Hercules Incorporated
Volume 84 · 84 F.T.C. 605
deceptive advertisingenvironmental claims
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Hercules Incorporated, 84 F.T.C. 605 (1974). Consumer Law Library, https://consumerlawlibrary.org/decisions/v084-0067
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IN THE MATTER OF HERCULES, INCORPORATED CONSENT ORDER, ETC., IN REGARD TO ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT Docket C-2558. Complaint, Oct. 4, 1974—Decision, Oct. 4, 1974 Consent order requiring a Wilmington, Del., formulator and distributor of manufacturing grade insecticides, among other things to cease claiming that its agricultural insecticides are absolutely safe to use or absolutely safe to man or the environment. Further, respondent must place in all promotional material expressing or implying safety claims about agricultural insecticides, a statement reminding users that all pesticides are harmful if misused, and that they should only be used as directed. Appearances For the Commission: Miriam A. Bender, Eric M. Rubin and Paul L. Chassy.
For the respondent: Charles S. Maddock, Wilmington, Del., and Burton Caine of Wolf, Block, Schorr & Solis-Cohen, Phila, Pa. COMPLAINT Pursuant to the provisions of the Federal Trade Commission Act, and by virtue of the authority vested in it by said Act, the Federal Trade Commission, having reason to believe that Hercules Incorporated, a corporation, hereinafter referred to as respondent, has violated provi- PAARL UY LID LIN se UVvYV 605 Complaint dent responsible for the advertising, promotion, distribution or sale of such products.
XII. It is further ordered, That the respondent notify the Commission at least thirty (80) days prior to any proposed change in the corporate respondent such as dissolution, assignment or sale, resulting in the emergence of a.successor corporation, the creation or dissolution of subsidiaries or any other changes in the corporation which may affect compliance obligations arising out of this order. XII. It is further ordered, That respondent corporation shall, within sixty (60) days after service upon it of this order, file with the Commission a report in writing setting forth in detail the manner and form in which it has complied with this order, except that such report shall in the case of Sections LB., I.C., I1.B., II.C., and III be filed within sixty (60) days after their becoming effective against respondent corporation.