David Crystal, Inc.
Volume 71 · 71 F.T.C. 507
deceptive advertisingproduct labeling
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David Crystal, Inc., 71 F.T.C. 507 (1967). Consumer Law Library, https://consumerlawlibrary.org/decisions/v071-0045
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IN THE MATTER OF DAVID CRYSTAL, INC.
MODIFIED ORDER, ETC. , IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION AC' Docket 6Jd2. CO?nplaint, Sept. .13 j955-Decision, April, 1967 Order modifying a cease and desist order issued February 21, 1956 , 52 C. 856, against a Ke\v York City manufacturing clothier by allowing the use of the designation "London" in advertising and labeling, provided there is a clear disclosure that the garments are made in the United States.
ORDER REOPENING PROCEEDIKG AND MODIFYING ORDER TO CEASE AI'D DESIST This matter having come before the Commission upon respondent' s letter of March 6, 1967, requesting authorization to use the designation "of London" in connection with the sale of ,vearing apparel, provided a disclosure is made that said wearing apparel is styled and made in the United States; and Order 71 F.
The Commission having treated respondent's Jetter as a petition for reopening this proceeding and for modification of the order to cease and desist issued on February 1956 (52 F. C. 856J ; and The Commission having noted that the order to cease and desist is based on a consent agreement, and being of the opinion that the requested modification is warranted and will not be prejudiciaJ to the public interest:
It .is ordered That this proceeding be, and it hereby is, reopened.
It is further ordered That the order to cease and desist issued on February 21 , 1956 , be, and it hereby is, modified to read as follows:
ORDER It is ordered That the respondent, David Crystal, Inc. , a corporation, its offcers, agents, representatives and employees, directly or through any corporate or other device, in connection with the offering for sale, sale and distribution of wearing apparel in commerce, as "commerce " is defined in the Federa) Trade Commission Act, do forthwith cease and desist from:
1. Representing directly or by implication that the country of origin of the design or manufacture of respondent' s wearing apparel is England or any other part of the British Isles, or any other country, if such is not the fact.
2. Using any pictorial representation which simu- Jates in appearance the British Royal Coat of Arms unless accompanied by clear and conspicuous language indicating country of origin.
3. Using the word "London" in the advertising or labeling of said wearing apparel without clearly and conspicuously disclosing that the wcaring apparel is styled and manufactured in the United States of America.
4. Using the word "Limited " or its abbreviation Ltd. " to designate, describe or refer to any \vearing apparel which respondent manufactures or designs unless the word "Limited" or its abbreviation iiLtd, " is used as part of the name of a corporation actually in existence.
CAMPBELL TAGGART ASSOCIATED BAKERIES , INC. 509 507 Complaint 5. L'sing thc phrase "By Appointment to H. M. the Late King George VI" or any other words or phrases of similar import to designate, describe or refer to any \\Tearing apparel which respondent manufactures, sells and distributes unless said \vearing apparel is designed or manufactured in England or the British Isles. It is further ordel'd That the respondent herein shall, within sixty (GO) days after service upon it of this order, fiJe with the Commission a report, in writing, setting forth in detail the manner and form in which it has complied with the order to cease and desist set forth herein