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McDonald's Corporation, et al., and D'Arcy Advertising Company, et al.

Volume 82 · 82 F.T.C. 1779

Citation
82 F.T.C. 1779
Docket
C-1897 (checked by a reviewer)
Complaint
1971-04-12
Decision
1973-06-05 (checked by a reviewer)
Document type
set aside order
Case type
consumer protection
Statutes
FTC Act (section 5)
Industry
fast food restaurants
Outcome
set aside
Relief
other
Order term (years)
5
Source
Original volume PDF
Original PDF
This decision as a PDF

deceptive advertising

Extraction note: this decision's boundaries or caption were hard to read automatically; check the source volume.

Cite this decision

McDonald's Corporation, et al., and D'Arcy Advertising Company, et al., 82 F.T.C. 1779 (1973). Consumer Law Library, https://consumerlawlibrary.org/decisions/v082-0134

Report an error in this record (decision id v082-0134)

Order status: unknown. Sunset may be extended by the latest qualifying federal-court complaint alleging an order violation; complaints, dismissal/appeal outcomes, and respondent-specific extensions are not fully tracked.

Cited by 0 later FTC decisions

Cites

Text (OCR of the scan at left; may contain errors)

IN THE MATTER OF McDONALD' S CORPORATION, ET AL. DOCKET C-1897 ARCY ADVERTISING COMPANY, ET AL. DOCKET ORDER IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT Complaints April 1971 Disrnissal order, June, 1973. Ordcr reopening proceedings, vacating and setting aside orders to cease and desist, 78 F. C. G06 and 616 (36 F. R. 11 289 and 11 281) and dismissing proceedings against a major chain of hamburger restaurants and its advertising agency which charged them with unfair methods of competi­ tion and unfair and deceptive acts and practices in their use of a "sweep­ stakes " sales promotion device.

SEPARATE CONCURRING STATEMENT OF COMMISSIONERS PAUL RAND DIXON AND MARY GARDlNER JONES Although we dissented from the Commission s dismissal of the complaint in D. L. Blai,' COTp. we agree that because there is an identity of interest in the two matters before us and D. L. Blair Corp. fairness requires that the order be set aside as to respon­ dents herein. We therefore, concur that the proceedings herein be vacated and set aside, and that the proceedings be dismissed. ORDER REOPENING PROCEEDINGS , SETTING ASIDE CEASE AND DESIST ORDERS AND RULING ON PETITION TO STAY McDonald' s Corporation and McDonald' s System, Inc., by a pe­ tition ftled on March 26, 1973, and D' Arcy-MacManus & Masius Inc. , successor to D' Arcy Advertising Company by a petition fied on March 29, 1973, request, pursuant to Rule 3.72(b) (2) of the MCDONALD’S CORP., ET AL., D’ARCY ADVERTISING CO., ETAL. 1779 1675 Order 3. Notify the Commission at least thirty (30) days prior to any proposed change in the corporation such as dissolution. assignment or sale resulting in the emergence of a successor corporation, the creation or dissolution of subsidiaries, or any other change in the corporation which may affect compliance obligations arising out of this order. 4, Retain all receipts required to be obtained by this order for a period of five (5) years from the date of each said receipt.

← 82 F.T.C. 1675 · 82 F.T.C. 1779 →