Reynolds Metals Company

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IN THE MATTER OF REYNOLDS METALS COMP ANY MODIFIED ORDER, ETC. , IN REGARD TO THE ALLEGED VIOLATION OF SEC. 7 OF THE CLAYTON ACT Docket 7009. Complaint, Dec. 1957-Decision, May, 1966 Order modifying a divestiture order of January 21 , 1960, 56 F. C. 743, issued against a major producer of aluminum and aluminum products pursuant, to a modified final decree of the Court of Appeals for the District of Columbia Circuit, dated May 18, 1966, which modified its final decree of October 22 , 1962, and opinion of September 27 , 1962, 309 F. 2d 223. The modified order prohibits respondent from manufacturing aluminum florist foil for a period of 5 years, from acquiring any manufacturer, wholesaler, or retailer of such foil for the same period, and from using the trade name Arrow Brands " except for collecting accounts receivable.

MODIFIED ORDER The Commission and Reynolds Metals Company having jointly moved that the Court of Appeals for the District of Columbia Circuit modify its final decree of October 22, 1962, which in turn REYNOLDS METALS CO. 773 772 Modified Order modified the Commission s divestiture order of January 21, 1960 entered in the above-entitled matter; and the Court having issued its modified final decree on May 18, 1966, affrming and enforcing the decree as proposed by the Commission and Reynolds Metals Company;

Now, therefore, it is hereby ordered That the order of January 21, 1960, be, and it hereby is, further modified in accordance with the modified final decree of the Court to read as follows: It is ordered That Reynolds Metals Company shan, within six (6) months from the effective date of this order, cease and desist from manufacturing and sellng at wholesale or retail in the United States aluminum florist foil (i. , foil especiany designed or packaged for the florist trade) and shan report the fact of such discontinuance to the Federal Trade Commission and shan not, for a period of five (5) years subsequent to such discontinuance manufacture and sen wholesale or retail in the United States such aluminum florist foil.

It is further ordered That Reynolds Metals Company shan, for a period of five (5) years from the effective date of this order, cease and desist from acquiring, directly or indirectly, any interest in any concern in the United States a substantial part of whose business is the manufacture and sale at either wholesale or retail of laminated aluminum gift wrap or aluminum florist foil.

It is further ordered That the Reynolds Metals Company, shall cease within six (6) months of the date of this order, and desist from using in any manner whatsoever the trade name " Arrow Brands" except for the purpose of collecting accounts receivable or enforcing collection thereof. It is further ordered That Reynolds Metals Company shall, within one (1) year from the effective date of this order and thereafter annually for a period of five (5) years, submit to the Commission a report in writing setting forth the manner and form of its compliance with the provisions of this order.

Complaint 69 F.