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A. K. Harper, trading as Harper Manufacturing Company and Harper Brush Works

Volume 27 · 27 F.T.C. 508

Citation
27 F.T.C. 508
Docket
3374
Complaint
1938-04-09
Decision
1938-07-21
Document type
final order
Case type
consumer protection
Statutes
FTC Act (section 5)
Industry
brush manufacturing
Outcome
cease and desist
Relief
cease_and_desist; compliance_reporting
Commission counsel
Wm. T. Chantland
Source
Original volume PDF
Original PDF
This decision as a PDF

deceptive advertisingfranchise business opportunity

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Cite this decision

A. K. Harper, trading as Harper Manufacturing Company and Harper Brush Works, 27 F.T.C. 508 (1938). Consumer Law Library, https://consumerlawlibrary.org/decisions/v027-0044

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Order status: unknown. Sunset may be extended by the latest qualifying federal-court complaint alleging an order violation; complaints, dismissal/appeal outcomes, and respondent-specific extensions are not fully tracked.

Cited by 0 later FTC decisions

Cites

Text (OCR of the scan at left; may contain errors)

In the Marrer or A. K. HARPER, TRADING AS HARPER.MANUFACTURING COMPANY AND HARPER BRUSH WORKS COMPLAINT, FINDINGS, AND ORDER IN REGARD TO THE ALLEGED VIOLATION OF SEC. 5 OF AN ACT OF CONGRESS APPROVED SEPT, 26, 1914 Docket 3374. Oomplaint, Apr. 9, 1938—Decision, July 21, 1938 Where an individual engaged in making, selling, and distributing sweeping and cleaning brushes, in advertising for sales people to sell his said products in various newspapers and periodicals having interstate circulation— (a) Represented “Make up to $25 a day,” “Make up to $12 a day,” facts being that only on rare and exceptional occasions had any of his said distributors made net profits of from $12.00 to $25.00 a day or over; very few of his distributors made an average net profit ranging between said sums for more than a few months consecutively, and such distributors do not make such a profit selling his said products under normal conditions after selling expense is deducted, such profit is determined by distributor’s sales ability, selling costs, particular territory, and other business conditions, and no distributor is assured of any specified net profit by reason of engaging in aforesaid business ;

(b) Represented, as aforesaid, “We leave nothing undone toward your success and promotions are rapid,” fact being that no promotions were contemplated or made, except that extra rates of compensation were given when certain monthly volume of sales was attained, and in a few instances salesmen were put on a salary basis and some made sales managers of assigned territory ; and (c) Represented, as aforesaid, “Free fountain pen,” and “Free brushes with your starting order,” facts being that pens were furnished by him to his distributors only in consideration of placement of an order by them with him, including payment for goods thus purchased within specified period, and brushes were supplied by him to his distributors only when starting order was of a certain size, and were not in any way free, as cost thereof was included in total price paid for entire order, and said articles were furnished only to distributors who bought specified amounts of merchandise within specified periods of time;

With effect of misleading and deceiving persons into mistaken and erroneous belief that said representations were true, and into purchase of his said products in and on account of such beliefs thus induced, and of diverting trade unfairly to him from competitors similarly engaged who do not in any wise misrepresent the earnings to be made by distributors of their products, and do not make other misrepresentations made by him; to the prejudice of competition in commerce among the States and in the District of Columbia: Held, That such acts and practices were to the prejudice of the public and competitors and constituted unfair methods of competition. Mr. Wm. T. Chantland for the Commission.

HARPER MANUFACTURING CO., ETC. 509 508 Complaint Complaint Pursuant to the provisions of the Federal Trade Commission Act, and by virtue of the authority vested in it by said act, the Federal Trade Commission having reason to believe that A. K. Harper, trading as Harper Manufacturing Co. and Harper Brush Works hereinafter referred to as respondent, has violated the provisions of the said act, and it appearing to the Commission that a proceeding by it in respect thereof would be in the public interest, hereby issues its complaint, stating its charges in that respect as follows: Paracrarn 1. Respondent A. K. Harper is an individual doing business and trading under the names and styles of Harper Manufacturing Co. and Harper Brush Works, with his prinicipal place of business at Fairfield, lowa. He is now, and for some time past has been, engaged in making, selling, and distributing sweeping and cleaning brushes in commerce as hereinafter described. Par. 2. Said respondent, being engaged in business as aforesaid causes said sweeping and cleaning brushes, when sold, to be transported from his place of business in the State of Iowa to the purchasers thereof located in various points in States of the United States other than the State from which said shipments are made. Respondent maintains a course of trade in said sweeping and cleaning brushes distributed and sold by him in commerce between and among the various States of the United States. Par. 3. In the course and conduct of his said business respondent is now, and has been, in substantial competition with other individuals and with firms and corporations likewise engaged in the business of making, distributing and selling sweeping and cleaning brushes in commerce among and between the various States of the United States and in the District of Columbia.

Par. 4. In the course and operation of his said business and for the purpose of inducing the purchase of his said sweeping and cleaning brushes, respondent advertises in various newspapers and periodicals having an interstate circulation for sales people to sell his said products and such advertisements have included in them the following representations :

1. Make up to $25 a day.

2. Make up to $12 a day.

3. We leave nothing undone toward your success and promotions are rapid. 4, FREE FOUNTAIN PEN.

5. FREE BRUSHES with your starting order. The above statements on the part of the respondent in his advertising literature and in other advertisements serve as representations 185514"—40—yon, 27 ——35 Complaint 21H, DAG;

to prospective distributors that such distributors can make from $12 to $25 per day selling respondent’s brushes. Such representations and implication are deceptive and misleading in that only on rare and exceptional days have any of respondent’s distributors made net profits of from $12 to $25 a day or over. No distributor of respondent’s brushes has ever made an average net profit of from $12 to $25 per day for any considerable or substantial period of time. Respondent’s distributors do not make a net profit of from $12 to $25 per day selling respondent’s brushes under normal conditions after selling expense is deducted. In fact, the profit made by distributors from selling respondent’s products is determined by the distributor’s sales ability, selling costs, the territory in which he is working and other business conditions and no distributor is assured of any specified net profit by reason of engaging in the business of distributing respondent’s products. The representation that promotions are rapid is misleading in that no promotions are contemplated or are made. In fact, the distributors of respondent’s brushes do not receive promotions as they are not employees of the respondent. Such distributors are in business for themselves and merely purchase respondent’s brushes for resale for their own account.

. The aforesaid statements with respect to the offer of a free fountain pen or free brushes are misleading in that no fountain pens are given free by the respondent. Fountain pens are furnished by the respondent to his distributors only in consideration of a placement of an order by such distributors with the respondent, including the payment for the goods so purchased within a specified period of time. The brushes purported to be given free with the distributor’s starting order of a certain size are not given free. Such brushes are supplied by respondent to such distributors only when the starting order is of a certain size and are not in any way free goods as the cost thereof is included in the total price paid for the entire order. The articles represented as free are in fact furnished to distributors who purchase specified amounts of merchandise within specified periods of time.

Par. 5. The use by the respondent of the aforesaid misleading and deceptive statements and representations in his advertising literature and otherwise has the capacity and tendency to, and does, mislead and deceive persons into the mistaken and erroneous belief that said representations are true and into the purchase of respondent’s brushes in and on account of such beliefs induced as aforesaid. As a result, trade is diverted unfairly to the respondent, from competitors engaged in similar businesses who do not in any wise misrepresent the earning to be made by distributors of their products and who do not make HARPER MANUFACTURING CO., ETC. dll 508 Findings the other misrepresentations made by the respondent herein. As a result thereof injury has been done and is now being done by respondent to competition in commerce among and between the various States of the United States and in the District of Columbia. Par. 6. The above and foregoing acts and representations of the respondent have been and are all to the prejudice of the public and of respondent’s competitors as aforesaid and constitute unfair methods of competition within the intent and meaning of the Federal Trade Commission Act.

Report, Frnprines as To THE Facts, AND ORDER Pursuant to the provisions of the Federal Trade Commission Act, the Federal Trade Commission, on the 9th day of April 1988, issued and, on April 12, 1938, served its complaint in this proceeding upon respondent, A. K. Harper, trading as Harper Manufacturing Co. and Harper Brush Works, charging him with the use of unfair methods of competition in commerce in violation of the provisions of said act. After the issuance of said complaint and the filing of respondent’s answer thereto, a stipulation in lieu of testimony and other evidence was entered into by and between W. T. Kelley, chief counsel of the Commission, and the respondent, which was duly approved and received by the Commission in lieu of testimony and other evidence, and was duly recorded and filed in the office of the Commission. Thereafter, the proceeding regularly came on for final hearing before the Commission on said complaint, the answer thereto and the said stipulation as to the facts, wherein it was agreed that the Commission might proceed upon said statement of facts to make its report stating its findings as to the facts (including inferences which it may draw from said stipulated facts) and its conclusion based thereon, and enter its order disposing of the proceeding without the presentation of argument or the filing of briefs; and the Commission having duly considered the same and being now fully advised in the premises, finds that this proceeding is in the interest of the public, and makes this its findings as to the facts and its conclusion drawn therefrom: FINDINGS AS TO THE FACTS Paracrary 1. Respondent A. K. Harper is an individual doing business and trading under the names and styles of Harper Manufacturing Co. and Harper Brush Works, with his principal place of business at Fairfield, Iowa, and is now, and for some time past has been, engaged in ape selling, and distributing sweeping and cleaning; ushes in commerce as hereinafter described.

Findings 27 BTA Par. 2. Respondent causes said sweeping and cleaning brushes, when sold, to be transported from his.place of business in the State of Iowa to the purchasers thereof located in various points in States of the United States other than the State from which said shipments are made, and maintains a course of trade in said sweeping and cleaning brushes sold and distributed by him in commerce between and among the various States of the United States. Par. 3. Respondent is in substantial competition with other individuals and with firms and corporations likewise engaged in the business of selling and distributing sweeping and cleaning brushes in commerce among and between the various States of the United States and in the District of Columbia.

Par. 4. In the course and operation of his said business and for the purpose of inducing the purchase of his said sweeping and cleaning brushes, respondent has advertised in various newspapers and periodicals having an interstate circulation for sales people to sell his said products, and in advertisements at various times the respondent has made the following representations:

1. Make up to $25 a day.

2. Make up to $12 a day.

3. We leave nothing undone toward your success and promotions are rapid. 4, FREE FOUNTAIN PEN.

5. FREE BRUSHES with your starting order. The above statements on the part of the respondent in his advertisements serve as representations to prospective distributors that such distributors can make from $12 to $25 per day selling respondent’s brushes. Such representations are deceptive and misleading, in that, only on rare and exceptional days have any of respondent’s distributors made net profits of from $12 to $25 a day or over, and very few distributors of respondent’s brushes have ever made an average net profit of from $12 to $25 per day for more than a few months consecutively. Respondent’s distributors do not make a net profit of from $12 to $25 per day selling respondent’s brushes under normal conditions after selling expense is deducted. The profit made by distributors from selling respondent’s products is determined by the distributor’s sales ability, selling costs, the territory in which he is working and other business conditions, and no distributor is assured of any specified net profit by reason of engaging in the business of distributing respondent’s products. The representation that. promotions are rapid is misleading in that no promotions are contemplated or are made, except that extra rates of commission were given when certain monthly volume of sales was attained, and in a few instances salesmen were put on a salary basis and some made sales managers of assigned territory.

HARPER MANUFACTURING CO., ETC. 513 508 Order The statements with respect to the offer of a free fountain pen or free brushes are misleading in that no fountain pens are given free by the respondent. The fountain pens are furnished by the respondent to his distributors only in consideration of a placement of an order by such distributors with the respondent, including the payment for the goods so purchased within a specified period of time. The brushes purported to be given free with the distributor’s starting order of a certain size are not given free, but are supplied _ by respondent to such distributors only when the starting order is of a certain size and are not in any way free goods as the cost thereof is included in the total price paid for the entire order. The articles represented as free are furnished only to distributors who purchase specified amounts of merchandise within specified periods of time.

Par. 5. The use by the respondent of the misleading and deceptive statements and representations above set out has the capacity and tendency to, and does, mislead and deceive persons into the mistaken and erroneous belief that said representations are true and into the purchase of respondent’s brushes in and on account of such beliefs induced as aforesaid. As a result, trade in said commerce is diverted unfairly to the respondent from competitors engaged in similar businesses who do not in any wise misrepresent the earnings to be made by distributors of their products and who do not make the other misrepresentations made by the respondent therein. As a result thereof, injury has been done and is now being done by respondent to competition in commerce among and. between the various States of the United States and in the District of Columbia. CONCLUSION The aforesaid acts and practices of the respondent, A. K. Harper, trading as Harper Manufacturing Co. and Harper Brush Works, are to the prejudice of the public and of respondent’s competitors, and constitute unfair methods of competition in commerce within the intent and meaning of the Federal Trade Commission Act. ORDER TO CEASE AND DESIST This proceeding having been heard by the Federal Trade Commission upon the complaint of the Commission, the answer of respondent, and a stipulation as to the facts in lieu of testimony and other evidence, whereby respondent waives hearing on the charges set forth in said’ complaint, and states that, without further evidence or other intervening procedure, the Commission may issue and serve Order . 27. Ta: upon him findings as to the facts and conclusion, and an order to cease and desist from the violations»of law charged in the complaint, and the Commission having made its findings as to the facts and conclusion that said respondent has violated the provisions of the Federal Trade Commission Act.

It is ordered, That respondent A. K. Harper trading as Harper Manufacturing Co. and Harper Brush Works, his representatives, agents, and employees, in connection with the offering for sale, sale, and distribution of his brushes in interstate commerce or in the Dis: trict of Columbia, do forthwith cease and desist, in any manner, directly or indirectly, from representing :

1. That his salesmen make up to $12 per day net, or any sum as an average wage which is in excess of the net average wage of his salesmen.

2. That promotions are rapid, when in fact no provisions nor any adequate provisions are made as to promotions. 3. That any articles are given “free,” when in fact they are not so given, but dependent in whole or part on other considerations. It is further ordered, That the respondent shall, within 60 days after service upon it of this order, file with the Commission a report in writing setting forth in detail the manner and form in which it has complied with this order.

CALIFORNIA LUMBERMEN’S COUNCIL ET AL. 515 Syllabus In toe Marrer or

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