Tomorrow'S Heritage, Inc

Text (OCR of the scan at left; may contain errors)

IN THE MATTER OF TOMORROW'S HERITAGE, INC., TRADING AS HERITAGE, ET AL.

CONSENT ORDER, ETC., IN REGARD TO ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT Docket C-2619. Complaint, Dec. 31, 1974—Decision, Dec. 31, 1974 Consent order requiring a Beverly Hills, Calif, seller and distributor of photograph albums, coupon books and certificdtes,.sold in connection with photo enlargement and studio portrait plans, among other things to cease misrepresenting the business relationship between respondents and others; misrepresenting the usual and customary prices for its products or services; failing to maintain adequate records; misrepresenting special or limited offers; misrepresenting guarantees and failing to make refunds on a money-back guarantee.

Complaint 84 F.T.C.

for a period of one (1) year and thereafter annually at the end of the calendar year for a period of nine (9) years file with the Commission a report in writing setting forth in detail the manner and form in which it has complied with this order. This order shall remain in effect for twenty (20) years from its effective date.

XII It is further ordered, That no provision contained in this order shall prohibit respondent from completely divesting itself of any interests in any leased station which is required by a Final Judgment in United States v. Phillips Petroleum Company and Tidewater Oil Company, No. 66-1154 (C.D. Cal., 1966), and that immediately after the effective date of this order only Paragraphs 2, 3, 4 and 5 of Part II of this order and Part IV of this order shall apply to the respondent’s lessee dealers whose leased premises are subject to the Court’s jurisdiction in the aforementioned case; Provided, however, That in the event respondent is permitted, following entry of a Final Judgment in the aforesaid case, to retain any of the premises presently leased to lessee dealers, thereupon after ninety (90) days all the other provisions of this order shall apply in all respects to such retained, leased premises; Provided, further, That no provision of this order shall be binding upon or apply to _ any of the leased premises of respondent sold or divested pursuant to a Final Judgment in the aforesaid case.