General Foods Corporation

Volume 69 · 69 F.T.C. 380

Citation: 69 F.T.C. 380
Docket: 8600
Complaint: 1963-09-30
Decision: 1966-03-11
Document type: opinion
Case type: antitrust
Industry: packaged grocery products
Outcome: divestiture
Relief: divestiture
Order term (years): 1
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General Foods Corporation, 69 F.T.C. 380 (1966). Consumer Law Library, https://consumerlawlibrary.org/decisions/v069-0029

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Order status: unknown. Sunset may be extended by the latest qualifying federal-court complaint alleging an order violation; complaints, dismissal/appeal outcomes, and respondent-specific extensions are not fully tracked.

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IN THE MATTER OF

GENERAL FOODS CORPORATION

ORDER, OPINIONS, ETC., IN REGARD TO THE ALLEGED VIOLATION OF SEC. 7 OF THE CLAYTON ACT

Docket 8600. Complaint, September 30, 1963—Decision, March 11, 1966

Order requiring General Foods Corporation, one of the Nation's largest manufacturers of packaged grocery products with headquarters in White Plains, N.Y., to divest itself within one year of all assets and properties of the S.O.S. Company of Chicago, Ill., the dominant manufacturer and distributor of household steel wool, to a purchaser not connected in anyway with the respondent or any of its affiliates or subsidiaries.

Syllabus 69 F.T.C.

APPENDIX D

| State and City | Acquired Company | Year of acq. | No. of stores acq. | Sales of acquired stores in 12 mos. prior to acquisition | Acquired sales as est. % of food store sales* | National's % of city market | | |---|---|---|---|---|---|---|---| | | | | | | | 1954 | 1958 | | MINNESOTA | | | | | | | | | Minneapolis | Gamble-Skogmo | 1951 | 2 | $ 854,068 | 0.54 | 19.2 | 13.1 | | Grand Rapids | " | 1951 | 1 | 271,568 | 7.13 | 31.8 | 17.3 | | International Falls | " | 1951 | 1 | 149,477 | 4.88 | 41.5 | 64.1 | | NORTH DAKOTA | | | | | | | | | Grafton | " | 1951 | 1 | 173,747 | 10.23 | 22.3 | 11.7 | | SOUTH DAKOTA | | | | | | | | | Aberdeen | " | 1951 | 1 | 453,941 | 6.75 | 21.3 | 12.9 | | MINNESOTA | | | | | | | | | Duluth | Piggly-Wiggly | 1952 | 6 | 2,927,000 | 9.25 | 17.9 | 15.3 | | MICHIGAN | | | | | | | | | Detroit | H. A. Smith | 1955 | 1 | n.a. | n.a. | 1.7 | 2.8 | | Mt. Clemens | " | 1955 | 1 | n.a. | n.a. | 12.4 | 8.5 | | MINNESOTA | | | | | | | | | Worthington | Tolerton | 1957 | 1 | 293,743 | 8.28 | 8.1 | 16.5 | | SOUTH DAKOTA | | | | | | | | | Brookings | " | 1957 | 1 | 548,667 | 20.07 | 23.1 | 29.4 | | Madison | " | 1957 | 1 | 266,503 | 10.29 | 8.3 | 14.0 | | Mitchell | " | 1957 | 1 | 412,579 | 11.41 | 5.4 | 10.8 | | Watertown | " | 1957 | 1 | 482,503 | 8.24 | 16.4 | 15.3 | | ILLINOIS | | | | | | | | | Chicago | Del Farm | 1958 | 12 | 18,377,687 | 1.64 | 9.6 | 11.1 | | MICHIGAN | | | | | | | | | Kalamazoo | Kalamazoo Mkt. | 1958 | 3 | 2,158,000 | 5.65 | 7.2 | 9.9 | | INDIANA | | | | | | | | | Indianapolis | Guidone | 1958 | 1 | 5,200,000 | 2.93 | 20.6 | 20.8 | | IOWA | | | | | | | | | Fort Dodge | Slim's | 1958 | 1 | 891,023 | 8.29 | 10.6 | 7.5 |

SOURCE: CX 395-397, 479.