Carnation Company
Volume 77 · 77 F.T.C. 1547
deceptive advertisinghealth claims
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Carnation Company, 77 F.T.C. 1547 (1970). Consumer Law Library, https://consumerlawlibrary.org/decisions/v077-0212
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In tree Marrer or CARNATION COMPANY CONSENT ORDER, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT Docket C-1833. Complaint, Dec. 8, 1 970—Decision, Dec. 8, 1970 Consent order requiring a major seller of food products with headquarters in Los Angeles, Calif., to cease making unwarranted nutritional claims in advertising its “Carnation Instant Breakfast.” ComrLaINntT Pursuant to the provisions of the Federal Trade Commission Act and by virtue of the authority vested in it by said Act, the Federal Trade Commission, having reason to believe that Carnation Company, a corporation, hereinafter referred to as respondent, has violated the provisions of said Act, and it appearing to the Commission that a proceeding by it in respect thereof would be in the public in- Aner Re te ety sere auae 1542 Decision and Order Provided, however, That nothing contained herein shall be interpreted so as to prohibit respondent from. entering into and enforcing in the manner authorized by law a “fair trade” resale price maintenance program, in accordance with the provisions of the Miller-Tydings Act and the McGuire Act.
Lt is further ordered, That respondent Yardley of. London, Tne. furnish a copy of this order to all presently franchised retail outlets or other customers and to all employees, agents, or representatives engaged in sales activities, within ninety (90) days from the: date hereof.
Lt is further ordered, That respondent Yardley of London, Inc., notify the Commission at least thirty (30) days prior to any proposed change in the corporate respondent such as dissolution, assignment or sale resulting in the emergence of a successor corporation, the creation of or dissolution of subsidiaries or any other change. in the corporation which may affect compliance obligations arising out of the order.
Lt is further ordered, That respondent Yardley of London, Ine., shall, within sixty (60) days after service upon it of this order, file with the Commission a report, in writing, setting forth in detail the manner and form in which it has complied with this order.