Wisconsin: consumer-protection statute

Deceptive Trade Practices Act — Wis. Stat. § 100.18

Statute-text comparison only, not legal advice. Verify against the current official code.

Private right of action

Whether a person may bring a civil action under the statute.

Yes, a person suffering pecuniary loss may sue.

100.18(11)(b)2.

Any person suffering pecuniary loss because of a violation of this section by any other person may sue in any court of competent jurisdiction

Recovery for the loss a person actually suffered.

Recover pecuniary loss.

100.18(11)(b)2.

shall recover such pecuniary loss, together with costs, including reasonable attorney fees

A stated minimum or fixed amount of damages.

Not found in the statute text reviewed

Damages multiplied or increased to punish unlawful conduct.

Not found in the statute text reviewed

Rules for recovering the cost of legal representation.

Recoverable by a person suffering pecuniary loss, with exceptions.

100.18(11)(b)2.

shall recover such pecuniary loss, together with costs, including reasonable attorney fees

Notice or a demand that must be sent before bringing an action.

Not found in the statute text reviewed

Restrictions on bringing claims on behalf of a class.

Not found in the statute text reviewed

Directions to consider FTC or federal interpretations when applying the statute.

Not found in the statute text reviewed

The period in which an action must be brought.

3 years

100.18(11)(b)3.

No action may be commenced under this section more than 3 years after the occurrence of the unlawful act or practice

Court orders requiring conduct to stop or change.

The department or department of justice or district attorney may seek injunction.

100.18(11)(d)

may commence an action in circuit court in the name of the state to restrain by temporary or permanent injunction any violation of this section

Civil monetary penalties sought by the attorney general.

Not found in the statute text reviewed