Stauffer Laboratories, Inc.
Volume 64 · 64 F.T.C. 629
deceptive advertisinghealth claims
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Stauffer Laboratories, Inc., 64 F.T.C. 629 (1964). Consumer Law Library, https://consumerlawlibrary.org/decisions/v064-0033
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I" THE MATTER OF STAUFFER LABORATORIES, IKC., ET AL.
armER, OPIKION , ETC., I REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COM:MISSION ACT Docket 7841. Complaint, Mar. fl, 1960-Decision, Feb. 7, 1964 Order requiring Los Angeles sellers of a device operated by electric current and designated as a "Posture Rest" and "Magic Couch", to cease reprerenting falsely in advertisements in magazines and periodicals and in advertising matter and brochures distributed to dealers that the device was of value in reducing the body in particular areas such as hips, thighs, legs and stomach, as well as the over-all bod.y weight, and that it would tone and firm sagging muscles.
COMPLAINT * Pursuant to the provisions of the Federal Trade Commission Act and by virtue of the authority vested in it by said Act, the Federal Trade Commission having reason to believe that Stauffer Labora. .. Reported as amended by order of hearing examiner dated Oct. 20, 1960. STAUFFER LABORATORIES, I ET AL. 829 586 Complaint employees, directly or through any corporate or other device, in or in connection with the sale of biscuit products in commerce as "commerce" is deiined in the Clayton Act, as amended, do forthwith cease and desist from:
Paying or contracting to pay to or for the benefit of any cus. torner anything of value as compensation or in canside,ration for any advertising, promotional activities, or other services or facilities furnished by or through such customer in connection with the processing, handling, sale or offering for sale or distribution of respondent's products, unless such payment or consideration is offered or otherwise made available on prop 01'tionally equal terms to a1l other customers competing in the dis. tribution or resale of such products.
1 t is further ordered That the respondent, United Biscuit Com. pany of America, shan, within sixty (60) days after service upon it of this order, file with the Commission a report, in writing, setting forth in detail the manner and form in which it has complied with the order to cease and desist as set forth in this order. Commissioner Ehnan concurring in the result and Commissioner Heilly not participating.