William Perloff trading as Lowill'S Jewelers

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In rue Marrer or WILLIAM PERLOFF TRADING AS LOWILL’S JEWELERS CONSENT ORDER, ETC.. IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION AND THE FUR PRODUCTS LABELING ACTS Docket 7555. Complaint, July 24, 1959—Decision, Feb. 12, 1960 Consent order requiring a Philadelphia, Pa., furrier to cease violating the Fur Products Labeling Act hy advertising which failed to disclose the names of animals producing certain furs, the country of origin of imported furs, or the fact that some fur products contained artificially colored fur, and which represented prices of fur products falsely as “wholesale.” Mr, Charles W. O'Connell for the Commission. Mir. Maurice Pollon, of Philadelphia, Pa., for respondent. Ininau Decision py Warren R. Jonnsox, Heantine Examiner In the complaint dated July 24, 1959, the respondent is charged with violating the provisions of the Federal Trade Commission Act and the Fur Products Labeling Act and the Rules and Regulations made pursuant thereto.

On. November 24, 1959 the respondent. and his attorney entered into an agreement with counsel in support of the complaint for a consent order, Under the foregoing agreement, the respondent admits the jurisdictional facts alleged in the complaint. The parties agree, among viher things, that the cease and desist order there set forth may be entered without further notice and have the same force and effect as if entered after a full hearing and the document includes a waiver by ihe respondent of all rights to challenge or contest the validity of ihe order issuing in accordance therewith. The agreement further recites that it is for settlement purposes only and does not constitute an admission by the respondent that he has violated the Jaw as alleged in the complaint.

The hearing examiner finds that the content of the agreement mecis all of the requirements of Section 3.25(b) of the Rules of the Commission.

The hearing examiner beihg of the opinion that the agreement and the proposed order provide an appropriate basis for disposition > Order 56 EF.T.C.

of this proceeding as to all of the parties, the agreement is hereby accepted and it is ordered that the agreement shall not become a part of the official record of the proceeding unless and until it becomes a part of the decision of the Commission. The following jurisdictional findings are made and the following order issued. 1. Respondent William Perloff is an individual trading as Lowill’s Jewelers (erroneously named in the complaint as Lowell’s Jewelers) with his office and principal place of business Jocated at 5719 Germantown Avenue, City of Philadelphia, State of Pennsylvania.

2. The Federal Trade Commission has jurisdiction of the subject matter of this proceeding and of the respondent, and the proceeding is in the public interest.

ORDER it is ordered, That respondent William Perloff, an individual trading as Lowill’s Jewelers or under any other name, and respondent’s representatives, agents and employees, directly or through any corporate or other device, in connection with the introduction into commerce, or the sale, advertising, offering for sale, the transportation or distribution, in commerce, of fur products; or in connection with the sale, advertising, offering for sale, transportation, or distribution of fur products which are made in whole or in part of fur which has been shipped and received in commerce, as “commerce.” “fur” and “fur product” are defined in the Fur Products Labeling Act, do forthwith cease and desist from: 1. Falsely or deceptively advertising fur products through the use of any advertisement, representation, public announcement or notice which is intended to aid, promote or assist, directly or indirectly, in the sale, or offering for sale, of fur products, and which:

A. Fails to disclose:

(1) The name or names of the animal or animals producing the fur or furs contained in the fur product, and as prescribed under the Rules and Regulations:

(2) That the fur product contains or is composed of bleached, dyed or otherwise artifically colored fur. when such is the fact: (8) The name of the country of origin of any imported furs contained in the fur prodnet.

B. Represents directly or by implication that the prices of fur products are wholesale prices. when such is not the fact. C. Misrepresents in any manner the savings available to purchasers of respondent’s fur products.

DE WOLF, INC., ET AL. 897 895 Decision DECISION OF TLE COMMISSION AND ORDER TO FILE REPORT OF COMPLIANCE Pursuant to Section 3.21 of the Commission’s Rules of Practice, the initial decision of the hearing examiner shall, on the 12th day of February, 1960, become the decision of the Commission; and, accordingly :

It ts ordered, That respondent William Perloff, an individual trading as Lowill’s Jewelers (erroneously named in the complaint as Lowell's Jewelers), shall, within sixty (60) days after service upon him of this order, file with the Commission a report in writing setting forth in detail the manner and form in which he has complied with the order to cease and desist.