V Builders, Inc.
Volume 68 · 68 F.T.C. 690
deceptive advertisingpricing comparisonswarranty
Cite this decision
V Builders, Inc., 68 F.T.C. 690 (1965). Consumer Law Library, https://consumerlawlibrary.org/decisions/v068-0051
Report an error in this record (decision id v068-0051)
Cited by 0 later FTC decisions
Cites
Text (OCR of the scan at left; may contain errors)
IN THE MATTER OF V BUILDERS, INC., ET AL.
CONSENT ORDER , ETC. , IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT Docket C-1003. Complaint, Oct. 20, 1965-Decision, Oct. 20, 1965 Consent order requiring a St. Louis, Mo. , residential siding and roofing company to cease making deceptive savings and guarantee claims and other misrepresentations in advertisements, as indicated in the order below.
l 329 F. 2d "t 708.
Syllabus 68 F.
seller within approximately the same period of time. Actual competition jn the sale of the seller s goods may then be inferred even though one or both of the customers have other outlets which are not in geographical proximity to outlets of the other customer.
While we do not comment on other issues involved in the examiner s findings that the remaining suppliers did not violate Section 2(d) of the amended Clayton Act when making payments to respondent, our silence is not to be construed as approval of the findings themselves or of the legal standards used in reaching these findings- For the aforementioned reasons, an order wil issue closing the proceedings. Should it appear that violations similar to those dealt with by the evidence herein have not been surely stopped, thus indicating that our conclusions with respect to respondent's good faith are misplaced, the Commission will reopen the proceeding and utilize the record as presently constituted together with the evidence of such future violations as a basis for further proceedings and, if appropriate, the issuance of an order to cease and desist. FINAL ORDER This matter having been heard by the Commission on appeal of counsel supporting the complaint from the initial decision of the hearing examiner dismissing the complaint, and upon briefs and argument in support thereof and in opposition thereto, and the Commission having concluded for the reasons stated in the accompanying opinion that the proceeding should be closed without the issuance of an order to cease and desist: I t is ordered That the proceeding be, and it hereby is, closed.