Seat Cover Charlie, Inc.
Volume 62 · 62 F.T.C. 1365
deceptive advertisingpricing comparisons
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Seat Cover Charlie, Inc., 62 F.T.C. 1365 (1963). Consumer Law Library, https://consumerlawlibrary.org/decisions/v062-0090
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In trae Matrer or SEAT COVER CHARLIE, INC., ET AL.
CONSENT ORDER, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THH FEDERAL TRADE COMMISSION ACT Docket C-502. Complaint, May 27, 1968—Decision, May 27, 1963 Consent order requiring four chain retailers of seat covers and auto tops in three States, along with their common executive officer, to cease falsely representing sale prices of their products as reduced by such practices as 749-537—67. S87 SEAT COVER CHARLIE, INC., ET AL. 1365 1344 Sylabus basis of such positive and constructive changés in its activities and procedures as will give solid assurance against repetition of the unlawful conduct found here. Unless and until such a showing is made, the public is entitled to the assurance afforded by the order to cease and desist contained in the initial decision. Commissioner MacIntyre did not participate in the decision of this matter.
Frau Orper This matter having been heard upon respondent’s exceptions to the initial decision of the hearing examiner, and upon briefs and oral argument in support of said exceptions and in opposition thereto; and The Commission, for the reasons stated in the accompanying opinion, having determined that the hearing examiner’s initial decision, as modified by the Commission’s opinion, should be adopted as the decision of the Commission :
ft is ordered, That respondent, Foremost Dairies, Inc., a corporation, and its officers, representatives, agents and employees, directly or through any corporate or other device, in, or in connection with, the sale of fluid milk in commerce, as “commerce” is defined in the amended Clayton Act, do forthwith cease and desist from discriminating, directly or indirectly, in the price of fluid milk of like grade and quality by selling to any purchaser at net prices higher than the net prices charged any other purchaser who competes with the purchaser paying the higher price.
It is further ordered, That respondent, Foremost Dairies, Inc., a corporation, shal], within sixty (60) days after service upon it of this order, file with the Commission a report in writing, setting forth in detail the manner and form of its compliance with this order, and shall thereafter file such further reports of compliance as the Commission may require.
Commissioner MacIntyre not participating.