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Kaplan, Blanche

Volume 31 · 31 F.T.C. 1111

Citation
31 F.T.C. 1111
Docket
4261
Complaint
1940-08-22
Decision
1940-10-09
Document type
final order
Case type
consumer protection
Industry
medicinal preparations
Outcome
cease and desist
Relief
cease_and_desist; affirmative_disclosure; recordkeeping; compliance_reporting
Commission counsel
R. P. Bellinger
Source
Original volume PDF
Original PDF
This decision as a PDF

deceptive advertisinghealth claimsproduct labeling

Cite this decision

Kaplan, Blanche, 31 F.T.C. 1111 (1940). Consumer Law Library, https://consumerlawlibrary.org/decisions/v031-0122

Report an error in this record (decision id v031-0122)

Order status: unknown. Sunset may be extended by the latest qualifying federal-court complaint alleging an order violation; complaints, dismissal/appeal outcomes, and respondent-specific extensions are not fully tracked.

Cited by 0 later FTC decisions

Cites

Text (OCR of the scan at left; may contain errors)

IN THE MATTER OF BLANCHE KAPLAN, DOING BUSINESS AS PROGRESSIVE MEDICAL COMPANY, PROGRESSIVE LABORATORIES, LADIES AID COMPANY, LADIES AID, AND LADIES AID PRODUCTS COMPLAIN".r, FINDINGS, AND ORDER IN REGARD TO THE ALLEGED VIOLATION OF SEC. r; 01<' AN ACT OF CONGRESS APPROVED SEPT. 26, lUH Docket 4261. Com-plaint, Aug. 22, 1940-Deeision., Oct. 9, 1940 Where an individual engaged, under names Pt·ogressive 1\Iedical Co., Progressive Laboratories, Ladies Aid Co., and others, in sale and distribution of cet·tain medicinal preparations designated as Ladies Aid No.1 H. Y. G. Tablets, Ladies Aid No.4, Promeco Cod Liver Oil Compound Tablets, and Ladles Aid Reducing Tablets; iu advertisements of her said products which she disseminated aud caused to be disseminated through the United States mails and through circulars, leaflets, pamphlets, and other advertising literature, and otherwise, and which were intended and likely to induce purchase of her said products- ( a) Represented that her said Ladies Aid No. 1 H. Y. G. Tablets constituted a competent vaginal antiseptic and reliable germ destroyer, and was an effective prophylactic against >enereal disease,; and a dependable contraceptive, facts being her said product was not a competent vaginal antiseptic and reliable germ destroyer, nor effective prophylactic against such diseases, nor dependable contraceptive;

(b) Represented that her said Ladies Aid No. 4 was a competent and effective treatment for leucol'l'hea, vaginitis, pruritus vulvae, and cases of fetid discharges, facts being said product was not such a treatment for said conditions, which are only symptoms that arise from vaginal and uterine infections or other pathological conditions, and can only be corrected by eliminating the causes thereof, and at best said preparation could only be useful as an accessory to the treatment of such causes;

(c) Represented that her said Promeco Cod Liver Oil Compound Tablets was a new scientific discovery and constituted an effective remedy· for every condition for which physicians might prescribe cod liver oil, facts being said prmluct was not a new scientific discovery nor an effective remedy for every such condition;

(d) Represented that her said Ladies Aid Reducing Tablets constituted an amazing new scientific discovery and was safe and harmless, and that by use thereof one could easily reduce five pounds a week without diet or exet·cise, and that it contained the ingredients of a wonderful and newly discovered ocean plant that are effective in the treatment of obesity, facts being her said product was not an amazing new scientific discovery, nor safe and harmless, one could not reduce 5 pounds a week or any otller apprecL:table amount by U>"e thereof without diet or exercise, and it did not contain the ingredients of such plant, but the only ingt·edient <'Contained therein, other than the commonly known drugs of phenolphthalein and aloin, was powdPL'e'l extract of bladder wraclc, which does not possess any therapeutic properties, 29G;}l(J>n-41-vol. 31--73 Complaint 31 F. T.C. and said Ladies Aid reducing preparation was not safe and harmless, in that two of its ingredients, aloin and phenolphthalein, are Irritating cathartics, the repeated u"e of which would result In watery evacuAtions of the bowels, and repeated use of saiu latter dt·ug prolluces skin eruptions anu keratosis in some persons, while such use of former dt·ug may cause colitis with resulting atony of the bowel, and any weight which might be lost as result of taking said preparation would follow solely because of the withdrawal of water from the tissues as a result of harmful excessive purgation; and (e) Failed to reveal, in her said advertisements, that use of said Ladies Aid Reducing Tablets, under conditions prescribed therein or such conditions as are customary or usual, might result in serious or irreparable injury to health;

With effect of misleading and deceivin.g substantial portion of purchasing public into erroneoml and mistaken belief that such statements, representations, and advertisements were true, and of inducing a portion of such public, because of such erroneous and mistaken belief, to purchase her said medicinal preparations:

Held, That such acts and practices, under the conditions above set forth, were all to the prejudice and injury of the public and constituted unfair and deceptive acts and practices in commerce.

Mr. R. P. Bellinger for the Commission.

Complaint Pursuant to tl}e provisions of the Federal Trade Commission Act, and by virtue of the authority vested in it by said act, the Federal Trade Commission, having reason to believe that Blanche Kaplan, doing business under the trade names Progressive l\fedical Co., Progressive Laboratories, Ladies Aid Co., Ladies Aid, and Ladies Aid Products, hereinafter referred to as respondent, has violated the provisions of the said act, and it appearing to the Commission that a proceeding by it in respect thereof would be in the public interest, hereby issues its complaint, stating its charges in that respect as follows:

PARAGRAPH 1. Respondent, Blanche Kaplan, is an individual trading under the names Progressive l\Iedical Co., Progressive Laboratories, Ladies Aid Co., Ladies Aid, and Ladies Aid Products, with her offico and principal place of business heretofore located a 3944 Pine Grove Avenue, Chicago, Ill., but at present located at 330 South \Yells Street, Chicago, Ill., from which last named address she transacts business under the above trade names.

PAR. 2. Respondent is now, and for more than 2 years last past has been engaged in the sale and distribution of certain medicinal preparations designated as Ladies Aid No.1 H. Y. G. Tablets, Ladies Aid No. 4, Promeco Cod Liver Oil Compound Tablets, and Ladies Aid Reducing Tablets.

PROGRESSIVE MEDICAL CO. ETC. 1113 1111 Complaint In the course and conduct of her business, respondent causes said medicinal preparations, when sold, to be transported from her place of business in the State of Illinois to purchasers thereof located in other States of the United States and in the District of Columbia. At all times mentioned herein, respondent has maintained, and now maintains, a course of trade in said medicinal preparations sold and distributed by her in commerce between and among the various States of the United States and in the District of Columbia. PAR. 3. In the course and conduct of her aforesaid business, respondent has disseminated and is now disseminating, and has caused and is now causing the dissemination of, false advertisements concerning her said products by the United States mails and by various other means in commerce, as commerce is defined in the Federal Trade Commission Act, for the purpose of inducing and which are likely to induce, directly or indirectly, the purchase of said products; and respondent has also disseminated and is now disseminating, and has caused and is now causing, the dissemination of, false advertisements concerning her said products, by various means, for the purpose of inducing, and which are likely to induce, directly or indirectly, the purchase of her said products in commerce, as commerce is defined in the Federal Trade Commission Act. Among and typical of the false, misleading, and deceptive statements and representations contained in false advertisements, disseminated and caused to be disseminated, as hereinabove set forth, by the United States mails and by circulars, leaflets, pamphlets, and other advertising literature, are the following:

With respect to Ladies Aid No.1 H. Y. G. Tablets- LADIES AID NO. 1 FOB FEMININE HYGIENE A VAGINAL ANTISEPTIC A MARRIED WOMAN'S NECESSITY H. Y. G. Tablets are a wonderful, effective, yet safe vaginal germ preventive. No longer need you fuss with messy and often dangerous douche solutionsso many of which contain elements injurious to delicate tissues. Ladies Aid No. 1 H. Y. G. Tablet Is d!linty, snow white and odorless • • • upon contact with the vaginal mucosa, it releases a gentle foam of germ destroying oxygen, which penetrates and reaches Into all the folds anu crevices of the vaginal tract. • • • they are effective against unwanted germ life, even several hours after application.

'With respect to Ladies Aid No.4- Ladies Aid No. 4 Is used in many hospitals und by a great many nurses themselres. l\Iade largely of copper sulphate and alum, it Is highly recommended in the treatment of leucorrhea, vaginitis, pruritus vulvae and cases of fetid discharges.

"With respect to Promeco Cod Liver Oil Cornnonml'rah]ets- 1114 F.EDERAL TRADE COMMISSION DECISIONS Complaint 31 F. T. C. A new scientific uiscovet·y fot· every condition for which physicians recomment cod liver oil.

1With respect to Ladies Aid Reducing Tablets- At last you can have normal weight without strenuous dieting or exhausting exercises.

• • • An amazing new scientific discovery has made it possible to reduce safely and easily, without dieting or exercising. You can lose five pounds a week. Ladies Aid Reducing Tablets contain the vital element of a newly discovered ocean plant. Science has extracted from this wonderful plant its basic ingredients which are used in these tablets. Why be handicapped by obesity1 Send for a box of Ladles Aid Reducing Tablets at once.

These tablets are absolutely safe. They contain no dlnitt·ophenol or other harmful or dangerous drugs. Just take one tiny concentrated tablet after each meal, then watch the results.

'Ve highly recommend our reducing tablets to men who are overweight and anxious to regain that slender youthful appearance which they once prized so highly. Order a supply today. Supply for 1 month $1-For 2 months $1.75- For 3 months $2.50.

PAR. 4. By the use of the representations hereinaboye set :forth and other representations similar thereto not specifically set out herein, respondent represents that her preparation, known and designated as Ladies Aid No. 1 H. Y. G. Tablets, is a competent vaginal antiseptic and reliable germ destroyer; that it is an effective prophylactic against venereal diseases; and that it is a dependable contraceptive; that her preparation, known and designated as Ladies Aid No. 4, is a competent and effective treatment for leucorrhea, vaginitis, pruritus vulvae and cases o:f fetid discharges; that her preparation, known and designated as Promeco Cod Liver Oil Compound Tablets, is a new scientific discovery and that it is an effective remedy for every con dition for which physicians might prescribe cod liver oil; that bet preparation, known and designated as Ladies Aid Reducing Tablets, is an amazing new scientific discovery; that it is safe and harmless; that by its use one can easily reduce five pounds a week without diet or exercise; that it contains the ingredients of a wonderful and newly discovered ocean plant that are effective in the treatment of obesity.

PAR. 5. In truth and in fact respondent's preparation known and designated as Ladies Aid No. 1 H. Y. G. Tablets is not a competent vaginal antiseptic and reliable germ destroyer; it is not an effecti \·e prophylactic against venereal diseases; and it is not a dependable contraceptive; respondent's preparation known and desip:n"ated as Ladies Aiel No. 4 is not a competent and effective treatment for leucorrhea, vaginitis, pruritus vulvae and cases of fetid discharges, which are only symptoms that arise from vaginal and uterine infec- PROGRESSIVE ~fEDICAL CO. ETC. 1115 1111 Complaint tions or other pathological conditions, and can only be corrected by eliminating the causes thereof, and at best said preparation could only be useful as an accessory to the treatment of such causes; respondent's preparation known and designated as Promeco Cod Liver Oil Compound Tablets is not a new scientific discovery and it is not an effective remedy for every condition for which physicians might prescribe cod liver oil; and respondent's preparation known and designated as Ladies Aid Heducing Tablets is not an amazing new scientific discovery; it is not safe and harmless; by its use one cannot reduce five pounds a week or any other appreciable amount, without diet or exercise; and it does not contain the ingredients of a wonderful and newly discovered ocean plant that are effective in the treatment of obesity, but the only ingredient contained in said preparation, other than the commonly known drugs of phenolphthalein and aloin, is powdered extract of bladder wrack, which does not possess any therapeutic properties.

Respondent's preparation, Ladies Aid Reducing Tablets, is not safe and harmless, in that two of its ingredients, aloin and phenolphthalein, are irritating cathartics, the repeated use of which would result in watery evacuations of the bowels; and the repeated use of phenolphthalein produces skin eruptions and keratoses in some persons, while the repeated use of aloin may cause colitis with resulting atony of the bowel. Moreover, any weight which might be lost as a result of taking said preparation would follow solely because of the withdrawal of water from the tissues as a result of purgation, and excessive purgation is harmful.

In addition to the representations hereinabove set forth, respondent has also engaged in the dissemination of false ad,·ertisements in the manner above set forth in that said advertisements so disseminated fail to reveal that the use of Ladies Aid Reducing Tablets, under the conditions prescribed in said advertisements or under such conditions as are customary or usual, may result in serious or irreparable injury to health.

PAR. 6. The use by 1·respondent of the fort>going false, deeeptiw, and misleading statements and representations with respect to her preparations, disseminated as aforesaid, has had and now has the capacity and tendency to, and does, mislead and deceive a substan. tial portion of the purchasing public into the erroneous and mistaken belief that such statements, representations, and advertisements are true, and induces a portion of the purchasing public, because of such erroneous and mistaken belief, to purchase respondent's medicinal prep a rat ions.

Findings 31F.T.C.

PAR. 7. The aforesaid acts and practices of respondent, as herein alleged, are all to the prejudice and injury of the public and constitute unfair and deceptive acts and practices in commerce within the intent and meaning of the Federal Trade Commission Act. REPORT, FINDINGS AS TO THE FACTS, AND ORDER Pursuant to the provisions of the Federal Trade Commission Act, the Federal Trade Commission on August 22, 1940, issued, and on August 26, 1940, served, its complaint in this proceeding upon respondent, Blanche Kaplan, an individual doing business under the trade names Progressive Medical Co., Progressive Laboratories, Ladies Aid Co., Ladies Aid, and Ladies Aid Products, charging her with the use of unfair and deceptive acts and practices in commerce in violation of the provisions of said act. On September 16, 1940, the respondent filed her answer, in which answer she admitted all of the material allegations of fact set forth in said complaint and waived all intervening procedure and further hearing as to said facts. Thereafter, the proceeding regularly came on for final hearing b€fore the Commission on the said complaint and the answer thereto, and the Commission, having duly considered the matter and being now fully advised in the premises, finds that this proceeding is in the interest of the public and makes this its findings as to the facts and its conclusion drawn therefrom.

FINDINGS AS TO Tile FACTS PARAGRAPH 1. Respondent, Blanche Kaplan, is an individual trading under the names Progressive :Medical Co., Progressive Laboratories, Ladies Aid Co., Ladies Aid, and Ladies Aid Products, with her office and principal place of business heretofore located at 3944 Pine Grove Avenue, Chicago, Ill., but at present located at 330 South 'Yells Street, Chicago, Ill., from which last named address she transacts business under the above trade names.

PAR. 2. Respondent is now, and for more than 2 years last past has been, engaged in the sale and distribution of certain medicinal preparations designated as Ladies Aid No. 1 H. Y. G. Tablets, Ladies Aid No. 4, Promeco Cod Liver Oil Compound Tablets, and Ladies Aid Reducing Tablets.

In the course and conduct of her business, respondent causes said medicinal preparations, when sold, to be transported from her place of business in the State of Illinois to purchasers thereof located in other States of the United States and in the District of Columbia. PROGRESSIVE MEDICAL CO. ETC. 1117 1111 Findings At all times mentioned herein, respondent has maintained, and now maintains, a course of trade in said medicinal preparations sold and distributed by her in commerce between and among the various State~ of the United States and in the District of Columbia. PAR. 3. In the course and conduct of her aforesaid business, respondent has disseminated and is now disseminating, and has caused and is now causing the dissemination of, false advertisements concerning her said products by the United States mails and by various other means in commerce, as commerce is defined in the Federal Trade Commission Act, for the purpose of inducing, and which are likely to induce, directly or indirectly, the purchase of said products; and respondent has also disseminated and is now disseminating, and has caused and is now causing the dissemination of, false advertisements concerning her said products, by various means, for the purpose of inducing, and which are likely to induce, directly or indirectly, the purchase of her said products in commerce, as commerce is defined in the Federal Trade Commission Act. Among and typical of the false, misleading, and deceptive statements and representations contained in said false advertisements disseminated and caused to be disseminated, as hereinabove set forth, by the United States mails nnd by circulars, leaflets, pamphlets, and other advertising literature, are the following:

With respect to Ladies Aid No. 1 H. Y. G. Tablets- L.-\.DIES AID NO. 1 FOB FEMININE HYGIENE A VAGINAL ANTISEPTIC A MARRIED WOMAN'S NECESSITY H. Y. G. Tablets at·e a. wonderful, eff('ctive, yet safe vaginal germ preventive. No longer D('ed you fuss with messy and oft('n dangerous douche solutionsso many of which contain elements injurious to delicate tissues. Ladies Aid No. 1 H. Y. G. Tablet is dainty, snow white and odorless • • • upon contact with the vaginal mucosa, it releases a gentle foam of germ destroying oxygen, which penetrates and reaches into all the folds and crevices of the yaginal tract. • • • they are effective against unwanted germ life, even several hours .after application.

With respect to Ladies Aid No. 4- Ladies Aid No. 4 is used in many hospitals and by a great many nurses themselves. l\Iade largely of copper sulphate and alum, it is highly recommended in the treatment of leucorrhea, vaginitis, pruritus vulvae and cases <Jf fetid discharges.

'With respect to Promeco Cod Liver Oil Compound Tablets- A new scientific discovery for every condition for which physicians recommend ~od liver oil.

Findings 31 F. T. C. With respect to Ladies Aid Reducing Tablets- At last you can have normal weight without strenuous dieting or exhausting e..exercises.

• • • An amazing new scientific discovery has made It po'lsible to reduce safely and easily, without dieting or exercising. You can lose five pounds a week. Ladies Aid Reducing Tablets contain the vital element of a newly discovered ocean plant. Science has extracted from this wonderful plant its basic ingredients which are used in thPse tablets. Why be handicapped by obesity? Send for a box of Ladies Aid Reducing Tablets at once.

These tablets are absolutely safe. They contain no dinitr\>phenol or other harmful or dangerous drugs. Just take one tiny conc!'ntrated tablet after each meal, then watch the results.

'Ve highly recommend our reducing tablets to men who are overweight and anxious to regain that slender youthful appearance which they once prized so highly. Order a supply today. Supply for 1 month $1-For 2 months $1.75- For 3 months $2.50.

PAR. 4. By the use of the representations hereinabove set forth and other representations similar thereto not specifically set out hereint respondent represents that her preparation, known and designated as l .. adies Aid No. 1 H. Y. G. Tablets, is a competent vaginal antiseptic an~l reliable germ destroyer; that it is an effective prophylactic against venereal diseases; and that it is a dependable contraceptive; that her preparation, known and designated as Ladies Aiel No. 4, is a competent and effective treatment for leucorrhea, vaginitis, pruritus vulvae, and cases of fetid discharges; that her preparation, known and designated as Promeco Cod Liver Oil Compound Tablets, is a new scientific discovery and that it is an effective remedy for every condition for which physicians might prescribe cod liver oil; that her preparation, known and designated as Ladies Aid Reducing Tablets, is an amazing new scientific discovery; that it is safe and harmless; that by its use one can easily reduce 5 pounds a week without diet or exercise; that it contains the ingredients of a wonderful and newly discovered ocean plant that are effective in the treatment of obesity. PAR. 5. In truth and in fact respondent's preparation known and designated as Ladies Aid No. 1 H. Y. G. Tablets is not a competent vaginal antiseptic and reliable germ destroyer; it is not an effective prophylactic against venereal diseases; and it is not a dependable contraceptive; respondent's preparation known and designated as Ladies Aid No. 4 is not a competent and effective treatment for leucorrhea, nginitis, pruritus vulvae, and cases of fetid discharges, which are only symptoms that arise from vaginal and uterin infections or other pathological conditions, ~nd can only be corrected by eliminating the causes thereof, and at best said preparation could only be useful as an accessory to the treatment of such causes; respondent's PROGRESSIVE MEDICAL CO. ETC. 1119 1111 Conclusion preparation known and designated as Promeco Cod Liver Oil Compound Tablets is not a new scientific discovery, and it is not an effective remedy for every condition for which physicians might prescribe cod liver oil; and respondent's preparation known and designated as Ladies Aid Reducing Tablets is not an amazing new scientific discovery; it is not safe and harmless; by its use one cannot reduce 5 pounds a week or any other appreciable amount, without diet or exercise; and it does not contain the ingredients of a wonderful and newly discovered ocean plant that are effective in the treatment of obesity, but the only ingredient contained in said preparation, other than the commonly known drugs of phenolphthalein and aloin, is powdered extract of bladde:~; wrack, which does not possess any therapeutic properties. Respondent's preparation, Ladies Aid Reducing Tablets, is not safe and harmless, in that two of its ingredients, aloin and phenolphthalein, are irritating cathartics, the repeated use of which would result in watery evacuation of the bowels; and the repeated use of phenolphthalein produces skin eruptions and keratoses in some persons, while the repeated use of aloin may cause colitis with resulting atony of the bowel. Moreover, any weight which might be lost as a result of taking said preparation would follow solely because of the withdrawal of water from the tissues as a result of purgation, and excessive purgation is harmful. . In addition to the representations hereinabove set forth, respondent has also engaged in the dissemination of false advertisements in the manner above set forth in that said advertisements so disseminated fail to reveal that the use of Ladies Aid Reducing Tablets, under the conditions prescribed in said advertisements or under such conditions as are customary or usual, may result in serious or irreparable injury to health;

PAR. 6. The use by respondent of the foregoing false, deceptive, and misleading statements and representations with respect to her preparations, disseminated as aforesaid, has had and now has the capacity and tendency to, and does, mislead and deceive a substantial portion of the purchasing public into the erroneous and mistaken belief that such statements, representations and advertisements are true, and induces a portion of the purchasing public, because of such erroneous and mistaken belief, to purchase respondent's medicinal preparations.

CONCLUSION The aforesaid acts and practices of respondent, as herein found, are all to the prejudice and injury of the public and constitu~ unfair and deceptive acts and practices in commerce within the intent and meaning of the Federal Trade Commission Act. Order 31F. T. C.

ORDER TO CEASE AND DESIST This proceeding having been heard by the Fedt>ral Trade Commission upon the complaint of the Commission and the answer of therespondent, in which answer respondent admits all the material allegations of fact set forth in said complaint, and states that she waives. all intervening procedure and further hearing as to said facts, and the Commission having made its findings as to the facts and its conclusion that said respondent has violated the provisions of the I<'ederal Trade Commission Act.

It i8 ordered, That the respondent, Blanche Kaplan, an individual doing business u~der the trade names, Progressive Medical Co., Progressive Laboratories, Ladies A:id Co., Ladies Aid, and Ladies Aid Products, or doing business under any other name or names, her agents, representatives, servants, and employees, directly or through any corporate or other device, in connection with the offering for sale, sale, and distribution of her medicinal preparations designated as Ladies Aid No. 1 H. Y. G. Tablets, Ladies Aid No. 4, Promeco Cod Liver Oil Compound Tablets and Ladies Aid Reducing Tablets, or of any other preparations composed of substantially similar ingredients or possessing substantially the same properties, whether sold under the same name or names, or under any other name or names, do forthwith cease and desist from, directly or indirectly: 1. Disseminating or causing to be disseminated any advertisement (a) by means of United States mails, or (b) by any means in commerce, as "commerce" is defined in the Federal Trade Commission Act, which advertisement represents, directly or through inference~ that said preparation designated as Ladies Aid No. 1 H. Y. G. Tablets, is a competent and effective vaginal antiseptic or reliable germ destroyer, or that said preparation constitutes an effective prophylactic, or that said preparation is a dependable contraceptive; or which advertisement represents, !.lirectly or through inference, that faid. preparation designated as Ladies Aid No. 4, is a competent and effective treatment for leucorrhea, vaginitis, pruritus vulvae, or case::; of fetid discharges, or that said preparation possesses any therapeutic value in the treatment of such conditions beyond its use as an accessory therein; or which advertisement represents, directly or through inference, that said preparation designated as Promeco Cod Liver Oil Compound Tablets, is a new scientific discovery, or that said preparation constitutes an effective remedy for every condition for which physicians might prescribe cod live.r oil; or which advertisement represents, directly or through inference, that said. preparation designated as Ladies Aid Reducing Tablets, is an amazing new PROGRESSIVE MEDICAL CO. ETC. 1121 1111 Oruer scientific discovery, or that said preparation is safe and harmless, or that by its use one can reduce 5 pounds a week or any other appreciable amount, or that said preparation is a competent and effective weight reduce:~;' without diet or exercise, or that said preparation contains the ingredients of a ne·wly discovered ocean plant which are effective in the treatment of obesity, or that the use of said preparation will produce any weight reduction of a permanent nature; or which advertisement with respect to said preparation Ladies Aij Reducing Tablets fails to reveal that the use of said preparation may result in skin eruptions and excessive irritation of the bO\wls, 2. Disseminating or causing to be disseminated any advertisement by any means for the purpose of inducing, or which is likely to induce~ directly or indirectly, the purchase in commerce, as "commerce" is defined in the Federal Trade Commission Act, of said preparations, Ladies ~\id No. 1 H. Y. G. Tablets, Ladies Aid No. 4, Promeco Cod Liver Oil Compound Tablets, and Ladies Aid Reducing Tablets, which advertisement contains any representations prohibited in paragraph (1) hereof, or which advertisement with respect to said preparation Ladies Aid Reducing Tablets fails to reveal that the use of said preparation may result in skin eruptions and excessive irritation of the bowels.

It is fu,rther ordered, That the respondent shall, within 10 days after service upon her of this order, file with the Commission an interim report in writing, stating 'vhether she intends to comply with this order, and, if so, the manner and form in which she intends to comply; and that, within 60 days after service upon her of this order, said respondent shall file with the Commission a report in writing setting forth in detail the manner and form in which she has complied with this order.

Complaint 31 F.T.C.

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