Modern Sales & Supply Co.
Volume 54 · 54 F.T.C. 1180
deceptive advertisingfranchise business opportunity
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Modern Sales & Supply Co., 54 F.T.C. 1180 (1958). Consumer Law Library, https://consumerlawlibrary.org/decisions/v054-0187
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In ter Marrer or MODERN SALES & SUPPLY CO. ET AL.
CONSENT ORDER, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THT. FEDERAL TRADE COMMISSION ACT Docket 6982. Complaint, Nov. 8, 1957—Decision, Mar, 19, 1958 ‘onsent order requiring sellers in Minneapolis, Minn., to cease representing falsely in advertising for purchasers of their automatic coin machines for vending cigarettes, that they were making offers of employment, that purchasers’ investment was secured, that specified high earnings were assured and guaranteed, that they would grant purchasers exclusive territory and relocate machines or refund the cost if purchasers were dissatisfied, that they paid a bonus or promotional fee for featuring their particular brand of cigarettes in or on the machines, ete.
Mr, William.A. Somers for the Commission. Mr. John J. Remes, Minneapolis, Minn., for respondents. Iniriat Deciston py Loren H. Laucuiry, Heartne Examiner The Federal Trade Commission (sometimes also hereinafter referred to as the Commission) issued its complaint herein, charging the above-named respondents, Modern Sales & Supply Co., a corporation, and James K. Sorenson, individually and as an officer of said corporation, with having violated the provisions of the Federal Trade Commission Act in certain particulars. Respondents were duly served with process and in due course filed their joint answer. ‘The initial hearing was canceled pending negotiations of counsel for a consent agreement.
On January 30, 1958, there was submitted to the undersigned hearing examiner of the Commission for his consideration and approval an “agreement containing consent order to cease and desist,” which had been entered into by and between the respondent corporation and James IS. Sorenson, both individually and as an officer of the corporate respondent, and attorneys for both parties, under date of January 29, 1958, subject to the approval of the Bureau of Litigation of the Commission. Such agreement had been thereafter duly approved by that Bureau.
On due consideration of the said “agreement containing consent order to cease and desist,” the hearing examiner finds that said agreement, both in form and in content, is in accord with § 3.25 of the Q MODERN SALES & SUPPLY CO. ET AL. 1181 1180 Decision Commission’s rules of practice for adjudicative proceedings and that by said agreement the parties have specifically agreed that : 1. Respondent Modern Sales & Supply Co. is a corporation existing and doing business under and by virtue of the laws of the State of Minnesota. Respondent James K. Sorenson is an individual and officer of said corporate respondent. Said corporate and individual respondents have their office and principal place of business located at 5620 West Broadway, Minneapolis, Minn. 2. Pursuant to the provisions of the Federal Trade Commission Act, the Federal Trade Commission on November 8, 1957, issued its complaint in this proceeding against the respondent and a true copy was thereafter duly served on the respondents. 3. The respondents admit all the jurisdictional facts alleged in the complaint and agree that the record may be taken as if findings of jurisdictional facts had been duly made in accordance with such allegations.
4. This agreement disposes of all this proceeding as to all parties. 5. The respondents waive:
(a) Any further procedural steps before the hearing examiner and the Commission ;
(b) The making of findings of fact or conclusions of law; and (c) All the rights they may have to challenge or contest the validity of the order to cease and desist entered in accordance with this agreement.
6. The record on which the initial decision and the decision of the Commission shall be based shall consist solely of the complaint and this agreement.
7. This agreement shall not become a part of the official record unless and until it becomes a part of the decision of the Commission. 8. This agreement is for settlement purposes only and does not constitute an admission by respondents that they have violated the law as alleged in the complaint.
Upon due consideration of the complaint filed herein, and the said “agreement containing consent order to cease and desist,” the latter is hereby approved, accepted and ordered filed, the same not to become a part of the record herein, unless and until it becomes a part of the decision of the Commission. The hearing examiner finds from the complaint and the said “agreement containing consent order to cease and desist” that the Commission has jurisdiction of the subject matter of this proceeding and of the person of the respondents signatory to said agreement; that the complaint states a legal cause for complaint under the Federal Trade Commission Act both generally and in each Order 54 F.C.
of the particular charges alleged therein; that this proceeding is in the interest of the public; that the following order as proposed in said agreement is appropriate for the full disposition of all the issues in this proceeding, such order to become final only if and when it becomes the order of the Commission; and that said order, therefore, should be, and hereby is, entered as follows:
ORDER It is ordered, That respondents Modern Sales & Supply Co., a corporation, and its officers, James K. Sorenson, individually and as an officer of said corporation, and respondents’ agents, representatives and employees, directly or through any corporate or other device, in connection with the offering for sale, sale or distribution of vending machines in commerce, as “commerce” is defined in the Federal Trade Commission Act, do forthwith cease and desist from representing, directly or by implication, that:
1. Employment is offered by respondents when, in fact, the real purpose of the advertisement is to obtain purchasers for respondents’ products ;
2. ‘The amount invested in respondents’ products is secured ; 3. The earnings or profits derived from the operation of respondents’ machines are any amounts in excess of those which have been, in fact, customarily earned by operators of their machines; 4, Respondents have established routes or will establish routes for their machines which will produce earnings or profits in any specific amount ;
5. That earnings derived from the operation of respondents’ machines are guaranteed ;
6. Respondents grant exclusive territory in which machines purchased by them may be located ;
7. Respondents refund the purchase price of vending machines sold by them or resell them to another person, in case the purchaser is dissatisfied ;
8. Respondents obtain satisfactory and profitable locations for the vending machines purchased from them or that they will relocate such machines if the location is not profitable or satisfactory ; 9. Purchasers of respondents’ machines must have special qualities or are especially selected ;
10. Cigarette manufacturers pay a specific bonus or promotional ‘fee to the purchasers of its vending machines. MODERN SALES & SUPPLY CO. ET AL. 1183 1180 Decision DECISION OF THE COMMISSION AND ORDER TO FILE REPORT OF COMPLIANCE Pursuant to section 3.21 of the Commission’s rules of practice, the initial decision of the hearing examiner shall, on the 19th day of March 1958, become the decision of the Commission; and, accordingly: It is ordered, That respondents Modern Sales & Supply Co., a corporation, and its officers, James K. Sorenson, individually and as an officer of said corporation, shall, within sixty (60) days after service upon them of this order, file with the Commission a report in writing, setting forth in detail the manner and form in which they have complied with the order to cease and desist. Decision 54 B.T.C.