Bigelow S'Anford Carpet Co. Inc

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IN THE MATTER OF BIGELOW-SANFORD CARPET COMPANY, INC.

MODIFIED CEASE AND DESIST ORDER Docket ~207. Order, Sept. ~. 19~2 Order modifying, as below set forth, cease and desist order In proceeding In question In which original findings and order issued on May 26, 1942• 84 F. T. C. 1232, 1200, so as to require respondent, its officers, etc., ill connection with otrer, etc., in commerce, of rugs, to cease and desist from-- (a.), Using the words "Perslamar" or "Kashamar," or any other word or nameM indicative of the Orient, to mark, etc., or to refer to rouge not there ma and which do not possess all the essential characteristics and structure of the type of oriental rug which they purport to be; t . M (b) Using the words "true copies," etc., or any other words of similar imp ! · to designate or describe rugs which are not replicas or duplicates .o original oriental rugs in every resp,ect, or representing In any mannc~ that the rugs made and sold by It are true copies of museum Orientals 0 are reproductions of Orientals; and (c) Furnishing dealers buying Its rugs with advertising copy for insertion by them in newspapers and other publications of general circulation wbiC~ state, with reference thereto, "True copies of Sarouks, Kirmans, an Persians"; "Perfect copies of collectors' Orientals"; "Oriental rugs re· produced by those clever Bigelow weavers"; "True copies of museum Orientals"; and ~'Amazing reproductions from the original Orientals." Mr. Randolph 1V. Branch for the Commission.

1Vright, Gordon, Zachr?j, [!arlin & Cahill, of ·washington, D. C., for respondent'.

1\IODIFIED Onder TO CEASE AND DESIST The Federal Trade Commission having further considered the order to cease and desist heretofore issued in the above-entitled cause on the 26th day of May, A. D. 1942, and it appearing to the Co~· mission that paragraph 2 of said order to cease and desist was 1~· definite an_d incomplete and that public interest required that s111d cause be reopened for the purpose of correcting said paragraph ~Y the issuance of a modified order to cease and desist; and the Conunis· sion having heretofore entered its order upon the respondent to show cause within 10 days from date of service of said order, why ll modified order to cease and desist should not be issued by the Corn· mission amending said paragraph 2 of the order issued 1\Iay 26, 1942, and 10 days having elapsed since date of service of said order to show cause and no objections having been filed by the respondent i BIGELOW-SANFORD CARPET C0.1 INC. 429 ·I Order ;nd the Commission having considered the record and being now uUy advised in the premises. • It is ordered, That the respondent, Bigelow-Sanford Carpet Co., 1 nc., a corporation, its officers, directors, representatives, agents, and E'lllployees, jointly or severally, directly or through any corporate ~~ o~her device, in connection with the offering for sale, sale, and stribution of rugs or carpets in commerce us "commerce" is defiled in the Federal Trade Commission Act, do forthwith cease ond desist from: · 1. Using the words "Persiamar" or "Kashamar," or any other "-'ord or name indicative of the Orient, to mark, designate, describe, or !•refer to rugs not made in the Orient and which do not possess all the ~j'l~ntial characteristics and structure of the type of oriental rug llch they purport to be .

. 2. The use of the words "true copies," "perfect copies," "reproduct.tons," or any other words of similar import, to designate or describe ;ugs which;h are not replicas or duplicates of original oriental rugs n every respect.

3· Representing in any manner that the rugs manufactured and s.old by it are true c::>pies of museum oriental rugs, or that they are leproductions of oriental rugs;

t 4. Furnishing dealers buying its rugs with advertising copy in~ en?ed to be inserted by such· dealers in ne"\vspapers and other publi- ~llttons of general· circulation, which contain one or more of the ·,0ll?wing statements with reference to respondent's rugs: "True ~ 0 Ples of Sarouks, Kirman's and Persians"; "Perfect copies of col- ~~tors' Orientals"; ~'Orientpl rugs . reproduced by those clever 'gelow weavers"· "True copies of museum Orientals"· "Amazin,.t·eh • ' . . . ' t:> l'rouuctwns from the or1gmal Onentals." · 1 f t i..~ /1trther ordered, That the respondent shall, within 60 days1 it. ter ser:vice upon it of this order, file with the Commission a report hn "·writing, setting forth in detail the manner and form in which it ns complied with this order.

II09i40m-43-vol. 35--30 430 FEDE·RAL TRADE COMMISSION DECISIONS Syllabus 35F.T.C·