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Panda Herbal International, Inc

Volume 132 · 132 F.T.C. 125

Citation
132 F.T.C. 125
Docket
C-4018
Complaint
2001-07-30
Decision
2001-07-30
Document type
consent order
Case type
consumer protection
Statutes
FTC Act (section 5)
Industry
Dietary supplements
Outcome
consent order entered
Relief
cease_and_desist; affirmative_disclosure; redress; notice_to_customers; recordkeeping; compliance_reporting
Order term (years)
10
Source
Original volume PDF
Original PDF
This decision as a PDF

deceptive advertisinghealth claimsonline internet

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Panda Herbal International, Inc, 132 F.T.C. 125 (2001). Consumer Law Library, https://consumerlawlibrary.org/decisions/v132-0003

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Order status: expired_sunset:2021-07-30. Sunset may be extended by the latest qualifying federal-court complaint alleging an order violation; complaints, dismissal/appeal outcomes, and respondent-specific extensions are not fully tracked.

Cited by 0 later FTC decisions

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IN THE MATTER OF PANDA HERBAL INTERNATIONAL, INC., ET AL. CONSENT ORDER, ETC., IN REGARD TO ALLEGED VIOLATIONS OF SEC. 5 AND SEC. 12 OF THE FEDERAL TRADE COMMISSION ACT Docket C-4018; File No. 0023229 Complaint, July 30, 2001--Decision, July 30, 2001 This consent order addresses health-related advertising claims that Respondent Panda Herbal International, Inc. and its officer, Respondent Everett L. Farr III, disseminated on the Internet and elsewhere for their Herbal Outlook product – a dietary supplement that contains St. John’s Wort – and their HerbVeil 8 product, a topical ointment. The order, among other things, prohibits the respondents from representing that ingesting any Herbal Outlook product, or any covered product or service, is effective in the treatment of HIV/AIDS, herpes simplex, tuberculosis, influenza, or hepatitis B infections without possessing and relying upon competent and reliable scientific evidence that substantiates the representation. The order also prohibits the respondents from representing that application of any HerbVeil 8 product, or any covered product or service, is effective in the treatment of any cancer without possessing and relying upon competent and reliable scientific evidence that substantiates the representation. In addition, the order prohibits the respondents from representing that ingesting any Herbal Outlook product has no known contraindications or drug interactions. The order also requires the respondents to place a disclosure warning about St. John’s Wort’s potentially dangerous interactions with some prescription drugs in any advertisement, promotional material, or product label for any Herbal Outlook or similar product. In addition the order requires the respondents to provide refunds upon request to consumer purchasers of HerbVeil 8.

Participants For the Commission: Susan M. Luciano, Donald G. D’Amato, Michael Joel Bloom, Thomas A. Cohn, Barbara Anthony, Janis K. Pappalardo, Gerard R. Butters and Paul A. Pautler. For the Respondent: Everett L. Farr III, pro se. COMPLAINT The Federal Trade Commission, having reason to believe that Panda Herbal International, Inc., a corporation, also doing VOLUME 132 Complaint business as Viable Herbal Solutions, and Everett L. Farr III, individually and as an officer of the corporation (“respondents”), have violated the provisions of the Federal Trade Commission Act, and it appearing to the Commission that this proceeding is in the public interest, alleges:

PARAGRAPH 1: Respondent Panda Herbal International, Inc. (“Panda”) is a Pennsylvania corporation with its principal office or place of business at 744 Walnut Avenue, Building 2, Bensalem, Pennsylvania 19020.

Respondent Everett L. Farr III is an officer of the corporate respondent. Individually or in concert with others, he formulates, directs, or controls the policies, acts, or practices of the corporation, including the acts and practices alleged in this complaint. His business address is 744 Walnut Avenue, Building 2, Bensalem, Pennsylvania 19020.

PARAGRAPH 2: Respondents have advertised, offered for sale, sold, and distributed, among other products, Herbal Outlook, a dietary supplement containing, among other ingredients, St. John’s Wort, Passion Flower, Gotu-Kola, and Kava Kava; and HerbVeil 8, a topical ointment containing, among other ingredients, distilled water, Bloodroot, Zinc Chloride, and Red Clover. Panda’s Herbal Outlook and HerbVeil 8 are “food” and/or “drugs” within the meaning of Sections 12 and 15 of the Federal Trade Commission Act, 15 U.S.C. §§ 52 and 55. PARAGRAPH 3: The acts and practices of respondents alleged in this complaint have been in or affecting commerce, as “commerce” is defined in Section 4 of the Federal Trade Commission Act.

Herbal Outlook PARAGRAPH 4: Respondents have disseminated or have caused to be disseminated advertisements for Herbal Outlook, including, but not limited to, the attached Exhibits A and B. VOLUME 132 Complaint Advertisements for Herbal Outlook have been disseminated through websites on the Internet. Panda’s website, http://www.viable-herbal.com (excerpted in Exhibit A), contains the following statement:

Herbal Outlook - A Formula for Depression. The herbal ingredients in this formulation . . . have no known contraindications or side effects. . . . CONTRAINDICATIONS: None. Consult your physician before using this product if you are pregnant, lactating, have high blood pressure, or are being treated for a serious medical condition. ABOUT THE ACTIVE INGREDIENTS . . . . The New York University Medical Center and the Weizmann Institute of Science reported the discovery of two substances in St. John’s Wort, hypericin and pseudohypericin, that displayed anti-viral activity against some retroviruses. Retroviruses include the human immunodeficiency virus (HIV), and the authors suggested that these herbal products could be useful in the treatment of AIDS. . . . Extracts of St. John’s Wort are now known to inhibit the growth of Mycobacterium tuberculosis, the most common cause of tuberculosis . . . . St. John’s Wort has also been reported to have anti-viral activity against herpes simplex virus, influenza virus and hepatitis B virus. In addition, the package label for Herbal Outlook (Exhibit B) contains the following statement:

NO KNOWN WARNINGS OR CONTRAINDICATIONS.

PARAGRAPH 5: Through the means described in Paragraph 4, respondents have represented, expressly or by implication, that ingestion of Herbal Outlook is effective in the treatment of HIV/AIDS, herpes simplex, tuberculosis, influenza, and hepatitis B infections.

PARAGRAPH 6: Through the means described in Paragraph 4, respondents have represented, expressly or by VOLUME 132 Complaint implication, that they possessed and relied upon a reasonable basis that substantiated the representations set forth in Paragraph 5 at the time the representations were made.

PARAGRAPH 7: In truth and in fact, respondents did not possess and rely upon a reasonable basis that substantiated the representations set forth in Paragraph 5 at the time the representations were made. Respondents have produced no wellcontrolled scientific studies involving human subjects showing that ingestion of Herbal Outlook is effective in the treatment of HIV/AIDS, herpes simplex, tuberculosis, influenza, or hepatitis B infections. Therefore, the representation set forth in Paragraph 6 was, and is, false or misleading.

PARAGRAPH 8: Through the means described in Paragraph 4, respondents have represented, expressly or by implication, that ingestion of St. John’s Wort, an ingredient in Herbal Outlook, is effective in the treatment of HIV/AIDS. Respondents have failed to disclose that ingestion of St. John’s Wort is not compatible with use of protease inhibitors and other drugs used in the treatment of HIV/AIDS. This fact would be material to consumers in their purchase or use of the product. The failure to disclose this fact, in light of the representation made, was, and is, a deceptive practice.

PARAGRAPH 9: Through the means described in Paragraph 4, respondents have represented, expressly or by implication, that ingestion of St. John’s Wort, an ingredient in Herbal Outlook, has no known contraindications or drug interactions.

PARAGRAPH 10: In truth and in fact, ingestion of St. John’s Wort, an ingredient in Herbal Outlook, has known contraindications and drug interactions. Ingestion of St. John’s Wort may reduce the effectiveness of drugs used to treat HIV/AIDS, as well as the effectiveness of cyclosporine (a drug used to prevent organ transplant rejection), the effectiveness of anticoagulants (such as warfarin), and the effectiveness of birth VOLUME 132 Complaint control pills. Therefore, the representation set forth in Paragraph 9 was, and is, false or misleading.

HerbVeil 8 PARAGRAPH 11: Respondents have disseminated or have caused to be disseminated advertisements for HerbVeil 8, including, but not limited to, the attached Exhibit C. Advertisements for HerbVeil 8 have been disseminated through, among other media, websites on the Internet. Panda’s website advertisement, http://www.viable-herbal.com (excerpted in Exhibit C), contains the following statement: HerbVeil 8 is a botanical preparation having remarkable antitumor properties when used as directed. The topical ointment, when applied externally to dermal or epidermal lesions, necroses (kills) the aberrant tissue and creates an ‘eschar’ on the skin shortly after application. The body’s natural rejuvenation system expels the resultant ‘scab’, leading a cavitated ‘pit’ area where the lesion had existed. . . . No residual cells from the original neoplasm will remain, and there will be no ‘recurrence’ of the ailment in the area of the treatment. HerbVeil 8 has been used in the successful removal of carcinoma, adenocarcinoma, and melanoma. PARAGRAPH 12: Through the means described in Paragraph 11, respondents have represented, expressly or by implication, that topical application of HerbVeil 8 is effective in the treatment of carcinomas, adenocarcinomas, and melanomas. PARAGRAPH 13: Through the means described in Paragraph 11, respondents have represented, expressly or by implication, that they possessed and relied upon a reasonable basis that substantiated the representations set forth in Paragraph 12 at the time the representations were made.

PARAGRAPH 14: In truth and in fact, respondents did not possess and rely upon a reasonable basis that substantiated the VOLUME 132 Complaint representations set forth in Paragraph 12 at the time the representations were made. Respondents have produced no scientific studies involving human subjects showing that topical application of HerbVeil 8 is effective in the treatment of carcinomas, adenocarcinomas, and melanomas. Therefore, the representation set forth in Paragraph 13 was, and is, false or misleading.

PARAGRAPH 15: The acts and practices of respondents as alleged in this complaint constitute unfair or deceptive acts or practices, and the making of false advertisements, in or affecting commerce in violation of Sections 5(a) and 12 of the Federal Trade Commission Act.

THEREFORE, the Federal Trade Commission this thirtieth day of July, 2001, has issued this complaint against respondents. By the Commission.

Herbal Outlook for Depression - An Herbal Health Product Page 1 of 9 resus WELCOME 79 Vichle Herbal Solutions P.O. Box 969 Morrtsvile, PA, 19067-0069 _ ) 508-9476 (215-337-8182) oo Fax (0 900) 805-976 Une S37-$106) ~ Emait: vablegvolcanet.com A Formula for Depression A Synergistic Botanical Preparation Herbal Outlook - A Formula for Depression - is a botanical alternative medicine formulation which provides an increased sense of well-being & contentment, improved mental function & stamina, and increased energy. This formulation is also designed to cleanse toxins from the body that may be contributing to the depressive state.

Depression seems to be more prevalent today than it was years ago, and it affects people of all ages and all socioeconomic levels. Obviously, depression is a problem for the sufferer, but it can also be a difficulty for others who are associated with the depressed individual. The intensity of depression can vary from mild to extremely severe (where it can lead to serious problems, including suicide). Causes of depression are also varied, and include chemical imbalances, reactions to medication being administered for other purposes, stress, and mental disorders. Traditional pharmaceuticals often relay on a limited number of available anti-depressive drugs, such as Prozac, to treat the patient. Drugs like Prozac work by increasing the levels of Serotonin in the neuro-transmission system. However, these orthodox treatments have unpredictable results, and also have significant side-effects for a large number of users, including nausea, diarrhea, and sexual dysfunction. The herbal ingredients in this formulation, by comparison, have a history of effective treatment for depressive disorders, and also have no known contraindications or side effects. PURPOSE OF FORMULATION: To treat the various causes, and symptoms, of depression. OTHER APPLICATIONS: Anxiety, nervous tension, chronic fatigue syndrome, mononucleosis, and thoughts of worthlessness & suicide.

FORM: Capsules (600 mg. each) HERBAL INGREDIENTS: Standardized herbal extracts of Wild Oat (Avena sativa), St. John's Wort (Hypericum perforatum), Kava Kava (Diper methysticum), Gotu Kola (Centella asiatica), Schizandra (Schizandra frutus, chinensis), Feverfew (Chrysanthemum parthenium), Horehound http://www. viable-herbal.com/prod17.htm _ Exhibit A Herbal Outlook for Depression - An Herbal Health Product Page 2 of 9 (Marrubium vulgare), Damiana (Turnera diffusa), Passion Flower (Passiflora incarnata), Valerian Root (Valeriana officinalis), Borage (Borago officinalis), and Ginkgo Biloba (Ginkgo biloba). RECOMMENDED DOSAGE: Two (2) capsules, three (3) times a day, for ten (10) days. Continue use of this product at the recommended dosage as long as feelings of anxiety, nervous tension, fatigue, and/or depression are obviously present. As symptoms subside, begin to reduce dosage accordingly. Maintain product use for some period (several weeks) even if no further symptoms are present. Do not exceed recommended dosage.

CONTRAINDICATIONS: None. Consult your physician before using this product if you are pregnant, lactating, have high blood pressure, or are being treated for a serious medical condition. ABOUT THE ACTIVE INGREDIENT FE Te ETT ° :

Viable Herbal Solutions understands today's issues regarding better health and well-being, and we offer you the benefit of our personal, technical & professional experience through the various products we provide. This brief overview is designed as an introduction to the well-known benefits of common herbs and plants which are used to produce our Herbal Outlook Formula for Depression.

WILD OAT is an annual grass which is widely cultivated for its edible grain. A fibrous root produces a hollow, jointed stem from 2-4 feet high with more or less rough, pale green, narrow, flat leaves. Oat has been used traditionally for its antispasmodic, nervine, and stimulant properties. Wild Oat, also called Oat, is used primarily for its nutritional value; Oat is of particular benefit in special diets for convalescents, or for those with certain illnesses, including gastroenteritis and dyspepsia. Oat extract and tincture are useful as nerve & uterine tonics. ST. JOHN'S WORT, also known as Goatweed, Hypericum and Klamath Wee, belongs to a group of about two hundred herbs of the family Hypericaceae. This aromatic perennial herb is found throughout Europe and the United States, producing golden yellow flowers that seem particularly abundant on June 24, the traditional birthday of John the Baptist. Ergo the name in honor of St. John. St. John's Wort was popular with ancient medical authorities and was commonly recommended as a folk remedy for the treatment of infectious diseases such as colds, syphilis, tuberculosis, dysentery, whooping cough and worms. St. John's Wort has also been used as a folk remedy for the treatment of depression, anxiety, mania, hypochondria, fatigue, hysteria and insomnia. Over time, with the advent of modern pharmaceutical science, St. John's Wort was nearly forgotten as a medicinal herb. Only recently has St. John's Wort gained a new reputation, particularly in Europe, as an effective nerve tonic for treatment of anxiety, depression, and unrest. A report in a leading German medical journal in 1984 demonstrated significant improvement in depression, anxiety and insomnia in nine people taking oral extracts of St. John's Wort. Recent studies have linked the antidepressant effects of St. John's Wort to various contained xanthones and flavonoids that act as monoamine oxidase (MOA) inhibitors. http://www. viable-herbal.com/prod17.htm 5/24/00 TIGL UGl VULIVUR 101 JOP) CdOIVE ~ fas £avi es Baws 2 awe owpy~e wee Tests on small animals and preliminary tests in humans have confirmed this activity. In a study published in the Journal Proceedings of the National Academy of Sciences in 1988, researchers from The New York University Medical Center and The Weizmann Institute of Science reported the discovery of two substances in St. John's Wort, hypericin and pseudohypericin, that displayed antiviral activity against some retroviruses. Retroviruses include the human immune deficiency virus (HIV), and the authors suggested that these herbal products could be useful in the treatment of AIDS. Extracts of St. John's Wort are now known to inhibit the growth of Mycobacterium tuberculosis, the most common cause of tuberculosis, as well as the bacteria staphylococci, shigella and Escherichia coli. Researchers have also shown that St. John's Wort inhibits the growth of some strains bacteria that are highly resistant to antibiotics, such as Staphylococcus aureus, enterococcus and Pseudomonas aeruginosa. St. John's Wort has also been reported to have anti-viral activity against herpes simplex virus, influenza virus and hepatitis B virus. Hypericin and pseudohypericin appear to be the active therapeutic components of St. John's Wort, though other substances, including protein, fat, tannin, vitamins A and C, carotenoids, rutin and pectin support it's activities. The presence of hypericin and pseudohypericin distinguish St. John's Wort from other herbs, and both compounds are promising candidates for the treatment of HIV disease, including ARC and AIDS, as noted above. KAVA KAVA, also known as kava pepper, is an exciting botanical that has gained recent popularity in United States due to its availability. Though Kava Kava is relatively new to the U.S., it is certainly not a new herb. Kava Kava has been used in Polynesia, Melanesia and Micronesia in the South Pacific for over 3,000 years. Kava Kava is an effective relaxant and sleep aid, able to induce a feeling of relaxation, peace and contentment, along with a sharpening of the senses. More recently, in the past few hundred years, Kava Kava has also gained popularity with the natives of Hawaii, Australia and New Guinea where it is used medicinally as well as recreationally. Kava was first mentioned in the scientific records in 1886, and by 1993 the active ingredients, Kavalactones, were detected by mass spectrometry. Over the past 100 years, extensive analytical investigation of the Kava root has revealed that the active ingredients in Kava Kava, the kavalactones, comprise 15% of the root. Of the fifteen lactones isolated from Kava Kava, there are six major lactones (kavalactones) known to provide psychoactive activity: kawain, methysticin, demethoxy-yangonin, dihydrokawain, dihydomethysicin, and yongonin. All kavalactones are physiologically active, though it is the fat-soluble kavalactones derived from kava resin that convey the main psychoactive activity. Absorption in the gastrointestinal tract is remarkably rapid, so the effects are felt almost immediately. The kavaclones are pharmacologically effective and differences in their actions are qualitative as well as quantitative. Increased cognitive function has been observed with Kava Kava use, according to a 1993 article in Neuropsychobiology. 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reputed5 1 4 1 2 14 1828 2755 41 32 96.982277 to5 1 4 1 2 15 1883 2748 161 39 96.860336 increases 1 4 1 2 16 2059 2747 121 40 96.989441 sexual4 1 4 1 3 0 271 2802 2009 56 -1 5 1 4 1 3 1 271 2809 150 39 96.062195 stamina5 1 4 1 3 2 436 2820 135 38 96.648247 among5 1 4 1 3 3 584 2822 93 26 96.648247 men.5 1 4 1 3 4 694 2809 101 40 96.617645 Until5 1 4 1 3 5 809 2809 170 49 96.663345 recently,5 1 4 1 3 6 992 2807 71 39 97.003090 this5 1 4 1 3 7 1076 2806 87 39 96.708046 herbs 1 4 1 3 8 1176 2817 75 28 96.897545 was5 1 4 1 3 9 1265 2817 80 27 96.205925 rare5 1 4 1 3 10 1359 2805 70 39 96.817291 ands 1 4 1 3 11 1442 2806 183 49 96.646645 relatively5 1 4 1 3 12 1639 2805 203 50 96.795242 expensive.5 1 4 1 3 13 1859 2806 31 37 96.687500 It5 1 4 1 3 14 1904 2816 78 28 96.687500 was5 1 4 1 3 15 1995 2805 120 49 96.708076 highly5 1 4 1 3 16 2128 2802 152 41 97.007317 coveted4 1 4 1 4 0 269 2862 1855 54 -1 5 1 4 1 4 1 269 2867 49 49 96.994675 by5 1 4 1 4 2 331 2866 60 40 96.997375 thes 1 4 1 4 3 404 2867 168 49 97.017929 wealthy,5 1 4 1 4 4 588 2867 70 39 96.131638 ands 1 4 1 4 5 674 2879 21 28 96.131638 a5 1 4 1 4 6 708 2867 155 40 96.646973 favorite5 1 4 1 4 7 878 2878 134 37 96.909981 among5 1 4 1 4 8 1024 2865 61 40 96.982986 thes 1 4 1 4 9 1099 2864 154 40 96.330147 Chinese5 1 4 1 4 10 1267 2874 197 38 96.542885 emperors.5 1 4 1 4 11 1483 2863 217 40 96.314850 Schizandra5 1 4 1 4 12 1713 2863 31 40 96.888847 is5 1 4 1 4 13 1758 2863 77 40 96.852791 also5 1 4 1 4 14 1850 2862 214 40 96.977516 considered5 1 4 1 4 15 2079 2873 45 28 96.998924 an4 1 4 1 5 0 270 2919 1966 54 -1 5 1 4 1 5 1 270 2924 219 48 92.431824 adaptogen,5 1 4 1 5 2 506 2924 69 38 96.797501 ands 1 4 1 5 3 592 2924 131 38 96.450356 similar5 1 4 1 5 4 735 2930 42 33 96.911774 to5 1 4 1 5 5 791 2925 163 48 96.778229 ginseng,5 1 4 1 5 6 970 2923 26 38 96.859299 it5 1 4 1 5 7 1010 2923 30 38 96.859299 is5 1 4 1 5 8 1052 2920 163 40 96.744072 believed5 1 4 1 5 9 1228 2927 41 31 96.549774 to5 1 4 1 5 10 1282 2919 163 39 96.549774 increases 1 4 1 5 11 1460 2920 151 39 96.843224 stamina5 1 4 1 5 12 1625 2921 68 38 97.000244 ands 1 4 1 5 13 1708 2919 91 50 96.473770 fights 1 4 1 5 14 1814 2920 137 49 95.884827 against5 1 4 1 5 15 1966 2919 145 48 96.782440 fatigue.5 1 4 1 5 16 2129 2920 30 36 96.454338 It5 1 4 1 5 17 2174 2919 62 37 96.454338 has2 1 5 0 0 0 239 3021 2110 58 -1 3 1 5 1 0 0 239 3021 2110 58 -1 4 1 5 1 1 0 239 3021 2110 58 -1 5 1 5 1 1 1 239 3025 236 60 16.147240 http://www.5 1 5 1 1 2 485 3029 603 50 16.147240 viable-herbal.com/prod17.htm5 1 5 1 1 3 2202 3021 147 39 96.286057 5/24/00 remal UUNOOK IOT Vepression - AU Mei ud Mea Frouuuer Feuer + also been used effectively as an antidepressant. Recent research supports these claims. According to a 1989 article in ‘Phytotherapy Research”, polo horses given Schizandra performed better and showed better physiological responses to stress after taking the herb. Today, Schizandra is widely available in both capsules and extracts.

GOTU KOLA, being a naturally excellent neural tonic, slowly builds mental stamina and neural health. Gotu kola is an excellent treatment for nervous breakdown. In addition, Gotu kola, according to Asian and European practice, is an excellent blood purifier, glandular tonic and diuretic. Gotu kola is commonly used for diseases of the skin, blood and nervous system. Gotu kola contains 'asiaticoside' which is used routinely in the Far East to treat leprosy and tuberculosis. The people of India use this plant specifically to improve memory and longevity. Unlike the pronounced, quick-acting anti-fatigue properties of Capsicum, the combination of Ginseng and Gotu kola have been found to gradually increase overall energy or activity levels, thus increasing the body's metabolic rate. Gotu kola contains no caffeine at all, and is not related whatsoever to the Kola nut (@ standard source of caffeine in today's world).

FEVERFEW, also known as Bachelor's Button, is a common flowering aromatic plant. Feverfew was known to the ancient Egyptians and Greeks who regarded it as a valuable remedy to alleviate headaches, joint pain, stomach aches, menstrual pains and fever. For centuries, it has also been employed as an emmenagogue to promote menstrual flow. Modern researchers confirm that Feverfew is a valuable herbal remedy that is especially effective in treating migraine headaches and arthritis. Feverfew contains a number of lactones, among them parthenolide, michefuscalide and chrysanthenyl. The main active sesquiterpene lactone, parthenolide, is known to inhibit the production and secretion of prostaglandins - substances released by blood platelets and white blood cells that contribute to migraines. White blood cells secrete substances believed to contribute to the kind of inflammatory processes seen in arthritis, and possibly some other auto-immune disorders. Another substance, Serotonin, is also secreted by blood platelets and can constrict blood vessels and contribute to migraine pain. This inhibition of prostaglandins results in reduction in inflammation, decreased secretion of histamine, and a reduction of fevers, thus the name Feverfew. Feverfew has also been useful in relaxing smooth muscles in the uterus, promoting menstrual flow and inhibiting platelet ageregation and excessive blood clotting. Feverfew also helps stimulate digestion and improves liver function.

HOREHOUND is a perennial plant found in waste places, in upland fields and pastures, and along roadsides in coastal areas of the U.S., Canada, Mexico, and Europe. A fibrous, spindle-shaped rootstock sends up numerous bushy, square, downy stems. This herb has been shown effective when used as a diaphoretic, diuretic, expectorant, stimulant, and tonic. Horehound is above all a remedy for coughing, and bronchial problems generally. It has also shown to aid in the restoration of the normal balance pfd secretions by various body organs and glands, and hence its inclusion in this formulation. It has shown positive results in treating nervous heart conditions, and to calm overall heart action. DAMIANA leaf has one of the strongest reputations for building enhanced sexual activity. This reputation extends over hundreds of years. Damiana's use as an aphrodisiac can be traced to the ancient Mayans, but in modern times it is still popularly used as a sexual stimulant. Damiana leaf contains beta-sitosterol and various aromatic oils that create a stimulant effect on the body's sexual organs, helping to build stronger and more consistent sexual responses, and providing better sexual health and reproductivity.

PASSION FLOWER was first investigated scientifically less than 100 years ago when it was found http://www. viable-herbal.com/prod17.htm 5/24/00 Herbal Outlook for Depression - An Herbal Health Product Page 5 of 9 to possess an analgesic (pain-killing) property, and to prevent, without side effects, sleeplessness caused by brain inflammation. Since then, the sedative properties of Passion Flower have been observed and documented in many studies. Passion Flower is an extremely popular herb in Europe where it is often used to induce relaxation and sleep, an effect first experimentally verified in 1920. In that study, the researcher noticed that, unlike what happens with narcotics, sleep was induced normally, with easy, light breathing, and with little or no neural or mental depression. Upon awakening, the patients showed no signs of confusion or stupor or melancholy. In 1979, about 50 preparations on the market in Germany contained Passion Flower - 42 were sedatives, and 6 were cardiotonics. These preparations were recommended for nervous or easily aroused children, cardiovascular neurosis, bronchial asthma, coronary diseases, weak circulation, sleep disorders, problems of concentration in school children, and geriatrics. VALERIAN ROOT is a tall perennial herb with hollow stems that bear white or reddish flowers. The vertical rhizome and attached rootlets are harvested in the autumn of the second year’s growth. These plant parts possess an unpleasant aroma due to the contained volatile oils. Valerian extract, derived from the dried rhizomes and roots of the plant, has been used for thousands of years as a folk remedy, tranquilizer and calmative for several disorders such as restlessness, nervousness, insomnia, hysteria, menstrual problems, and as a sedative for nervous stomach. Valerian root is one of the most studied plants. Valerian, and/or its major constituents, the valepotriates, have marked sedative, anticonvulsive, hypotensive, tranquilizing, neurotropic, and anti-aggressive properties. These effects result from a selective neurotropic action of the root on higher brain centers. The herb's primary functional effect is to suppress and regulate the autonomic nervous system. As a result, it has been found effective in treating psychosomatic diseases and childhood behavioral disorders that involve dysregulation of the autonomic nervous system. Valerian extracts are currently used in scores of compounds and teas in Europe. Valerian is perhaps best characterized as a minor tranquilizer when administered in the form of a tea, a tincture or an extract.

BORAGE tea was given to competitor in tournaments of medieval times as a moral booster. “I, borage bring always courage”, was a popular rhyme of the day. Borage is an annual plant that grows wild in the Mediterranean countries. The hollow, bristly, branched stem grows up to 2 feet tall. Borage has been used for various medicinal purposes over the years as an aperient, diaphoretic, febrifuge, galactagogue, pectoral, and tonic. Borage is good for reducing fever and for restoring vitality during convalescence from illness. Its diaphoretic action is also credited with some antidotal effect against several poisons. This herb also exhibits some calmative properties that make it useful for nervous conditions. Borage has also been recommended for pleurisy and peritonitis for its calmative and anti-inflammatory action.

GINKGO BILOBA is one of the oldest living tree species, dating back over 300 million years, and individual trees can live for over 1,000 years. In China, extracts of the fruit and leaves of the ginkgo tree have been used for over 5,000 years to treat lung ailments such as asthma and bronchitis, and also as a remedy for various cardiovascular diseases. Recently, western researchers have been studying Ginkgo biloba as a treatment for senility, hardening of the arteries, and as a treatment for oxygen deprivation. Ginkgo increases the body's production of the universal energy molecule adenosine triphosphate, commonly called ATP. This activity has been shown to boost the brains energy metabolism of glucose, thus acting in this formulation as a catalyst for effective weight reduction processes. Scientists have also shown that Ginkgo contains an abundance of useful compounds, including the antioxidants Vitamin C and carotenoids, but it is the flavonoid compounds collectively known as ginkgolides”5 1 5 1 11 4 766 2914 77 37 96.225128 that5 1 5 1 11 5 858 2925 61 26 96.225128 ares 1 5 1 11 6 932 2914 62 38 96.936897 thes 1 5 1 11 7 1008 2921 97 32 96.985054 most5 1 5 1 11 8 1119 2914 231 39 96.798286 remarkable.5 1 5 1 11 9 1367 2916 76 38 96.987747 Thes 1 5 1 11 10 1457 2917 146 48 96.987747 Ginkgo5 1 5 1 11 11 1616 2916 205 39 96.473343 flavonoids5 1 5 1 11 12 1835 2925 58 31 96.886803 acts 1 5 1 11 13 1909 2919 219 49 96.844391 specifically5 1 5 1 11 14 2140 2926 41 31 97.000427 to5 1 5 1 11 15 2196 2919 106 37 97.000427 dilate4 1 5 1 12 0 275 2969 2039 56 -1 5 1 5 1 12 1 275 2969 65 38 96.873070 thes 1 5 1 12 2 355 2969 160 39 95.504112 smallest5 1 5 1 12 3 530 2976 163 42 96.582954 segments 1 5 1 12 4 708 2970 47 39 96.926826 of5 1 5 1 12 5 760 2970 63 39 96.936432 thes 1 5 1 12 6 837 2970 214 50 96.439468 circulatory5 1 5 1 12 7 1066 2978 147 42 96.927605 system,5 1 5 1 12 8 1228 2971 62 39 93.153564 thes 1 5 1 12 9 1303 2972 337 50 89.442062 micro-capillaries,5 1 5 1 12 10 1654 2973 118 39 96.851173 which5 1 5 1 12 11 1786 2974 65 39 96.985435 has5 1 5 1 12 12 1866 2987 22 27 95.794106 a5 1 5 1 12 13 1900 2975 227 50 95.794106 widespread5 1 5 1 12 14 2142 2975 108 40 96.541832 affects 1 5 1 12 15 2265 2987 49 27 96.541832 on2 1 6 0 0 0 241 3068 2120 60 -1 3 1 6 1 0 0 241 3068 2120 60 -1 4 1 6 1 1 0 241 3068 2120 60 -1 5 1 6 1 1 1 241 3068 235 60 84.648270 http://www.5 1 6 1 1 2 496 3068 602 60 90.966751 viable-herbal.com/prod17.htm5 1 6 1 1 3 2211 3078 150 38 96.094208 5/24/00 Herbal Outlook for Depression - An Herbal Health Product Page 6 of 9 the body's organs, especially the brain. Researchers have also reported that Ginkgo extracts effectively increase blood circulation and increase oxygen levels in brain tissues. Ginkgo is a powerful antioxidant that prevents platelet aggregation inside arterial walls, keeping them flexible and decreasing the formation of arteriosclerositic plaque.

Herbal Outlook is being sold as a dietary supplement. All ingredients comply with F.D.A. regulations. This Product is distributed exclusively by Viable Herbal Solutions of Morrisville, PA. Herbal Outlook - A Formula for Depression is available from Viable Herbal Solutions for $22. Orders can be placed by contacting our home office where we gladly accept VISA, Mastercard and . American Express.

Viable Herbal Solutions P.O. Box 969 Morrisville, PA. 19067-0969 Phn: (800) 505-9475 (215) 337-8182 Fax: (800) 505-9476 (215) 337-8186 Email: [email protected] : Suse: a (ries oe MTA BES Viable Herbal Solutions provides a full 100% money-back guarantee for all of it's products. If, for any reason, you are not totally satisfied with the results of product usage, simply notify VHS with your reasons for dissatisfaction, and return the unused portion of the product within 60 days of purchase for a complete refund.

Ore Key Benefits:

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http://www .viable-herbal.com/prod17.htm 5/24/00 » Herbal Outlook for Depression - An Herbal Health Product Page 7 of 9 DESCRIPTION FORM SIZE ITEM # PRICE Formule for Depression 60 capsules 600 mg. each {| HO1001 $22 PRODUCT ae erscRDaNE & PRICE SHOPPING CART HO1001 Depression - Formula for $22 || Add To Shopping Cart | f__View Shopping Cart| Ordering information is encrypted using Secure Socket Layer (SSL) protocol before being transferred to our SECURE Web Server for processing. Herbal Outlook - Information Request Form Select the items that apply, and then let us know how to contact you. Please send Product Literature T Please send Company Literature ™ Please send Distributor Information & Application Forms ™ Please have a Customer Service Representative contact me Name:

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http://www. viable-herbal.com/prod17.htm 5/24/00 Back of Herbal Outlook Bottle”

Exhibit B Herb veil & Escharouc lack Salve - An MNerbal Nealin Product Page 1 or / 2 WELCOME 79 — Viele Herbal Sons Phan: (000) 208-9478 (215-337-8182) == Fasc, (B00) 505-9476. Barre) Email: ; [email protected] | .

so AC - \oi CAST Escharotic Salve A Synergistic Botanical Preparation HerbVeil 8 - Escharotic Salve - is a alternative medicine botanical formulation having remarkable anti-tumor properties when used as directed. The topical ointment, when applied externally to dermal or epidermal lesions, necroses (kills) the aberrant tissue and creates an “eschar” on the skin shortly after application. The body's natural rejuvenation system expels the resultant “‘scab”, leaving a cavitated “‘pit” area where the lesion had existed. And over a period of several weeks (perhaps months for severe cases), the body continues to heal the cavitated area, usually leaving a slight depigmentation of the skin. No residual cells from the original neoplasm will remain, and there will be no “recurrence” of the ailment in the area of treatment. HerbVeil 8 has been used in the successful removal of carcinoma, adenocarcinoma, and melanoma. PURPOSE OF FORMULATION: Topical lotion belonging to a class of compounds known as ”escharotics” for effective treatment of all varieties of skin conditions. OTHER APPLICATIONS: All external skin conditions. FORM: Salve (1/2 oz. glass vials) HERBAL INGREDIENTS: Standardized herbal extracts of Chaparral (Larrea tridentata), Zinc Chloride, Cayenne (Capsicum frutescens), Bloodroot (Sanguinaria canadensis), Red Clover (7; rifolium pratence), Birch Bark (Betula alba), DMSO (dimethyl suloxide), Burdock Root (Arctium lappa), and Irish Moss (Chondrus crispus). RECOMMENDED USAGE: Intended for a single, self-application by using a standard household cotton swab. The salve should be applied directly to the lesion, or neoplastic tissue, in a thin coating, almost lightly 'caked’, with a slight overlap onto the surrounding healthy tissue. Be sure to wash hands thoroughly both before, and after, applying HerbVeil 8. Properly discard the cotton swab after use.

CONTRAINDICATIONS: None. In some cases, there may be a ‘burning sensation’ associated with initial use of the product, and this is acceptable. Normal over-the-counter (OTC) products such as Viable Herbal Solutions’ Herbagessic - A Formula for Pain, or other non-prescription pain killers, can be used to minimize this affect. This product is not intended for oral consumption. Apply to the http://www. viable-herbal.com/prod04a.htm — Exhibit C Hero Veil 8 Escharotic Black Salve - An Merdai Neaithn rroduct Page Zot / lips, if necessary, but not directly into the mouth. Never apply the product near mucous membranes. HerbVeil 8 is not intended for use on skin-burned tissue, nor open wounds that are caused by puncture or penetration by an intruding object - that is, a cause other than the invasiveness of the neoplasm itself.

ABOUT THE ACTIVE INGREDIENTS Viable Herbal Solutions understands today's issues regarding better health and well-being, and we offer you the benefit of our personal, technical & professional experience through the various products we provide. This brief overview is designed as an introduction to the well-known benefits of common herbs and plants which are used to produce our HerbVeil 8 Escharotic Salve. CHAPARRAL is undoubiedly beneficial for some people with certain types of cancer in certain stages of development, but it is not clear who may benefit, which cancers are most susceptible, or at which stage of cancer development the herb is most effective. It has been repeatedly shown that NDGA (nordihydroguaiaretic acid), the active principle in Chaparral, is poisonous to some kinds of cancer cells while not affecting normal cells. The herb's effectiveness against other forms of skin diseases may be attributed to its anti-microbial properties, its ability to increase ascorbic acid levels in the adrenals, or its tonic quality.

ZINC CHLORIDE, also called “Butter of Zinc”, is a compound occasionally used in escharotic skin creams & salves for the treatment of skin cancer and other dermal / epidermal conditions. Zinc chloride assists in the absorption of the herbal nutrients & active ingredients of this formulation through the dermal layer and into the bloodstream. CAYENNE is primarily a kind of catalyst in the blood purification process. Cayenne has positive effects on circulation, the heart, the stomach, and all other systems of the body. But it is not usually thought of as a tonic. It is generally considered a carminative (expelling gas from the stomach & intestines) and a stimulant. The stimulant property, however, is so prevalent that increased tonus of nerves & glands is a major end result of its action. It stimulates the vital organs to greater activity levels, and promotes cardiovascular efficiency, while lowering overall blood pressure. Additionally, Cayenne acts directly as a diaphoretic, stimulating excretion of wastes in the sweat. By increasing the circulation of blood to peripheral tissues, Cayenne helps ensure that nutrients (including those obtained from this and other herbal preparations) are effectively delivered to inflamed and infected areas. Cayenne also helps regulate cholesterol and lipid levels. BLOODROOT is a small perennial plant, about 6 inches high, found in shaded, rich soils in the northeastem states of the U.S. The finger-thick rootstock contains red juice when fresh; when dried it is yellow inside and brown outside. Bloodroot has been used as a diuretic, emetic, emmenagogue, expectorant, febrifuge, stimulant, and tonic. Bloodroot has been used historically in numerous topical preparations for the treatment of various skin cancers, and also for sores, warts, eczema, and other dermal & epidermal problems. It has also been used internally in herbal preparations for congestive lung conditions such as emphysema and chronic bronchitis. RED CLOVER has been used in America for over 100 years to treat and prevent cancer, and also as a sedative for whopping cough. In Europe, Red Clover has been used as a diuretic to treat gout, and http://www.viable-herbal.com/prod04a.htm 6/12/00 HerbVeil 8 Escharotic Black Salve - An Herbal Health Product Page 3 of 7 also as an expectorant. Because of its high content of several important nutrients, including vitamins and minerals, Red Clover has become a dependable nutritive supplement in all forms of degenerative disease. Antibiotic tests on Red Clover have shown it to possess activity against several bacteria, the most significant of which is the pathogen that causes tuberculosis. BIRCH BARK is considered both a bitter and an astringent. A leaf tea made by infusion is said to eliminate gravel and dissolve kidney stones when taken daily for a time. This herb has also been used successfully as a cream, salve, wash or bath additive for the treatment of skin problems, including Melanoma, resulting from the action of the betulinic acid occurring naturally in the bark of the tree. Also, the inner bark contains an oil which is sometimes substituted for wintergreen in various overthe-counter (OTC) skin liniments. 7 DMSO (Dimethyl suloxide) is a by-product of wood. DMSO has been reported to relieve pain, diminish swelling, reduce inflammation, encourage healing, and restore normal function. DMSO is typically used for a variety of disorders, including cancer, arthritis, stroke, mental retardation, and various sports injuries.

BURDOCK ROOT is your all around blood purifier, its action being simple, yet profound. It produces gradual beneficial changes within the body by improving general nutrition and by gradually altering the health of the blood. It is both a diuretic (increases the secretion and flow of urine) and a diaphoretic (induces perspiration). Burdock has also been shown to enhance liver and bile functions. Bacteriostatic principles have been isolated from Burdock root, and it has been found to inhibit tumor growth. Documented effects include treatment of scurvy, venereal eruptions, leprosy, and other cankerous skin conditions.

IRISH MOSS is used as a stabilizer in such dairy products as ice creams, sherbets, chocolate milk, yogurt and whipped cream. In its raw form, Irish Moss is used as a bulk laxative, which also coats and soothes the entire gastrointestinal tract. In various forms, it alleviates peptic and duodenal ulcers in humans while having no adverse effects on the colon. oan Each of the products contained in the HerbVeil 8 Full Escharotic Healing Program. including the Escharotic Salve, is being sold as a dietary supplement. All ingredients comply with F.D_A. regulations. This Product is distributed exclusively by Viable Herbal Solutions of Morrisville. PA. HerbVeil 8 - Escharotic Salve - is available from Viable Herbal Solutions for $39. Orders can be placed by contacting our home office where we gladly accept VISA, Mastercard and American Express.

}iable Herbal Solutions P.O. Box 969 Morrisville, PA. 19067-0969 Phn: (800) 505-9475 (215) 337-8182 Fax: (800) 505-9476 (215) 337-8186 Email: [email protected] http://www.viable-herbal.com/prod04a.htm 6/12/00 _HerbVeil 8 Escharotic Black Salve - An Herbal Health Product Page 4 of 7 Viable Herbal Solutions provides a full 100% money-back guarantee for all of it's products. If, for any reason, you are not totally satisfied with the results of product usage, simply notify VHS with your reasons for dissatisfaction, and return the unused portion of the product within 60 days of purchase for a complete refund.

Key Benefits: _ @ .....all natural, herbal ingredients.

@ .....effective treatment for all varieties of skin conditions. @ .... remarkable anti-tumor properties. @ .....most users need only one (1) application for effective results. @ .....necroses (kills) the aberrant tissue. @ __...no danger to healthy surrounding skin tissue. @ .....guaranteed satisfaction.

Pricing:

| ~ DESCRIPTION {I FORM / SIZE || FTEM # lI PRICE Full §-Part Escharotic Escharotic Salve + 2 Healing Creams, Healing Program plus maintenance formulas HIV1000 |; $129 Full 2-Part Escharotic Escharotic Salve + Treatment Program 2 Healing Creams HV2000 $69 HerbVeil 8 .

Escharotic Salve 1/2 oz. glass vial HV1001 $39 Ordering:

VHS UNIT PRODUCT NAME & PRODUCT DESCRIPTION . SHOPPING CART HerbVeil 8 - Full (5-part) Escharotic HV1000 Healing Pro $129 HerbVeil 8 - Full (2-part) Escharotic HV2000 Treatment Program $69 HerbVeil 8 - Escharotic Salve only HV1001 (1/2 02.) $39 http://www. viable-herbal.com/prod04a.htm 6/12/00 LLGLU Y Gil O LOUNGIUUL DIAUR OalVG + All ICIUdl Neal FIVUUcL rages o1/ Ordering information is encrypted using Secure Socket Layer (SSL) protocol before being wansferred to our SECURE Web Server for pracessing. Herb\ eil 8 Escharotic Salve - Information Request Form Select the items that apply, and then let us know how to contact you. * Please send Product Literature T Please send Company Literature l Please send Distributor Information & Application Forms [ Please have a Customer Service Representative contact me None Company:

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L | L L L FAX: I E-mail: L be Le LL tL LL Ld http://www.viable-herbal.com/prod04a.htm 6/12/00 HerbVeil 8 Escharotic Black Salve - An Herbal Health Product Page 6 of 7 Viable Herbal Solutions' Web Navigation Panel http://www. viable-herbal.com/prod04a.htm 6/12/00 fMerp Vell & Oscnarouc Black Salve - An Merial Neaitn Froauct rage /o1r/ Viable Herbal Solutions' Web Site is designed to be an up-to-date intelligent resource of alternative medicine herbal health information and herbal product offerings that nourish both the human mind & body. Inside our Web Pages, you will find a wealth of scientifically accurate information on a host of current health & wellness issues, as well as access to some of the finest cutting-edge herbal formulations and herbal remedies currently available. We hope you'll find our rapidly developing Web Site to be a positive & comprehensive resource for improving the quality of life for yourself, and for those you care for. We look forward to serving you, and genuinely welcome your comments and suggestions. After you review our Web Site, we would appreciate your comments & suggestions in our On-Line Guest Book.

i About The Company if Product Index il Product Ingredients ~ | {SECURE Product Order Form | | Satisfaction Guarantee || How To Contact Us || Business Opportunities |{ Distributor Application | | About Good Health ||_About Herbology |[Detailed Herb Descriptions || _ Featured Herb Review | | Alternative Medicine Spotlight] | Custom Blends ][V Bulk Herbs & Extracts |j Volume Purchases | | What's New _ {Your Feedback To Us|| WebContents — |{ ~~ Search This Web Site | Phn: 800-505-9475 Phn: 215-337-8182 Fax: 800-505-9476 Fax: 215-337-8186 Send mail to [email protected] with questions or comments about this web site. Copyright (c) 1996, 1997, 1998, 1999, 2000 Viable Herbal Solutions Last modified: May 08, 2000 http://www. viable-herbal.com/prod04a.htm 6/12/00 VOLUME 132 Decision and Order DECISION AND ORDER The Federal Trade Commission ("Commission"), having initiated an investigation of certain acts and practices of the respondents named in the caption hereof, and the respondents having been furnished thereafter with a copy of a draft of complaint which the Commission’s Northeast Region proposed to present to the Commission for its consideration and which, if issued by the Commission, would charge respondents with violation of the Federal Trade Commission Act; and The respondents and counsel for the Commission having thereafter executed an agreement containing a consent order, an admission by the respondents of all the jurisdictional facts set forth in the aforesaid draft of complaint, a statement that the signing of said agreement is for settlement purposes only and does not constitute an admission by respondents that the law has been violated as alleged in such complaint, or that the facts as alleged in such complaint, other than jurisdictional facts, are true and waivers and other provisions as required by the Commission’s Rules; and The Commission, having thereafter considered the matter and having determined that it had reason to believe that the respondents have violated the said Act, and that a complaint should issue stating its charges in that respect, and having thereupon accepted the executed consent agreement and placed such agreement on the public record for a period of thirty (30) days, (and having duly considered the comments received) now in further conformity with the procedure prescribed in Section 2.34 of its Rules, the Commission hereby issues its complaint, makes the following jurisdictional findings and enters the following order:

1a. Proposed respondent Panda Herbal International, Inc. d/b/a Viable Herbal Solutions (“Panda”) is a Pennsylvania corporation with its principal office or place of business at 744 Walnut Avenue, Building 2, Bensalem, Pennsylvania 19020. VOLUME 132 Decision and Order 1b. Proposed respondent Everett L. Farr III is an officer of the corporate respondent. Individually or in concert with others, he formulates, directs, or controls the policies, acts, or practices of the corporation. His business address is 744 Walnut Avenue, Building 2, Bensalem, Pennsylvania 19020. 2. The Federal Trade Commission has jurisdiction of the subject matter of this proceeding and of the respondents, and the proceeding is in the public interest.

ORDER DEFINITIONS For purposes of this order, the following definitions shall apply:

A. Unless otherwise specified, “respondents” shall mean Panda Herbal International, Inc. doing business as Viable Herbal Solutions, a corporation, its successors and assigns and its officers; Everett L. Farr III, individually and as an officer of the corporation; and each of the above’s agents, representatives, and employees.

B. “Commerce” shall mean as defined in Section 4 of the Federal Trade Commission Act, 15 U.S.C. § 44.

C. “Competent and reliable scientific evidence” shall mean tests, analyses, research, studies, or other evidence based on the expertise of professionals in the relevant area, that have been conducted and evaluated in an objective manner by persons qualified to do so, using procedures generally accepted in the profession to yield accurate and reliable results. D. “Product label” shall mean any label or other written, printed, or graphic matter upon any product or accompanying any product, including package labels, bottle labels, and package inserts. VOLUME 132 Decision and Order E. “Clear(ly) and prominent(ly)” shall mean as follows: 1. In an advertisement communicated through an electronic medium (such as television, video, radio, and interactive media such as the Internet, online services and software), the disclosure shall be presented simultaneously in both the audio and visual portions of the advertisement. Provided, however, that in any advertisement presented solely through visual or audio means, the disclosure may be made through the same means in which the ad is presented. Provided, further, that in any advertisement communicated through interactive media which is presented predominantly through visual or audio means, the disclosure may be made through the same means in which the ad is predominantly presented. The audio disclosure shall be delivered in a volume and cadence sufficient for an ordinary consumer to hear and comprehend it. The visual disclosure shall be of a size and shade, with a degree of contrast to the background against which it appears, and shall appear on the screen for a duration and in a location, sufficiently noticeable for an ordinary consumer to read and comprehend it.

2. In a print advertisement, promotional material, or instructional manual, the disclosure shall be in a type size and location sufficiently noticeable for an ordinary consumer to read and comprehend it, in print that contrasts with the background against which it appears. In multi-page documents, the disclosure shall appear on the cover or, alternatively, on the first page.

3. On a product label, the disclosure shall be in a type size and location sufficiently noticeable for an ordinary consumer to read and comprehend it and in print that contrasts with the background against which it appears. Provided, however, if a disclosure on a bottle label or package label is made in a location other than the principal display panel, the bottle label or package label shall include the statement, “See important safety warning(s) on [insert disclosure location],” as follows: (i) in a type size and location on the principal display panel sufficiently noticeable for VOLUME 132 Decision and Order an ordinary consumer to read and comprehend it; (ii) in print that contrasts with the background against which it appears; and (iii) within a border that is a color or shade that contrasts with the background against which it appears. Provided further, that in a multi-page insert, the disclosure shall appear on the cover page or first page. Nothing contrary to, inconsistent with, or in mitigation of the disclosure shall be used in any advertisement or on any label.

F. In the case of advertisements disseminated by means of an interactive electronic medium, such as software, the Internet, or online services, "in close proximity" shall mean on the same Web page, online service page, or other electronic page, and proximate to the triggering representation, and shall not include disclosures accessed or displayed through hyperlinks, pop-ups, interstitials or other means.

G. “Food,” “drug,” and “device” shall mean as “food,” “drug,” and “device” are defined in Section 15 of the Federal Trade Commission Act, 15 U.S.C. § 55.

H. “Covered product or service” shall mean any service, program, dietary supplement, food, drug, or device. I. “Herbal Outlook product” shall mean Panda’s Herbal Outlook or any other covered product or service for which the term “Hypericum Perforatum” or “St. John’s Wort” appears on the covered product or service label or in any advertising or promotion, and any covered product or service containing “Hypericum Perforatum” or “St. John’s Wort.” J. “HerbVeil 8 product” shall mean Panda’s HerbVeil 8 or any covered product or service for which the term “HerbVeil 8” appears on the product label or in any advertising or promotion, any covered product or service containing “HerbVeil 8,” and any covered product or service promoted for the topical treatment of any cancer.

VOLUME 132 Decision and Order K. “Purchaser for resale” shall mean any purchaser of any of respondents’ Herbal Outlook product or HerbVeil 8 product, who: (a) is a distributor of, or operates a wholesale or retail business that sells, any such product(s); or (b) orders twenty (20) or more units of any such products(s) in any three (3) month period. L. A requirement that respondents “notify the Commission,” “file with the Commission” or “deliver to the Commission” shall mean that the respondents shall send the necessary information via first-class mail, costs prepaid, to the Associate Director for Division of Enforcement, Federal Trade Commission, 600 Pennsylvania Avenue, N.W., Washington, D.C. 20580. Attention: In the Matter of Panda Herbal International, Inc. M.“Person” shall mean a natural person, organization or other legal entity, including a partnership, corporation, proprietorship, association, cooperative, or any other group acting together as an entity.

ORDER I.

IT IS ORDERED that respondents, directly or through any corporation, subsidiary, division, trade name, or other device, in connection with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of any Herbal Outlook product, or any covered product or service in or affecting commerce, shall not make any representation, in any manner, expressly or by implication, that ingestion of such product is effective in the treatment of HIV/AIDS, herpes simplex, tuberculosis, influenza, or hepatitis B infections unless, at the time the representation is made, respondents possess and rely upon competent and reliable scientific evidence that substantiates the representation.

VOLUME 132 Decision and Order II.

IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, trade name, or other device, in connection with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of any HerbVeil 8 product, or any covered product or service in or affecting commerce, shall not make any representation, in any manner, that application of such product is effective in the treatment of any cancer unless, at the time the representation is made, respondents possess and rely upon competent and reliable scientific evidence that substantiates the representation. III.

IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, trade name, or other device, in connection with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of any Herbal Outlook product in or affecting commerce, shall not make any representation, in any manner, expressly or by implication, that ingestion of any Herbal Outlook product has no known contraindications or drug interactions. IV.

IT IS FURTHER ORDERED that in any advertisement, promotional material, or product label for any Herbal Outlook product, that contains any representation about the efficacy, performance, or safety of such product, and in any discussion, communicated via electronic mail or any telephone line, that contains any representation about the efficacy, performance, or safety of any Herbal Outlook product, respondents, directly or through any corporation, subsidiary, division, trade name, or other device, shall make clearly and prominently, the following disclosure:

VOLUME 132 Decision and Order WARNING: St. John’s Wort can have potentially dangerous interactions with some prescription drugs. Consult your physician before taking St. John’s Wort if you are currently taking anticoagulants, oral contraceptives, antidepressants, anti-seizure medications, drugs to treat HIV or prevent transplant rejection, or any other prescription drug. This product is not recommended for use if you are or could be pregnant unless a qualified health care provider tells you to use it. The product may not be safe for your developing baby.

unless respondents possess competent and reliable scientific evidence that such product produces no adverse drug interactions or side effects.

Provided, however, that the product label requirements of this Part shall not apply to products that are shipped to consumers or purchasers for resale less than thirty (30) days after the date of service of this order; and, provided further, that with regard to products shipped after thirty (30) days of the date of service of this order, respondents may affix the disclosure clearly and prominently by sticker or other device on the labels of products manufactured prior to thirty (30) days after the service of this order.

Provided further, that in the event that the Food and Drug Administration issues a final rule requiring a warning on the labeling of products containing St. John’s Wort, respondents may substitute that warning for the disclosure required under this Part. V.

IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, trade name, or other device, in connection with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of any Herbal Outlook product, HerbVeil 8 product, or any covered VOLUME 132 Decision and Order product or service in or affecting commerce, shall not make any representation, in any manner, expressly or by implication: A That such covered product or service is effective in the mitigation, treatment, prevention, or cure of any disease or illness; or B. About the health benefits, performance, safety, or efficacy of any such covered product or service; unless, at the time the representation is made, respondents possess and rely upon competent and reliable scientific evidence that substantiates the representation.

VI.

IT IS FURTHER ORDERED that respondents shall: A. Within seven (7) days after service of this order upon respondents, deliver to the Commission a list, in the form of a sworn affidavit, of all purchasers for resale who purchased on or after January 1, 1999 an Herbal Outlook product, directly from respondents or indirectly through one of respondents’ other purchasers for resale. Such list shall include each purchaser for resale’s name and address, and, if available, the telephone number and email address of each purchaser for resale. B. Within seven (7) days after service of this order upon respondents, deliver to the Commission a list, in the form of a sworn affidavit, of all consumers who purchased on or after January 1, 1999 an Herbal Outlook product, directly from respondents or indirectly through one of respondents’ purchasers for resale. Such list shall include each consumer’s name and address, and, if available, the telephone number and email address of each consumer.

C. Within seven (7) days after service of this order upon respondents, deliver to the Commission a list, in the form of a sworn affidavit, of all purchasers for resale who purchased on or VOLUME 132 Decision and Order after January 1, 1999 an HerbVeil 8 product, directly from respondents or indirectly through one of respondents’ other purchasers for resale. Such list shall include each purchaser for resale’s name and address, and, if available, the telephone number and email address of each purchaser for resale. D. Within seven (7) days after service of this order upon respondents, deliver to the Commission a list, in the form of a sworn affidavit, of all consumers who purchased on or after January 1, 1999 an HerbVeil 8 product, directly from respondents or indirectly through one of respondents’ other purchasers for resale. Such list shall include each consumer’s name and address, and, if available, the telephone number and email address of each consumer and the full purchase price, including shipping, handling, and taxes, of any HerbVeil 8 product purchased from respondent.

E. Within thirty (30) days after service of this order upon respondents, send by first class mail, with postage prepaid, an exact copy of the notice attached hereto as Attachment A, showing the date of mailing, to each purchaser for resale who purchased respondents’ Herbal Outlook and/or HerbVeil 8 products between January 1, 1999 and the date of service of this order. This mailing shall not include any other document. F. Within thirty (30) days after service of this order upon respondents, send by first class mail, with postage prepaid, an exact copy of the notice attached hereto as Attachment B, showing the date of mailing, to each consumer who purchased respondents’ Herbal Outlook and/or HerbVeil 8 products between January 1, 1999 and the date of service of this order. This mailing shall not include any other document.

VII.

IT IS FURTHER ORDERED that respondents shall refund the full purchase price of HerbVeil 8 products purchased from respondents between January 1, 1999 and the date of service of VOLUME 132 Decision and Order this order, including shipping and handling and applicable taxes, to each consumer whose request for a refund is received by Panda within ninety (90) days after the date of mailing shown on Attachment B. To receive a refund the consumer must substantially complete a Refund Request in the form of the Refund Request appended to Attachment B and return it to Panda at the address indicated thereon. The refund shall be paid within fifteen (15) business days of respondents’ receipt of the consumer’s substantially completed declaration. VIII.

IT IS FURTHER ORDERED that respondents shall, no later than one hundred and eighty (180) days after the date of service of this order, deliver to the Commission a report, in the form of a sworn affidavit executed on behalf of respondents. This report shall specify the steps respondents have taken to comply with the terms of Parts VI and VII of this order and shall state, without limitation:

A. The name and address of each purchaser to whom respondents sent the notice attached hereto as Attachment A as required under Part VI E;

B. The name and address of each consumer to whom respondents sent the notice attached hereto as Attachment B as required under Part VI F;

C. The name and address of each consumer from whom respondents received a refund request;

D. The date on which each request was received and the amount of the refund requested;

E. The amount of the refund provided by respondents to each such consumer;

VOLUME 132 Decision and Order F. The status of any disputed refund request and the identification of each consumer whose refund request is disputed, by name, address, and amount of the claim; and G. The total amount of refunds paid by respondents. IX.

IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, trade name, or other device, shall:

A. Take reasonable steps sufficient to monitor and ensure that all employees and agents engaged in sales, order verification, or other customer service functions comply with Parts I through V of this order. Such steps shall include adequate monitoring of all advertisements, promotions, sales presentations, and other oral and written communication with customers regarding such products. Respondents, at a minimum, shall:

1. Conduct periodic monitoring of representations concerning any Herbal Outlook and HerbVeil 8 products, and any other covered product or service, made by persons engaged in sales or other customer service functions, including representations made orally or through electronic communications;

2. Conduct periodic monitoring of representations made about any Herbal Outlook and HerbVeil 8 products, and any other covered product or service, on all Internet websites operated and maintained by respondents; and 3. Establish a procedure for receiving, maintaining, and responding to consumer complaints.

B. Terminate any employee or agent who knowingly engages in any conduct prohibited by Parts I through V of this order VOLUME 132 Decision and Order once respondents know or should know that such person is or has been engaged in such conduct.

X.

IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, trade name, or other device, shall:

A. For a period of five (5) years following the entry of this order, send a copy of the notice attached hereto as Attachment A by first class certified mail, return receipt requested, to any purchaser for resale of any Herbal Outlook or HerbVeil 8 product, provided, however, that the requirements of this Part X A shall not apply to any purchasers for resale who received a copy of the notice attached hereto as Attachment A pursuant to the requirements of Part VI E of this order. B. Institute a reasonable program of surveillance adequate to reveal whether any of respondents’ purchasers for resale are: 1. Disseminating advertisements or promotional materials that contain any representation about any Herbal Outlook or HerbVeil 8 product or any other covered product or service manufactured by or purchased from any respondent, that is prohibited by Parts I , II, III, and V of this order; or 2. Disseminating advertisements or promotional materials or distributing respondents’ Herbal Outlook product without the advertising and labeling disclosure required pursuant to Part IV of this order.

C. Terminate all sales of Herbal Outlook and HerbVeil8 products and any other covered product or service to any purchaser for resale who is engaged in:

1. Disseminating advertisements or promotional materials that contain any representation about any Herbal Outlook or VOLUME 132 Decision and Order HerbVeil 8 product or any other covered product or service manufactured by or purchased from any respondent, that is prohibited by Parts I, II, III, and V of this order; or 2. Disseminating advertisements or promotional materials or distributing respondents’ Herbal Outlook product without the advertising and labeling disclosure required pursuant to Part IV of this order; once respondents know or should know that the purchaser for resale is or has been engaged in such conduct.

XI.

Nothing in this order shall prohibit respondents from making any representation for any drug that is permitted in labeling for such drug under any tentative final or final standard promulgated by the Food and Drug Administration, or under any drug application approved by the Food and Drug Administration. Nor shall it prohibit respondent from making any representation for any product that is specifically permitted in labeling for such product by regulations promulgated by the Food and Drug Administration pursuant to the Nutrition Labeling and Education Act of 1990.

XII.

IT IS FURTHER ORDERED that respondent Panda, and its successors and assigns, and respondent Everett L. Farr III shall, for five (5) years after the last date of dissemination of any representation covered by this order, maintain and upon request make available to the Federal Trade Commission for inspection and copying:

A. All advertisements and promotional materials containing the representation;

B. All materials that were relied upon in disseminating the representation; and VOLUME 132 Decision and Order C. All tests, reports, studies, surveys, demonstrations, or other evidence in their possession or control that contradict, qualify, or call into question the representation, or the basis relied upon for the representation, including complaints and other communications with consumers or with governmental or consumer protection organizations.

XIII.

IT IS FURTHER ORDERED that respondent Panda, and its successors and assigns, and respondent Everett L. Farr III, shall deliver a copy of this order to all current and future principals, officers, directors, and managers, and to all current and future employees, agents, and representatives having responsibilities with respect to the subject matter of this order, and shall secure from each such person a signed and dated statement acknowledging receipt of the order. Respondents shall deliver this order to current personnel within thirty (30) days after the date of service of this order, and to future personnel within fifteen (15) days after the person assumes such position or responsibilities. XIV.

IT IS FURTHER ORDERED that respondent Panda and its successors and assigns shall notify the Commission at least thirty (30) days prior to any change in the corporation that may affect compliance obligations arising under this order, including but not limited to a dissolution, assignment, sale, merger, or other action that would result in the emergence of a successor corporation; the creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or practices subject to this order; the proposed filing of a bankruptcy petition; or a change in the corporate name or address. Provided, however, that, with respect to any proposed change in the corporation about which respondent learns less than thirty (30) days prior to the date such action is to take place, respondent shall notify the Commission as soon as is practicable after obtaining such knowledge. VOLUME 132 Decision and Order XV.

IT IS FURTHER ORDERED that respondent Everett L. Farr III, for a period of ten (10) years after the date of issuance of this order, shall notify the Commission of the discontinuance of his current business or employment, or of his affiliation with any new business or employment. The notice shall include respondent’s new business address and telephone number and a description of the nature of the business or employment and his duties and responsibilities.

XVI.

IT IS FURTHER ORDERED that respondent Panda and its successors and assigns, and respondent Everett L. Farr III shall, within sixty (60) days after the date of service of this order, and at such other times as the Federal Trade Commission may require, file with the Commission a report, in writing, setting forth in detail the manner and form in which they have complied with this order.

XVII.

This order will terminate twenty (20) years from the date of its issuance, or twenty (20) years from the most recent date that the United States or the Federal Trade Commission files a complaint (with or without an accompanying consent decree) in federal court alleging any violation of the order, whichever comes later; provided, however, that the filing of such a complaint will not affect the duration of:

A. Any Part of this order that terminates in less than twenty (20) years;

B. This order’s application to any respondent that is not named as a defendant in such complaint; and VOLUME 132 Decision and Order C. This order if such complaint is filed after the order has terminated pursuant to this Part.

Provided, further, that if such complaint is dismissed or a federal court rules that the respondent did not violate any provision of the order, and the dismissal or ruling is either not appealed or upheld on appeal, then the order will terminate according to this Part as though the complaint had never been filed, except that the order will not terminate between the date such complaint is filed and the later of the deadline for appealing such dismissal or ruling and the date such dismissal or ruling is upheld on appeal. VOLUME 132 Decision and Order ATTACHMENT A [Insert Date] Dear [Insert Name] This letter is to inform you that Panda Herbal International, Inc., also doing business as Viable Herbal Solutions, recently settled a civil dispute with the Federal Trade Commission regarding its advertising for Herbal Outlook and HerbVeil 8 products. Panda has sold these products both directly to consumers and through resellers. Among other things, the settlement requires us to notify all purchasers of serious drug interactions that may attend use of St. John’s Wort products, and to instruct resellers to stop using advertising or promotional materials that make any of the representations prohibited by the settlement. Importantly, the settlement requires us to monitor our resellers and terminate all sales to any reseller who disseminates advertising or promotional materials that expressly or by implication make any claims about our Herbal Outlook or HerbVeil 8 products that we may not make pursuant to the order.

The FTC complaint alleges that Panda engaged in deceptive advertising of its Herbal Outlook and HerbVeil 8 products, and the FTC order imposes various requirements on Panda in connection with its past and future advertising of these and other products.

• Herbal Outlook.

According to the FTC complaint, our advertising materials (which are used by many of our resellers) claimed, expressly or by implication, that ingestion of Herbal Outlook, a dietary supplement that includes, among other ingredients, St. John’s Wort, is effective in the treatment of HIV/AIDS, herpes simplex, tuberculosis, influenza, and hepatitis B infections and has no known contraindications or drug interactions. The complaint challenges these claims. In particular, the FTC notes VOLUME 132 Decision and Order that ingestion of St. John’s Wort may reduce the effectiveness of some prescription drugs, including, for example, drugs used in the treatment of HIV/AIDS.

The FTC order prohibits us from making any of the challenged claims unless we have competent and reliable scientific evidence to support them. In addition, it requires us to make a specified safety disclosure in any advertisement of any product such as Herbal Outlook that contains St. John’s Wort unless we have competent and reliable scientific evidence that the product has no adverse drug interactions or side effects. This disclosure must state the following clearly and prominently: WARNING: St. John’s Wort can have potentially dangerous interactions with some prescription drugs. Consult your physician before taking St. John’s Wort if you are currently taking anticoagulants, oral contraceptives, antidepressants, anti-seizure medications, drugs to treat HIV or prevent transplant rejection, or any other prescription drug. This product is not recommended for use if you are or could be pregnant unless a qualified health care provider tells you to use it. The product may not be safe for your developing baby.

• HerbVeil 8.

The FTC complaint also alleges that our advertising expressly or implicitly claimed that HerbVeil 8 is effective in the treatment of carcinomas, adenocarcinomas, and melanomas, and that we did not have competent and reliable scientific evidence for those claims.

The FTC order prohibits our making those claims unless we have competent and reliable scientific evidence to support them.

• All Foods, Drugs, Dietary Supplements, Devices, Programs, or Services.

In addition, the FTC order provides that, in connection with the advertising of any covered product or service, which the order VOLUME 132 Decision and Order defines as any food, drug, dietary supplement, device, program, or service, we must not claim that such covered product or service is effective in the mitigation, treatment, prevention, or cure of any disease or illness or make any claim about the health benefits, performance, safety, or efficacy of any such covered product or service unless we have competent and reliable scientific evidence to support such claims. In addition, the FTC order requires us, among other things, to provide the FTC with purchaser information and to monitor and terminate all sales to resellers making prohibited claims for our Herbal Outlook and HerbVeil 8 products, whether expressly or by implication.

If you have any questions, please contact [Insert Name and Telephone Number of Attorney or Officer of Panda]. Thank you for your anticipated cooperation and assistance. Sincerely, Everett L. Farr III, President Panda Herbal International, Inc.

copy: Associate Director, Division of Enforcement Bureau of Consumer Protection Federal Trade Commission Washington, D.C. 20580 VOLUME 132 Decision and Order ATTACHMENT B [Insert Date] Dear [Insert Name] This letter is to inform you that Panda Herbal International, Inc., also doing business as Viable Herbal Solutions, recently settled a civil dispute with the Federal Trade Commission regarding its advertising for Herbal Outlook and HerbVeil 8 products. Panda has sold these products both directly to consumers and through resellers. Among other things, the settlement requires us to offer refunds to purchasers of HerbVeil 8 products and to notify purchasers of St. John’s Wort products of serious drug interactions that may result from use of those products. Refund instructions are contained in the last page of this letter.

According to the FTC complaint, our advertising materials (which are used by many of our resellers) claimed, expressly or by implication, that ingestion of Herbal Outlook, a product that contains, among other ingredients, St. John’s Wort, is effective in the treatment of HIV/AIDS, herpes simplex, tuberculosis, influenza, and hepatitis B infections and has no known contraindications or drug interactions. The complaint challenges these claims. In particular, the FTC notes that ingestion of St. John’s Wort may reduce the effectiveness of some prescription drugs, including, for example, drugs used in the treatment of HIV/AIDS.

The FTC order prohibits us from making any of the challenged claims unless we have competent and reliable scientific evidence to support them. In addition, it requires us to make the following safety disclosure in any advertisement of any product such as Herbal Outlook that contains St. John’s Wort product: WARNING: St. John’s Wort can have potentially dangerous interactions with some prescription drugs. VOLUME 132 Decision and Order Consult your physician before taking St. John’s Wort if you are currently taking anticoagulants, oral contraceptives, antidepressants, anti-seizure medications, drugs to treat HIV or prevent transplant rejection, or any other prescription drug. This product is not recommended for use if you are or could be pregnant unless a qualified health care provider tells you to use it. The product may not be safe for your developing baby.

The FTC complaint also alleges that our advertising expressly or implicitly claimed that HerbVeil 8 is effective in the treatment of carcinomas, adenocarcinomas, and melanomas, and that we did not have competent and reliable scientific evidence for those claims. Sincerely, Everett L. Farr III, President Panda Herbal International, Inc.

VOLUME 132 Decision and Order HERBVEIL 8 PRODUCTS REFUND CONDITIONS AND PROCEDURES Panda Herbal International, Inc. (“Panda”), also doing business as Viable Herbal Solutions, will refund the full purchase price of HerbVeil 8 products purchased from Panda between January 1, 1999 and [insert effective date of order], including shipping and handling and applicable taxes, to each consumer whose request for a refund is received by Panda within ninety (90) days after the date of this letter. To receive your refund you must complete the attached Refund Request and return it to Panda at [insert address]. -------------------------------------------------------------------------------- REFUND REQUEST The undersigned hereby requests a refund for the purchase of HerbVeil 8 products.

Full Name (Please Print):

____________________________________ Address:_______________________________ _______________________________ _______________________________ _______________________________ Product(s) Purchased:

_____________________________________________________ Purchase Price, including shipping, handling, and taxes: ______________ It is not necessary to include proof of purchase, such as credit card statements, canceled checks, or receipts, but doing so VOLUME 132 Decision and Order may expedite your refund request in the event of a dispute concerning the amount of your refund.

Signature of Purchaser:

________________________________________ Date: ___________________________ VOLUME 132 Analysis Analysis of Proposed Consent Order to Aid Public Comment The Federal Trade Commission has accepted, subject to final approval, an agreement to a proposed consent order from Panda Herbal International, Inc. (“Panda”), a corporation, and Everett L. Farr III, individually and as an officer of the corporation (“proposed respondents”).

The proposed consent order has been placed on the public record for thirty (30) days for the receipt of comments by interested persons. Comments received during this period will become part of the public record. After thirty (30) days, the Commission will again review the agreement and comments received and will decide whether it should withdraw from the agreement and take appropriate action or make final the agreement’s proposed order.

This matter involves proposed respondents’ making of healthrelated advertising claims on the Internet and elsewhere for their Herbal Outlook (a dietary supplement that contains St. John’s Wort) and HerbVeil 8 (a topical ointment) products. The proposed complaint alleges that proposed respondents violated Sections 5 and 12 of the Federal Trade Commission Act by making deceptive claims for these products. The proposed complaint alleges that respondents’ claims that ingestion of Herbal Outlook is effective in the treatment of HIV/AIDS, herpes simplex, tuberculosis, influenza, and hepatitis B infections are unsubstantiated. Further, the proposed complaint alleges that respondents deceptively fail to disclose significant adverse drug interactions in light of respondents’ implied drug compatibility claim (“ingestion of St. John’s Wort, an ingredient in Herbal Outlook, is effective in the treatment of HIV/AIDS”). The proposed complaint also alleges that respondents’ claim that ingestion of St. John’s Wort, an ingredient in Herbal Outlook, has no known contraindications or drug interactions is false because there is substantial information available documenting significant adverse drug interactions. In addition, the proposed complaint alleges that respondents’ HerbVeil 8 claims that topical VOLUME 132 Analysis application of HerbVeil 8 is effective in the treatment of carcinomas, adenocarcinomas, and melanomas are unsubstantiated.

For purposes of the proposed order, a “covered product or service” means any service, program, dietary supplement, food, drug, or device.

The proposed order defines “Herbal Outlook product” as respondents’ Herbal Outlook or any other covered product or service for which the term “Hypericum Perforatum” or “St. John’s Wort” appears on the covered product or service label or in any advertising or promotion, and any covered product or service containing “Hypericum Perforatum” or “St. John’s Wort.” Part I of the proposed consent order prohibits proposed respondents from representing that ingestion of any Herbal Outlook product or any covered product or service is effective in the treatment of HIV/AIDS, herpes simplex, tuberculosis, influenza, or hepatitis B infections, unless, at the time the representation is made, respondents possess and rely upon competent and reliable scientific evidence that substantiates the representation.

The proposed order defines “HerbVeil 8 product” as respondents’ HerbVeil 8 or any covered product or service for which the term “HerbVeil 8” appears on the product label or in any advertising or promotion, any covered product or service containing “HerbVeil 8,” and any covered product or service promoted for the topical treatment of any cancer. Part II of the proposed consent order prohibits proposed respondents from representing that application of any HerbVeil 8 product, or any covered product or service, is effective in the treatment of any cancer unless, at the time the representation is made, respondents possess and rely upon competent and reliable scientific evidence that substantiates the representation. Part III of the proposed consent order prohibits proposed respondents from representing that ingestion of any Herbal Outlook product has no known contraindications or drug interactions.

VOLUME 132 Analysis Part IV provides that in any advertisement, promotional material, or product label for any Herbal Outlook product, that contains any representation about the efficacy, performance, or safety of such product, and in any discussion, communicated via electronic mail or any telephone line, that contains any representation about the efficacy, performance, or safety of any Herbal Outlook product, proposed respondents shall make clearly and prominently, the following disclosure: WARNING: St. John’s Wort can have potentially dangerous interactions with some prescription drugs. Consult your physician before taking St. John’s Wort if you are currently taking anticoagulants, oral contraceptives, antidepressants, anti-seizure medications, drugs to treat HIV or prevent transplant rejection, or any other prescription drug. This product is not recommended for use if you are or could be pregnant unless a qualified health care provider tells you to use it. The product may not be safe for your developing baby.

unless respondents possess competent and reliable scientific evidence that such product produces no adverse drug interactions or side effects. This disclosure was developed after discussions with the Food and Drug Administration. FDA has announced that it intends to initiate a rulemaking for dietary supplements for women who are or who may become pregnant. In the event that FDA issues a final rule requiring a warning for pregnant women on dietary supplements, respondents may substitute that warning for the disclosure on that topic required under the proposed order. Part IV specifies that the product label requirements of this Part shall not apply to products that are shipped to consumers or purchasers for resale less than thirty (30) days after the date of service of this order, and that with regard to products shipped after thirty (30) days of the date of service of this order, respondents may affix the disclosure clearly and prominently by sticker or other device on the labels of products manufactured prior to thirty (30) days after the service of this order. VOLUME 132 Analysis Part V provides that proposed respondents, in connection with the advertising or sale of any Herbal Outlook product, HerbVeil 8 product, or any covered product or service, shall not make any representation that such product or service is effective in the mitigation, treatment, prevention, or cure of any disease or illness, or about the health benefits, performance, safety, or efficacy of any such product or service, unless, at the time the representation is made, proposed respondents possess and rely upon competent and reliable scientific evidence that substantiates the representation.

The proposed order defines “purchaser for resale” as any purchaser of any of proposed respondents’ Herbal Outlook product or HerbVeil 8 product, who: (a) is a distributor of, or operates a wholesale or retail business that sells, any such product(s); or (b) orders twenty (20) or more units of any such products(s) in any three (3) month period. Parts VI A and VI B of the proposed consent order require proposed respondents to deliver to the Commission lists containing information regarding purchasers for resale and consumers of Herbal Outlook, respectively. Parts VI C and VI D require proposed respondents to deliver to the Commission lists containing information regarding purchasers for resale and consumers of HerbVeil 8, respectively. Parts VI E and VI F require proposed respondents to send a notice to all purchasers of Herbal Outlook and HerbVeil 8 informing them of the Commission’s complaint allegations and the terms of the settlement. Part VII of the proposed order requires proposed respondents to provide refunds upon request to consumer purchasers of HerbVeil 8. Part VIII requires proposed respondents to submit a report specifying the steps it has taken to comply with Part VI (notice provisions) and Part VII (refund provision).

Part IX requires proposed respondents to take reasonable steps to monitor and ensure that all employees and agents engaged in sales, order verification, and other customer service functions comply with Parts I through V of the order and requires proposed respondents to terminate any employee who knowingly engages in conduct that violates these parts of the order. Part X A requires VOLUME 132 Analysis proposed respondents to send each purchaser for resale for a period of five years following entry of the order, the notice provisions required by Part VI E (to the extent such purchasers for resale have not already received such notice pursuant to Part VI E). Part X B requires proposed respondents to institute a purchaser for resale order compliance surveillance program and Part X C states that proposed respondents must terminate sales to those purchasers for resale they know or should know are violating Parts I through V of the proposed order. Part XI would allow proposed respondents to make any representation for any drug that is permitted by the FDA in the drug’s labeling, and would allow proposed respondents to make any representation that is specifically permitted in the labeling for any product by regulations promulgated by the FDA pursuant to the Nutrition Labeling and Education Act of 1990.

Part XII of the proposed order contains record keeping requirements for materials that substantiate, qualify, or contradict claims covered by the proposed order. Part XIII of the proposed order requires distribution of a copy of the order to current and future officers, employees, and agents. Part XIV provides for Commission notification upon a change in the proposed corporate respondent and Part XV requires Commission notification when the proposed individual respondent changes his business or employment. Part XVI requires the proposed respondents to file with the Commission a report demonstrating compliance with the terms and provisions of the order. Part XVII provides for the termination of the order after twenty (20) years under certain circumstances.

The purpose of this analysis is to facilitate public comment on the proposed order, and it is not intended to constitute an official interpretation of the agreement and the proposed order or to modify in any way their terms.

VOLUME 132 Complaint

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