Swiss Laboratory Inc.
Volume 68 · 68 F.T.C. 827
deceptive advertisingproduct labeling
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Swiss Laboratory Inc., 68 F.T.C. 827 (1965). Consumer Law Library, https://consumerlawlibrary.org/decisions/v068-0056
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IN THE MATTER OF SWISS LABORATORY INC., DOING BUSINESS AS FEDERAL LEAD COMPANY ET AL.
CONSENT ORDER, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT Docket C-1006. Complaint, Oct. 25, 1965—Decision. Oct. 25, 1965 Consent order requiring Cleveland. Ohio, distributors of commercial wire solders to jobbers, to cease misrepresenting the nature, quality or composition of any of their solders, by such practice as using the designation “50/50” on labels and price sheets to describe a commercial wire solder which was not a 50/50 solder as known in the trade, as said solder contained less than 50% tin and more than 50% lead by weight. FEDERAL LEAD COMPANY ET AL. 827 710 Syllabus discriminating, directly or indirectly, in the price of fluid milk and milk products of like grade and quality: 1. By selling any of these products to any purchaser in any city or definable market area in which respondents are in competition with another seller at a price which is lower than the price for such products charged any other purchaser at the same level of distribution in that or any other city or definable market area served by the same processing plant, where such lower price undercuts the lowest price offered to that purchaser by any other seller having a substantially smaller annual volume of sales of milk and milk products than respondents’ annual volume of sales of those products. 2. By selling any of these products to any purchaser at a price which is lower than the price for products of like grade and quality charged any other purchaser who competes in the resale of such products with the purchaser paying the lower . price.
It is further ordered, That the hearing examiner’s initial decision, as above modified and as modified by the accompanying opinion, be, and it hereby is, adopted as the decision of the Commission. It is further ordered, That the respondents, Dean Milk Company and Dean Milk Co., Inc., shall, within sixty (60) days after service upon them of this order, file with the Commission a report, in writing, setting forth in detail the manner and form in which they have complied with the order to cease and desist. Commissioners Elman and Jones dissenting. Commissioner Mac- Intyre has filed a separate statement.