Consumer Law Library

Marquette Cement Manufacturing Company

Volume 76 · 76 F.T.C. 361

Citation
76 F.T.C. 361
Docket
8685
Complaint
1966-05-20
Decision
1969-09-08
Document type
modifying order
Case type
antitrust
Statutes
Clayton Act s7; FTC Act (section 5)
Industry
cement and ready-mix concrete
Outcome
modified
Relief
divestiture; cease_and_desist; recordkeeping; compliance_reporting
Order term (years)
10
Source
Original volume PDF
Original PDF
This decision as a PDF

merger acquisition

Cite this decision

Marquette Cement Manufacturing Company, 76 F.T.C. 361 (1969). Consumer Law Library, https://consumerlawlibrary.org/decisions/v076-0048

Report an error in this record (decision id v076-0048)

Order status: unknown. Sunset may be extended by the latest qualifying federal-court complaint alleging an order violation; complaints, dismissal/appeal outcomes, and respondent-specific extensions are not fully tracked.

Cited by 0 later FTC decisions

Cites

Text (OCR of the scan at left; may contain errors)

IN THE MATTER OF MARQUETTE CEMENT MANUFACTURING COMPANY ORDER, OPINION, ETC. IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT AND SEC. 7 OF THE CLAYTON ACT Docket 8685. Complaint, May 20, jfJ66-Decision, Sept. 8, 1969 Order modifying an earlier order dated January 7, 1969, 75 F. C. 32, which required a Chicago, Ill., cement manufacturing company to divest cer tain stock and/or assets of three acquired companies by (1) prohibiting respondent from sellng to Westchester Concrete, Inc., more than 35 percent of its annual portland cement requirements so long as respondent retains a security interest in said company, (2) requiring a prompt di vestiture of a ready-mix concrete plant in Yonkers, N. , (3) redivest ing any assets respondent may acquire in Cooney Bros. , Inc., and (4) prohibiting the acquiring of any ready-mix concrete companies for years without Commission approval.

OPINION OF THE COMMISSION SEPTEMBER 8, 1969 BY ELMAN Commissioner:

In 1964, the respondent herein, a major manufacturer of portland cement, acquired the assets of a group of firms engaged in the production and sale of ready-mixed concrete.' On May 20 1966 , the Commission issued a complaint against respondent charging that the acquisitions violated Section 7 of the Clayton Act and Section 5 of the Federal Trade Commission Act. After a hearing and appeal from the initial decision of the hearing exam- 1 The companies whose ass('ts were acquired were kllown as Cooney Bros. , lnc.. Plaza Cemcrete Corp., and Mamaroneck Stone Corp. All three firms w,"re controlled by the Cooney family and are som,"times referred to collectively in this opinion as "the Cooney companies. , Opinion of the Commission 76 F. iner, the Commission, having concluded that the acquisitions violated the Clayton Act as charged, issued an order on January 7 1969 (75 F. C. 32J, requiring respondents intel' alia to "divest absolutely and in good faith" al1 stock and assets acquired ilegally.' On March 10 , 1969 , pursuant to the provisions of Section 3.71 and Section 3.72 of the Commission s Rules of Practice respondent filed with the Commission a "Petition to Reopen the Proceedings and to Modify or Set Aside Order Due to Changed Conditions." Complaint counsel has filed a reply to respondent' petition in which modification of the Commission s present order is requested; respondent has filed an answer to complaint counsel' s reply. In sum, respondent contends that since it had substantially divested itself of the ilegally acquired assets before the Commission issued its order, the Commission s proceedings have been mooted and deprived of any public interest; respondent therefore moves that the proceedings be reopened, the complaint dismissed, and the order set aside. ' Respondent further contends that, in the event the Commission determines that an order stil required, the order should be modified, with certain exceptions, along the lines proposed by complaint counsel.; We proceed to consider each of these contentions.

In March 1967, nearly a year after the Commission issued its complaint in this matter, respondent began to divest itself of the assets it had ilegal1y acquired from the Cooney companies. Respondent substantially completed the divestiture begun on its own initiative in December 1968 shortly before the Commission issued its order. Respondent asserts, and complaint counsel agrees that respondent' s divestiture of the acquired assets prior to the Commission s Order has been made in good faith and does substantially comply with the Commission s decision and Order in this The Commission s order wi1 not become final until the expiration of the time allowed for filing a petition for review, 15 C. 21 (g); respondent has requested, and the Commission has not opposed, an extehsion of time for filin" the record with the Court of Appeals for the Fifth Circuit until 40 days after the Commission decides the instant petition. J Section 3. 71 of the Commission s Rules provides for reopening a Commission proceeding either on the Commission s own initiative "or on the request of any party to the proceeding. Section 3. 72 provides in relevant part that " V.' henever an order to show CRUSI' or petition to reopen is not opposed, or if olJposed but the pleadings do not raise issues of fact to be resolved the Commission, in its discretion, may decide the matter on the order to show ciiuse or petition iind answer thereto. . , .

4 Respondent' s petition, pp, 11-12, Respondent' s answer, p, 1.

MARQUETTE CEMENT MANUFACTURING CO. 363 361 Opinion of the Commission matter."" However, it does not follow that this case is thereby rendered moot or respondent is relieved of its liability under Section 7 of the Clayton Act. The Supreme Court has repeatedly held that voluntary cessation of conduct illegal under the antitrust laws does not in itself render a case moot. S. v. Concentrated Phosphate Export Association 393 U. S. 199 (1968); S. v. T. Grant 345 U. S. 629 (1953); S. v. Tmns-Missouri Freig Association 166 U.S. 290 (1897). Voluntary cessation of unlawful conduct may render a case moot "if subsequent events made it absolutely clear that the allegedly wrongful behavior could not reasonably be expected to recur. S. v. Concentrated Phosphate Export Association 393 U.S. at 203.

However, while respondent asserts that there is nothing to indkate that it wi1 embark upon a similarly unlawful course of action in the future, its self-serving statement is clearly insuffcient to meet this standard. Ibid. In fact, as will be discussed more fully below, contrary to respondent's suggestion that there is nothing to indicate that it may again be found in violation of the Act, respondent has retained various security interests in the assets it has sold or leased and has also retained the right to repossess these assets in the event the transferees are unable to complete their financial obligations to respondent or establish themselves in the market in which they compete.' In these circumstances, the Commission is not only authorized, it is dutybound to continue to exercise its jurisdiction to assure continued compliance with the requirements of the law. See S. v. E. I. du Pont de Nemours Co. 366 U.S. 316 (1961).' Moreover, if changed circumstances have made the Commission s present order inappropriate, it is the duty of the Commission to fashion an order which wi1 effectively redress the proved violation of law cf. 366 U. S. at 323. Respondent' s contention that this case has been mooted by its voluntary divestiture is therefore rejected and its request to the Commission that the complaint be dismissed and the Commission s order set aside is denied. "Complaint counsel' s reply to respondent's petition, p. 2. Of course, final dfOtcrmination as to whether respondent has substantially complied with the Commission s order rests with the Commission, not complaint counsel. The details of respondent' s divestiture are discm;sed below. 1 Respondent' s petition, p. 8.

S "The proper disposition of antitrust cases is obviously of great importance and their remedial phase, more often than not, is crucial. For the suit has been a futile exercise if the Government I'roves a violation but fails to secure a remedy adequate to redress it. ' A public interest served by such civil suits is that they effectively pry open to competition a market that has been closed by defendants' illegal restraints. If this decree accomplishes less than that, thc Government has won a lawsuit and lost a cause.''' 366 U. S. at 323-24. (p.

Opinion of the Commission 76 F. The Commission is presented for the first time with the facts as to the manner in which respondent has effected a divestiture of the assets acquired from the Cooney companies. No dispute as to these facts is raised by the present pleadings. The principal issue before the Commission, therefore, is whether modification of the Commission s order is appropriate in view of respondent' divestiture and, if so, what modifications should be made. In substance, the assets acquired by respondent from the Cooney companies consisted of five ready-mixed concrete plants with related equipment and associated leasehold interests, three mobile plants, and miscellaneous personalty and realty interests. Included among the assets at one of the fixed plant sites (Tarrytown) were dump trucks, aggregate hauling trucks, and related equipment as well as dock and yard facilities for the handling and storage of aggregates. The accompanying table* shows the present status of the assets acquired by respondents from the Cooney companies. Of the five fixed plants, three have been transferred to Westchester Concrete, Inc. (Westcon); one has been sold to the Vi1age of Mamaroneck and dismantled; , and one-the plant at Yonkers, N. has been closed down by respondent after unsuccessful attempts by it to find a purchaser or lessee. Respondent retains possession of this plant. The mobile plants have either been transferred to Westcon or dismantled and most of the remaining miscellaneous assets have been sold or otherwise transferred to various purchasers. The dump trucks, aggregate hauling trucks and related equipment at the Tarrytown facility have been leased to Wren Lines, Inc. (Wren), a new company formed to haul aggregate from the Tarrytown dock site and to operate as a common carrier of material. The dock and yard facilities at Tarrytown have been leased to a division of the Martin-Marietta Corporation.

The foregoing brief recitation of the manner in which respondent has effected divestiture makes it abundantly clear that strict compliance with the terms of the Commission s present order is no longer a practical possibility and that these proceedings must be reopened so that the order may be modified in light of the 9 The Vilage of MamaToneck avparently considered this plant a nuisance and purcha.eO it in connection with a harbor beautification plan. Respondent contends and complaillt counsel does not dispute that the same condemnation would probably have taken place whether or not respondent had acquired this plant. Respondent's petition Exhibit G-5: Complaint counsel's reply, p. 4.

366) MARQUETTE CEMENT MANUFACTURING CO. 365 361 Opinion of the Commission changed conditions which now exist. The Commission s present order required respondent to restore each of the acquired companies "as going concerns and effective competitors in the lines of commerce * * * in which they were engaged at the time of the acquisitions " and, pending divestiture, to make no changes in the properties of the acquired companies which would impair their market value or their capacity to function in the lines of commerce in which they were engaged. The transfer of the Mamaroneck plant and the fragmentation of the aggregates portion of the Cooney business by themselves make it impossible for the objectives of the Commission s present order to be fully achieved." The question before the Commission, therefore, is how the order may best be modified to most nearly achieve the obj ectives of this litigation; to answer this question, it is necessary to review briefly some of the details of the divestiture to Westcon. Westchester Concrete, Inc. (Westcon), is a corporation which was apparently formed primarily for the purpose of acquiring respondent' s ready-mixed concrete business; respondent owns no stock in WestconY Although Westcon s incorporators were apparently at one time indirectly associated with respondent, no offcer director or employee of respondent presently operates or is affliated with W estcon. U By a series of agreements made between March 13, 1967, and January 2, 1968, respondent transferred to Westcon the ready-mixed concrete plants in Newburgh, Verplanck, and Tarrytown, N. , and two mobile concrete batching plants. These transfers were not effected by outright cash sales; rathe,' , Westcon is obligated to make quarterly payments on its indebtedness to respondent until the indebtedness is fully discharged; under the agreements, completion of al1 obligations would not occur before 1976." In a11 agreements, respondent holds non-negotiable demand notes as well as a security interest in the assets sold to Westcon, together with a right to terminate the agreement and repossess the assets in the event of default by Westcon. In addition to its basic obligations under the agreements referred to above, Westcon is indebted to respondent for 10 Respondent alleges, and complaint counsel apparently concedes, that the sale of the Cooney assets as "an integral unit was not possible due to the lack of interest by anyoI'C to purchase or Jease thooe assets as an integral unit." Respondent's petition, Exhibit F. 11 Respondent' s petition, Exhibit F. p. 2; complaint counsel's reply, p. 4. Respondent' s petition, Exhibit F, p. 3; complaint counsel'!; reply, p. 4. 13" t .. '" for the plants and ('uipment ohtllined thmugh 1111 of the above agreements, Westcon is obli"ated to pay respondent a total of $1, 187, 671 in Quarterly installments towllng $37, 116 over a period extending into 1976." Complaint counsel's reply, p. 7. 14 See respondent' s petition, Exhibits C-I, C-2, and 0-, Opinion of the Commission 76 F. DISPOSITION BY RESPONDENT OF PROPERTIES ACQUIRED FROM COONEY COMPANIES PROPERTY ACQUIRED PRESENT STATUS 1. From Cooney Bros., Inc.

(1) Sold to Westcon (premises sub- (1) Newburgh, Orange County, N.Y.Ready-Mixed Concrete Plant and let) by agreement of June 5 , 1967 Equipment, on leased premises. (RPX C-2). (2) Verplanck, Westchester County, (2) Sold to Westcon (premises sub- Y. Ready-Mixed Concrete Plant let) by agreement of March 13, 1967 and Equipment, on leased premises. (RPX C-l). (3) Tarrytown, Westchester County, (3) Sold to Westcon by agreement of Y. Ready-Mixed Concrete Plant March 13, 1967 (RPX C-l); and Equipment; leased premises include (a) Plant premises; (a) Leased to Martin-Marietta Corp. and subleased by it to Westcon (RPX A- , A-2).

(b ) Yard and dock facilities (b) Leased to Martin-Marietta used as aggregates terminal. Corp. by agreement of ::arch 13, 1967 (RPX A-I).

(4) Aggregate hauling trucks, re- (4) Leased to 'Vren Lines, Inc. by placements, and related equipment. agreement of March 13 , 1967 and supplementary agreement (RPX H- I, B-2).

II. From Plaza Concrete Corp.

(1) Yonkers, Westchester County, (1) Closed by respondent on Decem- Y. Ready-Mixed Concrete Plant bel' 29, 1967 after temporary operaand Equipment, on leased premises. tion by Westcon under agreement of June 5 , 1967 (RPX 3). Westcon declined to exercise option to purchase. Respondent has unsuccessfully sought other purchasers for plant and equipment and does not intend to reopen plant.

III. F1' OJn Mamaronec1c Stone C01' (1) Mamaroneck, Westchester (1) Sold to Vilage of Mamaroneck County,Plants.Y.andReady-::ixedEquipment.Concrete byanddeedequipmentof Septemberdismantled5, 1967;by Vilageplant and site cleared. * (RPX IV. OUwr (1) Portable Hatching Plants in (1) (a) Binghamton, N. (a) Dismantled and moved to respondent' s Corona Y. site;

respondent has unsuccessfully sought purchasers or lessees (Respondent' s petition, pp. 6 7).

___ , p. g MARQUETTE CEMENT MANUFACTURING CO. 367 361 Opinion of the Commission (b) Pellets Island, N. (b) Transferred to \Vestcon (RPX C-4).

(c) Stilesvile, N. (c) Transferred to Westcon (RPX C-4).

(2) Miscellaneous assets. (2) Sold to various purchasers (RPX , D-2, D- 3).

RPX: Respondent' s petition Exhibit.

* Property purchased by Village for harbor beautification and to eliminate alleged nuisance.

credits against cement purchases in the amount of $793 219 which indebtedness is to be reduced to $575 000 by February 28 1970.' Westcon is current on al1 payments to respondent under the agreements.

Data provided to the Commission by complaint counsel indicate the plantsthat, for the first full year of operation by Westcon, acquired by Westcon operated, on the whole, at levels of purchase and sale substantially greater than the levels at which the same plants had been operated by the Cooney companies prior to their acquisition by respondent. Ho\vever, 73 percent of Westcon 1968 purchases of portland cement were made from respondent. The forecast for Westcon s 1969 purchases indicates that a substantially lesser portion of their requirements (no more than 52 percent) would be met by purchases from respondent." In sum while both complaint counsel'" and respondent" represent to the Commission that Westcon s financial prospects appear promising, and that the company has the potential to continue to operate as a successful competitor, Westcon is deeply indebted to respondent and appears to be operating at its sufferance. 13 Complaint counsel' s reply, p. 9.

16 The following tables appear in complaint counsel' s reply, p. 7: ' Concrete sales Concrete sales of: Cement purchases of purchasesCementCooney organization I oney organiz'ltion; by PJa:::bbl ::::nby :Y p ::::n Tarrytow!l_u_- 125 578' 87 925, 72 861 166. 673 95 712 63 288 56 419 121 659 I 57 932 435 I 63 455 51 350 54 59 715 77 629 --Xewburgh_ 44 433 47 810. 152 220! 59 282 352 27 552 ' 679 672 15 22 306 78Verplanck_ - 10 Yonkers__ ; 236 920 824 225 524 i 322 786 I 19 238 1T Respondent' s petition, Exhibit E.

18 Ibid.

lR See complaint counsel' s reply, p. 9. :I See respondent' s petition, and Exhibit F, IJaragraph 6. Opinion of the Commission 76 F. III The principal vice of the Marquette-Cooney merger was that it added momentum to an established trend toward vertical integration in the cement industry in the New York Metropolitan Area (NYMA), foreclosing a substantial portion of the market for portland cement in the NYMA by tying Cooney, a major consumer, to Marquette, a major manufacturer." The natural remedy suggested by the Clayton Act to redress the wrong done by this merger is to effect a complete undoing of the acquisition. S. E. I. du Pont de Nemours Co. 366 U. S. 316 (1961). Accordingly, the present Commission order requires respondent to divest itself of the Cooney. assets "absolutely. " Such an order, no less than an order directing "complete" divestiture, requires not only the transfer of ownership of the illegally acquired properties, but omplete "severance of aU managerial and aU financial connections" between respondent and the acquired company or the divestee. Utah Public Service Commission v. El Paso Natural Gas Comp,o.my, 395 U. S. 464 at 472 (1969). The transfer to Westcon described above obviously fails to meet these standards. Under the terms of respondent's agreements with Westcon, respondent is left with a substantial equitable interest in the assets acquired from the Cooney companies and has the right to reacquire these assets if the considerable indebtedness incurred by Westcon is not properly discharged. Moreover, in view of the fact that the major portion of Westcon s purchases continues to be made from the respondent, the divestiture has not yet effectively eliminated the ,substantial market foreclosure resulting from the merger. In view of the Supreme Court' s recent decision in Utah Public Service Commission v. El P!10 Natural Gas Company, supra may be urged that the Commission should not accept, as providing an adequate remedy for a violation of Section 7 of the Clayton Act, any divestiture which is less than complete. N evertheless, there are several reasons why we are inclined to view the divestiture to Westcon as providing a practical basis for an effec- 1 See Marquette Cement Manufacturing Company, FTC Docket No. 8685, slip ap. p. 7 et seq. (January 7 1969) (75 F. C. 32 , at 95 et s/Jq.). n "Prior to the merger, Cooney purchased cement from a number of sources, including Marr;uette, with no one supplier dominating until 1964 , the year of the merger, when the Colonial Sand & Stone Co., the leadinl' firm in the market, supplied over 75 percent of Cooney s needs, the balance coming from nine smaller sUlJpliers. In 1965 and 1966. after the merger, Marquette supplied 99. 9 percent and 83.7 percent of Cooney s requirements. The balance was supplied by a cement producing subsidiary of the United States Steel Corp. in 1965, and by Colonial in 1966. Marquette Cement Manufacturing Company, C. Docket Ko. 8685, slip op, p. 4 (January 7, 1969) (footnote omitted) (75 F. C. 32 , at 92J. , MARQUETTE CEMENT MANUFACTURING CO. 369 361 Opinion of the Commission tive remedy. The divestiture has evidently been undertaken in good faith and without any intention to undermine any order the Commission may have entered. It has created a going concern with the proven capacity to operate at levels comparable to the levels at which Cooney operated prior to the merger and with the potential for continuing to compete effectively in the principal market served by the Cooney companies. Moreover, the public interest in the prompt disposition of antitrust cases is a factor which must be considered and acceptance of the divestiture to Westcon may avoid the protracted delays which have operated, in other cases " to frustrate the public interest in securing early relief from the adverse effects of antitrust violations. For these reasons and for other reasons peculiar to this case, the Commission accepts the divestiture to W estcon as providing substantial relief from the violation here. However, as the Supreme Court has observed The key to the whole question of an antitrust remedy is of course the discovery of measures effective to restore competition. S. v. E. I. du Pont de Nemours Co., 366 U. S. at 326 (1961). Therefore, acceptance of the transfer to Westcon as the basic remedy in this case requires the Commission to include in its order suffcient safeguards to assure that Westcon wil function, as much as possible, as an independent force in the marketplace and that the remaining ties between Westcon and respondent do not operate to perpetuate the foreclosure accomplished by the merger. We therefore adopt, in essence, the proposal of complaint counsel to modify the order so as to prohibit respondent from selling to Westcon, so long as respondent retains a security interest in the assets transferred to Westcon or so long as Westcon is indebted to respondent in substantial amounts for purchases of portland cement, more than thirty-five percent of Westcon s portland cement requirements in anyone year. Of course the modified order stil requires prompt divestiture of the Yonkers plant and wil also contain appropriate provisions for redivestiture in the event respondent reacquires the Cooney assets. While respondent had at one time stated that it would not oppose the imposition of a limitation upon its sales to Westcon during Westcon s indebtedness to respondent " it now contends 27 See, F. C. v. Proctor Gamble Co. , 31!6 1:. S. 568 (1967) (10 years (,etween merger and final decision of the Supreme Court directing divestiture); General Foods Corp. v. 386 F. 2d 936 (3rd Cir. 1967). cert. denied 391 U.S. 919 (1!J68) (10 years between mer er and denial of certiorari by Supreme Court); the acquisition challenged in Uta.h Puhlic Service Commission v. Et Pard Nat1tral Gas Compa,ny, 395 U. S. 464 (1969), occurred in 1957 and the matter is stil in litigation.

:K Respondent's answer, p, 2.

, Opinion of the Commission 76 F. that it should not be subjected to such a restriction principally because it would amount to a "penalty" which is more harsh than the original order and which would not have been imposed on respondent had it divested itself, under the Commission s present order, of the Cooney assets in the same manner as it now has. The faJ1acy in respondent' s argument is evident. Had the respondent divested itself "absolutely" of the Cooney assets as required by the present order, the Commission would have had no need to adopt measures designed to limit the potentially pernicious effects of respondent' s continuing interest in the Cooney assets. Moreover, since the Commission clearly has the authority to compel absolute divestiture, the authority to take lesser steps in order to restore competition where divestiture has been less than absolute is weJ1 within its power; the Commission acts within its remedial powers wherever the remedy selected is reasonably related to the injury to be avoided C. v. Rubemid Co. 313 U. 470 (952). Respondent' s objections to this limitation are therefore without merit.

One further question remains to be considered. The Commission s present order prohibits respondent from acquiring, without the prior approval of the Commission, any corporation "engaged in the sale of ready-mixed concrete or concrete products" in respondent' s marketing area." Respondent objects to this provision of the order insofar at it bars acquisition, without prior Commission approval, of companies engaged in the sale of "concrete products." Respondent maintains that the prohibition goes beyond the scope of the complaint, record and findings and that it is vague and overly broad. Respondent also points out that no such provi- 11 Id. at pp. 2- 26 In the modified order proposed by complaint counsel, sales " of portland cement for consumption l1Y Wcstcon, as a result of specification by a customer, in a written agreement, requiring the )Jurchase of portland cement manufactured by Marquette " were to be exempted from calculation of the thirty-five percent limitation. We do not adopt this exemption in our order. If such an exemption would substantially increase Westcon s purchases from respondent it would defeat the purposes of our order to fail to compute these sales within the limitation. On the other hand, since portland cement is a fairly standardized product (see Examiner Findin!! 25 in this proceeding) it is extremely unlikely that elimination of the exemption would adversely affect \Vestcon s ability to ffe€t the demands of its customers. Prior to the merger Cooney purchased much less than 35 percent of its requirements from Marquette (see footnote 22, supra); consequently, an absolute Jimitation of 35 percent provides Marquette with market access to the former Cooney companies at a level greater than its pre-merger sales and is, if anything, favorable to respondent, "The order also prohibits acquisition of any corporation "which purchased in excess of 10 000 barrels of portland cement in any of the five (5) years preceeding the merger. " Respondent does not challenge the appropriateness of this provision of the order in the present pleadings. MARQUETTE CEMENT MANUFACTURING CO. 371 361 Opinion of the Commission sion has been included in Commission orders entered in similar cases so that, under the present order, respondent would be subject to restrictions not imposed upon any of its competitors. This provision of the order was included in view of the demonstrated trend toward competitively injurious vertical mergers in the cement industry and in view of respondent's participation in this movement. " It was formulated to assure that respondent would not be able to defeat the ultimate purposes of the order by acquiring any company which, even though not engaged in the sale of ready-mixed concrete, was an important consumer of portland cement. It is well established that the remedial powers of the Commission include the power to frame its orders broadly enough to prevent respondents from engaging in practices in the future which are similar to the ilegal practices which initially prompted Commission action, see, Federal Trade Commission Colgate-Palmolive Co. 380 U. S. 374, at 391-95 (1965); see also Jacob Siegel Co. v. Federal Tm,de Commission 327 U. S. 608, at 6I2-13 (1946). Moreover, in enforcing the law, the Commission is not required to act on an industry-wide basis but may enter and enforce its orders against particular industry members, as the facts warrant, in its discretion, see Federal Trade Commission v. Unive1' sal-Rundle Corp. 387 U.S. 244 (1967). Consequently, we reject respondent's contention that the Commission is without the power to include such a provision in its order. However, while the Commission does not lack the authority to include such a provision in its order, upon reconsideration and in the exercise of our discretion, we are inclined to delete the provision here. While other cases may require inclusion of such a provision, we are satisfied that in the particular circumstances of this case the public interest wi1 be adequately protected by the entry of an order prohibiting acquisition of ready-mixed concrete companies without prior Commission approval. The order wil be modified.

Commissioner MacIntyre did not participate in this action. ORDER REOPENING PROCEEDING AND MODIFYII-G PREVIOUS ORDER The Commission having issued an order and decision in this matter on January 7 , 1969 P5 F. C. 321, ordering respondent Marquette Cement Manufacturing Company, to divest absolutely 8 Respondent s answer, PIJ. 3- 21 Marquette Cement Manufadun'ng Co. FTC Docket No. 8685, slip op. p. 21 (January 7. 1969 (75 F, C. 32 , 104J.

Order Reopening Proceeding and :\odifying Previous Order 76 F. and in good faith certain stock and/or assets acquired by respondent as a result of its acquisition of Cooney Bros., Inc., Plaza Concrete Corporation, and J\amaroneck Stone Corp., and respondent having filed on March 10, 1969, a petition to reopen the proceedings and modify or set aside the order due to changed conditions, and respondent having informed the Commission of the divestiture which respondent has made to Westchester Concrete, Inc., and Wren Line, Inc. , prior to issuance of the order the Commission, for the reasons stated in the accompanying opinion, has determined that changed conditions of fact and the public interest require that these proceedings be reopened and that the order previously entered herein be modified to provide as follows:

It is ordered That so long as respondent, Marquette Cement Manufacturing Company, a corporation, or any of its subsidiaries either (1) retains a bona fide lien, mortgage, deed of trust, or other security interest in any of the assets divested to Westchester Concrete, Inc. , (Westcon) for the purpose of securing payment of the price at which said assets were transferred to Westcon, or (2) so long as the extension of credit by respondent or any of its subsidiaries to Westcon for portland cement purchases exceeds $50 000, neither respondent nor any of its subsidiaries shall in any calendar year supply more than thirty-five (35) percent of the portland cement purchased by Westcon. It is further ordered That during the period respondent or any of its subsidiaries retain a bona fide lien, mortgage, deed of trust or other security interest in the assets divested to Westcon, and so long as the extension of credit by respondent or any of its subsidiaries to Westcon for portland cement purchases exceeds $50 000, respondent will submit a written report showing the balance of credit extended and its sales of portland cement, in barrels, to Westcon for each six months of the calendar year commencing in January 1970.

It is further or.dered That if respondent or any of its subsidiaries for any reason reacquires possession, ownership or control of any of the assets divested to Westcon or Wren, respondent shall absolutely, and in good faith, divest itself of said assets within six (6) months from the time of said reacquisition so as to reestablish going concerns and effective competitors in the lines of commerce and geographic markets in which Westcon and Wren are engaged.

It is further' ordered That respondent and its subsidiaries, of- MARQUETTE CEMENT MANUFACTURING CO. 373 361 Order Reopening Proceeding and Modifying Previous Order fieers, directors, agents, representatives, employees, affliates, successors and assigns, within one (1) year from the date that this order becomes final, shall divest absolutely and in good faith an assets and properties, tangible and intangible, including but not Jimited to al1 plants, machinery, equipment, trade names, contract rights, trademarks, and good wil acquired by Marquette and its subsidiaries as a result of its acquisition of the stock and/or assets of Cooney Bros. , Inc., Plaza Concrete Corporation and Mamaroneck Stone Corp. and which are now located at the former ready-mix concrete plant site of Plaza Concrete Corporation at Yonkers, Westchester County, New York. None of the assets properties, rights or privileges, described in this paragraph, shall be sold or transferred, directly or indirectly, to any person who is , oral the time of the divestiture an offcer, director, employee agent of, or under the control or direction of Marquette Cement Manufacturing Company or any subsidiary or affliated corporations of Marquette Cement Manufacturing Company, or who owns or controls, directly or indirectly, more than one (1) percent of the outstanding shares of common stock of Marquette Cement Manufacturing Company, or to any purchaser who is not approved in advance by the Federal Trade Commission. It is further ordered That for a period of ten (10) years respondent shall cease and desist from acquiring, directly or indirectly, without the prior approval of the Federal Trade Commission, the whole or any part of the share capital or other assets of any company engaged in the sale of ready-mixed concrete within respondent' s present or future marketing area for portland cement or which purchased in excess of 10, 000 barrels of portland cement in any of the five (5) years preceding the merger. It is further ordered That respondent shall, within sixty (60) days from the date this order becomes final and every ninety (90) days thereafter until divestiture is fully effected, submit to the Commission a detailed written report of its actions, plans and progress in complying with the provisions of this order and fulfilling its objectives. All reports shall include, among other things that wil be from time to time required, a summary of all contacts and negotiations with potential purchasers of the stock and/or assets to be divested under this order, the identity of all such potential purchasers, and copies of all written communications to and from such potential purchasers. Commissioner MacIntyre not participating. Complaint 76 F. T.

← 76 F.T.C. 357 · 76 F.T.C. 374 →