Western Radio Corporation
Volume 63 · 63 F.T.C. 882
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Western Radio Corporation, 63 F.T.C. 882 (1963). Consumer Law Library, https://consumerlawlibrary.org/decisions/v063-0062
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IN THE MATTER OF
WESTERN RADIO CORPORATION ET AL.
ORDER, OPINION, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT
Docket 7468. Complaint, Apr. 2, 1959—Decision, Sept. 25, 1963
Order requiring manufacturers of a “Walkie Talkie” portable radio transmitter in Kearney, Nebr., to cease representing falsely in newspaper and magazine advertising and otherwise that their said “Walkie Talkie” transmitter had a satisfactory operational range of up to one-half mile for a home receiver and up to 10 miles when transmitting from auto to auto; that the device carried a 1-year service guarantee; and that operation thereof required no license.
COMPLAINT
Pursuant to the provisions of the Federal Trade Commission Act, and by virtue of the authority vested in it by said Act, the Federal Trade Commission, having reason to believe that Western Radio Corporation, a corporation, and Paul S. Beshore and W. P. Beshore, individually and as officers of said corporation, hereinafter referred to as respondents, have violated the provisions of said Act, and it
Complaint 63 F.T.C.
ness of the product to those persons whose symptoms are due to an established or existing deficiency of Vitamin B₁, Vitamin B₂, or Niacinamide, and further unless such advertisement clearly and conspicuously reveals the facts that in the great majority of persons, or of any age, sex or other class or group thereof, who experience such symptoms, these symptoms are caused by conditions other than those which may respond to treatment by the use of the product, and that in such persons the product will not be of benefit.
2. Disseminating, or causing to be disseminated, by any means, for the purpose of inducing, or which is likely to induce, directly or indirectly, the purchase of respondents' preparations, in commerce, as "commerce" is defined in the Federal Trade Commission Act, any advertisement which contains any of the representations prohibited in or which fails to comply with any of the affirmative requirements of Paragraph 1 hereof.
It is further ordered, That the respondents herein shall, within sixty (60) days after service upon them of this order, file with the Commission a report in writing setting forth in detail the manner and form in which they have complied with this order.