Art National Manufacturers Distributing Co., Inc., et al.
Volume 58 · 58 F.T.C. 719
deceptive advertisingpricing comparisons
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Art National Manufacturers Distributing Co., Inc., et al., 58 F.T.C. 719 (1961). Consumer Law Library, https://consumerlawlibrary.org/decisions/v058-0098
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IN THE J\IA TTEH OF ART NATIONAL :\L\XL;FACTCRERS DISTRIBUTING CO., INC., ET AL.
OJmEr., ETC.. IX REGARD TO THE ,,\ALLEGED VIOLATIOK OF TI- I'LDEIL\L 'nude CD::nnssIOX "'CT Docket "1286. Complaint, Oct. 24, 1958-Decision, May 10, 1961 Order requiring two associated concerns with common offcers-a catalog mail order h011se and a watch manufacturer which made a substantial part of its sales through the former s catalog-to cease misrepresenting the size and extent of their business quarters, or the length of time in business; representing falsely that their "Louis" watches \'were shockproof, had been awarded a Gold Medal, were jeweled with rubies, and were guaranteed; and to cease preticketing their watches with excessive prices represented thereby as the usual retail prices.
Mr. Harty E. Middleton IT. for the Commission. ilfr. B. Pa"l Noble of 1Vashington, D. C. , for respondents. IKITI "'L DECISION BY Euw AIm CREEL , I-IEARING EXAMINER This proceeding is based upon a complaint brought undet Sf) of the Federal Trade Commission Act charging respondents ''with the use of unfair and c1e.ceptive acts and practices and unfair methods of competition in commerce in connection with thc sale and distribution of ynrions items of merclumc1ise, including watches. This proceeding is now before the IIearing Examiner for Iinal consideration l!Poll the complaint, nn wers thereto: test.imony and other evidence: propm:e(l findings of fact. ancl concll1 ions of 1f\\ jlled by aJl part ies. The IIE'flring E. xnmincr has gi'iTen consideration to thc proposed flllclings of fact and conclusions submitted, flld an find- , .
ART NATIONAL :vA-'\UFACTURERS DIST. CO. , INC. , ET AL. 719 706 Decision It is further ordered That the hearing examiner s initial decision as modified and supplemented by the Commission s opinion, be, and it hereby is, adopted as the decision of the Commission. It is .tlwther ordered That respondents, Kational Trade Publications Service, Inc. , and Melvin R. Lindsey, shah, within sixty (60) days after service upon them of this order, file with the Commission a report, in writing setting iorth in detail the manner and form in which they have complied with the order to cease and desist contained herein.
Commissioner Elman not participating.