Bridgestone Tire Company of America, Inc
Volume 86 · 86 F.T.C. 825
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Bridgestone Tire Company of America, Inc, 86 F.T.C. 825 (1975). Consumer Law Library, https://consumerlawlibrary.org/decisions/v086-0095
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IN THE MATTER OF BRIDGESTONE TIRE COMPANY OF AMERICA, INC.
CONSENT ORDER, ETC., IN REGARD TO ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT Docket C-2734. Complaint, Sept. 3D, 1975-Decision, Sept. 3D, 1975 Consent order requiring a Torrance, Calif., distributor and seller of tires, among other things to cease misrepresenting the safety or performance characteristics of any automobile tires, and misrepresenting any generalized safety claims. Further, the respondent is required to have a "reasonable basis" in substantiation of claims regarding the safety performance characteristics of any product.
Appearances For the Commission: Bruce J. Parker.
For the respondents: Anthony Liebig, Lillick, McHose Charles Los Angeles, Calif.
COMPLAINT Pursuant to the provisions of the Federal Trade Commission Act and by virtue of the authority vested in it by said Act, the Federal Trade Commission having reason to believe that Bridgestone Tire Company of America, Inc., a corporation, hereinafter referred to as respondent, has violated the provisions of said Act, and it appearing to the Commission that a proceeding by it in respect thereof would be in 825 Complaint or placing of advertising, and secure a signed statement acknowledging receipt of said order from each such person. It is further ordered That each of the individual respondents named herein promptly notify the Commission of the discontinuance of his or her present business or employment and of his or her affiliation with a new business or employment. Such notice shall include respondent's current business address and a statement as to the nature of the business or employment in which he or she is engaged as well as a description of his or her duties and responsibilities. It is further ordered That respondents shall, within sixty (60) days after the effective date of the order served upon it, file with the Commission a report, in writing, signed by respondents, setting forth in detail the manner and form of their compliance with the order to cease and desist.