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Central Training Institute, Inc., et al.

Volume 51 · 51 F.T.C. 178

Citation
51 F.T.C. 178
Docket
6167
Complaint
1954-02-05
Decision
1954-08-24
Document type
final order
Case type
consumer protection
Statutes
FTC Act (section 5)
Industry
Correspondence education
Outcome
cease and desist
Relief
cease_and_desist; compliance_reporting
Commission counsel
William L. Pencke
Respondent counsel
Dudley, Dnvall Dndley, of Oklahoma City, OkJa
Source
Original volume PDF
Original PDF
This decision as a PDF

deceptive advertising

Cite this decision

Central Training Institute, Inc., et al., 51 F.T.C. 178 (1954). Consumer Law Library, https://consumerlawlibrary.org/decisions/v051-0013

Report an error in this record (decision id v051-0013)

Order status: unknown. Sunset may be extended by the latest qualifying federal-court complaint alleging an order violation; complaints, dismissal/appeal outcomes, and respondent-specific extensions are not fully tracked.

Cited by 0 later FTC decisions

Cites

Text (OCR of the scan at left; may contain errors)

Ix THE :YIATTER OF CENTRAL TRAINING IXSTITUTE, INC., ET AL.

ORDER, ETC. , IX REGARD TO THE ALLEGED VIOLATION OF Tile FEDERAL TRADE CO:iIlfISSION ACT Docket 6167. Complaint, Feb. 5, 1954-Decision, Llug. 24, 195- Order requiring a corporation and its president in Oklahoma City, sellng a correspondence course intended to prepare students for examinations for U. S. Civil Service positions, to cease making a variety of misrepresentations by means of circulars and postal cards and through direct statements of sales agents, inclurling such claims as that their business was connected with the U. S. Go,ermnent or Civil Service Commission and their sales agents Government representatives; that completion of the course assured and gLlaranteed enrollees U. S. Civil Service emplo;rment in locations selected by them; that hundreus of such Civil Service Jobs ' were available and their course necessary to persons desiring to obtain them; etc. Before ill-r. William, L. Pack hearing examiner. Mr. William L. Pencke for the Commission. Dudley, Dnvall Dndley, of Oklahoma City, Okla., for respondents. DECISION OF Tile COl\OHSSIOX Pursuant to Rule XXII of the Commission s Rules of Practice, and as set forth in the Commission s "Decision of the Commission and Order to File lleport of Compliance" dated August 24, )954, the initial decision in the instant matter of hearing examiner "'Villi am L. Pack, as set out as follows, became on that date the decision of the Commission. DtITIAL DECISIo: ..r BY 'WILLL- r L. J' ;\CK, HEARING -EXAJ\INER The complaint in this matter chaxges respondents with the use of certain unfair and deceptive acts and practices in violation of the. Federal Trade Commission Act. After the filing of respondents answer to the complaint, a stipulation of facts was entered into by counsel supporting the complaint and counse) for respondents, which rendered unnecessary the holding of any hearings for the reception of evidence. The filing of proposed findings and conclusions and oral argument before the lwaring examiner having been wRivecl, the matter now comes on for final consider.ration on the merits. R.respondent Central Training Institute, Inc., is a corporation or. ganized and existing under the laws of the State of Oklahoma, wjtl: it.s principal offce and place of business at 216 North Broadway, Okla- CENTRAL TRAINING INSTITUTE, INC. , ET AL. 179 178 Decision homa City, Oklahoma. Respondent S. R. Holton is President of the corporation and formulates its policies and controls and manages all of its affairs.

Respondents are engaged in the sale of a course of study and instruction intended for preparing st.udents for examination for certain positions in the United States Civil Service, the course of study being pursued by correspondence through the United States mails. The business is interstate in character, the course being sold by respondents to numerous persons residing in various States of the United States other than Oklahoma. l\respondents are thus engaged in commerce as that term is defined in the Federal Trade Comnlission Act.

In soliciting sales for their course of st.udy respondents use postal cards, circular letters and other advertising material, all of IV which is distributed among prospective students either through the mails or through sales agents who call on such prospects. Onc of the pieces of material used, a postal card, reads as follDlYs: WA:\TED MEN and WmlEI' Ages 18 to 50 .fa Prepare for CIVIL 8ERVICB EXAMS Salaries to $3,400. 00 yearly to start General Preparation for CIVIL SgRVICE EXAMS.

Thousands of Men and "Women Keec1ed Permanent Civil Service Jobs offer you security, opportunity for advancement vacations, Rick leave, and pensions are worth your effort to obtain. )'Ien and 'Yomen-ages 18 to 50-can prepare NOW FOrt Civil Service jobs. A high school education is not always necessary. Listed below are a few of the hundreds of different jobs that are under Civil ,Service. Mail Carriers Stenographers Postal Clerks Typists Custom Service Storekeepers Ass L Meat Inspectors Forest Service Guards \Vatchman Agriculture Immigration Service Puhlic Health Service Border Patrol Accounts and Auditors l'imekeepers Cashiers 'Varehonscmen Clerks Railway Mail Clerks 180 FEDERAL TRADE CO ISSIOl\ DECISIONS Decision 51 F.

Internal Revenue Service Deputy Offcers Animal Industry Deputy Zone Collectors Messenger hud many others 'storekeeper- Gauger In circular letters addressed to prospects, representations are made to the effect that. the addressee is "asking for information concerning the possibilities for you to prepare for some phase of activity under Civil Service; that a representative, thoroughly trained in his duties win make a personal call concerning the addressee s qualifications for Civil Service training, and that such representative is prepared to accept "your enrollment provided your qualifications are satisfactory and that the representative s credentials bear t.he offcial gold seal of the Central Training Institute. These circular Jetters are signed by Tespondent S. R. Holton as "Director of Public Relations." Respondents also request prospective purchasers to execute an analysis chart entitled PerSOllRI Information-Form 7-Tbe information furnished wil help in determining, in our opinion, your eligibilty for Cjyil Service preparation and may direct you to the position where ;yol1 arb best fitted. This chart contains, among other inquiries, questions pertaining to physical defects, financial circumstances, citizenship, government service, and pel'sollftl habits.

The enrollment contract executed by purchasers of the. course of study has contained, among other provisions, the follo"\Ylng: The Central Training Institute, Inc., agrees that in tbe event you take an examination and are one of the fifteen (15) making- the hig-best grflde or rating during the year, you take a government cxn.minatiol1, THAT 'Ihe ENTIRE A:\10U l' OF TUI'l'IOX PAID BY YOU WILL BE REFlIXDED. The use of this provision, hO\yever, was discontinued by respondents prior to the issuance of the Commission s complaint. Through the use of this advertising material respondents have represented, directly or by implication:

1. That their business is a branch of or connected with the 'United States Government or the United States Civil Service Commission. 2. That all Civil Service positions are permanent. 3. That hundreds of different jobs, including those specifically listed on such postal card, are available and that st.arting salaries are as high as $5 400;l year.

4. That respondent Central Training Institute. and its sales agents are qualified to determine the qualifications of applicants for Civil Service positions.

CENTRAL TRAmmG I STITUTE , INC., ET AL. 181 178 Decision 5. That such analysis chart wil enable respondents to determine the applicant' s eligibility for Civil Service preparation and the position for which he is best fitted.

6. That the corporate respondent maintains a Department of Public Relations, headed by a director.

7. That any student. who is one of fifteen persons making the highest rating in Civil Service examinations held in OIle year will have refunded to him the entire amount of tuition paid to respondents. Respondents' sales agents have in a substantial number of instances made to prospective pure-hasel's the following oral representations: 1. That the Central Training Institute, Inc., is connected with or is a branch of the United States Civil Service or some other agency of the United States Government.

2. That respondents' sales agents arc representatives or employees of the United States Civil Service or have some connection therewith. 3. That the completion of the course of study makes enrollees eligible for appointment to, or assures them of: or guarantees: U. S. Civil Service positions.

4. That after completion of the course of study, enrollees are assured of immecliate employment in the U. S. Civil Service in locations selected by them.

5. That persons must take respondents: course of study in order to obtain Civil Service positions, or that sllch positions are diffcult to obtain without the taking of such course. 6. That prospective purchasers of the course are especially selected or that the prospect is the only person from a large number of applicants.

7. That respondents sales agents are vocational advisers. 8. That the sales agent's time is limited and that unless a prospect enrolls immediately he will lose his opportunity to do so. In some instance.es sales agents have rushed prospective c.customers into signing the enrollment contract without affording them suffcient opportunity to read and understand the terms of the contract and to consider the advisability of executing it. These representations made by respondents through their advertising material or through their sales agents were false and misleading. Ac.tually neither respondents nor any of their agents are connected in any manner whatever with the United States Civil Service or any other agency of the lJnited States Government. Although appointments to government positions are generally permanent many ClllTe lt appointments are on a temporary basis and there are many circumstances under which employees may be sep- Decision 51 F.

arated from the service. "lost of the positions specifically listed on respondents ' postal card as being Lvai1able, are not open to applicant.s generally but are either restricted to persons of veteran status or require special physical and educational quaIific.ations and practical experience.

Positions in the Postal Service are restricted to persons living \within the area of a given post offce. o examinations have been announced for the position of storekeeper and gauger for years and none is contemplated. Positions in the Customs Service are restricted to men only, and most of the positions in that service are open only to veterans. Positions in the Immigration, and Border Patrol Services are restricted to veterans and require. special training. EXfunina60ns for the positions in Forest Service have not been announced for a number of years, and moreover such positions require special qualifications and training. Other positions listed on the postal card require experience as one of the qualifications for employment. Generally speaking, the starting salaries for the positions listetl are substantially less than $5 400. 00 per year.

Applicants for Civil Service examinations are not required to take respondents' course of study in order to qualify for such examinations. Hespondents' sales agents are not vocational advisers and are not qualified to determine the aptitude or qualifications (as distinguished from eligibjJity) for employment in the "Cnited States Civil Service. The use by respondent Holt.on of the term "Director of Public Relations" serves further to crenle the impression on the part of prospective students that there is some connection bet\veen respondents and the United States Government.

The filling out of the analysis chart referred to above will not enable respondents or their sales agents to determine the eligibility of applicants for Civil Service examinations, :Mally of the que,stions propounded in the chart are in no ",ay related to the study of the basic course of instruction sold by respondents, and certain of thc questions in the chart, particularly those with respect to pprsonal habits and government service, simulate questions asked by the -United States Civil Service COlnmission and tend to further the impression t.hat respondents have some connection -with the Civil Service. The provision formerly appearing in respondents' enrollment contract to the cited that fifteen students making the highest grade or rating during the year in ,,,which they took their Civil Service examinations would have their entire tuition refunded by respondents, implied that rcspondents were advised of the ratings or grades received by applicants taking Civil Service examinfltions. Actually, the United States CENTRAL TRAINING "IXSTITUTE , INC., ET AL. 183 178 Decision Civil Service Commission does not publish grades made by applicants and respondents had no knowledge of such grades. The completion of respondents' course of study does not per se make enrollees eligible for appointment, nor assure them of appointment, to United States Civil Service positions immediately after completjng respondents: course of study or at any time, or in a location selected by such enrollees. There is no requirement by the United States Civil Service Commission that applicants for positions take respondents' course of instruction in order to qualify them for Civil Service examinations or positions, nor is it diffcult for persons having taken and passed Civil Service examinations to obtain a position ,,,ithout having taken respondents' course. Prospective purchasers of t.he course are not especially selected but respondents, generally speaking, sell the course to any person solicited who is wining and able to pay for it. or do prospects lose the opportunity to enroll because respondents: sales agents may be pressed for time and may not return for further solicitation. A large number of prospects solicited by such salesmen live in rural or farming areas where information regarding Civil Service and the methods of obtaining employment therein is not readily available.

It further appears that the misrepresentations of respondents' salesmen 'v ere made without the kno\yledge, consent or authority of re spondent Holton; that in engaging salesmen respondent lIolton endeavors to inquire into their record and past performance, and after employing them gives them specific instructions regarding representations to be rrmcle to prospects, which instructions include specific warnings not to represent, directly or by implication, that respondents school is in any manner connected ",jth the United States Government or that the sales agent is so connected. The salesmen arc further instructed not to promise positions in the Civil Service, or to state to prospects that they will be employed by the Government immediately after taking and passing an examination. Respondent Holton has also followed up these instructions by requiring a signed statement from prospective purchasers to the effect that they understand fully that the salesman is not connected "ith the Government, that the school has no connection there\with, and that they have not been promised positions. The salesmen lwye also been instructed to give each prospect full opportunity to read the enrollment contract and the statement referred to above. Further, all prospecis are given a copy of the enrollment agreement at the time it is executed. The complaint also raises the issue of the use of the word "Institute': in the name of the corporate respondent. On this issue, the 184 FEDERAL TRADE COMMISSIO Y DECISIONS Order 51 F. T. C.

facts are that respondent Holton operates a resident business school in Oklahoma City under the name Central Business College, which school includes a faculty qualified to teach commercial subjects, including fundamental principles of accounting and business law. It is the intention of respondent Holton to operate both the resident school and the Civil Service extension training under-r one corporate name, to wit, Central Training Institute, Inc., and the faculty now employed in the resident school ",ill also participate in the operation of the extension training. If the name Central Business College is continued, such use ",ill he only for the purpose of preserving the good will of resident students. The resident school will not constitute a. separate entity but will, as stated above, be merged ,,,ith the Civil Service extension training. 1n the circumstances, it is concluded that no adequate basis exists for requiring deletion of the word ': 1nstitute" from the corporate name.

COXCLDSIONS The use by respondents of the misrepresentations set forth able8 has the tendency and capacity to mislead and deceive a substantial portion of the public with respect to respondents and their school and course of instruction, and the tendency and capacity to cause such members of the public to purchase such course of instruction as a result of the erroneous and mistaken belief so engendered. R,espondents' acts and practices are therefore to the prejudice of the public and constitute unfair and deceptive acts and practices in commerce within the intent and meaning of the Federal Trade Commission Act. ORDER It is O1'dered that respondent Central Training Institute, Inc. , a corporation, and its offcers, and respondent S. H. Holton, individually, and respondents' agents, representatives and employees, directly or through any corporate or other device, in connection with the offering for sale, sale and distribution in commerce, as "commerce" is defined in the Federal Trade Commission Act, of a course of study and instruction intended for preparing students thereof for examination for civil service positions under the United States Government or any similar course of study, do forthwith cease and desist from representing, directly or by implication:

1. That respondents or their school have any connection with the United States Civil Service Commission or any other agency of the United States Government.

2. That respondents' sales agents are representatives or employees CENTRAL TRAINllG I:\STITIiTE, INC., ET AL. 185 178 Order of the United States Civil Service Commission or any other government agency or have any connection therewith. 3. That the completion of respondents' course of study assures students of positions in the United States Civil Service or makes them eEgible for appointment to such positions. 4. That respondents can assure or guarantee positions in the United States Civil Service; or that students may obtain positions immediately after completing said course.

5. That it is necessary for persons seeking civil service positions to take respondents' course of study in order to qualify for or obtain such positions; or that it is diffcult to obtain such positions without taking said course.

6. That any Civil Service position which requires appointees to have veterans status or special physical, mental, educational or experiential qualifications, is generally available. 7. That respondents have information regarding the grades awarded to applicants who J1ave passed Civil Service examinations. 8. That vacancies exist in any United States Civil Service position contrary to the fact; or that the number of positions available or vacant in said service or any branch thereof is greater than is actually the fact.

9. That the starting salary for any United States Civil Service position is greater than it is in fact.

10. That respondents' sales agents are vocational advisers or qualified to determine the aptitude 01' qualification of any person for any Civil Service position.

11. That respondents maintain a Department of Public Relations or any other organizational division unless such is the fact. 12. That all appointments to United States Civil Service positions are permanent; or otherwise misrepresenting in any manner the conditions and limitations of employment in said Civil Service. 13. That the time for enronment as a student for said course of study is limited.

14. That prospective purchasers of respondents' course of instruction are especially selected.

ORDER TO FILE REPORT 01" COl\IPLIANCE It is ordered that the respondents herein shall within sixty (60) days after service upon them of this order, file with the Commission a report in writing setting forth in detail the Ulalll1Cr and form which they have complied with the order to cease and desist (as required by said dechlratory decision and order of August 24, 1954j. 186 FEDERAL TRADE CO)rfMISSION DECISIONS Complaint 51 J. . T. C.

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