Belmont Productions, Inc.
Volume 74 · 74 F.T.C. 1116
deceptive advertisingproduct labeling
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Belmont Productions, Inc., 74 F.T.C. 1116 (1964). Consumer Law Library, https://consumerlawlibrary.org/decisions/v074-0026
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IN THE MATTER OF BELMONT PRODUCTIONS, INC. , ET AL.
MODIFIED ORDER, ETC. , IN REGARD TO THE ALLEGED VIOLATIOK OF THE FEDERAL TRADE COM:\ISSION ACT Docket 8613. Complaint, Jan. 10, 1964-Decision, Oct. , 1964 Order modifying an order of August 28, 1964 , 66 F. C. 600 , wh";ch prohibited ew York City publisher from sellng book reprints under a different title without disclosing the original title by adding to such ASSOCIATED CHINCHILLA BREEDERS, INC. , ET AL. 1117 1117 Syllabus disclosure provision that the book was published in the English language in the United States.
MODIFIED ORDER OCTOBER 28 , 1968 The Commission on August 17, 1967, having issued its order to show cause why its order to cease and desist dated August 28 1964 (66 F. C. 600), should not be reopened and modified, and Respondents having interposed no objection to said order show cause, and The Commission, for the reasons set forth in its order to show cause dated August 17, 1967, being of the opinion that the public interest requires reopening of the proceedings whkh culminated in its order of August 28 , 1964 , and modification of the order entered therein It is ordered That said proceedings be, and they hereby are reopened and the Commission s order of August 28, 1964, be, and it hereby is, modified by revising Paragraph 2 thereof to read as follows;
Using or substituting a new title in place of the title under which a book was first published in the English language unless a statement which reveals the first English language title and that it has been published previously thereunder and each and every title under which said book was previously published in the English language in the United States and that it has been published previously thereunder appears in clear, conspicuous type upon the front cover and upon the title page of the book, either in immediate connection with the title or in another position adapted readily to attract the attention of a prospective purchaser. Commissioner MacIntyre abstained from this action of the Commission but without prejudke to his participation in future actions and decisions of the Commission regarding this matter.