Forte-Fairbairn, Inc.
Volume 62 · 62 F.T.C. 1146
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Forte-Fairbairn, Inc., 62 F.T.C. 1146 (1963). Consumer Law Library, https://consumerlawlibrary.org/decisions/v062-0066
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In true Matrer oF FORTE-FAIRBAIRN, INC., ET AL.
ORDER, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADB COMMISSION ACT Docket 8453. Complaint, Nov. 17, 1961—Decision, Apr. 13, 1963 Order dismissing as not sustained by the evidence, complaint charging Boston, Mass., manufacturers of wool products with representing fiber stocks falsely on invoices as “Baby Llama”.
Complaint Pursuant to the provisions of the Federal Trade Commission Act, and by virtue of the authority vested in it by said Act, the Federal Trade Commission, having reason to believe that Forte-Fairbairn, Inc., a corporation, and Orville W. Forte, Jr., Donald Forte, and Boyce W. Godsoe individually and as officers of said corporation, hereinafter referred to as respondents, have violated the provisions of said Act, and it appearing to the Commission that a proceeding by Complaint 62 F.T.C.
from the fact that its thinner slices enables the consumer to conveniently serve and consume smaller individual portions. 2. Disseminating or causing to be disseminated any advertisement, by any means, for the purpose of inducing, or which is likely to induce, directly or indirectly, the purchase, in commerce, as “commerce” is defined in the Federal Trade Commission Act, of any such food product, which advertisement contains any of the representations prohibited in paragraph 1 hereof. Lt is further ordered, That the hearing examiner's initial decision, as modified by the Commission’s opinion, be, and it hereby is, adopted as the decision of the Commission.
Lt is further ordered, That respondent National Bakers Services, Inc., shall, within sixty (60) days after service upon it of this order, file with the Commission a report, in writing, setting forth in detail the manner and form in which it has complied with the order set forth herein.
Commissioner Anderson not participating for the reason that he did not hear oral argument, and Commissioner Higginbotham not participating by reason of the fact that this matter was argued before the Commission prior to the time when he was sworn into office.