BOB CURRIER: It really works.

is} PAUL KRAVITZ: Like you, we get stories from 1) all over the world.

7 #DR.BOB CURRIER: All over.

JOHN ZIGLAR: Folks, what I’m going to say to you right now is this: When you go to sleep at night, what happens is all of the muscles and the tissues in your body relax.

{1 (2 {3 [4 (8 (9 {10} 11] [42] 13} John Ziglar 14) JOHN ZIGLAR: When they do, your tongue relaxes, the tongue actually slides back into the throat a little bit; the uvula sits down on the back of the tongue; when you breathe past it the tissues begin to dry; as they dry they get a little sticky and tacky; and then what happens is they start to clap and clatter. ON SCREEN:

ON SCREEN:

{15} [16] (17} (18) (19} (20) {24] (22) Safe, Simple to Use! (Throat Anatomical Graphic, with snoring sound [23] and photo).

(24, JOHN ZIGLAR: That’s the noise that you hear 25 from snoring. And what we're doing here is we are For The Record, Inc. (301)870-8025 Min-U-Script® (9) Page 24 - Page 27 SNORENZE (3) VIDEO MED GEN INC.

November 14, 1999 Matter Number 0023211 Page 28 Page 30 {1} providing a solution that you can spray to the back of tt) JOHN ZIGLAR: Yeah. 2] your throat. It’s all-natural and it’s got no chemicals, 2 PAUL KRAVITZ: A friend calls me up, he says (] additives or preservatives. 13} Paul, l use the snoring product every day, but my dog is (4) ON SCREEN: 4] snoring right next to me. ts] All Natural 3) | JOHN ZIGLAR: (Laughter). ts} No Chemicals i} PAUL KRAVITZ: I go whish, whish, whish ™ No Additives tm (spraying). And he says and the dog just went like that, tg] No Preservatives {8} went back to sleep, no snoring from the dog either. 1] No Side Effects 3 FEMALE TESTIMONIAL: We’ve used Snorenz for (19) JOHN ZIGLAR: If you spray this product to the [19] just about 10 to 12 days. We have both slept very, very 111] back of your throat before you go to sleep at night, you (14) well. Me, because I don’t hear the noise; him, because _ [12] will not snore. It’s our guarantee to you. (12) I’m not waking him up to stop the noise. What it does, [13] ON SCREEN: 113) it doesn’t stop the snoring, it actually calms the noise (14, Over 1 Million Sold! 114) so you do not hear it. It still happens, but you do not — (16) JOHN ZIGLAR: Pick up the telephone; give us a 115) hear it happening. Consequently, when you wake up inthe [16] call; and we'll be able to solve that problem for you (16) morning, you're a much happier couple. It really does (17| right now. (17, make a difference in your life when you wake up and you 18} Paul, you have got a whole lot of stories, 118) have gotten a good night’s sleep. [19] people who have bought product from you. I understand 197 DR. JANE: Hello, my name is Dr. Jane. I just . (20) you just took a trip up to Chicago and there was a 120) wanted to mention that Snorenz has been very effective 21] gentleman on the airplane that was snoring.Tell us what 21) for our patients. Again, thank you, Snorenz. 2a) happened. 223 WIFE TESTIMONIAL: Thanks to a friend that 231} PAUL KRAVITZ: It was kind of funny, John. . 23) introduced us to Snorenz, my sleepless nights are pretty (24) JOHN ZIGLAR: Yeah. 124) much over. For the past year and a half — 2) | PAUL KRAVITZ: I mean, this guy just fell 2s) HUSBAND TESTIMONIAL: Year and a half. Page 29 Page 31 (] asleep and he’s snoring. And he’s sitting right next to 1) WIFE TESTIMONIAL: It’s been about a year and a 2] me. Obviously, I carry my bottle of Snorenz with me no 2 half. We hadn’t been able to really sleep together due (3] matter where I go. [3] to the fact that my husband snored and has a snoring 4] JOHN ZIGLAR: Sure. 14) problem. But Snorenz has put an end to that and we've 5) PAUL KRAVITZ: And I said gee, let’s see if it 15) been sleeping quite well. Restful, peaceful. te) works. So, I wake him a little bit, I shake him and he ts) HUSBAND TESTIMONIAL: Every night — (7) startles, you know, and he says so, what do J do, what do 7) Gnaudible) — go to bed anymore. 13} I do. 1 said, sir, you are really snoring, you are 13) LADY: Yep. i] bothering everybody around you. i] MAN: Wake up in bed, instead of the couch. 19) JOHN ZIGLAR: Right. tio) FEMALE TESTIMONIAL: And he gets an opportunity (11) PAUL KRAVITZ: Would you just try spraying this [11] to really get a good, decent, deep sleep, which is really (1) in your mouth? And he looked at it and it said Snorenz. 112) important. We feel extremely refreshed in the morning. 113) I said yes, it’s a product we manufacture, try it. He 113] So, we’re really thankful for that, it’s a great, great (14) did, conked right back to sleep again, silence in the (14) product. It’s really changed our lives. (18) plane. 115) ANNOUNCER: Your partners can’t sleep. You're (16) JOHN ZIGLAR: I talk to people also that are te] restless and tired the next day. You're cheating your (17) ladies that snore. And it’s not just a man thing. (17) family out of a restful night’s sleep. (18) ON SCREEN: {18] ON SCREEN:

{19} 60 % of Snorers are Men [19] EXPENSIVE APPLIANCES! 20} 40 % are Women 120) PAINFUL PROCEDURES! 21) JOHN ZIGLAR: Actually, what we have found is (21) INVASIVE SURGERIES! j22] about 60 percent of the snorers in our country are men, (223 DON’T WORK! 23} but the other 40 percent are women. So, ladies, this is 3) ANNOUNCER: The fact is, snoring can be a major 24] not purely gender-specific. (24) problem, and people in the past have gone through 25) PAUL KRAVITZ: I'll go one better than that. 25) extensive appliances, painful procedures, even invasive Page 28 - Page 31 (10) Min-U-Script® For The Record, Inc. (301)870-8025 © (14) MED GEN INC. VIDEO SNORENZE (3) Matter Number 0023211 November 14, 1999 Page 32 Page 34 (1) surgeries that cost up to $3,600, and they still don’t i) All Natural 7 work. But now there’s an amazing new breakthrough for 2] No Chemicals 3] Snoring sufferers, Snorenz. 13) No Additives (4) ON SCREEN:

ALL NATURAL! te) VITAMIN BASED! 7 EASY TO USE! 183) GUARANTEED! ie) ANNOUNCER: This revolutionary, all-natural, (10) vitamin-based spray is easy to use and guaranteed to work (11) the very first night.

[12] {5 ON SCREEN:

[13] (Graphic), Med Gen Solutions (14 ANNOUNCER: Just a few sprays to the back of (ts) the throat before you go to sleep and the sound of (16) snoring disappears. It’s just that simple. And it’s [17] guaranteed or your money back. [18] ON SCREEN:

(19) 30 DAY MONEY BACK GUARANTEE! 20) ANNOUNCER: No more sleeping on the couch or in 21] the guest room. No more being exhausted the next day because of lost sleep. No more being tired in class or at that board meeting. No more embarrassing episodes in public.

{22} {23} (24) [25] ON SCREEN:

Page 33 (43 Recommended by Dentists! 1 Dr. Robert Currier, MED GEN Solutions 33 ANNOUNCER: Snorenz is recommended by dentists. It even eliminates stale mouth, morning breath. Don’t deprive yourself or your partner of a restful, peaceful night’s sleep anymore. Enjoy a more vigorous, joyous and (4 (5 [6 (7) energized day.

(8) ON SCREEN:

19) SURGICAL PROCEDURES 10] UP TO $3,600! [11] DANGEROUS! [12] DENTAL APPLIANCES 13} COST HUNDREDS! VERY PAINFUL! (15) TAPES, PILLS, NOSE PINCHERS 16} DON’T WORK! 17 ANNOUNCER: Surgical procedures can cost you $3,600, and be dangerous. Dental appliances can cost you hundreds and be very painful. Tapes, pills, nose- (18] {19} (4) (5) (6) ta {8 [9 [10] [11] {12] [13] [14] 115] [16] 117] 118) [19] (20) (21) [22] [23] 124] (25) No Preservatives No Side Effects DR. JEROME: What I recommend to patients, family and friends is not a prescription medicine but an all-natural vitamin and oil, lipostate formula called Snorenz, that thanks to liposome technology is absorbed by the mucous membranes of the soft palate and quickly quiets the noise caused by the vibration of the uvula against the soft palate.

ON SCREEN:

(Anatomical throat graphic/snoring photo with sound) :

MALE TESTIMONIAL: Snorenz did wonders for my snoring problem, and it helped the very first time I used it.

MALE TESTIMONIAL: Now I wake up without that dry, sticky feeling in my mouth, and no more morning breath.

JOHN ZIGLAR: That’s incredible. Paul, doesn’t it make you feel good all over? PAUL KRAVITZ: Oh, it really does.

JOHN ZIGLAR: To know the impact that you've ny Page 35 had on all these people’s lives.

PAUL KRAVITZ: John, I had a singer cali me up. She said Mr. Kravitz, I have used your product for the last year. I said really? ON SCREEN:

Paul Kravitz CEO Med Gen 18} JOHN ZIGLAR: Yeah.

re) {10} 14] [12] [13] 114} 115) [16] 17] [18] 119] PAUL KRAVITZ: I said does this famous snorer really sing? And she said no, she said I use the product because my throat gets very dry.

ON SCREEN:

Works Very First Night! JOHN ZIGLAR: Yeah.

PAUL KRAVITZ: And after the first performance, I spray Snorenz in my throat and it feels great and it tastes great and it lasts for a long time. And I just catry the bottle with me every place I go. DR. BOB CURRIER: Well, there’s a doctor that 20) pinchers just don’t work. Order your Snorenz today. 120) does ear, nose and throat work, and he’s actually done 21] ON SCREEN: 21) throat surgery. 22} Dr. Alliert S. Jerome [22] ON SCREEN: 123] Clinical Nutrition Specialist te3} Dr. Robert Currier (24) 24) DR. BOB CURRIER: And often this is very (25) ON SCREEN: 25) invasive surgery for cancer or a stripping of a vocal For The Record, Inc. (301)870-8025 Min-U-Script® (11) Page 32 - Page 35 SNORENZE (3) VIDEO MED GEN INC.

November 14, 1999 Matter Number 0023211 Page 36 Page 38 (] cord, well,anything where they come in — what happens 12] is the tissues become very irritated. 3] ON SCREEN:

(4) Non-invasive! s} DR.BOB CURRIER: With the coating, soothing is} properties of this product, what it does when it’s ra sprayed, and I’m sure this happens with a singer, as i] well, it gives the coating that is needed for the passage 19) of air so it does not become raw. Or it helps to keep it (10) moist.

(11] ON SCREEN:

(12) CALL NOW To Order Your SNORenz (13) PAUL KRAVITZ: Soothes it.

14} DR.BOB CURRIER: It soothes it immensely. And (15] that’s a feeling that someone gets when they use it other (16) than for snoring. And that’s the reason why. (177 PAUL KRAVITZ: You know, it’s difficult to talk (18) about a product, it really is, when you're not using it. 119) So, Iimplore every one of the people that are listening (29) in today to this show, to try this product one time. [21] They try it once, they’re going to be our customers (22) forever, John.

{23} (241 John Ziglar 128) JOHN ZIGLAR: Ladies and gentlemen, if you have ON SCREEN:

Page 37 [1] a snoring problem or you know someone who does, do (2) yourself and them a favor. Get on the telephone, give us (3} a call.

4] ON SCREEN:

(5) All Natural (6) No Chemicals m No Additives is] No Preservatives 19) No Side Effects 110) JOHN ZIGLAR: This product will solve that [11] problem for them and they will love you for it. It absolutely works and the beauty of it is it’s allnatural. There’s no chemicals, no preservatives, no side effects, so that you can freely use this product every single day.

And when you do use the product, you can know and you can be assured that when you use this product it will work that very night. It’s not something that you have to use and have to have a residual effect. It will actually last that whole night for six to eight hours so that when you wake up in the morning you will wake up rested and refreshed.

(12) (13) {14] {15} [16} {17] (18) 119] [20] [21] (22] (23) ON SCREEN:

(24) CALL: NOW To Get Your SNORenz (25) JOHN ZIGLAR: Paul, thank you for introducing this product. It’s really a wonderful feeling to know that we’ve been able to literally help millions of people at this point to get a good, peaceful, restful night's 14) sleep 365 days a year.

5] ON SCREEN:

{6} FREE Bottle Offer! Call Now! 7 ANNOUNCER: Your partner can’t sleep. You're 1a] restless and tired the next day. You're cheating your 1) family out of a restful night’s sleep. The fact is, snoring can be a major problem, and people in the past have gone through extensive appliances, painful procedures, even invasive surgeries that cost up to $3,600, and they still don’t work. ON SCREEN:

EXPENSIVE APPLIANCES! PAINFUL PROCEDURES! INVASIVE SURGERIES! DON’T WORK! ANNOUNCER: But now there’s an amazing new breakthrough for snoring suffers, Snorenz. ON SCREEN:

FREE Bottle Offer! Call NOW! 1-800-956-7293 ANNOUNCER: This revolutionary, all-natural, vitamin-based spray is easy to use and guaranteed to work = {2 [3 [10} (11) (12] (13] [14] {15} (16) (17) [18] (19] (20} [24] [22] {23} (24) {25} Page 39 ia} {2 the very first night. Just a few sprays to the back of the throat before you go to sleep and the sound of (3] snoring disappears.

{4} ON SCREEN:

5] (Graphic) (6) Free Bottle Offer! Call NOW! mm 1-800-956-7293 3 ANNOUNCER: It’s just that simple. And it’s guaranteed or your money back. No more sleeping on the couch or inthe guest room. No more being exhausted the next day because of lost sleep. No more being tired in class or at that board meeting. No more embarrassing episodes in public.

{s [10] 111) 12} [13] ON SCREEN:

Recommended by Dentists! te] Dr. Robert Currier, MED GEN Solutions (177 ANNOUNCER: Snorenz is recommended by dentists. (18) It even eliminates stale mouth-morning breath. (19] ON SCREEN:

(20) Free Bottle Offer! Call NOW! f21) 1-800-956-7293 (233 ANNOUNCER: Don’t deprive yourself or your [23] partner of a restful, peaceful night’s sleep anymore. (24 Enjoy a more vigorous, joyous and energized day. ON SCREEN:

{14} [15} [25] Page 36 - Page 39 (12) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC. VIDEO SNORENZE (3) Matter Number 0023211 November 14, 1999 Page 40 1) EXPENSIVE APPLIANCES! 2] PAINFUL PROCEDURES! 13] INVASIVE SURGERIES! 4) DON’T WORK! ts) ANNOUNCER: Surgical procedures can cost you 6} $3,600, and be dangerous. Dental appliances can cost you 1 hundreds and be very painful. Tapes, pills, nose- (] pinchers just don’t work. Order your Snorenz today. 9] ON SCREEN:

{199 CALL NOW! 14] RECORDED MESSAGE: The preceding was a paid 112) presentation by Med Gen Solutions. [13} ON SCREEN:

114, The preceding was a paid presentation by Med is} Gen Solutions.

(16) (End of videotape.) (17) (18) {19} [20] [24] [22] (23) (24) (25) Page 41 [1] CERTIFICATION O F TYPIST [2] .

3] MATTER NUMBER: 0023211 4) CASE TITLE: MED GEN INC.

i) TAPING DATE: NOVEMBER 14, 1999 6) TRANSCRIPTION DATE: MAY 13, 2000 it] 8] I HEREBY CERTIFY that the transcript contained 9} herein is a full and accurate transcript of the tapes (19) transcribed by me on the above cause before the FEDERAL 41) TRADECOMMISSION to the best of my knowledge and belief. [12] 13} DATED: MAY 15, 2000 14} (15} (16) SARA J. VANCE (17] [18} CERTIFICATIONOFPROOFREADER [19] 120) I HEREBY CERTIFY that I proofread the transcript for 21) accuracy in spelling, hyphenation, punctuation and (22) format.

(23) (24) [25] ELIZABETH M. FARRELL For The Record, Inc. (301)870-8025 Min-U-Script® (13) Page 40 - Page 41 Lawyer’s Notes MED GEN INC. VIDEO TRU SNORENZE 1- KT $49.95 TRS1 - HARD i Matter Number 0023211 October 13, 1999 Page 2 1] 11) FEDERAL TRADE COMMISSION 2) OFFICIAL TRANSCRIPT PROCEEDING 2] (3) [3} In the Matter of: ) 4) FEDERAL TRADE COMMISSION [4] Med Gen, inc., ) Matter No. 0023211 (5) 15} [6] MATTER NO. 0023211 (6) October 13, 1999 [7] Cl (8) TITLE MED GEN INC. (2) 19] (9) (10) DATE RECORDED: OCTOBER 13, 1999 (10) 14] TRANSCRIBED: MAY 12, 2000 (11) 112) [12] The following transcript was produced from a [13] PAGES 1 THROUGH 34 [13] videotape provided to For The Record, Inc. on May 8, (14] [14] 2000.

{15} (18) [16] TRU SNORENZ 1 - KT $49.95 TRS1 - HARD 116] (17) VIDEOTAPE a7) 118 118] 119] [19] (20) [20] [21] (21} 122] [22} (23) {23] {24] [24] [28] (25) Page 3 Page 1 | 4, PROCEEDINGS 1} FEDERAL TRADE COMMISSION ral INDEX (3 ON SCREEN:

(3) wy. .

[4] VIDEOTAPE PRESENTATION: PAGE: i projeenVPSNORENZ [5] TRU SNORENZ 1 - KT $49.95TRS1-HARD 3 Price Point: $49.95 7 Edit Date: 9/29/98 (8) Editor: SR (3 3} Audio: Mixed (19) (10) Notes: 800-385-6663 a (11) The following is a paid commercial for SNORENZ (12) (12) brought to you by Kevin Trudeau’s Tru-Vantage 13] (13] International, America’s premier direct response [14] (14) marketing company.

15} : [15] TRU-VISION [16] 6) UNIDENTIFIED MALE: The following is a paid 17] (177 commercial broughtto you by Kevin Trudeau’s Tru-Vantage (18) (18) International.

[19] [19] (Music playing.) {20} [20} ON SCREEN:

(21) 21) John Ziglar Kevin Trudeau (22) 22) KEVIN TRUDEAU: Hi, I’m Kevin Trudeau, you're (23) [23] watching Tru-Vision. If you’re a snorer or know someone eal (24) that is, stay with us for this half-hour. I have my good re) 125) friend, John Ziglar, with me. We’re going to be talking For The Record, Inc. (301)870-8025 Min-U-Script® Exhibit D TRU SNORENZE 1- KT $49.95 TRS1 - HARD VIDEO MED GEN INC. October 13, 1999 Matter Number 0023211 Page 4 Page 6 about a — almost a medical breakthrough. It’s not quite a medical breakthrough, but it’s certainly a revolutionary breakthrough — JOHN ZIGLAR: Yes, it is.

KEVIN TRUDEAU: — for getting rid of the noise of snoring. And if you are a snorer or you know somebody that is a snorer, we have a product being introduced on Tru-Vision for the very first time. It’s called Snorenz. It’s an all-natural product that you simply just spray into your mouth and it gets rid of the noise of snoring in 97 percent of the cases.

John, tell us a little bit about the problems people have with snoring, what people have tried in the past and why this works.

JOHN ZIGLAR: Kevin, I was introduced to the product a couple of months ago by a friend named Paul Kravitz down in Florida.

KEVIN TRUDEAU: Um-hmm. ;

JOHN ZIGLAR: And he was a snorer and he hada Korean man that came into his office one day and introduced him to this product. It was a similar product, it wasn’t this one exactly. And Paul was a snorer and, so, he took the product home, he used it, he quit snoring immediately. KEVIN TRUDEAU: Hmmm.

a (2 [3 [4 {5 (6 8.

{9 [10] 11] 12] 113] [14] 115] (16) 17] 118) 119} (20) (21) (22) (23) [24] [25] Page 5 JOHN ZIGLAR: The problem was it didn’t taste very good, so Paul took it to his own laboratories, put spearmint flavor into the product so that it didn’t have a bad after-taste, came up with this product, Snorenz, with a lysosome, patented product — process — and it’s been phenomenal KEVIN TRUDEAU: Now, this is a patented, allnatural product and, basically, what’s in it is just natural oils, correct? JOHN ZIGLAR: That’s correct.

KEVIN TRUDEAU: And this is a patented product. It has been clinically tested in double-blind studies — JOHN ZIGLAR: Yes.

147 KEVIN TRUDEAU: Tell us about that. 15) JOHN ZIGLAR: What we did is we had two double- {16} blind studies done in two separate locations. Basically, 17) we had where the doctors did not know which was the (18} placebo product or did the patient know. And in each of (19) the cases, the people that took the product that had the (20) Snorenz product in it in 97 percent of the cases they (21] quit snoring immediately.

223 KEVIN TRUDEAU: Now, let’s talk about how this (23) actually works. And by the way, if you're watching right [24] now, and you would like to get Snorenz — it’s not (25) available in any stores, it’s made available right now tt (2) (3 (4) (5) [6 ty) {8 (ge {10} (11] [12] {13} 1} (2) {3} (4) (5) (6) exclusively through Tru-Vision, you can buy it at an incredible price, look on your screen. ON SCREEN: Limited Time Only! Exciting New Product SNORENZ End Your Snoring Problem, Now! (7) All-Natural (8) (9) [10] 11] [12] (13) 3 Month’s Supply! Compare $99.95 Now Only $49.99 +S&H Results Guaranteed or 144 Your Money Back! 115) (16) 17] [18] [19] [20] (21) 122] (23) (24) [25] 1-800-385-6663 This is a three-month’s supply of Snorenz. It’s all natural, it’s patented, it’s available exclusively through Tru-Vision. You can call right now. This is a limited-time offer. This is a three-month’s supply and the suggested retail price for a three-month’s supply is $99 — that’s the suggested retail price. That’s only $33 per month.

But you can buy it right now, $49.95 — just $49.95, plus shipping and handling, gets you a threemonth’s supply. That’s about $15 a month, a little bit [10] (14] {12} 113] [14] [15] [16] {17} {18] [19] {20} (21] [22] (23] (24) [25] Page 7 more than that, that’s it, and you can eliminate the sound of snoring virtually instantly. Now, John, let’s talk about how it works and what a person actually does. It’s all natural, it’s just natural oils in a patented process — JOHN ZIGLAR: Right.

KEVIN TRUDEAU: — it has a great spearmint taste and before I go to bed, what do I do? JOHN ZIGLAR: What you do is you simply lean your head back, you spray three squirts into the back of your throat — KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: — and then you virtually go to sleep. It’s that easy. It’s really that easy. KEVIN TRUDEAU: Now, the first thing I’ve got to let everybody know is how good this tastes. Because you said the first product — JOHN ZIGLAR: Yes.

KEVIN TRUDEAU: — that came over from Korea was a horrible taste — JOHN ZIGLAR: Yes.

KEVIN TRUDEAU: — and this tastes like spearmint gum. If you were here, you could smell how wonderful the spearmint flavor is. Now, when I spray this in, what’s actually Page 4 - Page 7 (4) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC. VIDEO. TRU SNORENZE 1- KT $49.95 TRS1 - HARD Matter Number 0023211 October 13, 1999 Page 8 Page 10 (1) happening in the mouth to get rid of the snoring, just (1) have suggested will help you to stop snoring. At this 2) like that, instantly? 2] point in time, there has not been anything that has 3) JOHN ZIGLAR: What happens, when you go to 3] Jasted long-term. 4) sleep, Kevin, is ali of your muscles and your tissues (4) They even have surgical procedures where a 3) begin to relax.The same thing occurs inside of your (5) surgeon will come in and they will take the uvula, which i) throat. And, so, what happens is the — the hole, the ig) is the little hangy-down part of your throat, they'll mm air passageway, inside your throat will actually become 7 take that, Kevin, and they will surgical remove all or a] smaller. And as it becomes smaller than the air that (8) part of that, and then the back part of your tongue and 19] passes through passes through faster because it’s going (9) parts of your throat. (10) through a smaller hole. 10) ~—«*It’s a very painful process; it’s expensive and (11] And when it does, it rubs against — it causes 114) the recovery time is about six months. tq} the uvula and the soft tissues inside your throat to 12] KEVIN TRUDEAU: Folks, if you’ve watching right 113) flutter.And what they do is they hit against each (13) now, get on the telephone, this is a three-month’s 4) other, they begin to stick and that is the noise that we 414) supply, unconditionally guaranteed, you will know whether (15) call snoring. [18] it works the very first night you use it, and if it (1) | What this product does is lubricates the parts. 16) doesn’t work for you, send it back for a full refund, no (17) KEVIN TRUDEAU: Un-huh. (17) questions asked. (1) | JOHN ZIGLAR: And what the patented process 1g) + This is a revolutionary — it should be called 19] does is we have found a way to keep this product inside {191 a medical breakthrough — what can you call it? (29) your throat for eight hours, and that’s why you don't to} JOHN ZIGLAR: I call it miracle in a bottle. (21) have the noise of snoring. (21] PH just tell you. (223 KEVIN TRUDEAU: So, you just spray it in your [22] (Laughter.) 23) mouth, just like that, it tastes great. mean — za) KEVIN TRUDEAU: And if you're a snorer, you 24) JOHN ZIGLAR: Yeah. 24) know how powerful this can be. Now, we’re going to talk 125) KEVIN TRUDEAU: — it really tastes incredible. 28) about some of the health benefits of getting a full- Page 9 Page 11 1) I was concerned about it was going to give me a crummy tt) night’s sleep in a just a moment. 2 feeling or anything, but it just tastes wonderful. It 2] But get on the telephone right now.This is a 3] smells great, and you just go to sleep and it basically ia) limited-time offer.This is normally going to sell — 4) eliminates that noise. 4] manufacturer's suggested retail price — $99 for a three- 3] | JOHN ZIGLAR: That’s exactly right. That was s] month’s supply.That’s $33 a month. But if you call is) my biggest concern too. I thought, you know, if it ie) right now, get on the telephone, call right now, while (1 doesn’t taste good, people won't take it on a consistent 7 the supply lasts, this is the only place you can buy this 1a} basis. is) product today, on sale, a three-month’s supply, $49.95. 3 KEVIN TRUDEAU: Right. i} That’s an incredible value — this is a limited-time 19) JOHN ZIGLAR: This one is easy. (io) offer — it is an all-natural product, it’s patented, 1) KEVIN TRUDEAU: Now, what other techniques or (11) it’s guaranteed to work or your money back, (12) methods or drugs is available out there right now for 112] unconditionally guarantee. (13] somebody who’s watching that’s a snorer? 1133 There’s been a double-blind study, clinical (14) JOHN ZIGLAR: You've seen a lot of different 114) testing, 97+ percent effective, will guarantee to wipe 118) things that people have introduced as snoring fixes. (15) Out all the noise of snoring, all night long, just three 114) You've seen the little strips that go across the bridge (16) squirts, this is really — as John said — a miracle ina 17] of your noise. 17) bottle.

tia) In the dental industry what you have is you (18) I want to go to the phone lines. We have Tina (19) have a mechanical piece that goes inside your mouth and =|) from Phoenix on the line.Tina, are you there? 20} it will actually pull your jaw forward and it’s very 2) ‘TINA: I’m here. 21] uncomfortable and they have a very hard time getting 2] KEVIN TRUDEAU: How you doing? 22] people to wear it because it’s hard to sleep with this in 22] TINA: Ihave a little cold, so bear with me. {23} your mouth. 233 KEVIN TRUDEAU: Oh, that’s fine. That’s fine. 24) KEVIN TRUDEAU: Right. 24) Now, tell us about your experience with your husband’s 2s} JOHN ZIGLAR: There have been pills that people 28) snoring, what — what you’ve done — and how this product For The Record, Inc. (301)870-8025 Min-U-Script® (5) Page 8 - Page 11 TRU SNORENZE 1- KT $49.95 TRS1 - HARD VIDEO MED GEN INC. October 13, 1999 Matter Number 0023211 Page 12 Page 14 () has worked. (1) stops.

(2) [3:

[4 (5) {6} 17] ie) {9 {10] {11} {12} 13} [14] {15] (16) {17] [18] [19] {20} (21) (22) [23] (24) (25) TINA: Well, everything you’ve spoken about, actually, my husband’s had done. He’s had two surgeries, he’s a fire fighter/paramedic, so I’m not the only one who was affected by his snoring.

I mean, we do not sleep in the same room — well, we do not, thank God, because of Snorenz, but at the station where he works the guys even built a partition around his bunk bed because they couldn't stand the snoring any longer.

He went in for one surgery, they removed all the polyps in his nose, they thought it was his sinuses KEVIN TRUDEAU: Un-huh.

TINA: — that didn’t work.Then, they put him in the Sleep Center for sleep apnea, then they okayed — because you have to get an okay because it’sa very _ expensive operation, as — you know — you said, they removed part of his uvula, part of the roof of his mouth — his tonsils, his adenoids — and this poor man, this was a very, very, very painful operation. And it did work for a while. We were thinking, thank, God, we can go on vacation, we can sleep in the same room together, and then the one night when he started snoring again, I woke him up, he thought I was tt] {2] (3 (4] [5 [6 (8 19] (10) tt] [12] {13] [14] {15} [16] (17] [18] {19] (20) (21) (22} (23) a) [25] Page 13 nuts, he was telling me there is no way, he’s had two surgeries, that it’s in my imagination, he’s just breathing hard.

Well, that wasn’t the case. So, back to the couch again and arguing about the snoring and I saw a commercial out here in Phoenix on my news station and this couple was talking about this Snorenz. So, I figured what have I got to lose? I called up and I ordered it. And my husband thinks, okay, you're a real nut. If two surgeries didn’t work, some spray stuff is not going to work. Well, I’ve got to tell you, it’s now been — it has to be at least six months that we’re using this product. I belong to the Snorenz Bottle of the Month Club, my husband brought it up to the station because there was fire fighter up there that was driving him crazy now snoring — KEVIN TRUDEAU: (Laughter.) TINA: — wives are calling me for the number. My daughter was here last Sunday and she says why didn't I tell her about this product. So, I gave her my last bottle, so I have to go call another order in, because I will not be without it. I keep it on my nightstand and I’m telling you, my husband, the minute he starts snoring, he turns around, sprays his throat, and it Ss [10] KEVIN TRUDEAU: Now, when you said — when they start snoring — when your husband starts, you have to spray his throat. Is that because he forgot to spray before he went to sleep? TINA: He doesn’t — he doesn’t even think about it. He’ll wake up maybe — it doesn’t happen even all the time. If he had a hard night, if he was working all night on a shift or whatever, and I start hearing that it’s coming on — I'ma light sleeper — I just say, (11) John, he turns over, reaches for the bottle, sprays his [12] [13] [14] [15] (16) [17] [18] [19] (20) a (22) (23) [24] (25) throat, and that’s it.

KEVIN TRUDEAU: And it’s — and for the whole night — TINA: The whole night.

KEVIN TRUDEAU: — there’s no more sound? TINA: That’s it. We’re good to go. KEVIN TRUDEAU: That’s — TINA: It’s amazing, it really is. And to think he went through all of these surgeries and what he — I'll tell you, he was out of work for at least, I would say six weeks with this. He was black and blue, he couldn't eat, he had food coming out of his nose when he’d try to eat — KEVIN TRUDEAU: Hmmm.

{2) (3 14] (5 (6 (8:

it} [10] (11) (12) [13] {14} {15] (16) [17] {18} [19] {20} {21} [22] {23] (24) (25) Page 15 TINA: — because they removed part of the upper part of his — the roof of his mouth — KEVIN TRUDEAU: Ummmm.

TINA: I mean, he went through hell and high water and now here’s something that is great and — it’s terrible being with a snorer because you cannot go on vacations, you can't get a good night’s sleep yourself — neither one of you do — so I — I have to say try this product, I’m a believer.

KEVIN TRUDEAU: Now, Tina, the people that you've given the product to — TINA: Un-huh.

KEVIN TRUDEAU: — you said some friends and so forth — TINA: Correct.

KEVIN TRUDEAU: Is it working for them too? TINA: Absolutely.

KEVIN TRUDEAU: Is there anyone that you’ve given it to that it hasn’t worked for? TINA: No.

KEVIN TRUDEAU: It works for everybody? TINA: Everybody — nobody’s called me up and said any otherwise and my husband’s a happy camper at work because his partner doesn’t snore anymore. KEVIN TRUDEAU: (Laughter.) Page 12 - Page 15 (6) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC. VIDEO TRU SNORENZE 1- KT $49.95 TRS1 - HARD Matter Number 0023211 October 13, 1999 Page 16 Page 18 i) TINA: So, everybody’s happy. 1) time in his life she is now beginning to remember dreams. 2) KEVIN TRUDEAU: That's terrific. Tina, thanks 2) KEVINTRUDEAU: Hmmmm. 3] very much for calling. I hope you get better with that 3) JOHN ZIGLAR: She got to deep sleep, where she (4) cold. (4) was able now to recognize dreams patterns that she had ts) TINA: Thank you. 5) had. And she wasn’t getting that before when she was in ) KEVIN TRUDEAU: All right, have a great day. i} the bed with a husband that snored. 1 TINA: Okay. Bye-bye. m™ KEVIN TRUDEAU: If you're watching right now, (3) KEVIN TRUDEAU: Now, John, we hear stories like 8) we are offering a three-month’s supply of Snorenz — this i] that all the time — 9) is the refill bottle, this is the pump spray — you just (19) JOHN ZIGLAR: I know. (19 spray three squirts in your mouth before you go to sleep, 1) KEVIN TRUDEAU: — about this product. Really, 414] guaranteed to instantly stop the snoring noise all night {12} I wish we could call it a medical breakthrough. I mean, 112) long. 113] it’s really a revolutionary breakthrough, certainly for 13) And what John’s saying is, if you are a snorer (14) snorers, a miracle in a bottle. 114) and maybe you think, oh, it doesn’t affect me, it doesn’t 115) Well, let’s talk about what really is the (1s) wake me up, it doesn’t affect my partner. It is. (14) problem with not only the snorer but the person that 16) JOHN ZIGLAR: Yeah. 117) they're snoring, you know, with. 17 KEVIN TRUDEAU: If you use this product one 118) | Why is it bad for a person to snore? What's (1a) time, for the first time in years, you will get the best tig] the problem with snoring? I mean, if I snore and don’t 119] night's sleep you've ever had. You'll actually go and 20} know I snore — 20) get deep sleep for the very first time.And you'll wake 2) JOHN ZIGLAR: Right. 21) up the next morning probably with more energy than you've 223 KEVIN TRUDEAU: — why would I want to get 22) ever imagined having. Because, folks, if you snore, I 23) this? 23) can tell you right now you are not getting deep sleep and 24) JOHN ZIGLAR: Right. 24] you are not full of the energy of that you can be by just 25) KEVIN TRUDEAU: Hey, I'm not affecting 25) getting a full night's rest. Page 17 Page 19 (] everybody. Nobody's complaining — 1) You'll also be more pleasant, you won't be as 2 JOHN ZIGLAR: Exactly. 2) irritable, your body could even function better, your 3) KEVIN TRUDEAU: — what's the problem? 3] immune system and all of your systems can work better 4) JOHN ZIGLAR: Kevin, when I was introduced to (4) when you've had a full-night’s rest. is) the product, and I started using the product myself in my 18] Get on the phone right now. This normally ts) own home, I didn’t realize I was a snorer. Now, I'm been i) sells — manufacturer's suggested retail price fora 1 married for 25 years and Linda had never really m three-month’s supply is $99 — that’s only $33 a month — (3) complained. (g] this is a patented process, it’s exclusive, you cannot 9} But when I told her that we had this new 9) buy this in any stores, but for a first time, as our (1) product, she suggested that I bring it home.And I 119) introductory special on Trv-Vision, you can get this 114] obviously suggested that I didn’t think she snored that (14) product, while the supplies last, just $49.95. (12) bad. 112] Call the number on your screen for Snorenz, 13] KEVIN TRUDEAU: (Laughter.) 113) unconditionally guaranteed. 14) JOHN ZIGLAR: She told me it wasn’t — it [14] Now, let’s talk about — in addition to the (15) wasn’t her that had the problem. 15) sleep patterns — how about kids or younger people that ie KEVIN TRUDEAU: (Laughter) (16) may actually snore and does it affect their school work 17) JOHN ZIGLAR: So — but here’s the point:The 117) or job performance. (18) point is is when you do snore what happens to you is you jms) JOHN ZIGLAR: There’s actually a study, Kevin, 19] wake yourself up multiple times in a nighttime.And, so, 119} that’s been done over in West Germany with medical 20) what I did is I found myself waking up 10, 15, 20 times a 20) students. And what they did is they divided the class 2) night and turning over. And what I did is I never got 21) into snorers and nonsnorers.And what they did is they 22] deep sleep. 22} took and they did a profile on these students and they 33 KEVIN TRUDEAU: Hmmmm. 2a] measured their performance over the entire process of 124). JOHN ZIGLAR: I got a letter froma lady a 124) their medical career — 25) couple of weeks ago and she had said that for the first zs} KEVIN TRUDEAU: Um-hmm. For The Record, Inc. (301)870-8025 Min-U-Script® (7) Page 16 - Page 19 TRU SNORENZE 1- KT $49.95 TRS1 - HARD VIDEO MED GEN INC. October 13, 1999 Matter Number 0023211 Page 20 Page 22 (1} [2] 3) [4 [5] {6) ity) {8 {g {10} (14) (12] [13] [14] (15] [16] (17) (18) (19] (20) (21) [22] 23] [24] {25} JOHN ZIGLAR: — and they found that snorers actually tested six percent lower than the nonsnorers did.

KEVIN TRUDEAU: Hmmmm.

JOHN ZIGLAR: And in our own office, we have people who have children who snore. know myself with four children that when they don’t get enough sleep,then the next day their performance is hampered.They simply are not as pleasant — KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: — with themselves, with each other, with the work that they do — whatever it is. Sleep depravation is a big problem in our country.

KEVIN TRUDEAU: Now, of all the medical discoveries out there, there’s nothing that we know of right now that gets rid of snoring. I mean, you've got surgery, there’s no drugs, there’s these little things you put on your nose — they don’t work.There’s — there’s really not a lot of things out there.A person doesn’t have a lot of choices or options — JOHN ZIGLAR: No, they don’t.

KEVIN TRUDEAU: — it’s just basically roll over, turn around — you're basically stuck with the problem.

(1) (2] 3] {4 (5) [6 7] {8 (9 (10) 114] 12] (13) {14] [15] (16) 117] [18] [19] 120] [21] 122] (23) (24 125) Page 21 JOHN ZIGLAR: Or go to the next room. KEVIN TRUDEAU: Or go to the next room. JOHN ZIGLAR: Yeah.

KEVIN TRUDEAU: This product, folks, guaranteed — get on the telephone right now — guaranteed — JOHN ZIGLAR: Um-hmm.

KEVIN TRUDEAU: — the first time you open this bottle, you open up your mouth, go to sleep — three squirts — and it tastes good.

JOHN ZIGLAR: I know it does.

KEVIN TRUDEAU: I mean, it tastes good. It’s got that smearmint — spearmint — taste, tastes great — all night long, no snoring.

Now, let’s talk about why it wouldn't work. JOHN ZIGLAR: Yes.

KEVIN TRUDEAU: Because there are a couple situations where you just need to know about this. There’s just kind of — kind of a couple directions to make sure that you — that it does work for you. JOHN ZIGLAR: Absolutely. What you have is — you have to use the product correctly, okay? We had a dentist that did a research project for us to find out exactly where this product lands when you squirt it in your throat. You've got to get it on the back of your throat — {1} {2} {3} (4) (5) 6) {8 [9] [10] (11] (12} [13] [14] [15] [16] 17] [18] (19] (20) (21) [22] (23) [24] (25) KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: — or else it will not work. KEVIN TRUDEAU: Right.

JOHN ZIGLAR: Next thing is, we — you cannot — you've got to have a clean palate. In other words, what I’m saying, before you go to bed, drink a glass of water or else don’t drink anything or eat anything at least 30 minutes before you go to bed. And particularly alcohol. If you drink any alcohol, then what it will do is it will naturally cut the oils in the product, it’ll flow down your throat and it simply will not be there. So, it cannot work. KEVIN TRUDEAU: So, that’s really the only thing — JOHN ZIGLAR: That’s the only thing. KEVIN TRUDEAU: — just make sure you spray it at the back of your throat, we'll show you exactly how to do that, and make sure 30 minutes before you use the product, don’t drink or eat anything, primarily alcohol, that way it will stay on the throat, then go to sleep and guaranteed to work or your money back; double-blind studies — two of them proved, clinical research, that 97 percent of the times this was effective in eliminating the snoring noise all night long. It’s all natural, it’s patented, and you can't beat the value. (1) {2 {3} [4 (5) [6 (7) [8 {9} (10} (11] (12] [13] [14] [15] {16] (17} (18) (19} (20 (21) {22} (23 {24} (25) Page 23 You can’t beat this value, folks. If this thing works, and it does, guaranteed, how much would you pay? As a matter of fact, you don’t even know how much it’s worth, because you haven't gotten a good night’s rest in years. You have no idea of how much energy you can have the next day when you get a good night’s rest. We're going to go to the phone lines again. I believe we have Kevin and Cindy from Sandwich, Illinois, on the phone.

Kevin and Cindy, are you there? CINDY: Yes, we are.

KEVIN: Yeah.

KEVIN TRUDEAU: How you doing? CINDY: Good.

KEVIN: Terrific, how about yourself? KEVIN TRUDEAU: I’m well. It’s a little rainy out here today, but okay. Wish I was on the golf course. KEVIN: I heard that.

CINDY: (Laughter.) KEVIN TRUDEAU: So, tell me about your experience. I sent you a bottle of this stuff and tell me what happened.

KEVIN: Well, actually, first of all, I was king of skeptical about it. I'm like, yeah, what — I didn’t know who sent it at first — Page 20 - Page 23 (8) Min-U-Scripte For The Record, Inc. (301)870-8025 MED GEN INC. VIDEO TRU SNORENZE 1- KT $49.95 TRS1 - HARD Matter Number 0023211 October 13, 1999 Page 24 Page 26 1] KEVIN TRUDEAU: (Laughter.) 17 KEVIN: Absolutely, I feel. 2) KEVIN: And I thought, yeah, what am I going to 2} CINDY: Yes, he’s much better. 13] do with this? I thought it was a joke. But then Cindy (3) (Laughter) 4) kind of conned me into trying it, and I tried it and it’s 14) KEVIN TRUDEAU: Well, wait a minute. Wait a (3) really weird because we've only been married like three 5} minute, Cindy. If you're getting a good night’s rest I) years, and so we — some Say you're still in the 6] now, too — 7 honeymoon stage, but I used to wake up in bed by myself 1 ‘CINDY: Oh, exactly. ia because I didn’t realize that I was snoring so bad my i) | KEVIN TRUDEAU: — it’s probably affecting your i) wife would get up and go sleep on the couch. [9] — your maybe personality or happiness level or emotional tio) += KEVIN TRUDEAU: Wow. (10) level also, right? 17 KEVIN: I couldn’t understand why. But I (14) CINDY: Exactly. Yeah, because, I mean, I 112} started taking it and I started waking up with my wife [12] would never get a good night's sleep because I kept (13) every morning and things have beena whole lot better (13) thinking, oh, he’ll stop,’ turn him over this way or (14) since. (44) PH curn him over the other way, and it — it doesn’t 1s} CINDY: His snoring was so bad that he would be [18] work. (16 in the room and I would be in the living room and the 116) | KEVIN: Hey, another added benefit is I'm 17) door would be closed and I still could hear him. (17) getting a lot less bruises in my sleep. (1) KEVIN TRUDEAU: Now, Cindy, you knew that his (18) CLaughter.) (19) snoring was bad and, obviously, it affected your sleep so (t93 KEVIN TRUDEAU: Hey, would you recommend this 209} you had to leave the room, correct? (20) — and, obviously, you’ve seen the results — and would 24] | CINDY: Oh, it was awful, yes. [21] you recommend this to other people that snore, do you 2) KEVIN TRUDEAU: Kevin, did you — you never (22 think they can get the same benefits? (23) realized how bad your snoring was, right? 123] KEVIN: Absolutely. 4) KEVIN: I didn’t realize I snored that bad, 124) CINDY: Highly recommend it. 25) otherthan inthe morningsI waked up — woke upand,you js) KEVIN TRUDEAU: It’s easy to use, right, Kevin? Page 25 Page 27 (1) know, had that nasty taste in my mouth and just couldn't 17 KEVIN: Oh, it’s simple. I mean, at first I — 2} get enough water down — like dry mouth almost every 2) you know — I was real apprehensive. I thought it was [3] Morning. 13) going to taste nasty, like you said earlier. I mean, the 4; KEVIN TRUDEAU: Right. (4 taste is just — it’s very pleasant. I thought it was i) | KEVIN: That’s the only way I knew, you know, I 5} going to be like a medicine. I’m almost ready to pinch (} wasn’t breathing well. 6] my nose, but the taste is like, Wow! 7 KEVIN TRUDEAU: Have you noticed when you — 17 But it’s simple. You just need a couple of (8) because this product really tastes good — (8) Squirts in your mouth and you're done. 7 KEVIN: Right. 3 KEVIN TRUDEAU: That’s great. And did it seem 19) KEVIN TRUDEAU: Now, I just tried it for the (19) to work all night long? (11) first time today, so I know how good it tastes. Have you (14) KEVIN: Yeah, absolutely, for me.I mean, I — [12] noticed any difference in that dry mouth or that morning 12} I don’t know, I didn’t realize I was waking up, but it’s 13] breath in the mornings since you've been using the 13] very evident with my wife. (14) product or when you use it? 14) KEVIN TRUDEAU: Right. Weill, that’s great. (15) KEVIN: Oh, absolutely. I mean, it’s — it’s 118) Well, listen, thanks very much for calling in. I ie} night and day difference. I wake up in the morning, I 116) appreciate it. 17) don’t have that taste, I don’t need to get a drink first (17 CINDY: Okay. (1a) thing in the morning. Plus, I honestly, myself, fee! : (139 KEVIN TRUDEAU: You guys have a great day. (19) that I’m getting a better night’s sleep, absolutely. I 19] KEVIN: You, too, take care. 20) mean, wake upinthe morning with moreenergyandready |j20, CINDY: Thank you. 21] to face the day instead of dragging my butt out of bed 21) KEVIN TRUDEAU: Bye-bye. 22] and whining and pissing and moaning about goingto work. i, CINDY: Bye. 23) KEVIN TRUDEAU: Yeah. Does — does it — so 233 KEVIN TRUDEAU: You know, it’s funny, because (24) you feel that a good night’s rest is maybe even affecting 124) he said he’s — oh, I feel better, I’m not, you know, (25) your personality or pleasantness? 125) pissing — For The Record, Inc. (301)870-8025 Min-U-Script® (9) Page 24 - Page 27 TRU SNORENZE 1- KT $49.95 TRS1 - HARD VIDEO MED GEN INC. October 13, 1999 Matter Number 0023211 Page 28 Page 30 (1) a] 4] 15) (6) m iC) iS] [to] 11] 112] {13] (14) {15} [16] (t7] {18} [19] [20] (21) [22] {23} [24] [25] JOHN ZIGLAR: Yes.

KEVIN TRUDEAU: — and moaning when I wake up. And so forth and so on. And this is interesting because people who snore really don’t realize that they are waking up throughout the night. 1 mean, every little while they’re waking up and then going back to sleep;and then waking up and then going back to sleep; waking up — and they don’t realize that that’s never allowing them to get into that deep sleep.

JOHN ZIGLAR: That’s right.

KEVIN TRUDEAU: But when they wake up they don’t realize that they haven't gotten a good night’s rest.

JOHN ZIGLAR: Right. I didn’t personally realize it until 1 came up to the apartment in Chicago and I was sleeping in the bed by myself and I realized that I was not having to make the bed up all the time where I had pulled the covers out of the foot of the bed because I didn’t turn over so many times — KEVIN TRUDEAU: Oh, that’s interesting. JOHN ZIGLAR: — as a result of using the Snorenz. It’s the only single other difference. KEVIN TRUDEAU: Folks, if you’re watching right now. Get on the phone and get Snorenz. This is exclusive, it’s a breakthrough, we're announcing it for [1] (2) {3 {4] (5} {6) 7] (8) {9 (19) (11] (12] [13] (14) (15) (16) 117] 118) (19) (20) (21) (22] 123] (24) (25) Page 29 the very first time, this is a revolutionary product that’s patented, guaranteed to work, you get a threemonth’s supply — this is your refill — and this is the little squirter. You just put this by the bed stand and then all you do — you can see how it sprays out here — you just put three squirts in your mouth, on the back of your throat, just squirt it in right before you go to sleep, it tastes great, it’s all natural, it’s a patented product. In double-blind studies, clinical testing, guaranteed to work 97 percent of the time. And, you know, we have never seen it fail. And I think the reason it says 97 percent, if they put 100 percent people would think, oh, it sounds too good to be true.

And it does sound too good to be true, but the double-blind studies, the people that use it, and you can find out for yourself — JOHN ZIGLAR: Yes.

KEVIN TRUDEAU: — it’s guaranteed to work or your money back. You'll know the very first time you try it.

It normally sells for the three-month’s supply, $99. You can buy it here today on Tru-Vision — look at the price on your screen — just $49.95. That’s less than $15 a month for a great night’s sleep. That’s $.50 i) {3} (4 {5 i) [8 i) {10} {41} [12] {13} [14] {15} {16} (17] (18) {19] [20] (21) {22} {23} (24) [25] a day for a restful, peaceful, wonderful sleep. You're not going to wake up your partner. If you are a snorer or you know somebody that is a snorer, get on the phone right now. This will be the best gift you could ever give yourself or you could ever give anyone else.

They will get a good night’s sleep, and Pll tell you something, when — and you found this out — JOHN ZIGLAR: Yeah.

KEVIN TRUDEAU: — when people are getting a good night’s sleep for the very first time, they wake up — and from people who order this — they don’t realize for maybe five, 10, 20, 30 years, they haven't gotten a good night’s rest.

JOHN ZIGLAR: Right.

KEVIN TRUDEAU: And I can guarantee you something. When a person gets a good night’s rest and wakes up the next morning, they're going to have — probably have more energy than they've had in years. They're going to feel better about themselves, they’re going to have a better relationship with their spouse and family and friends — JOHN ZIGLAR: Exactly.

KEVIN TRUDEAU: — they’re going to do better on the job, better in school, they’re going to (19) (11) (12] [13] [14] [15] {16} (17) [18] 19] (20) 21] (22) 23] [24] (25) Page 31 potentially think clearer, they’re going to be less irritable, they're going to be happier. You know, we hear all these people are depressed today — JOHN ZIGLAR: I know.

KEVIN TRUDEAU: — taking Prozac and everything else, and a lot of it may have to do with just getting a good night’s rest.

JOHN ZIGLAR: Sleep is a — sleep depravation is huge. It’s a huge, huge problem. KEVIN TRUDEAU: You know, when a person gets a good night’s rest — you mentioned this too — JOHN ZIGLAR: Um-hmm.

KEVIN TRUDEAU: — people can actually start dreaming better — JOHN ZIGLAR: Yes.

KEVIN TRUDEAU: — thinking clearer. And, again, that relationship with your spouse can get much, much better.

It’s a big problem, folks, snoring. If you know a snorer, if you are one, get on the phone right now and get Snorenz. This is a limited-time offer, this is the first time we've made it available on Tru-Vision. We don’t know how long this will be made available at this price, it is a limited inventory. We’re not sure how Page 28 - Page 31 (10) Min-U-Script® For The Record, Inc. (501)870-8025 MED GEN INC. VIDEO TRU SNORENZE 1- KT $49.95 TRS1 - HARD Matter Number 0023211 October 13, 1999 Page 32 Page 34 (11 CERTIFICATION O F TYPIST (2) 3} MATTER NUMBER: 0023211 tt) long we’ll be making it available at this price. 12} You get a three-month’s supply, it’s all {3} natural, it’s easy to use. If you are a snorer or know 14) CASE TITLE: MED GEN INC. 4) somebody that is, it will eliminate the snoring just like } TAPING DATE: OCTOBER 13, 1999 5] that, guaranteed or your money back. It’s a patented (6) TRANSCRIPTION DATE: MAY 12, 2000 i) process, double-blind studies, clinical research. If it a | HEREBY CERTIFY that the transcript contained m doesn’t work, send it back for a full refund, no 9] herein is a full and accurate transcript of the tapes Is) questions asked. 110) transcribed by me on the above cause before the FEDERAL (11) TRADECOMMISSION to the best of my knowledge and belief. [12] 133 DATED: MAY 12, 2000 19] But the statistics show, 97 percent effective (19) in eliminating the noise of snoring the very first (14) application. Folks, your life can be changed when you 114) (12] get a good night's rest. (15] 13) Get on the telephone right now and get Snorenz. 116) DIANE QUADE 114) This is Kevin Trudeau with John Ziglar. You're . a CERTIFICATIONOFPROOFREADER [15] watching Tru-Vision. It’s a limited supply, one-time 119} 116) only price, get on the phone and get a good night's rest 20) | HEREBY CERTIFY that I proofread the transcript for (17) for the first time in years. 21] accuracy in spelling, hyphenation, punctuation and (18) Kevin Trudeau, Tru-Vision, with John Ziglar. 22] format. (19] John, thanks very much for being here. a 20) JOHN ZIGLAR: Thank you, Kevin. (25) ELIZABETH M. FARRELL 1 KEVIN TRUDEAU: We'll see you next time — (221 order now.

1233 JOHN ZIGLAR: Bye-bye.

(24) (Music playing.) 25) ON SCREEN: The preceding has been a paid Page 33 i) commercial for SNORENZ brought to you by Kevin Trudeau's Tru-Vantage International, America’s premier direct [3] response marketing company.

(4) (End of video.) [5] (6) (8) 1] [10] (11) (12) (2 (13] [14] {18} {16} {17] {18] (19} (20) {21} (22) (23) (24) (25) For The Record, Inc. (301)870-8025 Min-U-Script® (11) Page 32 - Page 34 Lawyer’s Notes MED GEN INC.

Matter Number 0023211 VIDEO VP SNORENZ 2 - JD 3 MOS. FREE VPS2 SOFT October 13, 1999 {1} [2] {3} (4) 5] (6] m (8) fe [10] (11) 112] (13) (14) (15) (16) 17] 118) [19} (20) (21) (22) (23) (24) (25) FEDERAL TRADE COMMISSION INDEX VIDEOTAPE: Page VP Snorenz 2- JD (3 mos. Free) VPS2 Soft 3 Page 1 tt] 2] (3) 14] 15] (6) m1 18] 9) [10] 14] 12] [13] {14} [15] [16] [17] (18) [19] (20) [21] [22] (23] [24] (25) FEDERAL TRADE COMMISSION In the Matter of: ) Med Gen, Inc. )Matter No. 0023211 October 13, 1999 The following transcript was produced from a live tape provided to For The Record, Inc. On May 8, 2000.

Page 2 Page 3 11} PROCEEDINGS {2} 3) ON SCREEN: Client:Trudeau Marketing/TVI (4) Project: VP Snorenz 2 GD) 5) Price Point: Soft Offer fe] Edit Date: 10-6-98 m Editor: SR j33 Audio: Mixed (31 Notes: 800-392-4006 (19) MALE ANNOUNCER: The following is a paid (11) commercial brought to you by Kevin Trudeau’s Tru 12} Vantage International.

13) ON SCREEN: The following is a paid commercial (14) for Snorenz brought to you by Kevin Trudeau’s 116) Tru-Vantage International, America’s premier direct [16] response marketing company.

(17) JON DENNY: For millions of Americans, this is (18) the most annoying and unwelcome signed imaginable. (19] That’s right, more than 90 million Americans have a (20) snoring problem, and it can cause sleeplessness, (21) headaches, a lack of energy throughout the day, and (22) that goes for the snorer as well as the person trying [23] to sleep nearby.

(24) Join us and find out how to instantly solve (25) your snoring problem in this special edition of Vantage Page 4 (1) Point.

9 ON SCREEN: Vantage Point with Kevin Trudeau 3] Jon Denny 4] JON DENNY: I’m Jon Denny, and this is a '5} special edition of Vantage Point. We're going to talk (6) about snoring today, and if you're a snorer or just 1 happen to sleep next to one, then you know snoring is 8] no laughing matter. Snoring can and does seriously i] diminish the quality of your sleep, your life and it (10) could drive two people apart, meaning the snorer and (114) the person next to the snorer. (12) My guests today are Dr. Bob Courier, physician, [13] Surgeon and associate clinical professor at Michigan (14) State University, and John Ziglar, who represents a (1) Company that manufactures a product called Snorenz, (16) which is designed to end your snoring problem. (17) Gentlemen, thank you for joining me. (18) Guys, got to ask you this first question, (19] because for some people it’s a light matter, and for (20) others it seriously impacts their life, certainly [21] impacts their sleep. What causes snoring? What is the [22] reason behind that all-too-familiar rumbling sound that 123] keeps half of America, it seems, up every night? 24) ON SCREEN: DR. BOB COURIER, Physician Surgeon 25) DR. BOB COURIER: Well, what snoring really is, For The Record, Inc. (401)870-8025 Min-U-Scripto Exhibit E VP SNORENZ 2 - JD 3 MOS. FREE VPS2 SOFT VIDEO MED GEN INC. October 13, 1999 Matter Number 0023211 Page 5 Page 7 ti] Jon, is simply a relaxation of the tissues in the back 12] of your throat. It’s when we fall asleep, much of our {3} muscles in our body as well as our throat relax. (4) That’s the time we sleep. We’re supposed to get our [5] Test.

(6) What happens with that, though, unfortunately (7| is as the tissues relax, they occlude or actually [8] Narrow, and they cause a funnel effect for the air as (9) it goes through, flapping the tissue. This is in the 19) back of the throat, hence creating the noise. It’s [14] very positional, it’s very — also very dependent on (121 habits that we have, such as smoking, our dietary habits, and then also it affects really how much we sleep and how much rest we actually get throughout a night.

JON DENNY: Now, you were both snorers presumably.

DR. BOB COURIER: Absolutely.

JOHN ZIGLAR: Sure.

JON DENNY: Tell me, how did you get involved in Snorenz? How did this all come about? JOHN ZIGLAR: This all came about, Jon, I met a friend down in Fort Lauderdale, Florida named Paul Cravitz. Paul Cravitz was in the banking industry, and he had a Korean man that came into his office with a {13} {14] {15] {16} {17] [18] 19] (20} [21] {22} (23) (24) (25) Page 6 product in a little bottle and it didn’t have any labels on it or anything, but he says, This will make you quit snoring. And Paut looked at it, and he put it over on the side of his desk and didn’t think too much about it, but he did make the mistake of telling his wife that somebody had come in with this product, and she asked him would he go ahead and bring it home and try it.

1 ON SCREEN: John Ziglar, Master Strategies io} Researcher (11) JOHN ZIGLAR:The bottom line is, he did use the product, it did make him quit snoring, but it tasted terrible, and so Paul says, Whoa, you know, what a price to pay. So, he took that product, he developed 115) it, he took it to the laboratories, and they did some te] liposome technology with the product, and they put a 117) flavor to the product to make it so that it tasted good, and we now call the product Snorenz, and it’s just phenomenal.

JON DENNY: And in your first exposure to it, 21) you were a rumbler. We heard Harley Davidson sounds 122) coming from you at night is the word on the street. 23] Tell me your first experience with the product. 4) JOHN ZIGLAR: My first experience really, when 25) I — I had been married for 25 years, my wife, Linda, I [1 (2 (3.

[4 (5 (6) 8) (12] {13} [14] {18} (19] (20) {2 (3.

[4 [5 [6 {8] ig [10] {11} {12} (13] [14] [15] {16} {17] [18] (19] {20} (21) (22) (23] [24] (25) came home after talking with Paul, and I told my wife about this new product that we were looking at, and she said — and she says, Well, when are you going to bring it home? And I said, Well, honey, I said really, you know, you don’t snore that bad.And she said it really wasn’t for her.And up until that point, I really didn’t realize that I snored.

JON DENNY: Um-hum.

JOHN ZIGLAR: But I did turn over in the bed an awful lot at night, and I knew that, and so I used the product, and John, what I found is for me personally, I quit turning over so many times at night, and I began to get a more peaceful, restful sleep. So, that’s what personally happened in my life.

JON DENNY: Well, that raises an interesting point, because for some people snoring — ina litany of problems that we face on an everyday basis, snoring is not at the top of the list. But in fact, if you speak to people who sleep next to a snorer, as well as the snorer themselves, there are some real health issues, there are some real serious concerns that a snorer has or should have. How does and why does a snorer — why should a snorer worry about this? Why is it a problem? DR. BOB COURIER: Well, it is a problem, but = [10] i] 12] (13) 14] [15] {16} 17] [18] [19] (20) (21) (22) (23) (24) {25] Page 8 the real problem is an awareness. A lot of people aren't aware, as you were, that you didn’t snore. You don’t snore. It’s — and people don’t want to offend someone else that they may sleep with or someone in their family by telling them they snore, and they have put up with it for years.

The problem with that is all the things that go with it, even on a personal level. Me personally, I snore and have snored, and I’ve used the product, as well, and it’s worked great for me. Why do I know this? Because of my energy level, I feel better, I get better sleep.The problems that happen, I think people go to sleep, they assume they're automatically going to wake up rested. They don’t. And then they wake up with a headache, less energy, they hurt, they're sore, they’re irritable.

The health problems are really insidious. We can go into hypertension, problems with your heart, your cardiovascular system that can go into this, but let’s no even go that deep. Let’s just talk about the things that happen to us on an everyday basis, the energy level that we have. We're not rested. That’s the problem.

JON DENNY: So, you’re saying snorers get less rest — get a less restful sleep? Page 5 - Page 8 (4) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC.

Matter Number 0023211 VIDEO VP SNORENZ 2 - JD 3 MOS. FREE VPS2 SOFT October 13, 1999 Page 9 4) DR.BOB COURIER: Absolutely, they do not [2] sleep.

33 JOHN ZIGLAR: See, what happened to me — what was going on in my night is I would literally turn over 20 or 30 times a night, and the reason I would is because I would go to sleep, my tissues would relax, I would snore — I would literally wake myself up, and then I would turn over, and I would turn — I didn’t wake up and get up out of the bed to turn over. I would just wake up and turn over, and what that does is it keeps me, John, from getting the deep, restful sleep.

We get letters, we've got a letter from a lady out in Phoenix, also, who told us that for the first time in her life she started taking this product, and she can remember her dreams. Well, you see, dreaming is an important thing, and we all dream if we get peaceful, restful sleep.

JON DENNY: But isn’t — isn’t dreaming or the dream state indicative of a deep, restful, REM sleep I think they call it? JOHN ZIGLAR: Yes, it is.

JON DENNY: So, if you’re a snorer, you won't dream as much, meaning you're not getting as deep a sleep. Is that the point? [4 (5 [6 it3) {9 {10} (14) {12] (13) {14] [19] {16} {17} (18) [19] [20} (21) [22] [23] (24} [25] (1 [2 SB [4 [5 [é (8 {9 [10} {11} [12] {13} {14] {15] {16} (18} [19] (20] (21) (22) {23} (24) [25] Page 10 DR. BOB COURIER: That is correct. You almost, because of the snoring, and sometimes we're not aware of it, we keep waking ourselves up. We snore, then we wake up, then we try to reposition ourselves. We're just not comfortable. We can’t get our ait, we can’t get the oxygen we need, hence the headache, the irritability when we wake up. We're not rested, that’s the problem.

ON SCREEN: Dr. Bob Courier, Physician Surgeon DR. BOB COURIER: Another side effect, a cute story, my brother’s also a snorer, I think this is just something that runs in families, as well. Anyway, he has since tried the product, as I have, and I use it, and I think it’s fantastic, because it does stop the snoring. My brother has also — he doesn’t have the aches and pains he used to wake up with. You were also talking about the tossing and turning. We're also forgetting his wife used to jab him in the middle of the night. So, he does not wake up bruised. So, this also helps, a little sidelight there.

223 JON DENNY: How does Snorenz work? Is there (23) have been other products available over the course of (24) the last, you know, 10 to 20 years that have been in 125] pill form, surgeries, people have gone through painful, {1} [2 (3) (4) (S (7 (8 (9 (10] [14] [12] [13] [14] (15] [16] (17] (18) 119] [20] (21) nm Page 11 expensive surgeries. In fact, we're going to — I think we're going to talk to a caller later who has a story to share with us about this product and the journey she went through with her husband to essentially reduce this problem or eliminate this problem. How does this product work? JOHN ZIGLAR: John, what we've done is we have taken all natural oils, and we have taken and put them together in a liposome formulation, and we have taken it so that you can actually spray this product into the back of your throat, and the process is really quite simple. Have you ever seen a car go down the road that didn’t have enough oil in it, and you hear the clatter and the clanking? ON SCREEN: John Ziglar, Master Strategies Researcher 17) JOHN ZIGLAR: Well, what happens is we took that same philosophy, that same technology, and we said, Hey, if we can oil the parts and we can take and make a topical solution that will stay in a place for an extended period of time, we can eliminate the noise of snoring. You're still going to have the same amount of air that’s going to pass through the passage, but all we're going to do is we’re going to lubricate the parts so that there is no noise associated so that you 1) 2] (3) (4 (5 (6) 7] (8 [9] (10} {11] (12] [13] [14] [15] [16] 117) 118) [19] [20] 21] [22] (23) [24] (25) Page 12 don’t then wake up or wake up your neighbor. JON DENNY: So, it’s essentially lubricating what part of the throat and which part of the throat is causing that sound? DR. BOB COURIER: Well, to take this just a little bit further, a dentist has studied this and has actually sprayed this in models, and he actually used a dye at the time so he could see where it was applied. In the soft tissues, in the back of the throat, the ones that we see that flap and flutter and that need the lubrication, what — it is applied there, but where the technology goes even further and better through this liposome technology is to apply it evenly, and the very neat thing about this is it stays. It -stays there all night. That’s where others have failed. And that’s also where a lot of the appliances, that’s where also a lot of the applications of surgeries, pills, other things that have been attempted and tried have failed. This product here stays there. It’s easy application.

As a physician, one of the problems that I have with patients is compliance, trying to get them to use and continually use something. If we're going to get restful sleep, we need it on an every-night basis. This is accrued, we have a clock and a bank and it’s For The Record, Inc. (301)870-8025 Min-U-Script® (5) Page 9 - Page 12 VP SNORENZ 2 - JD 3 MOS. FREE VPS2 SOFT VIDEO MED GEN INC. October 13, 1999 Matter Number 0023211 Page 13 Page 15 i} 2} i) {4} i) c) [9 (10) (11) (12) (13] (14) (15) [16] 17] [18] (19) (20) (21) (22) 123] (24) (25) for sleeping purposes.

So, this isn’t something just one night good sleep will help. This is something that’s accrued over time. When you get good sleep, that helps a lot. We need compliance. With the ease of application, what he is talking about, where the effectiveness of it staying there, it’s a winner, and that’s how it works. JON DENNY: So, it’s basically, correct me if I'm wrong, it’s two or three sprays in the back of your mouth. I have a friend who underwent a session with a dentist who fitted him with a clamp of some sort, which pushed his jaw out and tried to create more breathing space essentially, and that lasted for about three or four months. This works, and it stays working for people? DR. BOB COURIER: Yes, and what you're trying to do with the appliance is just simply trying to open up the airway more so you don’t get the fluttering of the tissues, and that’s what we do when we snore. When we snore, we essentially wake ourselves up in a snore and then reposition ourselves, trying to, again, open up our airway to get more air so we get more oxygen. What happens with this product, this lubricates, stays there, again through the technology, and then you don’t have the snore; hence, you don’t (i re) [6] its) (8) 19] [10] {11] [12] [13] {14] [1] (16) (17) Page 14 wake up; hence, you get a more restful sleep. JOHN ZIGLAR: And the problem, John, with the appliance is it’s very uncomfortable, and there have been a lot of people — and dentists will tell you that they have got patients who have paid for the procedure, paid to get the appliance, could not sleep with it hooked up, and so it did not work for them, because they were so uncomfortable.

JON DENNY: Right.

JOHN ZIGLAR: Okay? So, when I saw this first — this product the first time, I looked at this thing and I thought, Oh, my goodness, you know, I’m going to spray oil in the back of my throat, I’m thinking WD-40 or something like that and an oil slick, and I'm going, Oh, but it’s the consistency of water, and the nice thing about it is that it doesn’t — there’s no feeling associated with the spray in the back of your throat. 1g) All you get is a nice, clean, peppermint taste, which {19} (20) (21) (22] 23} (24) (25) made it wonderful, so compliance — people will do it. JON DENNY: Well, the after taste — JOHN ZIGLAR: Yes.

JON DENNY: — in the morning when you wake up is much better.

JOHN ZIGLAR: Exactly.

JON DENNY: You don’t feel like you have an oil (1 [2 3} [4 [5 (8 ig [10] (14) (12) (13) [14] (15) [16] [17] [18] [19] (20) (21) [22] (23) [24] (25) sludge at all. It’s a minty taste. ON SCREEN: 800-392-4006 MR. DENNY: If you have a snoring problem, if you have problems sleeping next to a snorer, then Snorenz may be the answer you've been waiting for. Remember, snoring is a medical condition. Studies have shown that shoring can seriously reduce your energy levels, your concentration and can seriously affect your work habits, as well, and you can be sure your snoring is seriously bothering someone other than you. Snorenz is the first all-natural spray that has been proven to give you a healthy, natural, good night’s sleep. It has no side effects. It’s as easy as a few sprays before bed, and it lasts all night, and if you want more information on Snorenz, if you want to stop the snoring, if it’s a snorer next to you or if you be the snorer, you may want to call the 800 number on your screen.

We have I believe a caller on the line from Arizona, and I believe it’s Tina Hines (phonetic). Tina, are you on the air with us? TINA HINES: I’m here.

JON DENNY: Great. How are you feeling today? TINA HINES: I’ve got a sore throat, but other than that, good. I’m listening to your show, and I tt (2 ie) [4 [5 6) I} (9 [10] 14] [12] [13] [14] (15) (16) 17) (18) 119] (20) 21) (22 Page 16 have to tell you that snoring, you know, is a lot more dangerous that people think. My husband was a chronic snorer, he’s a firefighter/paramedic, so I wasn’t the only one affected by this. 1 mean, we didn’t sleep together for years.

JON DENNY: Now, you've been married for how long, Tina? TINA HINES: Sixteen years.

JON DENNY: Sixteen years, and this was a problem that occurred right from the start of your matriage? TINA HINES: Oh, yeah.

JON DENNY: You found you were married to a snorer? TINA HINES: Oh, absolutely, and the poor guy, it would be all night, John, turn over, turn over. It did not matter, he could be sleeping on his head, and he would still snore.

Well, it got so bad that even at the fire department, he was being hassled at the fire department, because these guys sleep at different shifts, they don’t all sleep at the same time, and when 123] John was sleeping, he would be waking everybody else (24) (25) up, so they would be pounding on the walls and he'd come home all aggravated, he'd come home and want to Page 13 - Page 16 (6) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC. VIDEO VP SNORENZ 2 - JD 3 MOS. FREE VPS2 SOFT Matter Number 0023211 October 13, 1999 Page 17 Page 19 (1) [2 (3 [4 (5 [6 {8 [9 [10] [11] [12] [13] (14] (15) {16} {17} {18} {19] {20} (21) {22] {23} [24] [25] sleep.

They even built a partition around my husband’s bunk bed to try to keep out the noise. Well, it got so bad he finally went to the doctor, and in order for the insurance company to pay for this surgery, they put him in the hospital, in the sleep center, and found out that he also had sleep apnea, which is very dangerous, because when you're snoring, you stop breathing, then you forget to sleep.

So, they did the surgery, and needless to say, it lasted for a while, and then after that he started up again, and he would not even believe when I would tell him, John, you’re snoring again. You don’t want to go through surgery and find out that you're snoring again.

JON DENNY: So, this was after a surgery, he had — the problem re-emerged.

TINA HINES: Right, they did surgery on all his sinuses, they went through his nose and removed all his polyps, thinking that was the problem. So, now he’s in for the second surgery, and they decided they are going to remove part of his uvula, and the roof of his mouth, his tonsils and his adenoids, and this way it will give his tongue more room, I guess is what they said, so he wouldn't snore.

[1] [2] [3] (4) (5} (6 7) (8) {8 [10] (11) (12) 113] [14] (15) [16] 17] (18) [19] (20) (21) (22) (23) {24 (25) Page 18 Well, he went through this, and it was a horrible surgery. I really felt very, very bad for him. He was out of work for six weeks, and he had high hopes that this was going to work and our life was going to change, we could sleep in the same room together, go on vacation, the guys wouldn't be hassling him.

Well, that did work for quite a while, and then it started up again, and I'll tell you what, I was even afraid to tell him, because I couldn’t believe it myself. It’s aggravating, it’s annoying, I don’t get a good night’s sleep, he doesn’t get a good night’s sleep. I hated to say it, but I was happier when he was at the fire department because I got a good night’s sleep.

JON DENNY: Tina, I want to interrupt you fora second, because this is a — you know, a real relatable story to some. Perhaps not all have gone through surgeries and so forth, but for the millions of people who sleep next to a snorer, their lives are affected, as well. How did you find your life or your sleep quality affected by sleeping next to a snorer? TINA HINES: Well, I didn’t, I chased him out. Actually, I had insomnia and I don’t get a good — I mean, I could hear the dog turn over. So, he would (1) (2) 3} (4) 9] (10 {14] {12} {13} [14] {15} {16] (17] {18} have to go out in the other room, but I could still hear him through the vents, but I'd get up in the morning, and I would be a grouch at work, because I was — I was tired.

JON DENNY: Yes.

TINA HINES: And I was aggravated. You're talking two surgeries, what's it going to take? He tried those stupid nose strip things, they didn’t work. So, one day I’m sitting here watching TV and I see a commercial out here in Phoenix and a couple is talking about the same thing, and I’m thinking, Well, what have I got to lose? Well, my husband tells me I’m nuts, because if two surgeries didn’t work, the spray was not going to work. I figure, Well, ’'m going to try it. So, I sent for it, put it on the nightstand, the first night he was home, I woke him up, I said, John, spray your throat. He said, Yeah, yeah, yeah, yeah. I said, (191 John, please, spray your throat. So, we sprayed his {20} {21} [22] [23] [24] (25) throat, and I’m like waiting — I’m laying there, ’m laying there, I’m like, Oh, wow, he was sleeping, there was no noise coming out of him. And I was — I was pretty well hooked. And he still was not a believer. He said it was just a fluke. So, it took a few times of using the Snorenz.

Cz} (10} (11) (12] {13} (14) {15} (16] (17] (18) [19] (20} (21) (22} {23} (24) [25] Page 20 Now, I'll tell you what, he’s taken it up to the fire department. I have the wives calling from the fire department asking me the 800 number. I’ve given away more bottles, I can’t tell you, because I belong to the Snorenz Bottle of the Month Club, and I just gave one to my daughter last week, she came over, and she was like, Mom, I’m going crazy, Kenny’s snoring. I said, Here, take my last bottle, take it home. JON DENNY: And how long now has your family or your husband in particular been using Snorenz? TINA HINES: Oh, for — oh, months.

JON DENNY: For months.

TINA HINES: Months, absolutely.

JON DENNY: And it works for him pretty much every night.

TINA HINES: Well, he takes it in his little duffle bag when he goes to the fire department, because being a medic, also, he might be called to another station, he doesn’t want to go to another station with, you know, guys he doesn’t know and start snoring. So, he carries it in his little bag, and everyplace he goes, the Snorenz goes with him.

JON DENNY: Right. Well, Tina, thank you for calling from Arizona.

TINA HINES: Hey, thanks for the Snorenz, I'll For The Record, Inc.

(301)870-8025 Min-U-Script® (7) Page 17 - Page 20 VP SNORENZ 2 - JD 3 MOS. FREE VPS2 SOFT VIDEO MED GEN INC. October 13, 1999 Matter Number 0023211 Page 21 Page 23 (1) tell you.

(2) [3] [4 (5 [6 [8 {9 [10] [14] {12} [t3} [14] {18} {16} (17) (18) [19] {20} (21 (22) (23) [24) (25) JON DENNY: Well, we appreciate you calling and continue to get a full silent night’s sleep. TINA HINES: Absolutely.

JON DENNY: Okay, Tina, thank you.

TINA HINES: Thank you.

JON DENNY: Bob, tell us about some of your patients who have been turned on to Snorenz. DR. BOB COURIER: Well, I'll give you a good example. I have Mike. Now, we always think ofa snorer as someone that’s older, okay, that’s a little bit more passed middle age, always a male, and it’s always grandpa, the chainsaw, somebody like that. Interestingly enough, I had a 25-year-old patient of mine named Mike who is an optician. Now, Mike was trying to qualify, okay, for the certifying exam to become a certified optician. He was losing energy. He just couldn’t — he couldn’t understand it. He couldn’t understand why he didn’t have the get-up and go to do his job, plus go home to study. He’s single. He lives by himself.

So, he’s wondering why. I said, Well, you know, maybe you're not sleeping well. And he said, Well, you know, I just can’t sleep. So, what happens to him is I give him some Snorenz. I said, Well just ie} [2 [3} 4) (5) (6) 7] {8 9} {10} (14] 12] {13] {14} [15] [16] (17] (18) [19] * (20) (21) (22} {23] (24) (25) Page 22 try this, it’s just an outside shot, I said you have got to try this, let me know how it works. He comes back, now,I don’t see him in a week or two on another appointment basis, he comes back, and my word, he just — he’s just aglow. He passed the certifying exam, he feels like he is more awake, more energetic, he feels like he can do anything, he can conquer the world. He’s 25 years old. What has happened is he relayed this story: What happened to him is he would fall asleep, he couldn’t get to sleep at night, okay, so he'd sit up and watch late night TV and he becomes an insomniac. What he would do is fall asleep, but he would awake with a snore. This way, with using Snorenz, he could get his clock back in order, he could go to sleep, and he could go to sleep snoring free, wake up refreshed in the morning. He figured it all out real simply, and it took us years to figure all this out, and he did it in a very short time. Now, he doesn’t have a bed partner, and so what happens is he did this for himself, for his own energy level, and so, you know, it has worked successfully for him. It isn’t always a bedmate telling someone that they have it. He did it for himself. JON DENNY: You think of snorers as older {1} {2} (3 5} it (8 [9 {10} (14) (12) [13] (14) [15] (16) 17] 118} 119} (20) (21) (22) (23) [24] [25] people, your grandfather, your father. I remember growing up my father — listening to my father across the hallway snoring, it sounded like the start of the Indianapolis 500 every night. But, in fact, younger people snore, too, do they not? In fact, there’s a study out about students who were snorers who were proven to have lower test scores.Tell me about that. JOHN ZIGLAR: I was reading the newspaper here in Chicago one day and the Sun Times has an article, and the top of the article says, “Test scores affected by snoring.” So, I'm looking at it, I’m thinking, Wow, you know, there’s actually been a study done, and what had happened is a research program was done over in West Germany with medical students, and what they did is they tracked an entire medical school class from the. day they started until the day they finished, and they put them in two categories.

One category was the snorers and over here was the category of the nonsnorers, and after everything was said and done, are from start to finish, the nonsnorers scored six percent higher on their test than the snorers did, all other things being equal. JON DENNY: And you just happened to run across this. So, it’s now becoming an awareness. People are becoming aware now, and it’s — see, it’s all too a (2 (3 [4 (5) (6 7] (8 Ie) {10} {11} (12) 13] {14} {15} {18} (17) Page 24 obvious now when you read something like this why that would happen, because we're all aware, and my patients are aware of this.

Interestingly enough, I store this on the — well, on shelves and such in the office. When we do our inventory at the end of the day, I find that some has been taken. I don’t want to say stolen, because these are my patients, and we have created a relationship, but actually, it’s missing. ON SCREEN: This is a paid commercial for Snorenz DR. BOB COURIER: So, what happens is it just plain gets taken. People want this. People are now aware, and I think this is what’s happening here, and we know why people don’t score well. They don’t sleep well. They snore.

ON SCREEN: 800-392-4006 (133 JON DENNY: Ninety million Americans snore. (19} {20} (21) (22) (23} (24) (25) That doesn’t include the countless millions who sleep next to a snorer, and if you want more information about this revolutionary, breakthrough product, which has been proven effective in 97 percent of cases to eliminate or reduce the sound of snoring, call the toll-free 800 number on your screen, get more information about Snorenz, do it for him, do it for Page 21 - Page 24 (8) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC. VIDEO VP SNORENZ 2 - JD 3 MOS. FREE VPS2 SOFT Matter Number 0023211 October 13, 1999 Page 25 Page 27 (1) yourself, do it for your family. It is worth the phone 11] It will last from six to eight hours. 2 call, and it is pennies per day to end the snoring 2} JON DENNY: And in what cases doesn’t this 13] problem forever. 13] work? 4] This is a product, as I mentioned, that has 4) JOHN ZIGLAR: You know, when I first got this is} been proven effective in double-blind studies, and you 5] product, we did test — and IJ have given it to (6) actually conducted the studies out of your auspices in 6) everybody that I know that snores so that I could find i Michigan.Tell us about a double-blind study, what it (7) out, you know, because I always wanted to know exactly is) is and how Snorenz worked. 1} how did it work on everybody else. So, we had one 9} DR. BOB COURIER: Really, just to define what a 9] friend we gave it to, and quite honestly, they had been i109] double-blind study is in general is nobody knows what {1} married for three years, they're already sleeping in 11] product anybody is getting. The doctor isn’t aware of 111) different bedrooms because he snores so loudly, and he (12) it, okay, and nor are the patients. For example, we're 112] would go to bed — they would go to bed together, wake 113) giving a block or a bunch of bottles, for example, in 113] up in different rooms. (14) this case, Snorenz, and we are to distribute this out 14] And so Kevin was taking the product, and the [15] to Our patients in a test pattern, they are going to 115) first night it worked perfectly, the second night it (16) use it for a week, but I am blind to the fact of what tte) worked perfectly, third night it worked perfectly, 117] product am I giving them, the placebo or dummy product —_|jy7) fourth night, didn’t work, fifth night, didn’t work. (1a) versus the actual product itself. I’m not aware, so I (18) He called me up and he says, Look, you know, it works (19] Cannot influence the study results. [19] temporarily, but after that, it doesn’t — it doesn’t 20) | I accumulate the study results, I gather the (20) work. And I said, Wait a minute, you know, there’s got 21] patients and have them get compliant with it for use 21} to be a reason. There’s something wrong here, the only 22] over a week’s time, but I don’t — I can’t affect it. 22) guy it doesn’t work on in the world. 3] The patients can’t affect it.So,I1 am blind to it, [23] And he says, Well — so, I started to ask him ea) and so are the patients. [24] Some questions, and here’s the point. What I found out 26) Interestingly enough, it’s not only the results 25) was the night that it did not work, he had a beer just Page 26 Page 28 tt) of the studies we got but the comments we received. ij before he went to bed, and what we had here was a 1 Many people, again, they're aware of snoring, but they 2) situation where the alcohol in the beer literally cut [3] aren't aware of the problems that come with it, and 3] through the oils in our product, and it went down his (4) actually it’s like — until it’s resolved, the snoring 4) throat, so it was not there. Since it was not there, 5] itself, oh, my word, what a problem it was, and you can is} it could not work, and it proved that he still was a 1} see the changes it’s made.That was probably the most i) snorer, he just needed the product to stay where it was 7 interesting part of doing that whole study, was the 71 so that he would live without the noise. (83) comments that we got back, the little stories that 3} JON DENNY: So, you suggested that he sort of i] people have through the week, you know, of using this is} cut down his drinking right before going to bed. (10) product, and that was the beauty of this. tio) 9 JOHN ZIGLAR: Exactly, don’t eat or drink 11) loved doing this study. It was highly (11) anything 30 minutes before you go to bed, or if you do, (12) effective. 12] then take a couple of swallows of water just to clear 133 JON DENNY: And John, this is an all-natural 113] your pallet so that your throat is clean so that when (14) product? (14) you put the product in on the back of your tongue, then {15} JOHN ZIGLAR: It’s all-natural oils, and we [15] it will stay there. 116} also have some vitamins that we have also put into the 16) JON DENNY: Right. Your wives are happy, 17) product. 17] gentlemen, that you — (189 JON DENNY: Tell us about snorer’s breath. I'm ie) DOR. BOB COURIER: Happier, happier. (19) going to test this here. I hope I don’t get it in my 199 JON DENNY: We won't get into that, but they’re (20) eye. It would eliminate my — some problem in my eye, 20) happy that your snoring problems have been reduced or 21) perhaps, but I — it’s minty, actually it tastes a lot 21] eliminated. (22) like mouthwash, I mean, it’s — in a good way.Three 223 DR.BOB COURIER: Yes, very much so. 23] sprays of this before bed, and how long will this last, 3) JOHN ZIGLAR: And now, you know, I roll over (24) through the night? 24) and Linda gives me a kiss before we go to bed, and I 5) JOHN ZIGLAR: It will Jast through the night. 25) think that’s just real sweet. She’s checking to see if For The Record, Inc. (301)870-8025 Min-U-Script® (9) Page 25 - Page 28 VP SNORENZ 2 - JD 3 MOS. FREE VPS2 SOFT VIDEO MED GEN INC. October 13, 1999 Matter Number 0023211 Page 29 Page 31 1] I've taken the Snorenz, okay? 2 JON DENNY: If you want more information about 3} this revolutionary, all-natural, vitamin-based spray, (4) no pills, no surgery, no clamps, no strips across your [8] nose, Snorenz will end your snoring problem and do it (6) naturally. It is pennies in comparison to the value ™ and the almost priceless value of a full, restful, silent night’s sleep for all, and that goes for the snorer as well as the person sleeping next to the snorerailroad.

For more information, call the 800 number on the screen.

Dr. Bob Courier, thank you for joining us on Vantage Point.

DR. BOB COURIER: Thank you for having me. JON DENNY: And, John Ziglar, thank you. JOHN ZIGLAR: Enjoyed it.

JON DENNY: I may knock off a few sprays tonight and try to get my snoring down. This is Jon Denny saying good-bye from Vantage Point, and we will see you next time.

ON SCREEN: For more information on Snorenz call: 800-392-4006 Tru-Vantage International 7300 Lehigh Ave.

(a [10) 14) [12] [13] 114] (18) [16] 117] [18] {19} (20) al (22) 123] (24) 125] Page 30 Niles, IL 60714 (847)647-0300 ON SCREEN: The preceding has been a paid (4) commercial for SNORENZ brought to you by Kevin (5) Trudeau’s Tru-Vantage International, America’s premier {6} direct response marketing company. ts (The videotape was concluded.) [8] 19} [10] 114] [12] [13] it [2 [14] {15} (16) 17] (18) [19] (20) [21] (22) (23) (24) (25) (1) CERTIFICATIONOFTRANSCRIBER [2] 3} DOCKET/FILE NUMBER: 0023211 4) CASE TITLE: MED GEN, INC.

3] RECORDING DATE: OCTOBER 13, 1999 (3) TRANSCRIPTION DATE: MAY 15, 2000 7) I HEREBY CERTIFY that the transcript contained (8) herein is a full and accurate transcript of the 19] videotapes transcribed by me on the above cause before [19 the FEDERAL TRADE COMMISSION to the best of my 11] knowledge and belief.

[12] [13] (14) (15) [16] {17] {18} [19] [20] I HEREBY CERTIFY that I proofread the [21] transcript for accuracy in spelling, hyphenation, {22] punctuation and format.

{23] (24) (25) DATED:

SUSANNE Q. TATE CERTIFICATIONOFPROOFREADER DIANE QUADE Page 29 - Page 31 (10) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC.

VP SNORENZE 3 - KT W/ DISCLAIMER SNR3 SOFT Matter Number 0023211 VIDEO October 13, 1999 Page 2 (1] (4] FEDERAL TRADE COMMISSION {2] OFFICIAL TRANSCRIPT PROCEEDING 12] {3} {3] In the Matter of: } [4] FEDERAL TRADE COMMISSION (4) Med Gen, Inc., ) Matter No. 0023211 5] (5) (6) MATTERNO. 0023211 (6) October 13, 1999 7] (7) (8) TITLE MED GEN INC. [8] [9} {9] {10} DATE RECORDED: OCTOBER 13, 1999 (10) {11} TRANSCRIBED: MAY 8, 2000 (11) [12] [12} The following transcript was produced from a [13] PAGES 1 THROUGH 34 {13] videotape provided to For The Record, Inc. on May 8, 114] (14} 2000.

115] [15] [16] VP SNORENZ 3 - KT W/DISCLAIMERS SNR3 SOFT {16} 117] VIDEOTAPE 7) 18} (18) [19] (19] (20) (20) (21] (21) (22) (22] 23) 23] 1244 rea] (25) [25] Page 3 Paget | iy, PROCEEDINGS ti] FEDERAL TRADE COMMISSION 2 INDEX aI NDE 13 ON SCREEN:

3 : :

8) 4) Client: Trudeau Marketing/TVI [4] VIDEOTAPE PRESENTATION: PAGE:

(5) VP SNORENZ 3 - KT W/DISCLAIMERS SNR3 SOFT 3 {6} (7) (8) [9] {10] {11] [12] {13} (14] [18] {16} {17] (18) {19} {20} f21] (22) {23} (24) .

(25) 15] Project: VP SNORENZ 3 (6} Price Point: Soft Offer (7 Edit Date: 11/13/98 (8) Editor: WPS 9] Audio: Mixed 10] Notes: Generic - Keys, No Phone (11) The following is a paid commercial for SNORENZ (12) brought to you by Kevin Trudeau’s Tru-Vantage [13] International, America’s premier direct response (14) marketing company.

(15} Lower test scores linked to snoring (16) There’s More to Snoring Than Meets the Ears (17) Can you win the snore war? (18) Something to lose sleep over 139 MALE ANNOUNCER: The following is a paid (20) commercial brought to you by Kevin Trudeau's Tru Vantage (21) International.

[22] (Music playing.) 233 KEVIN TRUDEAU: For years over 150 million (24) people have suffered from the effects of snoring. It can [25] cause headaches, sleeplessness, irritability, poor job For The Record, Inc.

(301)870-8025 Min-U-Script® Exhibit F VP SNORENZE 3 - KT W/ DISCLAIMER SNR3 SOFT October 13, 1999 VIDEO MED GEN INC.

Matter Number 0023211 Page 4 (t) performance, a lack of energy and even big relationship fa problems. Well, what can be done about it? Until now, i3] nothing.

(4) On Vantage Point today, hear about a new 8] breakthrough discovery that could possibly eliminate the (61 sound of snoring.

7 VANTAGE POINT with Kevin Trudeau {3} KEVIN TRUDEAU: I am Kevin Trudeau, you're watching Vantage Point, and joining me is John Ziglar. (19) John, how are you doing? Good to have you here. 4) JOHN ZIGLAR: Magnificent. Good to be here, 12] Kevin.

13] KEVIN TRUDEAU: You have discovered a product, a new patented — I don’t know if this is a medical discovery — that can solve the effects or the sound of snoring.Tell me about this product and what it does. JOHN ZIGLAR: Kevin, a friend of mine introduced me to the product from down in Ft.Lauderdale, Florida.The guy’s name is Paul Cravatz.And Paul was an investment banker and a Korean man came into his office one day and had a product called Snorenz that he wanted to have Paul look at to see if he could help him to market it.

Well, Paul put it over to the side of his desk, didn’t think too much about it because he never really re) [14] (15) (16) 17] {18} (19) (20) [21] [22] [23] (24) (25) Page 5 (j thought about snoring too much. tf KEVIN TRUDEAU: Um-hmm.

31 JOHN ZIGLAR: But he made the mistake of saying 4] Something about it to his wife when he went home. Paul’s (3) been married for 37 years and his wife suggested that he (6) might bring that product home. (Laughter.) ™ KEVIN TRUDEAU: (Laughter.) 33 JOHN ZIGLAR: And, so, when he brought the (} product home, then, he tasted the product; the product tasted terrible; but he quit snoring. So, he found a product that actually worked and helped him to eliminate the noise of snoring. KEVIN TRUDEAU: Now, when he found that product, was this a patented process that this Korean gentleman invented? JOHN ZIGLAR: No, it wasn’t, Kevin. At the time, what he had was a combination of oils that he had in a little formula that he sprayed in the back of his throat and then Paul went to his laboratories and he developed a lysosome formulation of the all-natural oils. He put some vitamins, minerals in it and put a whole lot better taste. He put a spearmint taste into the product (23) so that it would taste good and then still solve the (24) problem.

KEVIN TRUDEAU: So, now this is a patented [10] [11] {12} [13] [14] (18) (16) (17) (18) [19} (20) (21) [22] {29} (1) (2] (3) s {10} (11) (12) (13} {14] {15] [16] (17 {18] [19] (20) (21) {22} [23] (24) {25} Page 6 formula? JOHN ZIGLAR: Yes, it is.

KEVIN TRUDEAU: Okay. Patented process. Now, explain to me why somebody snores. JOHN ZIGLAR: The reason people snore, Kevin, when somebody lays down at night and they go to sleep, what happens is your muscles on your skeletal structure begin to relax, and the muscles and the tissues inside of your throat also relax at the same time. KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: And when that occurs, what happens is the air passageway inside of your throat actually diminishes in size. When that happens, then you've got the same amount of air flow and so the velocity is greater and it causes the air to run across your uvula and the soft tissue from the back of your | throat and your tongue and they hit against each other and that clatter is the noise that we call snoring. KEVIN TRUDEAU: Now, up until this point, John, what has been done to solve the problem? Are there any drugs, any surgery, any other herbal or natural supplements that people have tried? JOHN ZIGLAR: There’ve been — people have been trying to solve the problem for years. In the dental profession, they have a mechanical device that you put (i [2] {3} (4) {5} (6) 7] (8) {9} (10) {11} {12} [13] {14 (15) (16) (17] {18} {19} (20) (21) (22) (23) (24) (25) Page 7 inside of your mouth that will actually bring your jaw forward to make the air passageway larger. KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: It’s very uncomfortable; very few people are able to live with that on a consistent basis. There have been — there’s surgery that people have gone through where they go in and they actually take part of the uvula — the little hangy-down part in your throat — KEVIN TRUDEAU: Un-huh.

JOHN ZIGLAR: — where they take and they cut that out. They take some of the soft tissues off of the back of the throat and it’s an expensive surgery, it’s very painful and the results up to date have been that a year, two years, down the road you’ve got wives poking their husbands in the chin — in their ribs again because they’ve begun to snore again.

KEVIN TRUDEAU: Any drugs available? JOHN ZIGLAR: I'm not aware of any drugs that have been used. I know from time to time you see a thing where there have been pills that people can take to try to eliminate snoring, but I do not know exactly what the technology has been.

KEVIN TRUDEAU: So, this — this — this is an all-natural product; this is clinically tested; no after effects; natural ingredients; vitamin enhanced; fresh Page 4- Page 7 (4) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC.

Matter Number 0023211 VIDEO VP SNORENZE 3 - KT W/ DISCLAIMER SNR3 SOFT October 13, 1999 (1] (2} {3 (4 {5] (6) {8 [9 [10] {11] {12] {13} {14] (1§] {16} [17] {18} [19] {20} Page 8 breath — 97 percent effective — now, let’s explain exactly — all that’s in here are natural oils and it just says the natural oils and is a taste like a peppermint — type of wintergreen taste. And all you do — I just want to show people what it looks like. This is the spray and you just spray this in your mouth three times before you go to sleep. JOHN ZIGLAR: Right.

KEVIN TRUDEAU: I just want to spray it now. I'll just spray it once. Now, the first thing is before I did this I assume — you mentioned it tasted terrible JOHN ZIGLAR: Yes.

KEVIN TRUDEAU: — but, until Paul Cravatz fixed the taste.

JOHN ZIGLAR: Correct.

KEVIN TRUDEAU: It tastes either like either a chewing gum or a — a mint.

JOHN ZIGLAR: It tastes like spearmint gum. KEVIN TRUDEAU: Okay, it tastes just like [1] [4 [§ (é 1) {8 19} (10) [1] (12) {13] [14] (15] {16} (17) £18] {19} 20] Page 10 KEVIN TRUDEAU: And there’s nothing else — you can't buy this at a store or something — they can only get it directly from the company.

JOHN ZIGLAR: That’s correct.

KEVIN TRUDEAU: And then all night long the person sleeps without any noise? JOHN ZIGLAR: That’s right.

KEVIN TRUDEAU: We have on the phone, Dr. Michael Leonard. Dr. Michael Leonard is a doctor I believe in Detroit — JOHN ZIGLAR: Um-hmm.

DR. LEONARD: Kalamazoo.

KEVIN TRUDEAU: Kalamazoo. How you doing, Dr. Leonard? DR. LEONARD: Good, how are you.

KEVIN TRUDEAU: I’m doing great. Explain to me what type of reaction or results or experience you've had with this product? ON SCREEN: Called from Kalamazoo, MI — DR. MICHAEL LEONARD — TVI.

[21] Spearmint gum. 2) DR.LEONARD: Uh — originally I was introduced (223 JOHN ZIGLAR: Yes, it does. 22) to it by a friend of mine. Again, I’m a dentist, and 3 | KEVIN TRUDEAU: It’s actually a very refreshing 23} dealing with patients that have problems with snoring and (24) taste. j24) making appliances, et cetera, that are difficult for (25) JOHN ZIGLAR: Yes. 128) people to comply with. We can look for, you know, making Page 9 Page 11 1] KEVIN TRUDEAU: Tell me how this eliminates the «1) these appliances, advancing the jaw and getting the 21 snoise of noring (sic)? What exactly happens when I 2] tissues up off the — Gnaudible) — aspect of the mouth, 3] spray this in my mouth before I go to sleep? 3] but a lot of those people won't wear the appliance but 4) JOHN ZIGLAR: Because of the technology — what 4) for many a couple of nights because they are fairly 13) we have been able to do with the oils in this product, is is) uncomfortable. 1) we have been able through a lysosome technology, put it I6) I was told about this product and went ahead m so that when it lands on the back of your throat it will 7 and ordered a case hoping to start dispensing to a few ig] actually stay there. It will stay topical for up to 8) patients and let them try it out and see if it worked, (9) eight hours. (9) and got positive feedback from these people. fo) And, so, it’s just like — Kevin, have you ever 119) So, I was telling my wife about it and she 14] seen a car going down the road that didn’t have enough (11) said, Yeah, before you give all that stuff away you (13 oil in it and you could hear the pinging and the knocking —_j112) better bring some home for yourself, because you also 13} of the engine? (131 have a problem with snoring. And to tell you the truth (14) KEVIN TRUDEAU: Right. (14) I’m using it fora year and it doesn’t bother me that I 115) JOHN ZIGLAR: What we’re doing right here is 118] snore but certainly my wife, who gets my attention at 16) we're going to oil the parts inside your throat so that (16) night as I’m falling asleep and, you know, she knows I 117) we eliminate the clatter and that’s all this product will (17) haven’t sprayed down just yet, she’ll give me a little {18} do. (18) nudge and say, you know, be sure and use that before you (199 | KEVIN TRUDEAU: So, you just spray this on your (19) go to bed, because it does eliminate to a point where 29) throat and it just basically lubricates, if you will, the 120) she’s quite comfortable also. (21) inside of your throat. 24). KEVIN TRUDEAU: Now, in your profession, you 22) JOHN ZIGLAR: Exactly. 22} said you’ve used other things to help patients of yours 233 KEVIN TRUDEAU: And it’s designed, because of 23) with the snoring problem, like appliances? 4). the proprietary formula, where it lasts all night long. 4) DR.LEONARD: Correct. 2) JOHN ZIGLAR: That’s right. 25) KEVIN TRUDEAU: And what — what’s the success For The Record, Inc. (301)870-8025 Min-U-Script® (5) Page 8 - Page 11 VP SNORENZE 3 - KT W/ DISCLAIMER SNR3 SOFT October 13, 1999 VIDEO MED GEN INC.

Matter Number 0023211 is} (2 i) 4} 6) (6 7] (8) (3 [10] (11 {12} [13] (14] [#5] {16] {17] [18] {19} {20} (21) {22} (23) (24) [25] Page 12 rate of one of those appliances? I know they're very uncomfortable — ON SCREEN: Called from Kalamazoo, MI — DR. MICHAEL LEONARD — TVI.

DR. LEONARD: Yeah, it really — it really is dictated on patient compliance, and when things are uncomfortable, the compliance drops to very, very low numbers.

KEVIN TRUDEAU: Un-huh.

DR. LEONARD: And I don’t have a percentage of number of people that are — 100 percent comply with it and, on the other hand, with something like this that you can keep with you, throw it in your dog kit, have one at home — it’s there, it’s available and it’s easy to use and it works.

KEVIN TRUDEAU: Yeah, I mean, it tastes really good. So, I mean, obviously, right before you go to sleep to have this by your nightstand to just spray a couple of squirts, it shouldn't be a problem. As a matter of fact, John was telling me that if somebody forgets to spray it in your mouth, it’s nota problematall because your wife will remind youaboutan hour and a half after you've gone to sleep — DR. LEONARD: That’s right.

KEVIN TRUDEAU: — with a little nudge — (t] {2 {3 (4) 5] (6) 7] {8} (9} {10} {11} [12] 13] 114] 115] [16] 17) (18) [19] (20) (21) [22] (23) (24 (25) Page 13 DR. LEONARD: Yeah.

KEVIN TRUDEAU: — and you just spray it there and then sleep the whole night.

DR. LEONARD: Yeah. Well, just like Pablo’s dog, eventually you remember to do it before you go to sleep.

(All laughing.) KEVIN TRUDEAU: Now, you've given this to many of your patients? DR. LEONARD: Correct.

KEVIN TRUDEAU: And do you find it working for everyone? It says 97 percent effective, so there’s some people, allegedly, that it does not work for. What's your personal experience? DR. LEONARD: My experience has been people that use it and use it properly — and by properly, ll get to that in just a second — people that are using it on a regular basis, they are getting relief. And, again, when you talk to somebody who comes into the office and says, I’m having — my wife tells me or my husband tells me — I've having difficulty with snoring and it’s bothering her, the next time they come in and you don’t get that complaint or the wife comes in shortly thereafter and is not complaining at that point, it works well.

[10] (t4] (12) [13] (14] {15} [16] [17] {18] [19] (20} (21) {22} (23) (24) (25} Page 14 KEVIN TRUDEAU: Say — DR. LEONARD: The — the trick with using it properly is just getting it to these tissues in the back of your mouth. Now, if you open your mouth wide and spray the surface of your tongue only, it’s not going to be effective.

So, I ended up doing a study here in the office and taking some photographs of distribution of the product, staining it and spraying it in people’s mouths with different head positions so we're assured that it gets to where it needs to go.

KEVIN TRUDEAU: Um-hmm.

DR. LEONARD: With the proper positioning of the head and spraying it to the back of your throat, letting it sit there for maybe five seconds before you swallow, I think the effectiveness is tremendously increased.

KEVIN TRUDEAU: Hold with us just for a few moments, but I do want people to know right now ifyou're watching and you do want information on Snorenz, if you are a snorer or if you know someone that is, this really could be a Godsend. It’s a patented product, it’s not available in any stores, it’s only available directly from the company. Call the number on your screen to get more information on Snorenz. It’s very inexpensive, it is} {2 (3 (4) (5) [6 i] [8] [9] {10] 11] [12] 13] {14] 115) (16) 17] (18) [19] (20) (21) (221 123] [24] 125] Page 15 tastes great, it’s all-natural, it’s clinically proven to eliminate the noise of snoring in 97 percent of the cases, and in my personal experience is virtually 100 percent.

Call right now, it’s unconditionally guaranteed.The very first time you use it, it will eliminate your snoring.

Michael, just stay with us for just a moment. John, I want to go back to the people that it’s worked for and those it hasn’t worked for. I have a friend of mine that I sent this to when you first came to me and said, I got this product, it gets rid of snoring. I said, well — JOHN ZIGLAR: Right.

KEVIN TRUDEAU: — you know, I know snoring can be an issue because I've known people that snore like freight trains.

JOHN ZIGLAR: Right.

KEVIN TRUDEAU: I was fishing with a fellow who was in a log cabin, we were up north — asa matter of fact, you were with us last year — JOHN ZIGLAR: Right.

KEVIN TRUDEAU: — but this was like the year before — and there were nine guys in this cabin. They threw this fellow out. Now, we're there for a week, they Page 12 - Page 15 (6) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC.

VP SNORENZE 3 - KT W/ DISCLAIMER SNR3 SOFT Matter Number 0023211 VIDEO October 13, 1999 Page 16 Page 18 (1) threw — this poor guy had to sleep in the shower cabin (1) said it worked up until he went to bed at 11:00 at night, {2 [3:

{4 (5) (6 {8 (9 [10] [11] [12] (13] (14) {15} {16} [17] (18) {19] (20} 21) (22) {23} (24) {25} — the shower stall because he was so loud and still — you could still hear him in the cabin across camp. JOHN ZIGLAR: I know.

KEVIN TRUDEAU: This guy was — crazy. But I had sent this to a friend of mine who snored so bad his wife was not sleeping in the bedroom anymore. They — they’d go to sleep together and then an hour later she would leave and go and sleep on the couch because she just could not get a good night’s rest. JOHN ZIGLAR: That’s common.

KEVIN TRUDEAU: Now, he used this and the first night he called me up and said, Gosh, darn it, I sprayed this — I woke up, my wife was lying next to me for the first time in like three years. This actually worked. 1 mean, it knocked out my snoring. He says and better than that, Kevin, I had the best night’s sleep I ever had. Now, we'll talk about what happens when you keep waking up in the middle of the night. ' JOHN ZIGLAR: Right.

KEVIN TRUDEAU: But here’s the thing: three days he called me and he said, It doesn’t work any more. JOHN ZIGLAR: No.

KEVIN TRUDEAU: And I said, What do you mean? So, 1 got back to you and let’s talk about why it al {2 [3 [4 (§ (6 it) [8] 19] [10} 14} [12] (13) (14] (15) (16) (17) {18] {19} {20} (21) (22) (23) (24) (25) Page 17 wouldn't work in a particular case. We had a situation last night with Doug McCleary and with this fellow. Explain some of the reasons why it wouldn't work. JOHN ZIGLAR: Okay. Here’s — there’s a couple of things. What happened in this particular guy’s case is before he went to bed, he had a beer. KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: And when he had the beer, he didn’t clean his palate off. In order words, there was still alcohol. Well, alcoho! is an agent that will cut through oils. And, so, since this is an oil-based, a natural oil-based product, when he had the alcohol still on his palate and he sprayed it, it cut through and the Snorenz actually went right straight down his throat, was not on the tissues where it would create the lubrication. KEVIN TRUDEAU: So, you can’t eat or drink for a half an hour before you use the product? JOHN ZIGLAR: Exactly.

KEVIN TRUDEAU: Which is a good healthy practice anyway. You shouldn't be drinking or eating right before you go to sleep.

JOHN ZIGLAR: Of course: Or you could even brush your teeth before you go to bed. It would be a good practice.

' KEVIN TRUDEAU: You know, a fellow last night 10:00 at night — JOHN ZIGLAR: Yes.

KEVIN TRUDEAU: — and at 5:30 in the morning got woken up because of the snoring. JOHN ZIGLAR: Exactly.

KEVIN TRUDEAU: So, it worked up until 5:30 a.m. What happened there? ON SCREEN: JOHN ZIGLAR, Master Strategies Researcher, TVI.

JOHN ZIGLAR: What happened is when he sprayed the product in his mouth, he did it correctly, but he only put one spray.

KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: He only did one pump. And what we recommend is three. All right? So, if you do three, it will last the full eight hours. KEVIN TRUDEAU: Dr. Leonard — let’s go back to you. I have a question about — you're a dentist — DR. LEONARD: Yes.

KEVIN TRUDEAU: — obviously. Bad breath — DR. LEONARD: Yes.

KEVIN TRUDEAU: Do you — have you found that people who snore have a worse bad breath problem when they wake up as opposed to nonsnorers? a [4 [10} [11} [12] [13] [14] {15} {16} (t7] (18) [19} [20} (21) (22) {23} [24] (25) Page 19 DR. LEONARD: I don’t know of a direct correlation with that — KEVIN TRUDEAU: Does this — ON SCREEN: Caller from Kalamazoo, MI — DR. MICHAEL LEONARD — TVI.

DR. LEONARD: — certainly having your mouth open and all the tissues drying out and — you could see where — and it depends on the diet, also — but it’s interesting. I don’t know that offhand. It has to be something to look into a bit.

KEVIN TRUDEAU: Does this product help with breath in the morning? I mean, a lot of us have morning breath.

DR. LEONARD: Oh, yes. Just by nature of the way it tastes. You know, you're going to bed with something that tastes and has a pleasant smell to it to begin with — KEVIN TRUDEAU: Um-hmm.

DR. LEONARD: — as opposed to like the guy who went to bed slugging down a beer.

KEVIN TRUDEAU: Right, right.

DR. LEONARD: I don’t know about you, but I'd rather have somebody have a mint candy before they went to bed and slept for eight hours instead of a Miller Lite or whatever.

For The Record, Inc.

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Matter Number 0023211 Page 20 i) ~~ KEVIN TRUDEAU: Right.

7 DR. LEONARD: So, in that case, yeah, J think (3) it could be — could be said that that would certainly (4) help out a bit with morning breath. 3} KEVIN TRUDEAU: Yeah, because that’s one of the i) things that I’m finding from people that I have actually 7 given this to in my testing — 3} DR.LEONARD: Um-hmm.

3} KEVIN TRUDEAU: — and I say, you know, what's your reaction? And primarily from the wives, they say, Wow, I can give him a kiss in the morning and it’s not that yucky morning breath.

DR. LEONARD: They're not blown away, huh? KEVIN TRUDEAU: Yeah, which is kind of interesting. And then, of course, the fellows are saying {16} the same thing. I wake up and I feel more refreshed (17) because my mouth is clean and it has this great taste to (18) It.

{10] {14] {12] [13] [14] {15} So, in addition to having a soundful sleep without any snoring whatsoever, butthey wake up — they [19] (20) (1) (2] 3) 4) i (6) (8 ik) [10] [14] {12} [13] {14] [15] [16] (17 {18} [19] [20] Page 22 KEVIN TRUDEAU: So, a person may not even realize that he’s constantly waking up and going back to bed during the night? DR. LEONARD: That’s right.

KEVIN TRUDEAU: And, therefore, their sleep pattern’s getting — Dr. Leonard, I know you have to get back to your practice, thanks very much for calling in. DR. LEONARD: Thank you.

KEVIN TRUDEAU: Have a great day.

DR. LEONARD: Thanks.

KEVIN TRUDEAU: Let’s talk about that, John, because — JOHN ZIGLAR: Yeah, Kevin, because that’s what my experience has been.

KEVIN TRUDEAU: Okay.

JOHN ZIGLAR: When I started to take the product myself — KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: — I noticed — first of all, 1) have this clean feeling in their mouth. You know, with 21) that I don’t turn over in my sleep as many times. And, 22) addition to the extra energy they'll get — 22] so, I noticed it because I don’t pull the covers out of 3, DR.LEONARD: Sure. 23) the bottom of the bed every night. 4) KEVIN TRUDEAU: — and — 24) KEVIN TRUDEAU: Right. rs) OR. LEONARD: Plus they've had a good night’s 2s) JOHN ZIGLAR: And, you see, it’s not a Page 21 Page 23 i] Sleep. [1] conscious thing when you wake yourself up snoring and 7 KEVIN TRUDEAU: Correct. But, let’s talk about 2] then you immediately go back to sleep. We've got 3] that. The person who snores, Dr. Leonard, if they are 13] testimonial letters from all over the country. 4) snoring and it “doesn’t bother them.” 4) One of the ladies said that for the first time t} DR.LEONARD: Un-hmm. is) in her life she can remember dreams. 4} KEVIN TRUDEAU: They don’t get woken up. Is t) KEVIN TRUDEAU: Hmmm. 7 it, in fact, having an adverse effect on the person’s 1 JOHN ZIGLAR: And what that means is that she, is) sleep patterns, thus making them more potentially a} for the first time in a long time, has gotten some deep 9] irritable and fatigued during the day? 1 sleep where she now has recollection of dreams. We all 19) DR. LEONARD: Certainly. Potential (10) dream — (11) irritability and fatigue throughout the day has got to be aa) KEVIN TRUDEAU: Um-hmm. (12] commonplace. 12] JOHN ZIGLAR: — if we get deep sleep. 1133 KEVIN TRUDEAU: Now, why use that? I mean, if 137 KEVIN TRUDEAU: Now, 90 million people snore — 114] I snore and I don’t wake up during the night and I don’t 44) JOHN ZIGLAR: Yeah. 11} — I don’t even know I snore — 1s) KEVIN TRUDEAU: — that means about 150 million 16 DR.LEONARD: Um-hmm. (16) people are affected because of the sleeping partners. 177 KEVIN TRUDEAU: — how is it having that effect 17) JOHN ZIGLAR: Correct. [18] On me? tte) KEVIN TRUDEAU: How young does somebody snore, ig) DR.LEONARD: If you're sleeping and snoring, (9) they start snoring? I mean, can they start as child? 20) obviously, like you're talking about exchanging air and 20) | JOHN ZIGLAR: They can absolutely. We've got 21) still breathing and your air passage is restricted, once 21] Someone in our office who hasa child who started snoring 22) things are restricted to a point, you automatically or 22) and the child is eight years old. 23} for the most part most people will wake up, catch a deep —|j233 += KEVIN TRUDEAU: I want to talk about that, 24) breath, roll over, what-have-you. So, yeah, your sleep 24) about how snoring can affect even grades in school, 25] pattern is disturbed by that. 125) because there was an article I know in the Chicago Page 20 - Page 23 (8) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC.

Matter Number 0023211 VIDEO VP SNORENZE 3 - KT W/ DISCLAIMER SNR3 SOFT October 13, 1999 (i} [2] [3] [4 (5 (6 tJ ) [10] 14] [12] [13] [14] [15] [16] 17] {18} {19} (20) (24) (22) (23) [24] (25) Page 24 Tribune about that.

JOHN ZIGLAR: Yes.

KEVIN TRUDEAU: But if you're watching right now and you do want more information on Snorenz,it’s an all-natural product, it’s not available at any stores, call the number on your screen. If you are a snorer or know someone that is, call that number and get this very inexpensive, it’s all natural, tastes great, it’s guaranteed to work the very first time you try it. You just put three squirts in your mouth before you go to sleep, no snoring all night long.

If you're not thrilled, send it back fora refund. Clinically proven in studies to eliminate the sound of snoring in 97 percent of the cases. And in my personal experience, virtually everybody that we've given it to. It’s all natural and it can work for you. Call the number on your screen for Snorenz if you are a snorer or know anyone that is, they need this product for their own health and the people around them. Let’s talk about the kids. As young as eight years old — JOHN ZIGLAR: Yeah.

KEVIN TRUDEAU: — that can start snoring. And how does that adversely affect their grade performance in school? (1) [2 {3} (4) (5 (6) 7) (8) 3) {10] (11) (12) [13] {14] {15} [16] [17] (18] {19} {20} {21} Page 25 JOHN ZIGLAR: Kevin, as you know, I have four children myself — KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: — and I know that with my own children if I let them stay up too late at night or they do not get enough sleep, I notice the next day whether or not they're as pleasant to their brothers and sisters. 1 notice, for instance, if they go for a period of time where they don’t get good sleep, that it does impact their grades, their performance on the athletic field or wherever they are, and, quite honestly, it’s no different for them than it is for us. Sleep depravation affects us all.

KEVIN TRUDEAU: So, it can affect us in our job performance? JOHN ZIGLAR: Certainly.

KEVIN TRUDEAU: Irritability during the day? JOHN ZIGLAR: Yes.

KEVIN TRUDEAU: Relationship with your spouse? JOHN ZIGLAR: Of course.

KEVIN TRUDEAU: And not just because you're not Page 26 and snappy and that’s going to have an adverse affect on the relationship.

JOHN ZIGLAR: Exactly.

KEVIN TRUDEAU: Now, let’s talk about this — there was this article we were talking about right before the start of the show — JOHN ZIGLAR: Yeah.

KEVIN TRUDEAU: — in the Chicago Tribune, I think it was.

JOHN ZIGLAR: Right.

KEVIN TRUDEAU: What was that about? JOHN ZIGLAR: There was a study that was done with medical students over in West Germany. KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: And what they did is they found — they did a test and they found which of the students snored and which of the students did not snore, and then what they did is they just simply took and put them in two distinct categories and then they took and they took the average of the grades of the snorers and the nonsnorers, and in this particular case, the snorers ended up with six points less than the nonsnorers did. KEVIN TRUDEAU: That seems like a major difference in grades.

JOHN ZIGLAR: I would have to think so, (9) [10] 111) [12] [13] [14] (15) 116] 17] 118) 139} (20) (21) Page 27 especially where the amount of sleep that a med student would have an opportunity to get.

KEVIN TRUDEAU: Right.

JOHN ZIGLAR: You — another — let me just share a story with you.This — we talked with a lady who — whose husband was a fireman — KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: — and he was out in Phoenix, and he snored so loud and since he was a fireman he was required to sleep at the fire station — KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: — with the other guys who were on duty at the same time. Well, they only have a certain amount of hours that they can sleep and, so, they would all rush — when it got time to go to bed — they would all rush to get to bed before John got up there because when he got to sleep — if you weren’t to sleep before he got to sleep, his snoring was so loud that you couldn't get to sleep.

KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: And it was such a problem for him 22) maybe sleeping in the same room orsame bed, but the next (23) day because you're tired, because your sleep pattern has (24) been interrupted all night long, that you're just (28) probably not as pleasant and you can be a little snippy that he went to the expense of having the surgery and everybody in the fire station was thrilled to death that he had done that. It was an expensive process and the healing process from the surgery is six months — (22] (23} (24) (25} For The Record, Inc. (301)870-8025 Min-U-Script® (9) Page 24 - Page 27 VP SNORENZE 3 - KT W/ DISCLAIMER SNR3 SOFT October 13, 1999 VIDEO MED GEN INC.

Matter Number 0023211 Page 28 4 KEVIN TRUDEAU: Hmmmm.

2} JOHN ZIGLAR: — so, it affected diet, it 3} affect a lot of different things in his life, but he [4] wasn’t snoring.

(5) A year after the surgery, he gets the old elbow i) in the ribs from his wife and she says, Roll over, John, (1 you've started to snore.

(8) And, so, even with the surgery — KEVIN TRUDEAU: Hmmmm.

JOHN ZIGLAR: — he had started to snore again. And when he started back up — KEVIN TRUDEAU: Is that normal — is that common, by the way? I mean, you had this expensive surgery, you go through six months of healing, all this pain, it eliminates the snoring for a year and then it picks up. Is that — is that common? JOHN ZIGLAR: I have heard lots of cases where that has occurred.

KEVIN TRUDEAU: It’s amazing.

JOHN ZIGLAR: Yes, it is. So, all of a sudden appears at the fire station, now, the guys in his dormitory where he sleeps, had taken and gotten some sheet rock — KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: — and built a cage around John’s ie) [10] (11) (12) (13) (14) 115) 116) 17] 118} {19} (20) 21) [22] (29) (24) (25) Page 29 bed because he had started to snore again. KEVIN TRUDEAU: Hmmmm.

JOHN ZIGLAR: And we had put a small ad ona 14) radio station out there, his wife had heard about ts} Snorenz, she said, My goodness, we've got nothing to is} lose. She bought the product, she squirted it in his im mouth before he went to bed that night, and from that day {8} to this John does not snore.

9} KEVIN TRUDEAU: That’s incredible. I mean, it seems incredible — you could call this a medical breakthrough, but it’s not a medical device and it’s not a drug.

JOHN ZIGLAR: No, no.

KEVIN TRUDEAU: What do you call it? JOHN ZIGLAR: I don’t know — you call ita miracle.

KEVIN TRUDEAU: (Laughter.) JOHN ZIGLAR: I don’t know what you call it. Let me tell you, when I — when I first got the product myself, I, you know, I told Linda, my wife, about the product and she says, Well, you know, you need to bring some home. And I told her, Well, Honey, I said, you really don’t snore that bad. (Laughter.) She suggested it wasn’t for her.

KEVIN TRUDEAU: (Laughter.) (i (2 B [10] 14) {12} [13] (14) 115] (16) 7) {18} (19) (20) [21] [22] (23) (24) (25) {i} (2 (3 [4 (5) Ss 8] [9 {10} {11} [12] [13] (14) {15] (16) {17} {18] {19} [20] {21} (22) (23) (24] (25) Page 30 JOHN ZIGLAR: And in my own relationship I can tell you for a fact I am getting better sleep. KEVIN TRUDEAU: So, you're having more energy during the day? JOHN ZIGLAR: I am.

KEVIN TRUDEAU: Thinking clearer? JOHN ZIGLAR: Uh — I don't know — I don’t think I was thinking unclear.

CLaughter.) KEVIN TRUDEAU: But you definitely — well, let __ me ask you this: You definitely feel better during the day? JOHN ZIGLAR: Yes, I do.I do not get tired. KEVIN TRUDEAU: Because now you are actually really getting a full night’s sleep. JOHN ZIGLAR: Exactly. :

KEVIN TRUDEAU: As — and you didn’t notice — you, like most snorers — JOHN ZIGLAR: Right.

KEVIN TRUDEAU: — did not notice that you were actually waking up all night? JOHN ZIGLAR: No.

KEVIN TRUDEAU: So, your rapid eye movements, your dreams, all those things are being adversely affected by this interruption of the breathing pattern ary s [10] 14] [12] [13] [14] [15] [16] 17] [18] [19] (20) [21] [22] (23) [24] (25) Page 31 waking you up and then going back to sleep; and waking you up and going back to sleep? JOHN ZIGLAR: Exactly. I really didn’t notice that much, Kevin,except for when I’m up here in Chicago in my apartment by myself.

KEVIN TRUDEAU: Um-hmm.

JOHN ZIGLAR: Where I have to make the bed myself.

KEVIN TRUDEAU: (Laughter.) JOHN ZIGLAR: And I noticed that I don’t turn over and get the sheets out of the foot of the bed. That’s when I really noticed it.

KEVIN TRUDEAU: Folks, if you’re watching right now and you are a snorer or if you know someone that is, get on the telephone and call to get Snorenz. It’s a very simple, all natural product, it’s just natural oils with some vitamins and minerals. You simply just spray it in your mouth three times before you go to bed. It tastes great, it’s a patented product, it has been proven to be 97 percent effective in eliminating the snoise — the noise of snoring. You'll wake up with a great, fresh, clean mouth.

You'll have more energy during the day, you'll have less irritability, you'll be more pleasant, kids get better grades in school, as evidenced by the study in the Page 28 - Page 31 (10) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC.

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1 25 7 1031 1502 75 33 96.667923 Ave,4 1 10 1 26 0 168 1554 601 37 -1 5 1 10 1 26 1 168 1568 39 23 35.130531 124)5 1 10 1 26 2 227 1559 96 32 96.811905 Niles,5 1 10 1 26 3 334 1559 33 27 95.758362 IL5 1 10 1 26 4 378 1555 109 32 93.280769 607145 1 10 1 26 5 500 1554 269 36 90.956207 (847)647-0300.4 1 10 1 27 0 169 1610 949 39 -1 5 1 10 1 27 1 169 1622 38 24 87.640694 [25]5 1 10 1 27 2 286 1613 67 29 96.798363 Thes 1 10 1 27 3 367 1612 181 37 95.757111 preceding5 1 10 1 27 4 560 1611 57 29 96.497910 has5 1 10 1 27 5 629 1610 88 30 95.917831 been5 1 10 1 27 6 730 1619 17 20 96.492203 a5 1 10 1 27 7 760 1610 75 37 96.048164 paid5 1 10 1 27 8 849 1610 206 29 96.572723 commercials 1 10 1 27 9 1066 1610 52 29 96.780228 fora 1 10 1 28 0 464 1688 815 33 -1 5 1 10 1 28 1 464 1703 2 3 47.225761 .5 1 10 1 28 2 1158 1688 75 33 96.287788 Pages 1 10 1 28 3 1244 1690 35 24 96.800911 334 1 10 1 29 0 183 1740 1069 37 -1 5 1 10 1 29 1 183 1753 25 22 47.802910 (1)5 1 10 1 29 2 229 1744 184 28 91.397453 SNORENZ5 1 10 1 29 3 420 1742 148 35 81.574806 brought5 1 10 1 29 4 577 1748 34 22 81.574806 to5 1 10 1 29 5 621 1749 68 28 95.532654 you5 1 10 1 29 6 698 1741 44 35 96.229637 by5 1 10 1 29 7 750 1742 104 26 93.291687 Kevin5 1 10 1 29 8 863 1741 175 27 88.051300 Trudeau’s5 1 10 1 29 9 1044 1740 208 35 89.567696 Tru-Vantage4 1 10 1 30 0 183 1793 895 37 -1 5 1 10 1 30 1 183 1805 25 23 40.978107 12}5 1 10 1 30 2 235 1796 227 32 96.558350 International,5 1 10 1 30 3 486 1789 156 45 94.962662 America’s5 1 10 1 30 4 655 1794 142 36 96.084686 premier5 1 10 1 30 5 809 1793 100 28 96.699600 directs 1 10 1 30 6 922 1799 156 30 96.065819 response4 1 10 1 31 0 182 1850 403 35 -1 5 1 10 1 31 1 182 1859 25 24 56.300320 [3]5 1 10 1 31 2 228 1850 176 35 96.364197 marketing5 1 10 1 31 3 417 1856 168 29 96.510841 company.4 1 10 1 32 0 182 1901 444 37 -1 5 1 10 1 32 1 182 1912 25 24 52.406574 {4}5 1 10 1 32 2 286 1902 81 33 96.682480 (Ends 1 10 1 32 3 379 1903 39 28 96.682480 of5 1 10 1 32 4 425 1901 201 37 96.424011 videotape.)4 1 10 1 33 0 181 1966 25 24 -1 5 1 10 1 33 1 181 1966 25 24 52.795101 [5]4 1 10 1 34 0 181 2020 24 23 -1 5 1 10 1 34 1 181 2020 24 23 55.732254 (6)4 1 10 1 35 0 180 2074 25 23 -1 5 1 10 1 35 1 180 2074 25 23 54.885197 17)4 1 10 1 36 0 180 2127 24 24 -1 5 1 10 1 36 1 180 2127 24 24 52.676853 (8)4 1 10 1 37 0 179 2182 25 23 -1 5 1 10 1 37 1 179 2182 25 23 63.846649 (9)4 1 10 1 38 0 165 2235 39 24 -1 5 1 10 1 38 1 165 2235 39 24 73.441025 [10]4 1 10 1 39 0 164 2290 39 23 -1 5 1 10 1 39 1 164 2290 39 23 54.067287 (11)4 1 10 1 40 0 164 2343 39 23 -1 5 1 10 1 40 1 164 2343 39 23 31.529015 12}4 1 10 1 41 0 164 2397 38 24 -1 5 1 10 1 41 1 164 2397 38 24 38.424515 {13]4 1 10 1 42 0 164 2451 38 23 -1 5 1 10 1 42 1 164 2451 38 23 74.497513 [14]4 1 10 1 43 0 164 2505 38 23 -1 5 1 10 1 43 1 164 2505 38 23 47.503872 [15]4 1 10 1 44 0 163 2558 39 24 -1 5 1 10 1 44 1 163 2558 39 24 21.486923 {16}4 1 10 1 45 0 163 2613 39 23 -1 5 1 10 1 45 1 163 2613 39 23 65.285034 17]4 1 10 1 46 0 163 2667 38 23 -1 5 1 10 1 46 1 163 2667 38 23 48.050533 [18]4 1 10 1 47 0 163 2721 38 24 -1 5 1 10 1 47 1 163 2721 38 24 84.140182 [19]4 1 10 1 48 0 163 2775 38 24 -1 5 1 10 1 48 1 163 2775 38 24 73.309570 [20]4 1 10 1 49 0 163 2830 38 23 -1 5 1 10 1 49 1 163 2830 38 23 78.801529 [21]4 1 10 1 50 0 163 2884 38 24 -1 5 1 10 1 50 1 163 2884 38 24 63.076881 [22]4 1 10 1 51 0 163 2938 38 23 -1 5 1 10 1 51 1 163 2938 38 23 85.554512 (23]4 1 10 1 52 0 163 2991 39 24 -1 5 1 10 1 52 1 163 2991 39 24 91.562042 [24]4 1 10 1 53 0 163 3045 39 23 -1 5 1 10 1 53 1 163 3045 39 23 48.111069 (25}4 1 10 1 54 0 161 3142 2287 57 -1 5 1 10 1 54 1 161 3155 75 29 96.149658 For5 1 10 1 54 2 249 3150 80 33 96.149658 Thes 1 10 1 54 3 343 3149 168 50 95.963348 Record,5 1 10 1 54 4 524 3153 80 30 96.735283 Inc.5 1 10 1 54 5 674 3147 308 40 89.922829 (301)870-80255 1 10 1 54 6 1141 3142 317 53 89.869522 Min-U-Script®5 1 10 1 54 7 1949 3146 88 40 96.388527 (11)5 1 10 1 54 8 2071 3151 102 38 96.497711 Pages 1 10 1 54 9 2189 3149 47 35 93.053001 325 1 10 1 54 10 2252 3166 11 5 93.053001 -5 1 10 1 54 11 2278 3150 103 40 95.309608 Pages 1 10 1 54 12 2396 3145 52 40 95.309608 34 Lawyer’s Notes MED GEN INC.

Matter Number 0023211 VIDEO VP SNORENZE 4 - JD W/ DISCLAIMER SNR4 October 13, 1999 (1) (2] OFFICIAL TRANSCRIPT PROCEEDING {3} (4) FEDERAL TRADE COMMISSION 15} (6) MATTER NO. 0023211 (7) 8) TITLE MED GEN INC.

19} (10) DATE RECORDED: OCTOBER 13, 1999 {11} TRANSCRIBED: MAY 10, 2000 [12] {13] PAGES 1 THROUGH 35 (14] {15} (16} VP SNORENZE 4 - JD W/ DISCLAIMER SNR4 {17] VIDEOTAPE [18] {19} {20] [24] (22) [23] {24] [25] [26} {t] FEDERAL TRADE COMMISSION (2] INDEX (3) ) VIDEOTAPE PRESENTATION: PAGE:

5] VP SNORENZE 4-JD W/ DISCLAIMER SNR4 3 {6] (8) (9] {10} (11) {12} aE [13] (14] [15] (16] [17] [18] {19} {20] (24] (22) [23] [24] [25] Page 1 Page 2 (1] FEDERAL TRADE COMMISSION [2] [3] In the Matter of: ) [4] Med Gen, Inc., ) Matter No. 0023211 (5) [6] October 13, 1999 7) [8} {9} [10} (11] {12} The following transcript was produced from a [13] videotape provided to For The Record, Inc. on May 8, [14] 2000.

[15] [16] [17] [18] [19] (20) [21] [22] [23} [24] [25) Page 3 (1) PROCEEDINGS (2) 3] ON SCREEN:

4] Tru-Vantage & Mercury Media 5} Present (6) VP SNORENZ 4 1 JD WITH DISCLAIMERS // SNR4 (8) 28:30 MINUTES (9) 1-800-835-8941 (19) TUESDAY, NOVEMBER 17, 1998 11) NCMG MASTER #293 Randy Pfeiffer {1213 CUSTOMIZATION BY NORTH COUNTRY MEDIA GROUP 13] Www.ncmg.com (14) [15] ON SCREEN:

(161 The following is a paid commercial for SNORENZ (17) brought to you by Kevin Trudeau’s Tru-Vantage {18} International, America’s premier direct response (199 Marketing company.

[20] 2) ANNOUNCER: The following is a paid commercial 22] brought to you by Kevin Trudeau’s Tru Vantage {23} International.

(24] (Music playing.) 2s} UNIDENTIFIED MALE: For millions of Americans, For The Record, Inc. (301)870-8025 Min-U-Script® Exhibit G VP SNORENZE 4 - JD W/ DISCLAIMER SNR4 VIDEO MED GEN INC. October 13, 1999 Matter Number 0023211 Page 4 Page 6 () this is the most annoying and unwelcome sound in the 12) world.

ON SCREEN: News clippings.

4) ANNOUNCER: That’s right, more than 90 million ts) AMericans have a snoring problem and it can cause i) sleeplessness, headaches and a lack of energy, and that (71 goes for the snorer, as well as the person trying to ja) sleep next to the snorer.

9) What can be done about it? On Vantage Point today, hear about a new discovery that could eliminate the sound of snoring.

ON SCREEN: VANTAGE POINT with Kevin Trudeau. ON SCREEN: John Denny.

JOHN DENNY: Hi, I’m John Denny, and this is a special edition of Vantage Point. We're going to talk about snoring today, and if you’re a snorer, or just happen to sleep next to one, then you know snoring is no laughing matter. Snoring can and does seriously diminish the quality of your sleep, your life, and it could drive two people apart, meaning the snorer and the person next to the snorer.

My guests today are Dr. Bob Currier, physician, surgeon and associate clinical professor at Michigan State University, and John Ziglar, who represents a company that manufacturesa product called Snorenz, which (3 (10) [11] [12] {13] {14] {18} [16] [17] {18] [19] [20] (21) [22] {23} (24) (25) Page 5 (1) is designed to end your snoring problem. 12} Gentlemen, thank you for joining me. Guys, got i3) to ask you this first question, because for some people (4) it’s a light matter and for others it seriously impacts 15] their life, certainly impacts their sleep. What causes [6] snoring? What is the reason behind that all too familiar 7 rumbling sound that keeps half of America, it seems, up (a) every night? i} ON SCREEN: Dr. Bob Currier, Physician/Surgeon. (9) DR.BOB CURRIER: Well, what snoring really is, (14] John, is just simply a relaxation of the tissues in the back of your throat. It’s when we fall asleep, much of our muscles in our body, as well as our throat relax. That’s the time we sleep. We're supposed to get our rest.

JOHN DENNY: Um-hmm.

DR. BOB CURRIER: What happens with that, though, unfortunately, is as the tissues relax, they occlude or actually narrow, and they cause a funnel effect for the air as it goes through, flapping the tissue.

JOHN DENNY: Um-hmm.

DR. BOB CURRIER: This is in the back of the throat, hence creating the noise. It’s very positional. It’s very — also very dependant on habits that we have, 112) 113} [14] 115] [16] 17] [18] {19} (20) (24) (22) (23) (24) (25) (1) such as smoking or dietary habits. And then also it 2) affects really how much we sieep and how much rest we (3) actually get throughout a night. 4) JOHN DENNY: Now, you were both snorers, is) presumably? f) DR.BOB CURRIER: Um-hmm.

7 JOHN ZIGLAR: Sure.

3] DR.BOB CURRIER: Absolutely.

3 JOHN DENNY: Tell me, how did you get involved in Snorenz? How did this all come about? ON SCREEN: John Ziglar, SNORENZ.

JOHN ZIGLAR: This all came about, John, I met a friend down in Fort Lauderdale, Florida, named Paul Kravitz.

JOHN DENNY: Um-hmm.

JOHN ZIGLAR: Paul Kravitz was in the banking industry.And he hada Korean man that came into his office with a product. He had a little bottle of it, it didn’t have any labels on it or anything, but he says this will make you quit snoring. And Paul looked at it and he put it over on the side of his desk, he didn’t think too much about it. But he did make the mistake of telling his wife that somebody had come in with this product. And she asked him would he go ahead and bring it home and try it. Bottom line is he did use the {10} 11] [12] [13] [14] (15) [16] [17] (18) (19] (20) 24] [22] (23) [24] 125) Page 7 11] product, it did make him quit snoring, but it tasted (2) terrible.

13] And, so, Paul says Whoa, you know, what a price to pay, so he took that product, he developed it, he took it to the laboratories and they did some liposome (6) technology with the product and they put a flavor to the ™ product to make it so that it tasted good and we now call i] the product Snorenz, and it’s just phenomenal. ~] JOHN DENNY: And in your first exposure to it - {10} 11] [12] 13] {4 {5 JOHN ZIGLAR: Correct.

JOHN DENNY: — you were a rumbler. You — we heard Harley-Davidson sounds coming from youat night — JOHN ZIGLAR: (Laughter).

JOHN DENNY: — is the word on the street. JOHN ZIGLAR: (Laughter).

JOHN DENNY: Teli me your first experience with the product.

JOHN ZIGLAR: My first experience really, when I — I had been married for 25 years, my wife, Linda. I came home after talking with Paul and I told my wife 122] about this new product that we were looking at.And she (23) said — and she says well, when are you going to bring it 4} home. And I said Well, honey, I said, really, you know, 125) you don’t snore that bad.And she said it really wasn't (14 (15} [16] [17] (18) {19} (20] (21) Page 4-Page7 (4) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC. VIDEO VP SNORENZE 4 - JD W/ DISCLAIMER SNR4 Matter Number 0023211 October 13, 1999 Page 8 Page 10 (1) for her. tt] the things that happen to us on an everyday basis: the 3 JOHN DENNY: (Laughter). 2) energy level that we have. We're not rested. 33 DR. BOB CURRIER: (Laughter). 3] JOHN DENNY: So, you’re saying snorers — 4) JOHN ZIGLAR: And up until that point I really 4) DR.BOB CURRIER: That’s the battle. 5} didn’t realize that I snored. ts) JOHN DENNY: — snorers get less rest, get a ) JOHN DENNY: Um-hmm. 6) less restful — 7) JOHN ZIGLAR: But I did turn over in the bed an m DAR.BOB CURRIER: Absolutely. They do not a) awful lot at night, and J knew that. And, so, I used the a} sleep. 9] product and, John, what I found is for me personally, I 3} | JOHN ZIGLAR: See, what happened to me, what (10) quit turning over so many times at night. And I began to 110) was going on in my night, is I would literally turn over [11] get a more peaceful, restful sleep. 114) 20 or 30 times a night. And the reason I would is 12] JOHN DENNY: Um-hmm. 1127 because I would go to sleep, my tissues would relax, I (133 JOHN ZIGLAR: So, that’s what personally 113) would snore — I would literally wake myself up,and then (14) happened in my life. 114) I would turn over. And I would turn. Well, now, I 1s} JOHN DENNY: Well, that raises an interesting 11] didn’t wake up and get up out of the bed to turn over. [16] point, because for some people snoring in a litany of 6) JOHN DENNY: Um-hmm. 117] problems, you know, that we face on an everyday basis, 17) JOHN ZIGLAR: I would just wake up and turn (18) snoring is not at the top of the list. But, in fact, if 11a) over. And what that does is it keeps me, John, from (19) you speak to people who sleep next to a snorer, as well 119} getting the deep, restful sleep. 20) as the snorer themselves, there are some real health 0) JOHN DENNY: Hmm. 21) issues, there are some real serious concerns that a 2) JOHN ZIGLAR: We get letters. We got a letter 22] snorer has, or should have. How does, and why does, a 22) from a lady out in Phoenix also who told us that for the 23) snorer — why should a snorer worry about this? Why is 23) first time in her life she started taking this product (24) it a problem? 124) and she can remember her dreams. Well,you see, dreaming zs) DR. BOB CURRIER: Well, it is a problem, but 25] is an important thing, and we all dream, if we get Page 9 Page 11 ty the real problem is an awareness. A lot of people aren't i) peaceful, restful sicep. [2] aware, as you were, that you didn’t snore, you don’t 7 JOHN DENNY: But isn’t dreaming or the dream 3) snore. It’s — and people don’t want to offend someone I} state indicative of a deep, restful, REM sleep, I think 4) else that they may sleep with or someone in their family 14) they call it? 8] by telling them they snore. ts} DR.BOB CURRIER: Yes. Yes, it is. } JOHN DENNY: Um-hmm. 3) JOHN DENNY: So if you’re a snorer, you won't m DR.BOB CURRIER: And they’ve put up with it 7 dream as much, meaning you're not getting as deep a (8) for years. (9) Sleep. Is that what — i JOHN DENNY: Um-hmm. 3 DR.BOB CURRIER: That is correct. You almost, (19) |DR.BOB CURRIER: The problem with that is all 119) because of the snoring, and sometimes we're not aware of (11) the things that go with it, even on a personal! level. Me (11) it, keep waking ourselves up. We snore, and we huh {12} personally, I snore and have snored, and I've used the 112] indicating), and then we wake up, then we try to 113) product, as well, and it’s worked great for me. 113] reposition ourselves. We're just not comfortable. We 14) ON SCREEN: These statements have not been (14) can’t get our air; we can’t get the oxygen we need, hence 115) evaluated by the Food and Drug Administration. This 11s) the headache, the irritability when we wake up. We're (16) product is not intended to diagnose, treat, cure or (16) not rested. That’s the problem. (17) prevent any disease. (17) ON SCREEN: 13} DR. BOB CURRIER: Why do I know this? Because 1g} Dr. Bob Currier (197 of my energy level, I feel better, I get better sleep. (19) Physician/Surgeon. oq) The problems that happen, J think people go to 20) DR. BOB CURRIER: Another side effect, a cute 21) sleep,they assume they’re automatically going to wakeup —_|,21) story, my brother is also a snorer. I think this is just 22) rested. They don’t. And then they wake up with a 22) something that runs in families, as well. Anyway, he has 23] headache, less energy, they hurt, they’re sore, they're 23] since tried the product, as I have, and I use it and I 24) irritable. The health problems are really insidious. 24) think it’s fantastic because it does stop the snoring. 2s) But let’s not even go that deep. Let’s just talk about 26) My brother has also — he doesn’t have the aches and For The Record, Inc. (301)870-8025 Min-U-Script® (5) Page 8 - Page 11 VP SNORENZE 4 - JD W/ DISCLAIMER SNR4 VIDEO MED GEN INC. October 13, 1999 Matter Number 0023211 Page 12 Page 14 ( [2] (3) [4 {§ (6) [7] {8] 9} {10} (14 {12] [13] [14] {15} [16] 117) (18) [19] (20) 24] [22] (23) [24] 125] pains he used to wake up with.

You were also talking about the tossing and turning, we’re also forgetting his wife used to jab him in the middle of the night, so he does not wake up bruised, so this also helps, a little sidelight there. DR. BOB CURRIER: Yes.

JOHN DENNY: How does Snorenz work? There have been. other products available, over the course of the last, you know, 10 and 20 years that are — have been in pill form, surgeries. People have gone through painful, expensive surgeries.

In fact, we're going to — I think we're going to talk to a caller later who has a story to share with us about this product and the journey she went through with her husband to essentially reduce this problem or eliminate this problem. How does this product work? JOHN ZIGLAR: John, what we've done is we have taken all-natural oils, and we have taken and put them together in a liposome formulation. And we have taken it and so that you can actually spray this product into the back of your throat. And the process is really quite simple. Have you ever seen a car go down the road that didn’t have enough oil in it? JOHN DENNY: Um-hmm.

JOHN ZIGLAR: And you hear the clatter and the (1] (2] [3] {4] [5] (6 ta) (8) ie) [10] {14} (12] [13] [14] {15} [16] (17] [18] {19} (20) (21) (22} (23) (24) (25) Page 13 clanking.

ON SCREEN:

JOHN ZIGLAR SNORENZ JOHN DENNY: Yes.

JOHN ZIGLAR: Well, what happens is we took that same philosophy, that same technology, and we said hey, if we can oil the parts and we can take and make a topical solution that will stay in a place for an extended period of time, we can eliminate the noise — JOHN DENNY: Um-hmm.

JOHN ZIGLAR: — of snoring. You're still going to have the same amount of air that’s going to pass through the passage, but all we're going to do is we’re going to lubricate the parts so that there is no noise associated so that you don’tthen wake up or wake up your neighbor.

JOHN DENNY: So, it’s essentially lubricating what part of the throat, and which part of the throat is causing that sound? DR. BOB CURRIER: Well, to take this just a little bit further, a dentist has studied this and has actually sprayed this in models, and he actually used a dye at the time so he could see where it was applied. In the soft tissues, in the back of the throat, the ones tt 4] (S (6 (7.

(8 110} [11] (12) £13) 114] (15) [16] [17] (18) (19) [20} [21] (22) (23) [24] (25) that we say that flap and flutter and then need the lubrication — JOHN DENNY: Yeah.

DR. BOB CURRIER: — when it is applied there, but when the technology goes even further and better through this liposome technology, is to apply it evenly. And the very neat thing about this is it stays. It stays there all night.

JOHN DENNY: Hmm.

DR. BOB CURRIER: That’s where others have failed, and that’s also where a lot of the appliances, that’s where also a lot of the applications of surgeries, pills, other things that have been attempted and tried have failed.

JOHN DENNY: Um-hmm.

DR. BOB CURRIER: This product here stays there. It’s easy application. As a physician, one of the problems that I have with patients is compliance, trying to get them to use and continually use something. JOHN DENNY: Um-hmm.

DR. BOB CURRIER: If we're going to geta restful sleep, we need it on an every-night basis. This is accrued, we have a clock and we have a bank and it’s for sleeping purposes. So, it isn’t something that just one night good sleep will help. This is something that’s (1] (2) [3] (4} [6 CA} (8) (9 (10) (11) [12] {13} [14] [15] [16] (18) [19] [20] [21] 122) (23) [24] (25) Page 15 accrued over time. When you get good sleep, that helps a lot. We need compliance. With the ease of application, as what he is talking about, okay? JOHN DENNY: Um-hmm.

DR. BOB CURRIER: With the effectiveness of its staying there, it’s a winner. And that’s how it works. JOHN DENNY: So, it’s basically — correct me if I’m wrong — it’s two or three sprays in the back of your mouth. I have a friend who underwent a session with a dentist who fitted him with a clamp of some sort, which pushed his jaw out and tried to create more breathing space essentially, and that lasted for about three to four months. This works, and it stays working for people? DR. BOB CURRIER: Yes, what you're trying to do with the appliance is just simply try to open up the airway more so you don’t get the fluttering of the tissues.

JOHN DENNY: Um-hmm.

DR. BOB CURRIER: What — and that’s what we do when we snore. When we snore, we essentially wake ourselves up in a snore, and then reposition ourselves, trying to again open up our airway to get more air so we get more oxygen. What happens with this product, this lubricates, stays there, again through the technology, Page 12 - Page 15 (6) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC. VIDEO VP SNORENZE 4 - JD W/ DISCLAIMER SNR4 Matter Number 0023211 October 13, 1999 © Page 16 Page 18 {1 {2 {3 (4 (5) (6 [8 [s {10} (11) [12] {13} (14) {15] [16] (17] {18} {19} [20] [21] {22} {23} {24} [25] andthen you don’t have the snore; hence, you don't wake up; hence, you get a more restful sleep. JOHN ZIGLAR: And the problem, John, with the appliance is it’s very uncomfortable. JOHN DENNY: Um-hmm.

JOHN ZIGLAR: And there have been a lot of people, and dentists will tell you that they have got patients who have paid for the procedure, paid to get the appliance, could not sleep with it hooked up. JOHN DENNY: Un-hmm.

JOHN ZIGLAR: And, so, it did not work for them because they were so uncomfortable. JOHN DENNY: Um-hmm.

JOHN ZIGLAR: Okay? And, so, when I saw this first — this product the first time, I looked at this thing and I thought oh, my goodness, you know, I'm going to spray oil in the back of my throat. I'm thinking WD- 40 or something like that, you know — JOHN DENNY: Right.

JOHN ZIGLAR: — and an oil slick, and ’'m going oh, but it’s the consistency of water. And the nice thing about it is is that it does — there’s no feeling associated with the spray in the back of your throat.All you get is a nice, clean, peppermint taste - {1] (2) (3 [4} {5} (6} (7 (8} (9] {10} (14) [12] [13] Page 17 JOHN DENNY: Hmm.

JOHN ZIGLAR: — which made it wonderful, so compliant, people will do it.

ON SCREEN: This is a paid commercial for Snorenz.

DR. BOB CURRIER: Well, the aftertaste. JOHN ZIGLAR: Yes.

DR. BOB CURRIER: In the morning, when you wake up, it’s better.

JOHN ZIGLAR: Exactly.

DR. BOB CURRIER: You don’t feel like you have an oil sludge at all. It’s a minty taste. ON SCREEN: 1-800-835-8941 (14) JOHN DENNY: If you have a snoring problem, if [15] [16] [17] [18] {19] [20] {21] {22} {23} (24) {25] you have problems sleeping next to a snorer, then Snorenz may be the answer you've been waiting for. Snoring can seriously reduce your energy levels, your concentration, and can seriously affect your work habits, as well. And you can be sure your snoring is seriously bothering someone other than you.

Snorenz is the first all-natural spray that has been proven to give you a healthy, natural, good night’s sleep. It has no side effects, it’s as easy as a few sprays before bed, and it lasts all night. If you want more information on Snorenz, if you want to stop the (2 3, (4) (5 [6 (9 [10] (11) [12] {13} {14] {15} [16] (17] {18} [19] (20) {24} (22) {23} {24} [2] snoring, if it’s a snorer next to you or if you be the snorer, you may want to call the 800 number on your screen.

We have, I believe, a caller on the line from Arizona, and I believe it’s Tina Heinz.Tina, are you on the air with us? TINA HEINZ: I’m here.

JOHN DENNY: Great. How you feeling today? TINA HEINZ: Good. I'm listening to your show, and I have to tell you that snoring, you know, is a lot more dangerous than people think.

JOHN DENNY: Hmm.

TINA HEINZ: My husband was a chronic snorer. He’s a firefighter/paramedic, so I wasn’t the only one affected by this.

JOHN DENNY: Hmm. Um-hmm.

TINA HEINZ: I mean, we didn’t sleep together for years. , JOHN DENNY: Now, you’ve been married for how long, Tina? TINA HEINZ: Sixteen years.

JOHN DENNY: Sixteen years. And this was a problem that occurred right from the start of your marriage? TINA HEINZ: Oh, yeah.

{i [2 (3 (4 (S [6 Y (8 ie) 110] 14] [12] [13] [14] [15] [16] 17] [18] [19] [20] [21] (22) (23) {24} {25} Page 19 JOHN DENNY: I mean, you found you were married to a snorer? TINA HEINZ: Oh, absolutely. And the poor guy, it would be all night, John, turn over, turn over. It did not matter, he could be sleeping on his head and he would still snore. Well, it got so bad that even at the fire department he was being, you know, hassled at the fire department because these guys sleep at different shifts, they don’t all sleep at the same time. JOHN DENNY: Um-hmm.

TINA HEINZ: And when John was sleeping, he would be waking everybody else up, and they'd be pounding on the walls, and he’d come home all aggravated, he’d come home and want to sleep.They built a partition around my husband’s bunk bed to try to keep out the noise.

(Laughter).

TINA HEINZ: Well, it got so bad he finally went to the doctor and, in order for the insurance company to pay for this surgery, they put him in the hospital in the sleep center and found out that he also had sleep apnea, which is very dangerous because when you're snoring you stop breathing and you forget to sleep.

JOHN ZIGLAR: Um-hmm.

For The Record, Inc.

(301)870-8025 Min-U-Script® (7) Page 16 - Page 19 VP SNORENZE 4 - JD W/ DISCLAIMER SNR4 VIDEO MED GEN INC. October 13, 1999 Matter Number 0023211 Page 20 , Page 22 (7 TINA HEINZ: So, they did this surgery, and i] morning and 1 would bea grouch at work because I was — 2] needless to say, it lasted for a while and after that he 2) 1 was tired. [3] Started up again, and he would not even believe when I 3} JOHN DENNY: Yes. 9 would tell him John, you’re snoring again. 4} JOHN ZIGLAR: Um-hmm. s) JOHN DENNY: Hmm. ts} TINA HEINZ: And I was aggravated. You're () | TINA HEINZ: You don’t want to go through 6) talking two surgeries, what is it going to take? He m™ surgery and find out that you're snoring again. ™ tried those stupid nose-strip things, they didn’t work. 3] JOHN DENNY: So, this was after a surgery, he i) JOHN DENNY: Hmm. ° i] had — the problem re-emerged? i] | TINA HEINZ: So, one day I’m sitting here (19) TINA HEINZ: Right, they did surgery on all his (19) watching TV and I see a commercial out here in Phoenix, (11) sinuses. They went through his nose, and they removed (11) and a couple's talking about the same things. And I’m (12) all his polyps, thinking that was the problem. So, now, (12) thinking, well, what have I got to lose. My husband 13] he’s in for a second surgery, and they decided that 113) tells me I’m nuts because his two surgeries didn’t work, (14) they’re going to remove part of his uvula and the roof of [14] a Spray was not going to work. “ (15) his mouth, his tonsils and his adenoids. 115) I figure well, I’m going to try it. So, I sent (13) JOHN DENNY: Hmm. (16) for it; put it on the nightstand. First night he was 77 TINA HEINZ: And this will give his tongue more 117) home, I woke him up, I said John, spray your throat; he’s {1a] room, I guess is what they said, so he wouldn’t snore. 118 like yeah, yeah, yeah, yeah. I said John, please, spray 197 DR. BOB CURRIER: Un-hmm. 119] your throat. So, we sprayed his throat, and I’m like zo) TINA HEINZ: Well, he went through this and it 20) wait, I’m laying there, I’m laying there, I’m like oh, 21) was a horrible surgery. I really felt very, very bad for 2] wow, he was sleeping, there was no noise coming out of 22] him. He was out of work for six weeks, and he had high 22) him. 231 hopes that this was going to work and our life was going [29] And I was — I was pretty well hooked. And he 24] to change, we could sleep in the same room together, go _[j24)_ still was not a believer; he said it was just a fluke. 25) on vacation, the guys wouldn’t be hassling him. Well, 2s) So, it took a few times of using the Snorenz. Now, I Page 21 Page 23 (1) that did work for quite a while and then it started up (1) tell you what, he’s taking it up to the fire department. (24) again. 2] I had the wives calling up from the fire department (3) ON SCREEN: 3} asking me the 800 number. I’ve given away more bottles, 4) Caller from Phoenix, AZ 4} I can’t tell you — (3) Tina Heinz 3} JOHN DENNY: (Laughter). () TINA HEINZ: And I tell you, I was even afraid i} | TINAHEINZ: — because I bought the Snorenz 7 to tell him, because I couldn't believe it myself. It’s m bottle-of-the month club. (8) aggravating; it’s annoying. 1 don’t get a good night’s ta «© JOHN DENNY: Um-hmm. i} sleep; he doesn’t get a good night's sleep. I hated to 13 TINA HEINZ: And I just gave one to my daughter (10) say, but I was happy when he was at the fire department 110) last week. She came over and she was like Mom, I’m going (1) because I got a good night’s sleep. (11) crazy, Timmy’s snoring. I said here, take my last 12] (Laughter). 112} bottle, take it home. (137 JOHN DENNY: Tina, I want to interrupt you for 13) JOHN DENNY: And how long now has your family (14) a second, because this is, you know, a real relatable (14) or your husband in particular been using Snorenz? [1§} story to some, perhaps not all have gone through 1s} TINA HEINZ: Oh, for months. {16} Surgeries and so forth, but for the millions of people tie} JOHN DENNY: For months? 117) who sleep next to a snorer, their lives are affected as 17) | TINA HEINZ: Months, absolutely. [18] well. How did you find your life or your sleep quality i133 JOHN DENNY: And it works for him pretty much (19) affected by sleeping next to a snorer? 119] every night? 299 TINA HEINZ: Well, I didn’t, I chased him out. 0) TINAHEINZ: Well, he takes it in his little et) JOHN DENNY: Right. 21) duffle bag when he goes to the fire department, because iq) TINAHEINZ: Actually, I have insomnia, and I 22) being a medic also he might be called to another station. 23} don’t get — I mean, I could hear the dog turn over, so 231 He doesn’t want to go to another station with, you know, (24 he’d have to go into the other room, and I would still 24] guys he doesn’t know and start snoring. ts} hear him through the vents, but I would get up in the 2s} JOHN DENNY: Hmm. Page 20 - Page 23 (8) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC. . VIDEO VP SNORENZE 4 - JD W/ DISCLAIMER SNR4 Matter Number 0023211 October 13, 1999 Page 24 Page 26 (1) (2] [3] 4] {5} {6} 7] (8) [9} [10] {14} {12} {13} {14] {15} {16} (17) [18] [19] [20] f21] [22} (23} (24) (25] TINA HEINZ: So, he carries it in his little bag and every place he goes the Snorenz goes with him. JOHN DENNY: Right. Well, Tina, thank you for calling from Arizona.

TINA HEINZ: Hey, thanks for the Snorenz, I'll tell you.

JOHN DENNY: Well, we appreciate your calling and continue to get a full, silent night’s sleep. TINA HEINZ: Absolutely.

JOHN DENNY: Okay, Tina, thank you. TINA HEINZ: Thank you.

JOHN DENNY: Bob, tell us about some of your patients who have been turned on to Snorenz. DR. BOB CURRIER: Well, P'll give you a good example. I have Mike. Now, we always think of a snorer as someone that’s older, okay, and that’s a little bit more past middle age, always a male, and it’s always Grandpa, the chain saw — JOHN DENNY: Um-hmm.

DR. BOB CURRIER: — somebody like that. Interestingly enough, I had a 25-year-old patient of mine named Mike who is an optician. Now, Mike was trying to qualify, okay, for the certifying exam to become a certified optician. He was losing energy. He just couldn’t — he couldn’t understand it, he couldn't a (2 {3] [4 (8 {6} 17} (8 (9 [10} (t1] {12] (13) (14) (15} [16] (17) [18] (19} [20] (21) {22} [23] (24] (25} Page 25 understand why he didn’t have the get-up-and-go to do his job plus go home to study.

He's single. He lives by himself. So, he’s wondering why. I said, well, you know, maybe you're not sleeping well. And he said well, you know, I just — I just can’t sieep.And so what happens to him is I give him some Snorenz.I said well, just try this, it’s just an outside shot, and I said you've got to try this, let me know how it works.

He comes back, now I don’t see him in a week or two, on another appointment basis.He comes back and my word, he says — he’s just aglow. He passed the certifying exam; he feels like he is more awake, more energetic. He feels like he can do anything. He can conquer the world, he’s 25 years old. ON SCREEN: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

DR. BOB CURRIER: And what has happened is he relayed the story. What happened to him is he would fall asleep; he couldn't get to sleep at night, okay, so he’d sit up and watch late-night TV, he becomes and insomniac. What he would do is fall asleep, but he’d wake with a snore.

(] {2 {3 [4 {5 (6 (8) it) 110) (11) (12) 113) (14) 115) [16] 17] (18) [19] [20} (21) (22) 123} (24) 125) This way, with using Snorenz, he could get his clock back in order, he could go to sleep, and he could go to sleep snoring free, wake up refreshed in the morning. He figured it all out real simple, and it took us years to figure all this out and he did it in a very short time.

JOHN DENNY: Um-hmm.

DR. BOB CURRIER: Now, he doesn’t have a bed partner, and so what happens is he did this for himself, for his own energy level.

JOHN DENNY: Um-hmm.

DR. BOB CURRIER: And, so, you know, there it has worked successfully for him. It isn't always a bed mate telling someone that they have it. JOHN DENNY: Um-hmm.

JOHN ZIGLAR: That’s right.

DR. BOB CURRIER: He did it for himself. JOHN ZIGLAR: Right.

JOHN DENNY: You think of snorers as older people, your grandfather, your father. I remember growing up, my father — listening to my father across the hallway snoring. It sounded like the start of the Indianapolis 500 every night. But, in fact, younger people snore, too, do they not? In fact, there’s a study out about students who were snorers who were provento [1 {2] (3) [4] 5) (6) m (8 19) {10] 14] [12] [13] [14] {15} {16} 17] {18} [19] (20) (24) {22} [23] (24) [25] Page 27 have lower test scores. Tell me about that. JOHN ZIGLAR: I was reading the newspaper here in Chicago one day, and the Sun-Times has an article and the top of the article says Test Scores Affected by Snoring. And, so, I’m looking at it and I’m thinking wow, you know, there’s actually been a study done. And what had happened is a research program was done over in West Germany with medical students. JOHN DENNY: Um-hmm.

JOHN ZIGLAR: And what they did is they tracked an entire medical schoo! class from the day they started to the day they finished, and they put them in two categories. One category was the snorers, and over here was the category of the non-snorers. And after everything was said and done from start to finished, the non-snorers scored 6 percent higher on their tests — JOHN DENNY: Hmm.

JOHN ZIGLAR: — than the snorers did, all other things being equal.

DR. BOB CURRIER: Hmm. And you just happened to run across this, so it’s now becoming an awareness. JOHN ZIGLAR: Exactly.

DR. BOB CURRIER: Right. People are becoming aware now. And it’s — see, it’s all too obvious now when you read something like this why that would happen, For The Record, Inc.

(301)870-8025 Min-U-Script® (9) Page 24 - Page 27 VP SNORENZE 4 - JD W/ DISCLAIMER SNR4 VIDEO MED GEN INC. October 13, 1999 Matter Number 0023211 Page 28 Page 30 ia} (2 13] (4 15} (6) 7] (8] {9} (10) [11] {12} (13) [14] [15] [16] 17] [18] [19] (20) [24] [22] (23) (24) 125] because we're all aware, and my patients are aware. Interestingly enough, I store this on — well on shelves and such in the office. When we do our inventory at the end of the day, 1 find that some has been taken. I don’t want to say stolen, because these are my patients and we've created a relationship, but actually it’s missing. JOHN DENNY: Right.

DR. BOB CURRIER: So, what happens is it just plain gets taken, people want this. JOHN DENNY: Hmm.

DR. BOB CURRIER: People are now aware.And I think this is what’s happening here, and we know why people don’t score well, they don’t sleep well, they snore.

ON SCREEN: This is a paid commercial for Snorenz.

JOHN DENNY: Ninety million Americans snore. That doesn’t include the countless millions who sleep next to a snorer.

ON SCREEN: 1-800-835-8941.

JOHN DENNY: And if you wanted more information about this revolutionary, breakthrough product which has been proven effective in 97 percent of cases to eliminate or reduce the sound of snoring, call the toll-free 800 number on your screen, get more information about 1] (2) 3) {4 (5) {6 {7] (8) [9] {10} (11] (12] [13] 114) (15) (16) 17] (18) (19) (20) (22) [23} (24) (25) Page 29 Snorenz.

Do it for him, do it for yourself, do it for your family. It is worth the phone call, and it is pennies per day to end the snoring problem. This is a product, as I mentioned, that has been proven effective in studies.And you actually conducted the studies out of your auspices in Michigan. Tell us about how Snorenz worked.

DR. BOB CURRIER: Interestingly enough, it’s not only the results of the studies we got, but the comments we received. Many people, again, they're aware of snoring, but they aren’t aware of the problems that come with it.And actually it’s like until it’s resolved, the snoring itself, oh, my word, what a problem it was.And you can see the changes it’s made. That was probably the most interesting part of doing that whole study — JOHN DENNY: Unm-hmm.

DR. BOB CURRIER: — was the comments that we got back, the little stories that people had through the week — JOHN DENNY: Yes.

DR. BOB CURRIER: — you know, of using this product. And that was the beauty of this. I loved doing the study, it was highly effective. 1] (2) [3] (4) (5) 6) 7] {8} 9] (19) 11] (12) 13} [14] 115] [16] [17] [18] [19] [20] (21) (22) (23) [24] (25) JOHN DENNY: And, John, this is an all-natural product? JOHN ZIGLAR: It’s all-natural oils. And we also have some vitamins — JOHN DENNY: Um-hmm.

JOHN ZIGLAR: — that we have also put into the product.

JOHN DENNY: And tell us about snorer’s breath. I’m going to test this here.

JOHN ZIGLAR: Yes.

JOHN DENNY: I hope I don’t get it in my eye. (Laughter).

JOHN DENNY: In my — in my — some problem in my eye perhaps, but it’s minty.

JOHN ZIGLAR: Yes.

JOHN DENNY: Actually, it tastes a lot like mouthwash, I mean, in a good way.Three sprays of this before bed.

JOHN ZIGLAR: Right.

JOHN DENNY: And how long will this last, through the night? JOHN ZIGLAR: It'll last through the night. It'll last from six to eight hours. JOHN DENNY: Um-hmm. In what cases doesn't this work? (1] (2) (3) (4) {5} (6) 7) {8 (9 {10} 14) [12] 113) (14) (15) 116} 117] (18) [19] (20) (21) (22) (23) [24] (25) Page 31 JOHN ZIGLAR: You know, when I first got this product, we did test, and I’ve given it to everybody that I know that snores — JOHN DENNY: Um-hmm.

JOHN ZIGLAR: — so that I could find out, you know, because Ialways wanted to knowexactly how did it work on everybody else. And, so, we had one friend we gave it to and, quite honestly, they've been married for three years, they're already sleeping in different bedrooms because he snores so loudly — JOHN DENNY: Hmm.

JOHN ZIGLAR: — and he would go to bed, they would go to bed together, wake up in different rooms. And, so, Kevin was taking the product and the first night it worked perfectly; second night it worked perfectly; third night it worked perfectly; fourth night, didn’t work; fifth night, didn’t work.

He called me up and he says look, you know, it works temporarily but after that it doesn’t work. And I said wait a minute, you know, there’s got to be a reason, there’s something wrong here that only guy it doesn’t work for all in the world. (Laughter). And he says well — and so I started to ask him some questions, and here’s the point, what I found out was the night that it did not work, he had a beer just before he went to bed. Page 28 - Page 31 (10) Min-U-Scripto® For The Record, Inc. (301)870-8025 MED GEN INC. VIDEO VP SNORENZE 4 - JD W/ DISCLAIMER SNR4 Matter Number 0023211 October 13, 1999 Page 32 Page 34 (4 {2] (3) [4 [5 (6 [7 (8 (9 [10] (14] {12] (13} [14] {15} {16} (17] (18) {19} (20) [21] [22] {23] (24) {25} JOHN DENNY: Hmm. .

JOHN ZIGLAR: And what we have here was a situation where the alcohol in the beer literally cut through the oils in our product and it went down his throat, so it was not there.

JOHN DENNY: Un-hmm.

JOHN ZIGLAR: Since it was not there, it could not work, and it proved that he still was a snorer, he just needed the product to stay where it was — JOHN DENNY: Um-hmm.

JOHN ZIGLAR: — so that he would live without the noise.

JOHN DENNY: So, you suggested that he sort of cut down his drinking right before going to bed? JOHN ZIGLAR: Exactly. Don’t eat or drink anything 30 minutes before you go to bed — JOHN DENNY: Um-hmm.

JOHN ZIGLAR: — or if you do, then take a couple of swallows of water just to clear your palate so that your throat is clean — JOHN DENNY: Um-hmm.

JOHN ZIGLAR: — so that when you put the product in, on the back of your tongue, that it'll stay there.

JOHN DENNY: Your wives are happy, gentlemen, (1 (2) {3} {4 (5) {6} 7] (a [9 [10} (11) (12) 113] 14] [15] [16] 17] (18) {19} [20] [24] Page 33 that you are — DR. BOB CURRIER: Happier.

JOHN DENNY: Happier. We won’t get into that, but they're happy that your snoring problems have been reduced or eliminated? DR. BOB CURRIER: Yes, very much so. JOHN ZIGLAR: And now, you know, I roll over and Linda gives me a kiss before we go to bed, and I think that’s just real sweet. She’s checking to see if I’ve taken the Snorenz, okay? (Laughter).

JOHN DENNY: If you want more information about this revolutionary, all-natural, vitamin-based spray, no pills, no surgery, no clamps, no strips across your nose, Snorenz will end your snoring problem and do it naturally. It is pennies in comparison to the value and the almost priceless value of a full, restful, silent night’s sleep for all, and that goes for the snorer as well as the person sleeping next to the snorer. For more information, call the 800 number on the screen. Dr. Bob Currier, thank you for joining us on (1) {2 {3} (4) {5} (6) 7) {8 [9 {10] [14] [12] 113] 114] [15] (16) (17) (18) [19] [20] (24) 122] (23) [24] [25] JOHN DENNY: I may knock off a few sprays tonight and try to get my snoring down.This is John Denny saying goodbye from Vantage Point,and we willsee you next time.

(Music playing.) ON SCREEN:

For more information or to order Snorenz call: 1-800-835-8941 If snoring is accompanied by any signs of Sleep Apnea, you should consult a physician before using any product.

ON SCREEN:

Tru-Vantage International 7300 N. Lehigh Ave. Niles, IL 60714 (847)647- ANNOUNCER: The preceding has been a paid commercial brought to you by Kevin Trudeau's Tru Vantage International.

ON SCREEN:

The preceding has been a paid commercial for SNORENZ brought to you by Kevin Trudeau's Tru-Vantage International, America’s premier direct response marketing company.

(End of videotape.) (1] (2) (3) [4 [5] 6} es {8 {9} {10] {11] {12} {13] {14] {15} {16] {17] (18) [19] (20} (21) Page 35 CERTIFICATION O F TYPIST MATTER NUMBER: 0023211 CASE TITLE: MED GEN INC.

TAPING DATE: OCTOBER 13, 1999 TRANSCRIPTION DATE: MAY 13, 2000 ] HEREBY CERTIFY that the transcript contained herein is a full and accurate transcript of the tapes transcribed by me on the above cause before the FEDERAL TRADE COMMISSION to the best of my knowledge and belief. DATED: MAY 15, 2000 SARA J. VANCE CERTIFICATIONOFPROOFREADER 1 HEREBY CERTIFY that I proofread the transcript for accuracy in spelling, hyphenation, punctuation and 122] Vantage Point. 122) format.

3} DR,.BOB CURRIER: Thank you for having me. (23) 4). JOHN DENNY: And, John Ziglar, thank you. (24) (25) JOHN ZIGLAR: You’re welcome. 25} ELIZABETH M. FARRELL For The Record, Inc. (301)870-8025 Min-U-Script® (11) Page 32 - Page 35 Lawyer’s Notes MED GEN INC.

Matter Number 0023211 VP SNORENZ 8 JD /JPK REPLACE SNZ6 ROLLOUT SNZ8 VIDEO October 13, 1999 [1] (3) 14] 5] 6) 8) (2) [10] 14] [12] (13) [14] {15] (16] (17) {18} {19] (20) (21) (22) {23] (24) [25] FEDERAL TRADE COMMISSION INDEX VIDEOTAPE: Page VP Snorenz 8 JD/JPK (Replace SNZ6) Rollout SNZ8 Soft 3 Page 1 (1 2) 13} 14] 5) (6) el 18] 19] {10] [11] 12] (13] [14] [15] (16] 17] [18] (19] (20) (21) 122] (23) (24) (25) FEDERAL TRADE COMMISSION In the Matter of: ) ) Matter No. 0023211 Med Gen, Inc. ) October 13, 1999 The following transcript was produced from a live tape provided to For The Record, Inc. On May 8, 2000.

Page 2 (t]° 2) 4) {5) {6 mI (8) re) [10] [14] 12] (13) {14] (15] [16] [17] {18} {19} {20} {24] [22] [23] [24] Page 3 PROCEEDINGS ON SCREEN: Client: TVI Project: VP Snorenz 8 Generic Price Point: Soft Offer Edit Date: 3/29/99 Editor: WPS Audio: Mixed Notes: Generic ON SCREEN: The following is a paid commercial program for SNORENZ.

MALE ANNOUNCER: The following is a paid program.

JON DENNY: For millions of Americans, this is the most annoying and unwelcome sound in the world. That’s right, more than 90 million Americans have a snoring problem, and it could cause sleeplessness, headaches and a lack of energy, and that goes for the snorer as well as the person trying to sleep next to the snorer. What can be done about it? On Vantage Point today, hear about a new discovery that could eliminate the sound of snoring.

ON SCREEN: Vantage Point with Jon Denny (25) Jon Denny 11] (2 13) {4} (5 {6 7] (8) [9] [10] (14) [12] 113} [14] 115) 116) 17] [18] (19} (20} (21) {22} (23) (24) (25) Page 4 JON DENNY: Hi, I’m Jon Denny, and welcome to Vantage Point. We are going to talk about snoring today, and we are going to do it with Paul Kravitz, who has brought to the market an exciting breakthrough product called Snorenz, which has been proven from snorers around the country to reduce or eliminate their snoring problem.

Paul, welcome to the show.

PAUL KRAVITZ: Thank you, Jon.

JON DENNY: Tell me, is this a breakthrough medica! discovery, is this a revolutionary new direction to help people stop their snoring problem? ON SCREEN: Paul Kravitz, Snorenz For The Record, Inc. (301)870-8025 Min-U-Script® Exhibit H rN VP SNORENZ 8 JD /JPK REPLACE SNZ6 ROLLOUT SNZ8 MED GEN INC.

October 13, 1999 VIDEO Matter Number 0023211 Page 5 Page 7 tt) PAUL KRAVITZ: Well, John, I don’t know if 1] can stop the snoring noise. 2] you would call it a medical breakthrough or a new 2] JON DENNY: Well, how does Snorenz work? (3) discovery.To me it was a major breakthrough. In 3) It is a spray, an all-natural spray? (4) fact, it saved my marriage. 4) PAUL KRAVITZ: It’s an all-natural spray, i] Ehad been a heavy snorer for years, and 5} yes: [6] at One point in my life, my — my ribs hurt so much i) JON DENNY: Vitamin-based? ™ in the morning from my wife poking me to wake up to m PAUL KRAVITZ: It’s vitamin based, it’s (s] Stop snoring, it was just a terrible thing, and (3) all natural, and it’s manufactured in a very {93} over the course of many years, I was thinking about i] special technique called liposome. (10) Surgery, a lot of potential cures that I — that I (1) JON DENNY: And is this a patented (113 thought I would find to help the situation out, and (11) process? (12) I met somebody about six or seven years ago, a 12} PAUL KRAVITZ: Yes, it is, it’s patented. 113] Korean gentleman who was — lived in Brazil, (133 | JON DENNY: And how does it work exactly? [14] actually, and who was working with an EMT 114) So, we have a snorer — we are going to go to some [15] specialist who lived next door, and they came up (1s) video feeds of some couples who have experienced (16) with a product, and I had met him, they were [16] what snoring has done in their lives and really 117) looking for somebody to invest in the company, and (17) impacted their marriages. We may consider this a 118] things just went — went the way of the world, and iis) laughing matter, but for many people, it isn’t a 019] finally, I asked him if I could try the product, {19} laughing matter at all. zo) and I did, and it worked. 20) PAUL KRAVITZ: No, it’s a very serious [21] It was — at that time it was in its 21) problem, John. 2q infancy, it was terrible tasting, and — but it 223 JON DENNY: How does Snorenz work to 23] worked, and I used it for five days straight, and I 23] correct or address the problem you're talking (24) made a small investment, which became a larger 24) about? (25) investment and even a larger investment, until 28} PAUL KRAVITZ: Well, very simply put, it Page 6 Page 8 ) finally I bought the formula from the Korean, and (7 oils the vibrating parts of your — of your throat, [2] we went to work on it. It took a year and a half 2] and when you put oil on a rusty part, it silences (3) to develop, and Jon, we've tested it, we've proven 3) it, and that’s exactly how it does work.The (4) it, it works. And it works, and it’s a very simple 4] Secret of the product and what we've spent millions i] way it does work. 8} of dollars to find out is how to get it to attach i) JON DENNY: Now, before we get into how i) itself, the product itself, the spray, to staying ™ Snorenz works, what is snoring? What causes that im in the back of the throat so that the noise stays (a1 terrible Harley Davidson rumbling sound that seems (a) for — I mean, the noise stays away for six to {9] to emanate from almost every bedroom across 9] eight hours. (19) America? I mean, I grew up with a father, and it (1c) JON DENNY: Um-hum. (1147 sounded like the start of the Indianapolis 500 114) PAUL KRAVITZ: And we were able to find a (12) every night, the house would literally rattle. 112] trace product that we use in all of our products (133 What is snoring? (13] that let’s it stick to the back of the throat, (14) PAUL KRAVITZ: Well, snoring is caused by 114) thereby quieting the noise. So, in its simplest (18) a vibration of three parts of your mouth — in your 11s) form, what you're doing is greasing the noisy (16) throat. It’s a vibration of the back of your [16] parts. [17] tongue against the uvula, which is the small part 177 JON DENNY: Right, like someone would if a 18] Of the skin that hangs down from your throat, and [18] Car’s axis or Car parts were rumbling or rattling 119] your soft pallet, which vibrates. Now, you can 19] together, oil would essentially grease those areas? (29) either vibrate the two pieces together, either the 299 PAUL KRAVITZ: That’s it, right, that’s [21] back of the tongue and the uvula, or you can ei it. (22) vibrate all three, and the deeper the resonance, 2} JON DENNY: Now, when I hear oil and I 23] the more vibrations you're going to hear. 23] hear grease, my word, not yours, I’m thinking 24) | Our product really addresses the 24) terrible tasting, I’m thinking that — I’m not sure (25) vibrations. You can’t stop the vibration, but you (25) that I want to spray oil in my mouth. Tell me Page 5 - Page 8 (4) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC.

Matter Number 0023211 VP SNORENZ 8 JD /JPK REPLACE SNZ6 ROLLOUT SNZ8 VIDEO October 13, 1999 Page 9 about the taste of this.

PAUL KRAVITZ: Well, we’ve added peppermint flavor to it, so — as a matter of fact, the taste is delicious. It almost tastes like bubble gum, and I used to love bubblegum as a kid, and I love it.I take it in every day — every night, I go to bed at night, I spray my throat, I wake up in the morning, my throat is fresh, I have had a good, restful night’s sleep, and so has my wife, as a matter of fact. We both think this product is wonderful, and we’ve turned a lot of people on to this product.

JON DENNY: Now, why is snoring a problem? On one hand we know it’s a problem for the person sleeping next to us, the snorer, they're not getting enough sleep because of that sound coming right next to them, but in what other ways is snoring a real problem for both the snorer as well as the person trying to sleep next to them? PAUL KRAVITZ: Well, from the snorer’s point of view, Jon, it’s a major problem. First of all, you don’t know it, but if you were a snorer, you wake up maybe a thousand times a night, because the snoring does wake you up. You go right back to sleep again, and then you wake up again. Even if {i {2 {3 (4 {5 [6 (8.

(9 [10] 14) (12) [13] (14) [15] 116) 17) (18) (19) (20) (21) (22) (23) (24) (25) Page 10 your wife doesn’t wake you up or your girlfriend doesn’t wake you up, you are really not sleeping soundly.

As a matter of fact, there was a Times article, the Los Angeles Times, if you don’t mind me reading it, it says basically that the snoring decreased — as snoring decreased, you were able to function better in the daytime, and they've actually been able to prove that people function better with a better night’s sleep, obviously if you don’t snore, you do get a better night’s sleep. As far as your wife is concerned or your girlfriend is concerned or anybody nearby you, obviously they're going to sleep better, as well. So, it’s a dual effect.

JON DENNY: Interestingly. We have Dr. Mike Leonard on the line from Kalamazoo, Michigan. Dr. Leonard, are you with us? 9) DR. MIKE LEONARD: Yes, I am.

eo) ON SCREEN: Caller: Dr. Michael Leonard (21) Kalamazoo, MI (22) JON DENNY: Dr. Leonard, I believe conducted some tests on the efficacy of this product out of his auspices in Michigan. Dr. Leonard, let me ask you a question. As a dentist, (1 [2 (4) (5 (6) (7) (8 [9 (10) (11) 12] (13) [14] (15) [16] (17) [18] {23] (24) {25} {t (2 (3 4] G [6 {8 (9 [10] (11] (12) (13} [14] (15) (16) {17] (18) (19} (20] (21) (22) (23) (24) (25} Page 11 is this something that you have recommended to your patients who have sleep problems, most particularly snoring problems? DR. MIKE LEONARD: Yes. Initially, as a dentist, we — historically we fabricate occlusal appliances or guards that go in your mouth that, oh, essentially keep your mouth open wider or really position your lower jaw forward so you can keep the airway open like you were talking about earlier and don’t have those tissues vibrating and rolling around.

The problem is a lot of people can't tolerate those appliances. They are large, they are cumbersome, and throughout the night, if you’ve got it in your mouth, you may end up with it on your pillow in the morning, because you're just subconsciously take it out.

JON DENNY: These are clamps that dentists are in the past put into people’s mouth to create more airspace? DR. MIKE LEONARD: Exactly, of varying different sizes and shapes, et cetera, but they're custommade appliances, and for some people that can’t tolerate them, it’s an expense to go through if you're not going to be able to utilize it. {1] (2) (3) {4 (5.

{6 7] (8} ie) (10) [11] [12] [13] [14] 115] [16] 17] (18) [19] (20) [21] [22] (23) [24] (25) Page 12 So, I had, through the grapevine, heard about a spray to use and got the name of the company, called them up and ordered a case of Snorenz and had it sent to my office to start dispensing to patients and having them try it out and see what they thought, because quite simply, it’s easily reversible.

If you are not tolerating it, if it was not working, you just stop using it. You’re not really out anything. And that — the feedback that I got was very, very positive. People were getting good results, and the people that were coming in with the problems were not the snorers themselves; it was the mate, the partner that was sleeping next to them that was kept up all night or irritated all night that they were having to roll their spouse over to get them to quiet down a little bit so they could get a more restful sleep.

JON DENNY: Now, the rumor out of Michigan was that not only did you dispense Snorenz to some of your patients, but you may have tried it or been urged to try it yourself.Tell me about your personal experience with the product. DR. MIKE LEONARD: Yes, exactly, I was at home one night talking — just talking to my wife For The Record, Inc. (301)870-8025 Min-U-Script® (5) Page 9 - Page 12 VP SNORENZ 8 JD /JPK REPLACE SNZ6 ROLLOUT SNZ8 MED GEN INC.

October 13, 1999 VIDEO Matter Number 0023211 Page 13 Page 15 (1) about the daily goings-on, et cetera, and I was tt) typical snoring problem? a telling her I gave a patient of a sample of the 2) DR. MIKE LEONARD: It’s an extremely (33 Snorenz, and it kind of caught her ear, and she (3) logical, common sense, first line approach to 4) perked up a little bit and said, Well, what — tell 14] dealing with it. Use it, and if you use it 3] me about this stuff. And I told her, got a case of 5] properly and if you use it consistently, I find (6) it, been giving it out, and she said, Well, don’t 6) that it works. It works for me and it works for a ™ give all of it out, she said, you better bring some (7) number of the patients that I’m having use it in ia) of it home yourself, because you snore like a 8} the practice. i] lumberjack, which was prior to that unbeknownst to i} PAUL KRAVITZ: 1 am really so excited (19) me, I had no idea. (19) about listening to the successes of people that use 11} So, since then, I’ve been bringing it (11) the product, Jon. Every time I get a letter — I (121 home. I've got a bottle of it on my bedside table (12) must have a stack of testimonials from different (13] that I use every night, and if J forget, as I’m 113} people, some of Dr. Leonard's clients — patients, 114) dozing off to sleep at night, if I forget to use (14) as well, and I just — I get chilled all over, 118] it, she will give me a little nudge at this point (1s) because I think it’s just so wonderful, because to (16, and make sure that I've used my spray, and I get a (16) me, this was an affliction. I really think this is 17) restful sleep, she gets a restful sleep, and we're 117) a major breakthrough, and for something that is (183 both happy. 18} really hurting people, not allowing them to sleep. 133 JON DENNY: Now, Paul, if people want more (19) Direct application of this oil or solution that we zo) information about Snorenz, this patented product 20) have that actually quiets the noise down, that’s [21] process that is apparently helping people get a 21} what happens. 22} full, restful, silent night’s sleep across the 22,3 JON DENNY: We want to talk — we have (23) country, where do they get more information about 123] from Chicago a couple, Ralph and Julie Dynek (24) it? 24) (phonetic), who are being beamed in to us as we 5s) PAUL KRAVITZ: Well, actually, for this 125) speak. Welcome to the show, guys. Page 14 Page 16 (1) show and this show only, Jon, we're giving a uy) JULIE DYNEK: Hi. (@ special bonus offer, and if they — people call in 2) RALPH DYNEK: Thank you. {3} and they see this 800 number on the bottom of the 3) JON DENNY: You experienced your own story 4) screen, all they have to do is call in and they can 4) with both a snoring problem and success with this 5] get a special offer of Snorenz. 5] product.Tell me a little bit about what happened t) JON DENNY: Great, great. (6) and why snoring was a problem in your life. m™ PAUL KRAVITZ: And Dr. Leonard, you know, m JULIE DYNEK: Well, it — for as long as js] what was interesting about what you said is that 1 8) I’ve known Ralph, as long as we've been married, 9] actually went to a dentist to get this appliance, i] the snoring has been terrible, absolutely terrible. 19] and I have a terrible problem with gagging, and the (109 Sometimes I’d get up, go sleep in another bedroom. (11) appliance — I could not wear that appliance at (1) Many times I'd be like punching him, telling him (12) night, and I just — I must tell you something, 112} please stop snoring, you're snoring, I can’t sleep. 13] your wife turning you onto the product was really 113] He’s like, I don’t snore, I don’t snore, but it’s (14) tremendous. I have seen your orders come through 14) been a real — it was a terrible, terrible problem, (1) the office, so now I have gotten to speak to you, (19) and I thought of millions of things, I didn’t know 16) Doctor. {16} what to do, because it was always waking me up, (17) DR. MIKE LEONARD: Very good. (17) every single night, and I was getting no — barely tig) PAUL KRAVITZ: And it’s a pleasure. {18} any sleep. ti JON DENNY: Now, there have been not only ti) So, 1 thought of — I heard that you could (20) clamps but also pills that have been tried and also 20) like sew a tennis ball in their T-shirt, and when 21) strips across one’s nose, very expensive and 21) they roll over on their back, it’s uncomfortable, 22] painful surgeries, as well. 122) but I didn’t know what to do. I just said — you a3) DR. MIKE LEONARD: That's right. 23) know, I'd just punch him overnight. 24) JON DENNY: So, Doctor, would you consider 24) JON DENNY: I would think you would want (2s) Snorenz to be a logical, common sense approach to a 25] to put the tennis ball in his mouth to stop the Page 13 - Page 16 (6) Min-U-Script® For The Record, Inc. (301)870-8025 MED GEN INC. VP SNORENZ 8 JD /JPK REPLACE SNZ6 ROLLOUT SNZ8 i Matter Number 0023211 VIDEO October 13, 1999 Page 17 Page 19 I} snoring problem. But you actually, Ralph, you (1) Snorenz. (2) didn’t believe that you had a snoring problem until i JULIE DYNEK: Well, it’s kind of a funny (31 Julie did something. Is that correct? 3] story. My same sister-in-law told me, I have this 4) RALPH DYNEK: Yeah, that’s true. She got 4) product that I heard about, I think you guys should (5) up in the evening while we were sleeping and went (8) try it, and so we tried it fora whole week, and 6) and got the tape recorder, and it was — it was a 6} that week, it didn’t really even dawn on me, I said 7) widening of the eyes. It was just — I couldn't i to her one day, I said, I feel like I have so much {8} believe it. 1 mean, I was loud, and I felt really is] energy, and I have — I don't know what’s going on, 19) bad. 19} I feel so rested, and she said, Oh, hello, don’t (1 ~=—s T mean, I love Julie, and we have a very, (19) you think it’s that product I gave you? Don’t you (11) very energetic life, and if you fall behind in your i14] think it’s the Snorenz? And then it dawned on me (12) sleep, who knows how the next day is going to be, (12) that definitely it was. At that point I was very {13} and sometimes, you know, we were running out of 13] happy. (14) energy, and I know I was waking up, too, and the (14) JON DENNY: And, Ralph, do you find (18) more information I got, we didn't know where to [15] yourself, now that the product has helped cut down (16) turn. (16) or eliminate your sound of snoring, do you feel 17} We were concerned, she was concerned, and [17] more rested? Are you getting a better night’s (18) there was also threatening — you see ads in the (18) sleep? {19] paper or you hear ads on TV about people could be 199 RALPH DYNEK: Clearly I am, and I'll tell 120) even having life-threatening situations. So, we (20) you what, I didn’t really believe it, but I was 21) wanted to address it. We were definitely 2) waking up, and when you — when you go back and you i247 concerned, and thank God we ran into this product. 2) think about the times or actually when it happens, 23] It’s been just fabulous. (23) if I fall asleep sometimes in the afternoon, if I’m 24] JON DENNY: And Julie and Ralph from 24) having a nap after a rough day at work, then all of (25) Chicago, how did the problem, before you addressed 125) a sudden ll be woken up, you know, you can do Page 18 Page 20 (1) it with Snorenz, how did the problem affect your 11] these short, ten-minute naps, and I can actually i) relationship? I mean, was it difficult for, Julie, i) hear the tail end of the snore — of course, I'm 3} for you to get a good night’s sleep next to Ralph? 3] not using the product at that time, and then I just 4) JULIE DYNEK: Oh, it was terrible, 4) turn and go, Oh, my gosh, I can’t believe it. It’s {5} especially when I was pregnant, I mean, you don’t 5) a little bit embarrassing. It’s a lot (6) get very much sleep anyways, I would be — like I i) embarrassing. So — ™m said, I would punch him, I would kick the bed, I ™ JON DENNY: And it’s worked throughout the (8) would like be, “shh, shh,” all night long, and (3) night for you every night? 9] nothing — it would stop for a little while, I i] RALPH DYNEK: Yeah, it’s been a very solid (19) would fall asleep, and then it would start roaring (19) performance out of it, and it’s amazing, and you (11] again. (11) know what, the — I can’t really tell, but — but (127 Ican remember one time when my 112] Julie tells me, and then I can tell in the morning, (13] sister-in-law slept Over, and she was actually [13] because I can just take one look at her and know if (14) sleeping in a spare bedroom in the basement and (14) she had a good night’s rest, if she says 48th (1) through the ceiling of the basement she actually 115] although to me nicely, because sometimes she was a 16) thought that there was either a tornado or an 16] little bitter at me in the morning. (17) earthquake or something. She came running up the (177 JON DENNY: Um-hum, oh, I bet. Ralph and {18} stairs, and she said, What is that? What is that? 118) Julie, thank you for joining us from Chicago. 119] I’m like, What? She’s like, Oh, my God, it’s (19) Continue to get a full and restful, silent night's 1209) Ralph’s snoring. I’m like, Oh, yeah — that — I’m 20) sleep. (21] So used to it, you know, it’s like, you know, you 24) JULIE DYNEK: Thank you. [22] get used to it, but somebody new coming into the i223 ON SCREEN: Paul Kravitz, Snorenz (231 house, it was just horrible for her. 23] PAUL KRAVITZ: You know, Jon, they say 4 JON DENNY: And tell me about the 24) snorers are broken into three categories, those who (25) experience and the success that you've had with 25) know they snore, those who are in denial and those For The Record, Inc. (301)870-8025 Min-U-Script® (7) Page 17 - Page 20 VP SNORENZ 8 JD /JPK REPLACE SNZ6 ROLLOUT SNZ8 October 13, 1999 VIDEO MED GEN INC.

Matter Number 0023211 ie) [2 [3 {4 [s {6} 7] i} {9 {10} 14] [12] [13] [14] [15] [16] 117] [18] [19] [20] [21] [22] (23) (24] {25] who sleep alone.I’m happy to hear that these people bought some of our product and it works. JON DENNY: Now, Paul, tell us how snoring can affect other aspects of people’s lives. There have been — there’s a study, I believe, in a Chicago newspaper about how — a study was conducted that students who snored actually were proven to get worse grades, that as the snoring decreased or was eliminated, energy levels were up, restlessness, and better grades. Have you heard that story? PAUL KRAVITZ: Yeah, I’ve heard it.I have heard so many stories, Jon, talking to doctors, and I’m not a doctor, I’m a businessman, but I’m happy to have introduced this product into the world.

I have heard so many stories about students who are now getting better grades because they found a way to sleep well at night and get rest. 1 have heard stories of mothers — you know, actually, speaking, 60 percent — in studies that have been conducted, 60 percent of the men — of the people in the world are male are snorers and 40 percent are female, which is kind of wild when you think about it, that there are more men snorers Page 21 fi] (2] (3) i) (6] 7] [8 (9 [10} {11] (t2] [13] (14] [15] {16} {17] (18) [19] (20) (21) (22) (23) than women, and IJ have no answer for that. The truth of the matter is that the stories that I have — that are bound today, and the medical profession is really getting into this big time. In fact, I read an article about a month ago in the New England Medical Journal that addressed the problem of snoring. They had tried almost everything, surgery and everything else, and here's a very simple product which costs very little money, easy to use, tastes good.As a matter of fact, it’s a breath freshener. JON DENNY: I wanted to ask you about this. Essentially tree sprays, and I know Dr. Leonard is still on the line from Kalamazoo — and compliance, patient compliance is a very important issue, to actually do it right. So, it’s actually three easy sprays of this.

PAUL KRAVITZ: Three sprays in the back of your throat.

JON DENNY: Right.

PAUL KRAVITZ: And you will have a good night’s sleep.

JON DENNY: And tell me about morning (24) breath, because snorers are notorious — [25} PAUL KRAVITZ: Well, John, I haven't slept Page 22 [ (2] {3 [4 (6) (8 SB [10] 11] [12] [13] [14] (15) [16] 17] [18] [19] [20] [21] [22] (23) [24] [25] Page 23 with you lately, but morning breath is a problem. JON DENNY: And we are going to keep it that way.

PAUL KRAVITZ: Right.

JON DENNY: But tell me about morning breath.

PAUL KRAVITZ: Morning breath is — actually, this takes away morning breath. I mean, everybody has a stale mouth when they wake up in the morning.This — this gives you a lasting, sweetness, pepperminty flavor in your mouth, and it lasts all day long almost. It never — it lingers, and it’s just a wonderful product. It really takes away that stale breath — mouth feeling when you wake up in the morning.

JON DENNY: Now, Dr. Leonard, how has it worked for you personally back in Kalamazoo? ON SCREEN: Caller: Dr. Michael Leonard Kalamazoo, MI DR. MIKE LEONARD: I guess I would have to sum it up by saying my wife every night nudges me to make sure I use it, so the snoring never bothered me to begin with, and the only one that it really noticeably bothered was her. She consistently has me use it, so it works. a {2 (3 14) 5] (6 (8) (9) [10] Page 24 JON DENNY: Right, and you would recommend this to other people out there who are experiencing the problems that snoring can bring? DR. MIKE LEONARD: Right, I do recommend it. ' JON DENNY: Dr. Leonard, thank you for joining us from Kalamazoo.

DR. MIKE LEONARD: Thank you.

ON SCREEN: This is a paid commercial for Snorenz 14] JON DENNY: Paul, if people want more (12] (13) [14] [15] [16] 17) (18) [19} (20) [21] [22] [23] [24] (25) information about Snorenz, this revolutionary product that is reducing or eliminating the sound of snoring in cases all across the world, because this product now, through your company only, is being distributed throughout the world and being — is being made — a special offer is being made here through this show, it’s — do they call an 800 number that’s on the screen now? PAUL KRAVITZ: There’s an 800 number that should appear on the screen, and if the — if your listeners call in, they will receive a special price for this show.

JON DENNY: Right.

PAUL KRAVITZ: And they will enjoy the Page 21 - Page 24 (8) Min-U-Script® For The Record, Inc. (G01)870-8025 MED GEN INC. VP SNORENZ 8 JD /JPK REPLACE SNZ6 ROLLOUT SNZ8 Matter Number 0023211 VIDEO October 13, 1999 Page 25 Page 27 (1) product. «] in the middle of the night by his snoring? 3 JON DENNY: And you had a little story 3 CINDY BROWN: It was awful, because he 13] flying here, did you not? 3] would always fall asleep before me, and I would 4) PAUL KRAVITZ: As a matter of fact, it was 4) always end up not being able to go to sleep, and if 5) a great story. I brought — I was asked to bring a 5) I did go to sleep, I would wake right back up 1 box of 24 of our Snorenz product to the show, and i} because of his snoring, even with the door closed 7 the box on the side had a label, it said, Snorenz,” 7 in the other room, I still could hear him. 8] and it says, “Stops snoring,” and so forth, and I i) JON DENNY: You could hear him even with i] was putting it up on the top of the seat on the 13 the door closed? {19} plane, and the plane was full as all planes are 19) CINDY BROWN: Yes. 11) today, and I get it up there. 111) | JON DENNY: So, your husband, Kevin, is 12 And finally a gentleman — nice guy, got {12} snoring in the other room. You're out on the couch 113] up, and he said, Let me fix it for you, and he put 113) in the living room with the door closed still (14) it up on the top, and that was — we take off, and (14) hearing the snoring. It’s affecting your sleep, {1s} about halfway into the flight here from — to 115) obviously. (te) Chicago from Florida, I hear this terrible noise, 6) CINDY BROWN: Right. (17) somebody snoring across the way from me.1 mean, 17) JON DENNY: How is it affecting your 1g} he had the plane in an uproar. It was the funniest 118) relationship? 49] thing you ever heard. I mean, the noise was just 193 CINDY BROWN: Well, it wasn’t so good. We feo) tremendous. (20) were never sleeping together, and I would wake up (21) So, the guy next to me, the passenger next 21) the next day being very angry at him for him 22) to me said, Well, why don’t we just open up the 22] snoring. I knew it wasn't his fault, but it was — 231 box, I saw what you — I said, Well, I'm the 123] it sure seemed like it should be. 124) manufacturer of the product. He says, Why don’t we 24 JON DENNY: And how was it affecting you 25) break out a bottle and spray it in his throat. 28) during the course of the day, you know, you're not Page 26 Page 28 tt] But, you know, that’s a remarkable thing. Sleeping r getting obviously the full restful, silent night’s 2] — falling asleep on a plane, you're not only 2] sleep that you probably deserve. [3] annoying other people, but you're just not getting 3) CINDY BROWN: Right. Well, I was always 4] a good restful sleep when you do that. 4) tired, constant tired, never felt energetic. Then 5) JON DENNY: Right. We have Cindy Brown 's} once he quit snoring, you realize how much you need (6) with us from a studio, and Cindy, you have a story 6) sleep. m about snoring and how it actually affected your 7 JON DENNY: It’s a good thing, sleep. (s] marriage.Tell us about that. 3] CINDY BROWN: Oh, definitely. i] | CINDY BROWN: Well, my husband, Kevin, and _ |. JON DENNY: How did you get turned on to (10) I have been married for four years now, and for the (10) or at least become aware of this product called t1] last two, he’s been snoring really badly, and I (11] Snorenz? (127 always ended up on the couch because of him 2) CINDY BROWN: Well, it was given to us to [13] snoring. (13] try, and J thought, Yeah, right, this isn’t going 14) JON DENNY: You ended up on the couch? (14) to work, but we tried it, and it ended up working. 1s} CINDY BROWN: Yes, I did. 13) JON DENNY: Hmm. And did it work for you 116} JON DENNY: Now, how did that happen? You (16) right away and did it work for you through the t17) couldn’t like hit him a couple times and send him (17) night? (183 Out to Siberia? 1183) CINDY BROWN: Yeah, it did. Actually, it (193 | CINDY BROWN: Yeah, I would try hitting {19} was funny, because the first week it worked, and 20) and punching and rolling — trying to get him to 20) then it quit working, and so then we found out that 21) roll over, and nothing worked. So, I just got 21) he shouldn't eat anything or drink anything about a 22) frustrated and ended up on the couch. 122) half an hour to an hour before. 233 JON DENNY: Now, what — how did it affect 23] JON DENNY: Hmm. And does it now work for 24) you? I mean, was the snoring that loud that you 24) you? Is it something that Kevin is using at your 25 really couldn't sleep at night? Were you awakened 25) behest and insistence, probably, every night? For The Record, Inc. (301)870-8025 Min-U-Script® (9) Page 25 - Page 28 VP SNORENZ 8 JD /JPK REPLACE SNZ6 ROLLOUT SNZ8 October 13, 1999 VIDEO MED GEN INC.

Matter Number 0023211 Page 29 17 CINDY BROWN: Yes. Yes, it does. Yep, I (2] make sure that if he doesn’t take it, ’m waking 131] him back up to make sure he takes it. JON DENNY: And I presume that you’ve moved book into the bedroom? CINDY BROWN: Yes, I have.

JON DENNY: And I feel like I’m prying here.

CINDY BROWN: No, no. I have — we're sleeping together again, and so everything is great.

JON DENNY: That’s terrific. Cindy, thank you for your story, and continue to get a full restful silent night’s sleep with Snorenz. CINDY BROWN: Thank you.

PAUL KRAVITZ: Isn’t that a wonderful story? JON DENNY: Yeah, it really is.

Now, tell me about how as a former snorer before you tried Snorenz, how has it improved your life and your marriage? PAUL KRAVITZ: Well, it really has. Obviously. my — I’m bigger than my wife, so I — she left the bedroom, I didn’t, but actually, my wife — my rest, my days are a lot more vigorous, [4] (5) 6] (7) (8) {9] [10] (11) (12) (13) (14) {15} [16] 17] (18) 19] (20) (21) (22) (23) [24] (25) Page 30 my wife is very much happier, and even my daughter, who sleeps in a room four bedrooms down, doesn’t hear me anymore. So, it really has improved my life.

JON DENNY: Right. And if people want more information about Snorenz, the all-natural spray that people are using all around the country now to great effect, where do they get more information, Paul? PAUL KRAVITZ: Well, John, I’m delighted that we have a special offer today on your show, and if the listeners would cail the 800 number on the bottom of the screen and call in their order today, they will receive a special price and a money-back guarantee if it doesn’t work. JON DENNY: All right. So, it must be gratifying for you to get all these letters and (18) phone calls and people who come up to you on the (19] street telling you thank you, you not only helped (20) them get better sleep, you have saved some [214] marriages, I assume, in the process. (223 PAUL KRAVITZ: It sounds like I have, (23) John.

24) JON DENNY: That’s great.

25) PAUL KRAVITZ: It truly does.

(1) (2 {3} (4) {5} {6] 7) [8] [9] {10} {11] {12} {13} {(14] {15] {16] (17) (1) 2) {3} i} (5 (6 7) (8) (9) [10] {11} (12) Bask [13] (14] 1] (16] {17] [18] (19] (20) (21) (22} (23) (24) {25} Page 31 JON DENNY: That’s great. Paul, thank you for being here.

PAUL KRAVITZ: Thank you for having me. JON DENNY: If you want more information about Snorenz, the patented process, all-natural spray that could help reduce or eliminate the sound of snoring, if you are a snorer or you sleep next to a snorer, this may be the product for you. Money-back guarantee, it costs pennies to address this very serious problem, and hopefully you shall all get a full, restful, silent night’s sleep. I’m Jon Denny on Vantage Point. I think I'm going to knock off a few sprays, because I’ve been told I'ma snorer. We'll see you next time on Vantage Point.Take care.

ON SCREEN: For more information or to order Snorenz call: NO NUMBER Tru-Vantage International 7300 N. Lehigh Ave.

Niles, IL 60714 (847)647-0300 If snoring is accompanied by any signs of Sleep Apnea, you should consult a physician before using any product.

The preceding has been a paid commercial 11) 13] 14] (5) (6) 18) fe) [10] 14] [12] [13] [14] [15] [16] 17] (18) [19] [20] 124] [22] (23) [24] (25) Page 32 program for SNORENZ.

(The videotape was concluded.) Page 29 - Page 32 (10) Min-U-Scripto For The Record, Inc. (301)870-8025 MED GEN INC. VP SNORENZ 8 JD /JPK REPLACE SNZ6 ROLLOUT SNZ8 I Matter Number 0023211 VIDEO October 13, 1999 Page 33 (1) CERTIFICATEOFTRANSCRIBER 2] 3} DOCKET/FILE NUMBER: 0023211 4) CASE TITLE: Med Gen, Incorporated 15) RECORDING DATE: October 13, 1999 1) TRANSCRIPTION DATE: May 15, 2000 1 | HEREBY CERTIFY that the transcript ja] contained herein is a full and accurate transcript 3 of the videotapes transcribed by me on the above i19) cause before the FEDERAL TRADE COMMISSION to the 1114) best of my knowledge and belief. {12] [13] DATED:

[14] [15] [16] SUSANNE Q. TATE 17] (18) CERTIFICATEOFPROOFREADER [19] 20) I HEREBY CERTIFY that I proofread the 21) transcript for accuracy in spelling, hyphenation, (22] punctuation and format.

[23] [24] [25] DIANE QUADE For The Record, Inc. (301)870-8025 Min-U-Script® (11) Page 33 - Page 33 Lawyer’s Notes Snorenz - Reduce Snormg Noise & bnd Sieepiess iNignis inow!!: , supe a wae Before5 1 4 1 1 2 457 2091 20 35 96.716438 I5 1 4 1 1 3 487 2089 126 37 96.273972 found4 1 4 1 2 0 229 2146 433 44 -1 5 1 4 1 2 1 229 2148 285 42 44.911079 SNORENZ2®,5 1 4 1 2 2 519 2142 16 58 96.828804 I5 1 4 1 2 3 561 2146 101 37 96.378799 tried4 1 4 1 3 0 245 2206 402 46 -1 5 1 4 1 3 1 245 2206 260 46 96.274597 everything...5 1 4 1 3 2 521 2209 126 41 96.607903 tapes,4 1 4 1 4 0 230 2259 428 48 -1 5 1 4 1 4 1 230 2264 151 42 96.226807 tablets,5 1 4 1 4 2 396 2272 91 25 96.556664 nose5 1 4 1 4 3 502 2259 156 48 94.706512 spray. Nothing5 1 5 1 1 2 472 2377 159 37 96.377441 worked4 1 5 1 2 0 262 2433 367 39 -1 5 1 5 1 2 1 262 2437 75 35 93.223564 likes 1 5 1 2 2 353 2433 276 39 90.948509 SNORENZ®4 1 5 1 3 0 360 2491 164 38 -1 5 1 5 1 3 1 360 2491 164 38 85.592743 works. http://www.snorenz.com/testimonials.himl Dear Med Gen:

My husband has had the good fortune to make his snoring cease. He had apnea and has snored heavily for years. We noticed little or no improvement in his snoring even after the operation. | ordered SVORENZ® from a TV advertisement. He tried it and snores lightly now - no rattling the house, and he dreams now which is an indication of REM sleep. | suppos: he feels rested - and we feel rested too. After 44 years of heavy snoring, it is a real pleasure to find a product that works. An additional fortune is that it is natural. Ahhhnh.... Thanks SNORENZ@! Beth Anderson Perry, Florida Gentlemen:

| would like to inform you that | have used your SVORENZ® product and found it to be the only product | have ever tried that has had any effect on my snoring. My girlfriend particularly wants to thank you for coming up with great solutions to this problem. Ve look forward io enjoying many nights of good sleep thanks to SVORENZ®. Roy Saffin Boca Raton, Ficrida in Dear Sir:

Thanks for my sampie of SVNORENZ®. My wife has been complaining about my snoring for years and she's had me try everything under the sun. SVORENZ@ is the first thing that has aciually worked. When | first tried SVORENZ®, | was skeptical, but apparently it is effective because my wife says that she can finally sieep through the night. She says that my snore was equivalent to a Harley Davidson at full throttle. When | first tried SVORENZ®, she told me that the sound was reduced to the light hum of a moped and now she can't hear anything. | guess she should be writing this letter. Thanks SNORENZ®.

4/12/00 Exhibit I

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85 33 96.177780 Gen:2 1 22 0 0 0 1141 1269 1153 277 -1 3 1 22 1 0 0 1141 1269 1153 277 -1 4 1 22 1 1 0 1141 1269 1152 43 -1 5 1 22 1 1 1 1141 1273 53 39 96.695198 My5 1 22 1 1 2 1207 1273 159 39 95.853409 girlfriend5 1 22 1 1 3 1381 1273 62 30 96.086105 has5 1 22 1 1 4 1457 1273 87 30 96.568871 been5 1 22 1 1 5 1560 1271 225 38 94.596825 complaining5 1 22 1 1 6 1802 1271 103 31 96.903748 about5 1 22 1 1 7 1921 1277 54 31 96.777481 my5 1 22 1 1 8 1986 1270 134 38 96.618088 snoring5 1 22 1 1 9 2134 1269 52 31 97.004433 for5 1 22 1 1 10 2197 1275 96 32 96.924629 years4 1 22 1 2 0 1141 1315 1064 42 -1 5 1 22 1 2 1 1141 1320 65 31 89.181038 ands 1 22 1 2 2 1223 1319 231 31 79.537766 SNORENZ®5 1 22 1 2 3 1466 1319 62 30 95.940178 has5 1 22 1 2 4 1544 1318 56 39 95.940178 puts 1 22 1 2 5 1614 1324 20 24 95.779213 a5 1 22 1 2 6 1649 1317 129 31 96.278267 silence5 1 22 1 2 7 1792 1318 34 30 96.390907 to5 1 22 1 2 8 1842 1318 61 30 96.120926 hers 1 22 1 2 9 1913 1317 148 37 94.853287 whining.5 1 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1 4 10 2205 1408 27 31 96.641060 is5 1 22 1 4 11 2243 1408 51 31 96.810661 thea 1 22 1 5 0 1142 1456 1151 44 -1 5 1 22 1 5 1 1142 1461 74 31 96.832626 best5 1 22 1 5 2 1229 1461 87 39 96.732872 things 1 22 1 5 3 1333 1461 60 30 96.591568 I've5 1 22 1 5 4 1407 1459 100 32 96.918228 found5 1 22 1 5 5 1521 1461 35 29 96.741081 to5 1 22 1 5 6 1570 1459 93 39 96.240112 quiet5 1 22 1 5 7 1677 1465 54 32 92.029884 my5 1 22 1 5 8 1747 1457 202 32 91.183365 noise...ands 1 22 1 5 9 1963 1458 72 30 96.553268 who5 1 22 1 5 10 2048 1456 107 32 96.740379 would5 1 22 1 5 11 2172 1456 121 31 96.603790 believe4 1 22 1 6 0 1142 1504 805 42 -1 5 1 22 1 6 1 1142 1508 47 30 85.107948 it's5 1 22 1 6 2 1203 1507 139 39 89.174431 actually5 1 22 1 6 3 1355 1507 87 39 96.710754 goods 1 22 1 6 4 1457 1507 50 30 93.344612 for5 1 22 1 6 5 1520 1513 56 24 93.344612 me5 1 22 1 6 6 1589 1507 69 29 93.660255 too.5 1 22 1 6 7 1685 1505 137 31 94.996628 Thanks5 1 22 1 6 8 1837 1504 110 39 91.365326 again.2 1 23 0 0 0 1140 1612 311 83 -1 3 1 23 1 0 0 1140 1612 311 83 -1 4 1 23 1 1 0 1140 1612 230 31 -1 5 1 23 1 1 1 1140 1612 64 31 94.944626 Jim5 1 23 1 1 2 1218 1613 152 30 94.944626 Johnson4 1 23 1 2 0 1142 1658 309 37 -1 5 1 23 1 2 1 1142 1659 157 36 33.183479 Phoenix,5 1 23 1 2 2 1314 1658 137 31 95.823212 Arizona2 1 24 0 0 0 1140 1758 1154 11 -1 3 1 24 1 0 0 1140 1758 1154 11 -1 4 1 24 1 1 0 1140 1758 1154 11 -1 5 1 24 1 1 1 1140 1758 1154 11 95.000000 2 1 25 0 0 0 1136 1825 1164 451 -1 3 1 25 1 0 0 1136 1825 1164 451 -1 4 1 25 1 1 0 1136 1825 1164 451 -1 5 1 25 1 1 1 1136 1825 1164 451 95.000000 2 1 26 0 0 0 1579 2568 293 49 -1 3 1 26 1 0 0 1579 2568 293 49 -1 4 1 26 1 1 0 1579 2568 293 49 -1 5 1 26 1 1 1 1579 2570 92 47 95.466286 Tops 1 26 1 1 2 1688 2569 49 37 96.402405 of5 1 26 1 1 3 1754 2568 118 47 96.402405 Page2 1 27 0 0 0 2147 3027 151 37 -1 3 1 27 1 0 0 2147 3027 151 37 -1 4 1 27 1 1 0 2147 3027 151 37 -1 5 1 27 1 1 1 2147 3027 151 37 88.383041 4/12/00

Snorenz - Reduce Snoring Noise & End Sieepiess Nights Now!!! SAL VES LADLE aany beer —) that worked like this. I have even given some to friends who agree it is the first time in a _long time that they got a good night's sleep. Thanks again for a great product."

-John Touhsant Aerey Sufferers Click:

Need Pain Reliei? Click Biere! http://wwrw.sncrenz.com/testimonials. html Copyright © 1999 iBound, inc.

me rage 9 OL) All Rights Reserved.

4/12/00

New Page 1 LAU 2 Vw Press Releases Med Gen Inc. Announces SNORENZ Wins “Best New Product" Award; Presented at Superdrug Health and Beauty Awards 1999 Wednesday, September 8, 1999 11:23 AM FORT LAUDERDALE, Fla.—(BUSINESS WIRE)—Sept. 8, 1999-Med Gen Inc. (OTC BB:MGNI) is pleased to announce that through its United Kingdom distributor, Passion For Life, SNORENZ(R) is the winner of the Superdrug 1999 Best New Product Award. Superdrug is the second-largest chain of pharmacies in the United Kingdom, with over 750 stores all across the country. After being on the shelves for only four months, sales of SNORENZ(R) in their stores are averaging (pound)10,000 per week (approx. $16,000) at retail value. SNORENZ(R) has quickly become the number one selling anti-snoring product.

_ Passion For Life is moving its distribution of SNORENZ(R) into other European countries, as well. The product is now distributed in Ireland, Holland, Spain, Portugal, Belgium, Greece, Norway, Cypress and Iceland. Agreements are pending completion for distribution in italy, France, Germany, Sweden and Eastern Europe.

Med Gen Inc. manufactures and distributes SNORENZ(R), an ail natural throat spray that reduces or eliminates the sounds caused by snoring. Laboratory tests have proven the spray to be effective in reducing snoring noise. For more information, visit our web site at wwrw.snorenz.com OF e-mail us at: [email protected].

Statements herein that are not descriptions of historical facts are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forwardlooking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the Company's operations, and imprecision in estimating product inventories.

CONTACT: Med Gen Inc., Davie, Fla. Glen Smith .

Phone: 954-423-2525 - Fax: 954-423-9612 e-mail: [email protected] Quote for referenced ticker symbols: WIGNI © 1999, Business Wire Med Gen Inc. Announces New Management Positions Thursday, July 29, 1999 08:28 AM FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--July 29, 1999-Med Gen Inc. (OTC BB:MGNI) has appointed three employees to new management positions. At the Annual Board Meeting on June 23, 1999, the following management changes were officially adopted. Craig Schreiber, the Company's Controller, has been promoted to the position of Chief Financial Officer. We5 1 18 1 1 4 762 2916 89 25 96.826546 were5 1 18 1 1 5 864 2908 167 32 96.907387 fortunate5 1 18 1 1 6 1043 2907 36 30 96.600075 to5 1 18 1 1 7 1094 2906 91 38 96.551079 brings 1 18 1 1 8 1200 2903 99 39 96.551079 Craig5 1 18 1 1 9 1314 2903 30 31 96.767090 in5 1 18 1 1 10 1357 2903 85 31 96.880913 from5 1 18 1 1 11 1456 2899 141 33 96.680344 another5 1 18 1 1 12 1609 2896 109 41 96.575111 public5 1 18 1 1 13 1730 2900 170 33 96.311081 company5 1 18 1 1 14 1914 2893 66 32 96.583099 lasts 1 18 1 1 15 1992 2891 142 39 96.829254 August.5 1 18 1 1 16 2151 2889 59 33 96.628166 His4 1 18 1 2 0 342 2936 1737 67 -1 5 1 18 1 2 1 342 2962 166 41 96.586441 expertise5 1 18 1 2 2 522 2960 30 32 96.570610 in5 1 18 1 2 3 567 2956 211 39 96.667244 accounting,5 1 18 1 2 4 793 2955 76 31 96.975357 costs 1 18 1 2 5 883 2952 229 34 96.633904 containment5 1 18 1 2 6 1126 2950 69 33 96.976471 ands 1 18 1 2 7 1209 2949 66 40 95.700211 days 1 18 1 2 8 1287 2950 35 31 95.700211 to5 1 18 1 2 9 1335 2948 67 40 96.966652 days 1 18 1 2 10 1415 2944 192 42 96.760490 operations5 1 18 1 2 11 1620 2943 66 32 96.741295 has5 1 18 1 2 12 1698 2942 89 32 96.975967 been5 1 18 1 2 13 1802 2936 231 36 96.695900 instrumental5 1 18 1 2 14 2048 2936 31 32 96.465042 in2 1 19 0 0 0 219 3027 2110 81 -1 3 1 19 1 0 0 219 3027 2110 81 -1 4 1 19 1 1 0 219 3027 2110 81 -1 5 1 19 1 1 1 219 3058 238 50 8.723953 http://www.5 1 19 1 1 2 463 3065 159 29 8.723953 snorenz.5 1 19 1 1 3 627 3042 369 60 38.693932 com/pressreleases.5 1 19 1 1 4 1003 3042 85 60 38.693932 html5 1 19 1 1 5 2180 3027 149 39 90.191620 4/12/002 1 20 0 0 0 2139 3140 181 39 -1 3 1 20 1 0 0 2139 3140 181 39 -1 4 1 20 1 1 0 2139 3140 181 39 -1 5 1 20 1 1 1 2139 3140 150 39 96.127777 Exhibits 1 20 1 1 2 2302 3141 18 35 96.127777 J

New Page i rage 4ure President.

Nancy Wolfe, formally Executive Assistant to the CEO, has been promoted to Director of Account Services. Nancy5 1 3 1 2 3 637 370 56 31 96.985756 not5 1 3 1 2 4 706 368 76 40 96.997513 only5 1 3 1 2 5 794 368 64 32 96.807167 has5 1 3 1 2 6 871 366 167 32 94.914032 excellent5 1 3 1 2 7 1051 364 259 40 96.914383 organizational5 1 3 1 2 8 1323 363 100 37 96.907242 skills,5 1 3 1 2 9 1439 363 57 31 96.969872 but5 1 3 1 2 10 1509 362 30 32 96.273781 is5 1 3 1 2 11 1552 369 20 24 96.273781 a5 1 3 1 2 12 1587 361 68 33 96.841904 real5 1 3 1 2 13 1670 360 136 40 49.130482 “peoples 1 3 1 2 14 1820 358 133 41 95.630211 person’5 1 3 1 2 15 1966 357 66 33 96.613037 anda 1 3 1 3 0 304 400 1841 54 -1 5 1 3 1 3 1 304 419 271 35 96.512550 communicates5 1 3 1 3 2 585 416 74 33 96.694244 wells 1 3 1 3 3 671 416 73 32 96.969193 with5 1 3 1 3 4 758 422 60 25 97.003098 ours 1 3 1 3 5 827 413 205 34 96.109467 distributors5 1 3 1 3 6 1045 420 42 25 96.818550 as5 1 3 1 3 7 1098 412 73 33 94.837585 wells 1 3 1 3 8 1185 419 42 25 96.911293 as5 1 3 1 3 9 1240 419 60 24 96.834404 ours 1 3 1 3 10 1311 410 89 33 96.221390 retails 1 3 1 3 11 1415 408 145 39 90.825638 clients, said Paul B. Kravitz, Chairman and Chief Executive Officer. Mrs. Wolfe is also responsible for inventory control, scheduling product manufacturing and shipments, and serves as Assistant Operations Manager. Glen E. Smith, Jr., Vice President of Investor Relations, has been filling in as Interim Corporate Secretary since January of this year, and now officially assumes that position. Glen5 1 4 1 2 14 1872 659 124 25 95.745453 comes5 1 4 1 2 15 2006 652 36 31 96.428268 to5 1 4 1 2 16 2056 658 42 25 96.377716 us4 1 4 1 3 0 305 698 1831 54 -1 5 1 4 1 3 1 305 714 73 33 97.001900 with5 1 4 1 3 2 393 719 84 26 96.832588 overs 1 4 1 3 3 488 711 43 33 96.651062 175 1 4 1 3 4 544 717 102 35 96.746666 years5 1 4 1 3 5 659 710 37 32 96.640823 of5 1 4 1 3 6 706 708 202 42 95.860786 experiences 1 4 1 3 7 923 707 31 32 96.681664 in5 1 4 1 3 8 965 706 58 33 96.801285 thes 1 4 1 3 9 1037 706 205 32 96.497261 investments 1 4 1 3 10 1255 711 114 31 96.692207 arena,5 1 4 1 3 11 1384 703 67 33 96.748993 ands 1 4 1 3 12 1465 703 75 32 95.486130 also5 1 4 1 3 13 1555 702 65 32 96.695839 has5 1 4 1 3 14 1633 708 21 26 96.695839 a5 1 4 1 3 15 1669 699 213 42 96.732956 backgrounds 1 4 1 3 16 1896 699 31 33 96.419655 in5 1 4 1 3 17 1942 698 194 40 96.758636 marketing,4 1 4 1 4 0 305 745 1837 52 -1 5 1 4 1 4 1 305 761 146 36 96.709457 finance,5 1 4 1 4 2 465 760 101 31 96.754372 taxes5 1 4 1 4 3 579 756 67 33 96.819763 ands 1 4 1 4 4 662 756 201 32 96.584015 investments 1 4 1 4 5 876 753 154 41 96.699127 banking.5 1 4 1 4 6 1046 753 59 32 96.317825 His5 1 4 1 4 7 1117 751 183 41 96.130157 familiarity5 1 4 1 4 8 1310 750 75 33 96.963356 with5 1 4 1 4 9 1396 749 178 33 96.667229 securities5 1 4 1 4 10 1588 748 158 37 96.736702 markets,5 1 4 1 4 11 1762 746 202 41 95.493385 regulations5 1 4 1 4 12 1977 745 66 33 96.632568 ands 1 4 1 4 13 2057 745 85 33 96.055412 SEC4 1 4 1 5 0 306 791 1852 56 -1 5 1 4 1 5 1 306 807 222 40 96.781853 compliance,5 1 4 1 5 2 543 805 101 39 96.921593 along5 1 4 1 5 3 657 803 72 32 96.892807 with5 1 4 1 5 4 744 802 165 33 88.851212 excellent5 1 4 1 5 5 922 799 282 34 94.650864 communications 1 4 1 5 6 1218 798 100 37 96.969963 skills,5 1 4 1 5 7 1333 797 100 33 96.988747 makes 1 4 1 5 8 1448 797 66 32 95.907509 him5 1 4 1 5 9 1529 803 21 25 96.452255 a5 1 4 1 5 10 1565 795 126 33 96.806458 natural5 1 4 1 5 11 1704 795 53 32 97.013336 for5 1 4 1 5 12 1766 794 100 33 96.481567 these5 1 4 1 5 13 1880 792 190 41 83.408623 positions,”5 1 4 1 5 14 2083 791 75 33 97.002808 said4 1 4 1 6 0 307 853 211 35 -1 5 1 4 1 6 1 307 856 57 32 96.749512 Mr.5 1 4 1 6 2 380 853 138 33 96.417564 Kravitz.2 1 5 0 0 0 306 944 1788 287 -1 3 1 5 1 0 0 306 944 1788 287 -1 4 1 5 1 1 0 306 944 1735 48 -1 5 1 5 1 1 1 306 961 40 31 96.490868 At5 1 5 1 1 2 358 959 58 32 96.490868 thes 1 5 1 1 3 427 957 130 33 96.647934 Annual5 1 5 1 1 4 571 954 252 34 44.764366 Shareholders5 1 5 1 1 5 838 953 146 39 96.454391 Meetings 1 5 1 1 6 998 959 44 26 96.234085 on5 1 5 1 1 7 1055 952 91 33 96.234085 June5 1 5 1 1 8 1157 951 57 38 96.743927 23,5 1 5 1 1 9 1232 950 97 38 96.951180 1999,5 1 5 1 1 10 1345 949 180 33 93.291496 Chairman5 1 5 1 1 11 1539 948 27 32 93.291496 &5 1 5 1 1 12 1579 947 91 33 96.568092 CEO5 1 5 1 1 13 1684 947 82 32 93.186386 Paul5 1 5 1 1 14 1780 946 36 33 93.049904 B.5 1 5 1 1 15 1831 945 131 33 96.432991 Kravitz5 1 5 1 1 16 1974 944 67 33 96.432991 anda 1 5 1 2 0 308 992 1716 48 -1 5 1 5 1 2 1 308 1006 175 34 93.305634 Presidents 1 5 1 2 2 509 1005 13 31 92.741058 &5 1 5 1 2 3 535 1003 96 33 96.551521 COO5 1 5 1 2 4 644 1002 81 33 91.695076 Paul5 1 5 1 2 5 739 1002 37 32 91.695076 S.5 1 5 1 2 6 791 1000 153 37 95.949783 Mitchell,5 1 5 1 2 7 957 1007 88 25 96.983795 were5 1 5 1 2 8 1060 998 234 40 93.812332 unanimously5 1 5 1 2 9 1307 996 184 34 96.847412 re-elected5 1 5 1 2 10 1502 997 37 31 96.980659 to5 1 5 1 2 11 1550 994 86 33 96.666962 theirs 1 5 1 2 12 1648 993 189 41 96.621262 respective5 1 5 1 2 13 1851 992 173 41 96.920631 positions.4 1 5 1 3 0 307 1038 1678 49 -1 5 1 5 1 3 1 307 1052 247 35 96.256516 Shareholders5 1 5 1 3 2 566 1051 76 32 96.970955 also5 1 5 1 3 3 656 1049 125 33 96.749016 ratified5 1 5 1 3 4 791 1049 58 32 96.954338 thes 1 5 1 3 5 863 1047 231 40 96.112556 appointments 1 5 1 3 6 1106 1046 38 32 97.009552 of5 1 5 1 3 7 1155 1045 142 33 96.907951 Richards 1 5 1 3 8 1311 1043 110 34 93.162888 Harris5 1 5 1 3 9 1433 1043 28 32 93.162888 &5 1 5 1 3 10 1471 1042 214 37 96.841621 Associates,5 1 5 1 3 11 1699 1039 155 34 96.543427 Certified5 1 5 1 3 12 1869 1038 116 33 96.984993 Publica 1 5 1 4 0 306 1084 1788 52 -1 5 1 5 1 4 1 306 1098 240 37 96.800720 Accountants,5 1 5 1 4 2 561 1104 42 25 96.800720 as5 1 5 1 4 3 617 1094 226 42 96.163841 independents 1 5 1 4 4 855 1093 148 33 96.898964 auditors5 1 5 1 4 5 1014 1093 53 32 96.888596 for5 1 5 1 4 6 1076 1092 58 32 96.600792 thes 1 5 1 4 7 1149 1091 187 40 96.342964 Company.5 1 5 1 4 8 1349 1090 51 32 96.790291 An5 1 5 1 4 9 1414 1089 156 32 96.109680 increases 1 5 1 4 10 1585 1087 30 32 96.845772 in5 1 5 1 4 11 1628 1087 59 32 96.850510 thes 1 5 1 4 12 1701 1086 141 33 96.402588 numbers 1 5 1 4 13 1853 1085 38 32 96.477425 of5 1 5 1 4 14 1901 1084 193 33 96.488365 authorized4 1 5 1 5 0 307 1131 1729 51 -1 5 1 5 1 5 1 307 1147 123 32 96.422287 shares5 1 5 1 5 2 443 1144 38 33 96.934654 of5 1 5 1 5 3 491 1144 169 32 96.427734 Common5 1 5 1 5 4 675 1140 113 39 90.275932 Stock,5 1 5 1 5 5 801 1139 97 38 92.568314 $.0015 1 5 1 5 6 919 1147 60 33 96.716148 pars 1 5 1 5 7 988 1139 112 38 96.945938 value,5 1 5 1 5 8 1115 1139 86 31 96.002335 from5 1 5 1 5 9 1214 1137 68 45 96.763420 five5 1 5 1 5 10 1296 1136 118 33 96.088776 millions 1 5 1 5 11 1427 1137 35 31 96.075134 to5 1 5 1 5 12 1474 1136 123 39 96.075134 twenty5 1 5 1 5 13 1610 1134 120 32 96.386650 millions 1 5 1 5 14 1744 1133 121 32 96.979698 shares5 1 5 1 5 15 1877 1138 72 25 96.766418 was5 1 5 1 5 16 1963 1131 73 32 68.645676 also4 1 5 1 6 0 309 1186 959 45 -1 5 1 5 1 6 1 309 1191 233 40 96.076614 unanimously5 1 5 1 6 2 555 1189 183 42 96.706238 approved.2 1 6 0 0 0 309 1282 1795 191 -1 3 1 6 1 0 0 309 1282 1795 191 -1 4 1 6 1 1 0 310 1282 1794 52 -1 5 1 6 1 1 1 310 1298 127 32 95.939781 These modest changes will help propel Med Gen to the next level,” said President Paul Mitchell. We5 1 6 1 2 2 401 1343 178 39 96.494118 anticipates 1 6 1 2 3 591 1341 59 32 96.971291 thes 1 6 1 2 4 664 1338 212 34 96.855438 introductions 1 6 1 2 5 891 1339 37 31 96.861900 of5 1 6 1 2 6 937 1337 136 32 96.406654 several5 1 6 1 2 7 1086 1344 77 25 96.406654 news 1 6 1 2 8 1176 1336 156 41 96.821785 products5 1 6 1 2 9 1347 1335 29 32 95.490128 in5 1 6 1 2 10 1387 1335 60 31 95.490128 thes 1 6 1 2 11 1460 1340 85 26 96.969200 near5 1 6 1 2 12 1554 1333 121 37 96.925652 future,5 1 6 1 2 13 1688 1332 68 31 95.958755 ands 1 6 1 2 14 1770 1337 58 26 95.958755 ares 1 6 1 2 15 1841 1329 211 39 96.080009 considering5 1 6 1 2 16 2066 1335 22 25 97.019852 a4 1 6 1 3 0 309 1376 1753 55 -1 5 1 6 1 3 1 309 1391 121 40 96.225243 couples 1 6 1 3 2 444 1389 38 32 96.852066 of5 1 6 1 3 3 490 1396 82 32 96.959381 very5 1 6 1 3 4 584 1387 199 41 96.505211 synergistic5 1 6 1 3 5 792 1385 227 40 96.753639 acquisitions.5 1 6 1 3 6 1034 1384 105 32 95.964828 Sales5 1 6 1 3 7 1151 1384 38 31 96.942833 of5 1 6 1 3 8 1200 1390 61 25 96.308807 ours 1 6 1 3 9 1272 1382 77 32 96.308807 leads 1 6 1 3 10 1363 1381 138 41 96.188324 products 1 6 1 3 11 1513 1378 263 40 92.015205 SNORENZ(R)5 1 6 1 3 12 1788 1377 58 32 94.945564 will5 1 6 1 3 13 1859 1377 79 39 96.437325 gives 1 6 1 3 14 1951 1383 43 25 96.745216 us5 1 6 1 3 15 2004 1376 58 32 96.409981 thea 1 6 1 4 0 310 1424 1465 49 -1 5 1 6 1 4 1 310 1443 149 27 96.475273 revenues 1 6 1 4 2 474 1435 66 32 96.180679 ands 1 6 1 4 3 554 1433 159 40 96.554558 earnings5 1 6 1 4 4 726 1433 85 32 96.841362 bases 1 6 1 4 5 826 1431 135 33 96.473640 needed5 1 6 1 4 6 974 1430 52 33 96.867393 for5 1 6 1 4 7 1036 1429 200 33 96.870308 substantial5 1 6 1 4 8 1250 1428 66 33 96.721954 ands 1 6 1 4 9 1329 1427 164 34 96.290459 dramatic5 1 6 1 4 10 1503 1426 109 32 96.115440 futures 1 6 1 4 11 1624 1424 151 41 86.794594 growth.”2 1 7 0 0 0 308 1527 1854 141 -1 3 1 7 1 0 0 308 1527 1854 141 -1 4 1 7 1 1 0 310 1527 1815 48 -1 5 1 7 1 1 1 310 1542 78 33 96.610985 Meds 1 7 1 1 2 403 1542 77 31 96.596321 Gen5 1 7 1 1 3 494 1539 252 33 96.515129 manufactures5 1 7 1 1 4 760 1537 64 32 96.784500 ands 1 7 1 1 5 838 1536 190 33 93.291451 distributes5 1 7 1 1 6 1042 1533 272 40 91.040085 SNORENZ(R),5 1 7 1 1 7 1330 1540 43 25 96.611145 an5 1 7 1 1 8 1386 1532 41 32 96.022583 all5 1 7 1 1 9 1443 1531 125 33 96.022583 natural5 1 7 1 1 10 1581 1531 108 32 96.901077 throats 1 7 1 1 11 1702 1535 101 34 96.989952 sprays 1 7 1 1 12 1813 1528 71 32 96.544098 that5 1 7 1 1 13 1897 1528 30 31 96.544098 is5 1 7 1 1 14 1940 1527 185 39 96.365494 laboratory4 1 7 1 2 0 308 1572 1854 54 -1 5 1 7 1 2 1 308 1589 113 33 96.504906 tested5 1 7 1 2 2 435 1587 67 33 96.942703 ands 1 7 1 2 3 516 1593 127 33 95.894615 proven5 1 7 1 2 4 655 1587 35 30 96.595612 to5 1 7 1 2 5 704 1585 123 32 96.468773 reduces 1 7 1 2 6 841 1590 39 26 96.766098 or5 1 7 1 2 7 890 1582 191 33 96.726379 eliminates5 1 7 1 2 8 1090 1582 60 32 96.315025 thes 1 7 1 2 9 1163 1580 132 33 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96.618309 product4 1 10 1 7 0 313 2007 1270 55 -1 5 1 10 1 7 1 313 2011 211 51 96.244926 inventories.5 1 10 1 7 2 1568 2007 15 14 63.887600 *2 1 11 0 0 0 438 2112 972 170 -1 3 1 11 1 0 0 438 2112 972 170 -1 4 1 11 1 1 0 438 2112 972 37 -1 5 1 11 1 1 1 438 2120 190 28 95.508469 CONTACT:5 1 11 1 1 2 685 2117 76 29 95.508469 Meds 1 11 1 1 3 787 2119 72 26 93.009224 Gen5 1 11 1 1 4 888 2117 113 32 91.902641 Inc.,5 1 11 1 1 5 1038 2116 96 27 96.335846 Forts 1 11 1 1 6 1163 2112 247 30 96.485519 Lauderdale4 1 11 1 2 0 688 2156 597 38 -1 5 1 11 1 2 1 688 2162 97 28 96.337471 Glen5 1 11 1 2 2 813 2160 139 34 96.438370 Smith,5 1 11 1 2 3 989 2156 296 34 58.654533 954/423-25254 1 11 1 3 0 690 2203 418 32 -1 5 1 11 1 3 1 690 2208 88 27 96.515297 Fax:5 1 11 1 3 2 813 2203 295 32 93.922318 954/423-96124 1 11 1 4 0 689 2249 625 33 -1 5 1 11 1 4 1 689 2251 162 29 93.222412 e-mail:5 1 11 1 4 2 887 2249 427 33 88.798012 [email protected] 1 12 0 0 0 883 2278 429 6 -1 3 1 12 1 0 0 883 2278 429 6 -1 4 1 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VOLUME 134 Decision and Order DECISION AND ORDER The Federal Trade Commission having initiated an investigation of certain acts and practices of the respondents named in the caption hereof, and the respondents having been furnished thereafter with a copy of a draft complaint which the Bureau of Consumer Protection proposed to present to the Commission for its consideration and which, if issued by the Commission, would charge respondents with violation of the Federal Trade Commission Act;

and The respondents, their attorney, and counsel for the Commission having thereafter executed an agreement containing a consent order, an admission by the respondents of all jurisdictional facts set forth in the aforesaid draft complaint, a statement that the signing of said agreement is for settlement purposes only and does not constitute an admission by respondents that the law has been violated as alleged in such complaint, or that the facts as alleged in such complaint, other than jurisdictional facts, are true and waivers and other provisions as required by the Commission’s Rules; and The Commission having thereafter considered the matter and having determined that it had reason to believe that the respondents have violated the said Act, and that a complaint should issue stating its charges in that respect, and having thereupon accepted the executed consent agreement and placed such agreement on the public record for a period of (30) days for the receipt and consideration of public comments, and having duly considered the comments received from interested persons pursuant to section 2.34 of its Rules, and having determined to modify the Decision and Order in certain respects, now in further conformity with the procedure prescribed in § 2.34 of its Rules, the Commission hereby issues its complaint, makes the following jurisdictional findings, and enters the following Order: VOLUME 134 Decision and Order 1.a Respondent Med Gen, Inc., is a corporation organized, existing and doing business under and by virtue of the laws of the State of Nevada, with its office and principal place of business at 7284 West Palmetto Road, Suite 106, Boca Raton, Florida 33433. 1.b Respondent Paul B. Kravitz is an officer of said corporation. He formulates and controls the policies, acts and practices of said corporation, and his principal office and place of business is located at the above stated address. 2. The Federal Trade Commission has jurisdiction of the subject matter of this proceeding and of the respondents, and the proceeding is in the public interest. ORDER DEFINITIONS For purposes of this order, the following definitions shall apply: 1. "Competent and reliable scientific evidence" shall mean tests, analyses, research, studies, or other evidence based on the expertise of professionals in the relevant area, that has been conducted and evaluated in an objective manner by persons qualified to do so, using procedures generally accepted in the profession to yield accurate and reliable results. 2. "Clearly and prominently" shall mean as follows: A. In an advertisement communicated through an electronic medium (such as television, video, radio, and interactive media such as the Internet and online services), the disclosure shall be presented simultaneously in both the audio and video portions of the advertisement. Provided, however, that in any advertisement presented solely through video or audio means, the disclosure may be made through the same means in which the ad is presented. The audio VOLUME 134 Decision and Order disclosure shall be delivered in a volume and cadence sufficient for an ordinary consumer to hear and comprehend it. The video disclosure shall be of a size and shade, and shall appear on the screen for a duration sufficient for an ordinary consumer to read and comprehend it. In addition to the foregoing, in interactive media, the disclosure shall also be unavoidable and shall be presented prior to the consumer incurring any financial obligation. B. In a print advertisement, promotional material, or instructional manual, the disclosure shall be in a type size and location sufficiently noticeable for an ordinary consumer to read and comprehend it, in print that contrasts with the background against which it appears. In multipage documents, the disclosure shall appear on the cover or first page.

C. On a product label, the disclosure shall be in a type size and location on the principal display panel sufficiently noticeable for an ordinary consumer to read and comprehend it, in print that contrasts with the background against which it appears. The disclosure shall be in understandable language and syntax. Nothing contrary to, inconsistent with, or in mitigation of the disclosure shall be used in any advertisement or on any label.

3. Unless otherwise specified, "respondents" shall mean Med Gen, Inc. and its successors and assigns and its officers; Paul B. Kravitz, individually and as an officer of the corporation; and each of the above’s agents, representatives, and employees. 4. “Drug” shall mean as defined in Section 15 of the Federal Trade Commission Act, 15 U.S.C. § 55. VOLUME 134 Decision and Order 5. “Food” shall mean as defined in Section 15 of the Federal Trade Commission Act, 15 U.S.C. § 55.

6. "Commerce" shall mean as defined in Section 4 of the Federal Trade Commission Act, 15 U.S.C. § 44. I.

IT IS ORDERED that respondents, directly or through any corporation, subsidiary, division, or other device, in connection with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of SNORenz or any other food, drug, or dietary supplement, in or affecting commerce, shall not make any representation, in any manner, expressly or by implication that:

A. Such product reduces or eliminates snoring or the sound of snoring in users of the product;

B. A single application of such product reduces or eliminates snoring or the sound of snoring for any specified period of time; or C. Such product can eliminate, reduce or mitigate the symptoms of sleep apnea including daytime tiredness and frequent interruptions of deep restorative sleep unless at the time the representation is made, respondents possess and rely upon competent and reliable scientific evidence that substantiates the representation.

II.

IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, or other device, in connection with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of any product VOLUME 134 Decision and Order that has not been shown by competent and reliable scientific evidence to be effective in the treatment of sleep apnea, in or affecting commerce, shall not represent, in any manner, expressly or by implication, that the product is effective in reducing or eliminating snoring or the sounds of snoring, unless they disclose, clearly and prominently, and in close proximity to the representation, that such product is not intended to treat sleep apnea, that the symptoms of sleep apnea include loud snoring, frequent episodes of totally obstructed breathing during sleep, and excessive daytime sleepiness, that sleep apnea is a potentially lifethreatening condition, and that persons who have symptoms of sleep apnea should consult their physician or a specialist in sleep medicine. Provided, however, that for any television commercial or other video advertisement fifteen (15) minutes in length or longer or intended to fill a broadcasting or cablecasting time slot fifteen (15) minutes in length or longer, the disclosure shall be made within the first thirty (30) seconds of the advertisement and immediately before each presentation of ordering instructions for the product. Provided further, that, for the purposes of this provision, the presentation of a telephone number, e-mail address, or mailing address for listeners to contact for further information or to place an order for the product shall be deemed a presentation of ordering instructions so as to require the announcement of the disclosure provided herein.

III.

IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, or other device, in connection with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of SNORenz or any other product, service, or program in or affecting commerce, shall not make any representation, in any manner, expressly or by implication, about the benefits, performance, efficacy, or safety of any such product, service, or program, unless, at the time the representation is made, respondents possess and rely upon competent and reliable evidence, which, when appropriate, must VOLUME 134 Decision and Order be competent and reliable scientific evidence, that substantiates the representation.

IV.

IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, or other device, in connection with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of any product, service, or program in or affecting commerce, shall not misrepresent, in any manner, expressly or by implication, the existence, contents, validity, results, conclusions, or interpretations of any test, study, or research. V.

IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, or other device, in connection with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of any product, service, or program in or affecting commerce, shall not represent, in any manner, expressly or by implication, that the experience represented by any user testimonial or endorsement of the product, service, or program represents the typical or ordinary experience of members of the public who use the product, service or program unless:

A. At the time it is made, respondents possess and rely upon competent and reliable scientific evidence that substantiates the representation; or B. Respondents disclose, clearly and prominently, and in close proximity to the endorsement or testimonial, either: 1. what the generally expected results would be for users of the product, or VOLUME 134 Decision and Order 2. the limited applicability of the endorser's experience to what consumers may generally expect to achieve, that is, that consumers should not expect to experience similar results.

For purposes of this Part, "endorsement" shall mean as defined in 16 C.F.R. § 255.0(b).

VI.

IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, or other device, in connection with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of any product, service, or program in or affecting commerce, shall disclose, clearly and prominently, and in close proximity to the endorsement, a material connection, where one exists, between a person or entity providing an endorsement of any product, service, or program, as “endorsement” is defined 16 C.F.R. 255.0 (b) and any respondent, or any other individual or entity manufacturing, labeling, advertising, promoting, offering for sale, selling, or distributing such product, service or program. For purposes of this order, “material connection” shall mean any relationship that might materially affect the weight or credibility of the endorsement and would not be reasonably expected by endorsers. VII.

Nothing in this order shall prohibit respondents from making any representation for any drug that is permitted in labeling for such drug under any tentative final or final standard promulgated by the Food and Drug Administration, or under any new drug application approved by the Food and Drug Administration. VIII.

Nothing in this order shall prohibit respondents from making any representation for any product that is specifically permitted in VOLUME 134 Decision and Order labeling for such product by regulations promulgated by the Food and Drug Administration pursuant to the Nutrition Labeling and Education Act of 1990.

IX.

IT IS FURTHER ORDERED that, no later than the date this order becomes final, respondents shall pay to the Federal Trade Commission the sum of thirty thousand dollars ($30,000), under the following terms and conditions: A. The payment shall be made by wire transfer to the Federal Trade Commission. In the event of any default in payment, which default continues for ten (10) days beyond the due date of payment, the amount due, together with interest as computed pursuant to 28 U.S.C. § 1961 from the date of default to the date of payment, shall immediately become due and payable. B. The funds paid by respondents, together with any accrued interest, shall, in the discretion of the Commission, be used by the Commission to provide direct redress to purchasers of SNORenz and to pay any attendant costs of administration. If the Commission determines, in its sole discretion, that redress to purchasers of this product is wholly or partially impracticable or is otherwise unwarranted, any funds not so used shall be paid to the United States Treasury. Respondents shall be notified as to how the funds are distributed, but shall have no right to contest the manner of distribution chosen by the Commission. No portion of the payment herein provided shall be deemed a payment of any fine, penalty or punitive assessment.

C. Respondents relinquish all dominion, control and title to the funds paid, and all legal and equitable title to the funds vests in the Treasurer of the United States and in the designated consumers. Respondents shall make no claim to or demand VOLUME 134 Decision and Order for return of the funds, directly or indirectly, through counsel or otherwise; and in the event of bankruptcy of respondents, respondents acknowledge that the funds are not part of the debtor’s estate, nor does the estate have any claim or interest therein.

X.

IT IS FURTHER ORDERED that respondent Med Gen, Inc., its successors and assigns, and respondent Paul B. Kravitz shall, for five (5) years after the last date of dissemination of any representation covered by this order, maintain and upon request make available to the Federal Trade Commission for inspection and copying:

A. All advertisements and promotional materials containing the representation;

B. All materials that were relied upon in disseminating the representation; and C. All tests, reports, studies, surveys, demonstrations, or other evidence in their possession or control that contradict, qualify, or call into question the representation, or the basis relied upon for the representation, including complaints and other communications with consumers or with governmental or consumer protection organizations. XI.

IT IS FURTHER ORDERED that respondent Med Gen, Inc., its successors and assigns, and respondent Paul B. Kravitz shall deliver a copy of this order to all current and future principals, officers, directors, and managers, and to all current and future employees, agents, and representatives having responsibilities with respect to the subject matter of this order, and shall secure from each such person a signed and dated statement acknowledging receipt of the order. Respondents shall deliver VOLUME 134 Decision and Order this order to current personnel within thirty (30) days after the date of service of this order, and to future personnel within thirty (30) days after the person assumes such position or responsibilities. XII.

IT IS FURTHER ORDERED that respondent Med Gen, Inc. and its successors and assigns shall notify the Commission at least thirty (30) days prior to any change in the corporation that may affect compliance obligations arising under this order, including but not limited to a dissolution, assignment, sale, merger, or other action that would result in the emergence of a successor corporation; the creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or practices subject to this order; the proposed filing of a bankruptcy petition; or a change in the corporate name or address. Provided, however, that, with respect to any proposed change in the corporation about which respondent learns less than thirty (30) days prior to the date such action is to take place, respondent shall notify the Commission as soon as is practicable after obtaining such knowledge. All notices required by this Part shall be sent by certified mail to the Associate Director, Division of Enforcement, Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue, N.W., Washington, D.C. 20580.

XIII.

IT IS FURTHER ORDERED that respondent Paul B. Kravitz, for a period of ten (10) years after the date of issuance of this order, shall notify the Commission of the discontinuance of his current business or employment, or of his affiliation with any new business or employment. The notice shall include respondent's new business address and telephone number and a description of the nature of the business or employment and his duties and responsibilities. All notices required by this Part shall be sent by certified mail to the Associate Director, Division of Enforcement, Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue, N.W., Washington, D.C. 20580. VOLUME 134 Decision and Order XIV.

IT IS FURTHER ORDERED that respondent Med Gen, Inc. and its successors and assigns, and respondent Paul B. Kravitz shall, within sixty (60) days after the date of service of this order, and at such other times as the Federal Trade Commission may require, file with the Commission a report, in writing, setting forth in detail the manner and form in which they have complied with this order.

XV.

This order will terminate on July 12, 2022, or twenty (20) years from the most recent date that the United States or the Federal Trade Commission files a complaint (with or without an accompanying consent decree) in federal court alleging any violation of the order, whichever comes later; provided, however, that the filing of such a complaint will not affect the duration of: A. Any Part in this order that terminates in less than twenty (20) years;

B. This order's application to any respondent that is not named as a defendant in such complaint; and C. This order if such complaint is filed after the order has terminated pursuant to this Part.

Provided, further, that if such complaint is dismissed or a federal court rules that the respondent did not violate any provision of the order, and the dismissal or ruling is either not appealed or upheld on appeal, then the order will terminate according to this Part as though the complaint had never been filed, except that the order will not terminate between the date such complaint is filed and the later of the deadline for appealing such dismissal or ruling and the date such dismissal or ruling is upheld on appeal. By the Commission.

VOLUME 134 Analysis Analysis of Proposed Consent Order to Aid Public Comment The Federal Trade Commission has accepted an agreement, subject to final approval, to a proposed consent order from Med Gen, Inc. and its president, Paul Kravitz ("proposed respondents"). Proposed respondents market “Snorenz,” a dietary supplement consisting of oils and vitamins that is sprayed on the back of the throat of persons who snore.

The proposed consent order has been placed on the public record for thirty (30) days for reception of comments by interested persons. Comments received during this period will become part of the public record. After thirty (30) days, the Commission will again review the agreement and the comments received and will decide whether it should withdraw from the agreement and take other appropriate action or make final the agreement’s proposed order.

The Commission’s complaint charges that proposed respondents failed to have a reasonable basis for claims they made about the product’s efficacy in (1) reducing or eliminating snoring or the sounds of snoring, (2) reducing or eliminating snoring or the sounds of snoring for six to eight hours, and (3) treating the symptoms of sleep apnea. The complaint also alleges that proposed respondents lacked a reasonable basis to substantiate representations that testimonials from consumers who used Snorenz represented the typical and ordinary experience of users of the product. Proposed respondents are also charged with making false claims that clinical proof establishes the efficacy of Snorenz. Further, the complaint alleges that the proposed respondents failed to disclose adequately that the product is not intended to treat sleep apnea; that sleep apnea is a potentially lifethreatening disorder characterized by loud snoring, frequent interruptions of sleep, and daytime tiredness; and that persons experiencing those symptoms should seek medical attention. Finally, the complaint alleges that proposed respondents failed to disclose that a material connection existed between Med Gen, Inc. and a physician who appeared in the infomercials to endorse VOLUME 134 Analysis Snorenz. Such claims appeared in infomercials promoting Snorenz that proposed respondents produced, or caused to be produced for them,1 on Med Gen, Inc.’s website, and/or on labeling for the product.

Part I of the consent order requires that proposed respondents possess competent and reliable scientific evidence to substantiate representations that Snorenz or any other food, drug, or dietary supplement reduces or eliminates snoring or the sounds of snoring; reduces or eliminates snoring or the sounds of snoring for any specified period of time through a single application; or eliminates, reduces or mitigates the symptoms of sleep apnea. Part II of the order requires that, for any product that has not been shown to be effective in the treatment of sleep apnea, proposed respondents must affirmatively disclose, whenever they represent that a product is effective in reducing or eliminating snoring or the sounds of snoring, a warning statement about sleep apnea and the need for physician consultation. Part III of the order requires proposed respondents to substantiate any representation about the benefits, performance, efficacy, or safety of Snorenz or any other any other food, drug, or dietary supplement. Part IV prohibits false claims about scientific support for any product, service, or program. Part V requires that, for any consumer endorsement or testimonial proposed respondents use to promote a product, service or program, they must either possess competent and reliable scientific evidence that the testimonial represents the typical or ordinary experience of users or make an affirmative disclosure that the testimonial is not typical. Part VI requires an affirmative disclosure of any material connection between proposed respondents and any endorser of their products. Parts VII and VIII of the proposed order permit proposed respondents to make certain claims for drugs or dietary supplements, 1 A separate consent settlement with a producer of several infomercials for Snorenz, Tru-Vantage International, L.L.C. (File No. 002-3210), is also being placed on the public record for comment.

VOLUME 134 Analysis respectively, that are permitted in labeling under laws and/or regulations administered by the U.S. Food and Drug Administration.

The remainder of the proposed order contains standard requirements that proposed respondents maintain advertising and any materials relied upon as substantiation for any representation covered by substantiation requirements under the order; distribute copies of the order to certain company officials and employees; notify the Commission of any change in the corporation that may affect compliance obligations under the order; and file one or more reports detailing their compliance with the order. Part XIV of the proposed order is a provision whereby the order, absent certain circumstances, terminates twenty years from the date of issuance.

This proposed order, if issued in final form, will resolve the claims alleged in the complaint against the named respondents. It is not the Commission’s intent that acceptance of this consent agreement and issuance of a final decision and order will release any claims against any unnamed persons or entities associated with the conduct described in the complaint. The purpose of this analysis is to facilitate public comment on the proposed order, and is not intended to constitute an official interpretation of the agreement and proposed order or to modify in any way their terms.

VOLUME 134 Complaint