Guides For The Decorative Wall Paneling Industry
16 CFR Part 243 · Guides · in the Code of Federal Regulations 1973-1995 (23 annual editions)
Scanned CFR pages, OCR text may contain errors; the linked Library of Congress PDF is the authority. Not legal advice; not affiliated with the FTC. These rules and guides are historical: most were rescinded or replaced, so do not assume any is in force.
Latest edition: Library of Congress, 1995 CFR · Earliest edition: 1973 CFR
Text (1995 edition, OCR)
Federal Trade Commission which was not used in the recent past - but at some remote period in the past, or (3) is a price which has been used only for a short period of time, is not a regular price. Consequently, use of any price or amount, other than the adver- tiser’s own bona fide regular price, in connection with a ‘‘free”’ film represen- tation is deceptive. (c) ‘‘Free’’ film offers are understood by consumers to mean that the price charged by the advertiser is for proc- essing alone and has not been raised to include any payment for the film. In other words, they understand that the film, in fact, is a gift to the consumer given by the advertiser in return for the processing business he receives. In such circumstances, if any portion of the represented price charged for proc- essing includes any payment for the film to the processor, the ‘‘free’’ film offer is deceptive and consumers are misled. (d) Where a processor has not estab- lished a regular price for processing service by itself, he has no basis, ex- cept in the case of introductory offers, upon which to make a “‘free’’ film rep- resentation. Likewise, a processor may not justify ‘“‘free” film offers, whether advertised with or without qualifica- tion, on the ground that his price for processing and film is equal to or less than the price charged by local devel- opers for processing alone, in a given trade area. Only the processor’s own regular processing price may be used as @ basis for the ‘free’ film representa- tion. . (e) Continuous free film offers or the repetition of such offers with great fre- quency should be avoided. Continuous or frequent offers of free film made in connection with the sale of processing service are false and misleading since the processor’s price for his service alone will, by lapse of time, become his regular price for processing service and film in combination. The film, in such circumstances, would therefore no longer be ‘‘free’’. (f) Introductory (temporary) offers of “free” film should not be advertised where processors do not, in good faith, expect to discontinue the offer after a limited time and commence selling processing service separately at the same price at which the offer of such 47 § 242.1 service, together with the ‘free’ film, was made. , (g) The guide does not preclude the use of nondeceptive “combination” of- fers in which film and processing are offered for sale as a single unit at a sin- gle stated price, and where no represen- tation is made that the price is to be paid for one item and the other is “free”. Similarly, film processors are not precluded from setting a price for processing which also includes furnish- ing the purchaser with a replacement roll of film at one inclusive price— again, where no representation is made that the latter is ‘‘free’’. NOTE: On December 1, 1953, the Commission approved a trade practice rule on use of the word ‘‘Free’’. The provisions of the guide set forth above are advisory in nature and are not to be construed as replacing or modify- ing any of the provisions of the aforemen- tioned trade practice rule. (38 Stat. 717, as amended; 15 U.S.C. 41-68) [33 FR 8336, June 5, 1968) PART 243—GUIDES FOR THE DECO- RATIVE WALL PANELING INDUS- Sec. 243.0 243.1 243.2 Definitions. Avoiding deception generally. Describing wood and wood imitations. 243.3 Deceptive use of wood names. 243.4 Imitations of materials other than wood. . 243.5 Misleading illustrations. 243.6 Deceptive use of trade or corporate names, coined names, trademarks, etc. 243.7 Passing off through imitation or sim- ulation of trademarks, trade names, etc. 23.8 Disclosure of ‘‘seconds’’, ‘‘rejected”’, or “defective” products, etc. 243.9 Representations concerning washabil- ity, cleanability, etc. 243.10 Size markings and designations. 243.11 Removal, obliteration, or alteration of marks or labels. 243.12 Misrepresenting products as conform- ing to standard or specification. 243.138 Deception as to origin. 243.14 Other parts in this Title 16 applicable to this industry. AUTHORITY: 38 Stat. 717, as amended; 15 U.S.C. 41-58. SOURCE: 36 FR 23796, Dec. 15, 1971, unless otherwise noted. § 243.0 $243.0 Definitions. For the purpose of this part the fol- lowing definitions shall apply: (a) Industry member. Any person, firm, corporation, or organization engaged in the manufacture, sale or distribution of industry products as such products are hereinafter defined. (b) Industry products. Industry prod- ucts include all products, whether of domestic or foreign origin, which are suitable for use as interior decorative wall panels. Industry products may be composed of any material or combina- tions of materials including, but not limited to, solid wood, plywood, wood products, plastics, metals, etc., and may be textured, prefinished, partially finished, or unfinished. (c) Exposed surface, front or face. An “exposed surface”’ of a decorative wall panel is the one prominently exposed to view when the product is placed in the generally accepted position for use. The ‘exposed surface”’ is often referred to as the ‘front’ or ‘‘face’’, as con- trasted to the back of a panel. (da) Back. The back of a decorative wall panel is the surface reverse to the face. The back is not generally in- tended to provide an esthetically pleas- ing appearance and, therefore, is not considered an ‘‘exposed surface” under the definition immediately above. However, these definitions do not pre- clude unusual construction giving a panel two exposed surfaces or faces. (e) Veneer. In this part, the term ‘‘ve- neer”’ is used in the sense most com- monly understood by ordinary consum- ers—namely, to describe a thin layer of more valuable or beautiful wood used on the face of a panel for overlaying an inferior wood or other core material. §243.1 Avoiding deception generally. (a) In general. Industry members should not sell, offer for sale, or dis- tribute industry products by any meth- od, or under any representation, cir- cumstance, or condition which has the capacity and tendency or effect of mis- leading purchasers or prospective pur- chasers as to the grade, type, kind, character, content, construction, com- position, process, or technique used in preparation or fabrication, origin, size, thickness, quality, quantity, value, price, serviceability, resistance, per- 48 16 CER Ch. I (1-1-95 Edition) formance, durability, color, finish, manufacture, or distribution of any product of the industry or component part of such product, or in any other respect. (b) Basis for affirmative disclosures of facts. (1) Many of the following sections set forth specific examples as to when affirmative disclosures should be made in advertising and on labels. In order to prevent deception the Commission may require affirmative disclosure of mate- rial facts concerning merchandise which, if known to prospective pur- chasers, would influence their deci- sions of whether or not to purchase. The failure to disclose such facts as may be required is an unfair trade practice violative of the Federal Trade Commission Act. (2) Two of the most prevalent situa- tions in which disclosures should be made are (i) when the appearance of a wall panel could mislead purchasers or potential purchasers as to its true com- position, and (ii) when a representation is made in any manner which is suscep- tible of at least one misleading inter- pretation unless it is clearly qualified. Representations which cannot be quali- fied without the qualification amount- ing to a contradiction should not be used. (c) Manner of making disclosures on products and in advertising. (1) Retail dealers, manufacturers, and other sup- pliers must all assume the affirmative responsibility to provide detailed infor- mation to the public concerning the compositions of wall panels through in- formative advertising, promotional materials, and properly labeled prod- ucts and samples thereof. (2) When disclosures are necessary on industry products, they should appear on each product (except when sold and used for industrial purposes and the in- dustrial purchaser is otherwise fully informed of the material facts in- volved). Such disclosures should be on the product, or on a tag or label at- tached thereto, and be of such perma- nency as to remain on, or attached to, the product until consummation of sale to the ultimate purchaser. Conspicuous disclosures may appear on backs of wall panels, but in instances where such disclosures would not be readily noticeable to casual observers, such as Federal Trade Commission on certain point-of-sale display panels where the backs are not easily viewed, disclosures should be made on the front or face of panels. (3) When disclosures are necessary in advertising, they should be made in any advertisement relating to an in- dustry product irrespective of the form or media used whenever statements, representations or depictions appear therein which, in the absence of such disclosures, could serve to create a false impression that the product, or any part thereof, is of a certain kind, size, quality or composition. (4) In all cases, disclosures should be in immediate conjunction with any representation, depiction, illustration, simulation, or display making it nec- | essary, and should be of sufficient clar- ity and conspicuousness to be noted by prospective purchasers. The number of times a disclosure should be made will depend entirely upon the context in ~ which it appears. (5) When disclosures are necessary to describe composition, they may be ac- complished by stating the true com- position (e.g., “mahogany grained hardboard’, ‘‘walnut grain finish on plastic’, ‘‘reproduction of wood grain on plastic overlay’’ or ‘printed vinyl overlay on plywood’’), or by making a disclaimer of composition (e.g., ‘“‘imita- tion wood surface’, “simulated wood finish”? or ‘“‘simulated grain design’’). Of course, a representation concerning the composition of a product should | clearly indicate the part to which the representation is properly applicable. NOTE: For examples of when disclosures should be made, see the following sections. [Guide 1) §243.2 Describing wood and wood imi- tations. : In connection with the sale of indus- try products made of wood, or which are not wood but have an appearance simulating wood, industry members should not use any display, exhibit, sample, sales method, depiction or rep- resentation which could have the ca- pacity and tendency directly or indi- rectly to mislead purchasers or poten- tial purchasers because of: A false statement; a half-truth; or the failure to disclose facts concerning composi- 49 § 243.2 tion when the appearance of a product could convey a misleading impression.! (a) Examples of representations con- sidered false include: (1) Describing an oak panel as “pecan”; (2) Describing as “solid birch’’ or “genuine birch’? a panel made with laminations of all birch plies. Proper descriptions would include “birch ply- wood” or ‘‘birch plies’’; (3) Describing a _ particleboard, flakeboard, hardwood, fiberboard, chipcore or plywood panel as “solid wood”’; (4) Describing as “natural wood grain” a simulated grain design which has been printed on, attached to or simulated in any other manner on the surface of an industry product; (5) Describing a nonlumber product, such as particleboard, hardboard, fiber- board, flakeboard, and products of similar composition, as ‘‘wood’’. Al- though such products are composed of wood particles or wood fibers, they should not be represented without qualification as ‘‘wood”’ but may be de- scribed as ‘particleboard’, ‘‘hard- board’’, ‘“‘fiberboard’’, ‘“wood product’’, or by any applicable nondeceptive word or term. (b) Examples of representations con- sidered likely to mislead because of a half-truth include: (1) Describing as “walnut’’, “in wal- nut”, “genuine walnut’, ‘walnut panel” or ‘‘walnut plywood” a panel having only a face veneer of walnut. Proper descriptions would include “walnut veneer face”, ‘“‘walnut veneer surface’, ‘‘walnut veneer” or ‘walnut veneered plywood’’. NOTE: Unqualified terms such as ‘‘walnut’’, “genuine walnut’ and ‘in walnut” imply that the product so described is solid walnut. Unqualified terms such as ‘walnut plywood” imply that all of the plies are walnut. (2) Describing as ‘‘walnut veneer” a panel having a face veneer not entirely of walnut. If a wood name is used to de- scribe a panel having more than one kind of wood in the face veneer then all of the woods in the face veneers should be named or otherwise identified (e.g., 1 See paragraphs (b) and (c) of §243.1. § 243.3 “walnut and cherry veneers” or ‘‘wal- nut and other hardwood veneers’’); (3) Using unqualified phrases such as “wood-pattern”’ or ‘‘woodgrain finish’’ to describe a panel having a wood sur- face which has been stamped, rolled, pressed, or otherwise processed in such manner as to change the natural wood grain design. Proper descriptions would include ‘simulated woodgrain finish’’, “imitation grain figure’ or “‘simulated walnut grain finish on birch face ve- neer’’; (4) Describing as ‘hardwood ply- wood” a panel made of hardwood ply- wood but having a viny] film surface simulating a wood finish. Proper de- scriptions would include ‘hardwood plywood with simulated wood grain on vinyl] overlay”’ or ‘‘simulated wood sur- face on plywood’. (c) Examples of failure to disclose facts concerning composition when the appearance of industry products could convey a misleading impression in- clude circumstances such as when a product, or part thereof, is: Wood but has the appearance of a different kind of wood; and Not wood but has an ap- pearance simulating wood. For in- stance, when necessary to prevent pos- sible deception an affirmative disclo- sure should be made of the facts con- cerning composition when an industry product, or part thereof: (1) Has an exposed surface of plastic, metal, vinyl, hardboard, particle-board or other material not possessing a nat- ural wood grain structure but which has an appearance simulating that of a wood grain. Depending on the composi- tion, proper descriptions would include “simulated walnut finish on plastic face’, “‘vinyl surface with simulated pecan finish’, ‘‘simulated birch finish on hardboard’? ‘“‘mahogany grained plastic’, or other nondeceptive phrases; ‘ (2) Has a wood surface finished by means of staining, decalcomania, printing, paper coating or other proc- ess so as to have the appearance of a different kind of wood. Depending on the composition, proper descriptions would include ‘“‘mahogany finished gum plywood’, “walnut stained plywood”, “walnut finish on pecan veneer face’’, or ‘cherry grain design on hardwood plywood”’; 50 16 CFR Ch. } (1-1-95 Edition) (3) Has an appearance which could mislead potential purchasers in any material respect. (d) Examples of wood names to de- scribe color, grain design, etc.: (1) When a wood name is used in ad- vertising or labeling to describe the grain and/or color of a stain finish or other type of simulated finish which has been applied to a surface composed of something other than solid wood of the type named, it should be made clear that the wood name used is mere- ly descriptive of the grain design and/ or color or other simulated finish. (2) Under this section, unqualified phrases such as “walnut’’, ‘‘walnut fin- ish”, “in walnut”, ‘‘fruitwood’’, “oak’’, “mahogany finish’, and other terms of similar import or meaning, will not be adequate. But statements such as “walnut stain’’, ‘‘maple stain finish’’, “mahogany finish on gum’’, “photo- graphically reproduced pecan grain’’, “printed pecan design’’, ‘‘fruitwood fin- ish on selected hardwood veneer’’, “cherry grain finish on vinyl overlay” and “walnut finish on other hard- woods” (or ‘“‘softwoods’, as the case may be) will satisfy this provision if such statements are factually correct and appear in contexts which are oth- erwise nondeceptive. 2 [Guide 2] §243.3 Deceptive use of wood names. Industry members should not use any direct ‘or indirect representation con- cerning the identity of the wood in in- dustry products that is false or likely to mislead purchasers as to the actual wood composition. (a) Walnut. The unqualified term “walnut’’? should not be used to de- scribe wood other than genuine solid walnut (genus Juglans). The term “black walnut’? should be applied only to the species Juglans nigra. (b) Mahogany. (1) The unqualified term “mahogany” should not be used to describe wood other than genuine solid mahogany (genus Swietenia of the Meliaceae family). The woods of genus Swietenia may be described by the term ‘“‘mahogany” with or without a prefix designating the country or re- gion of its origin, such as ‘‘Honduras 2 See paragraphs (b) and (c) of §243.1. Federal Trade Commission mahogany”. ‘Costa Rican mahogany’’. “Brazilian mahogany” or ‘Mexican mahogany”’. (2) The term ‘‘mahogany’’ may be used to describe solid wood of the genus Khaya of the Meliaceae family, but only when prefixed by the word “African” (e.g., ‘African mahogany’’). (3) In naming or designating the seven nonmahogany Philippine woods Tanguile, Red Lauan, White Lauan, Tiaong, Almon, Mayapis, and Bagtikan, the term ‘‘mahogany” may be used but only when prefixed by the word ‘Philippine’ (e.g., ‘‘Philippine mahogany"), due to the long standing usage of that term. Examples of im- proper use of the term “‘mahogany”’ in- clude reference to Red Lauan as “Lauan mahogany” or to White Lauan as “Blond Lauan mahogany’’. Such woods, however, may be described as “Red Lauan’’ or ‘‘Lauan’”’ or ‘‘White Lauan’’, respectively. The term ‘“‘Phil- ippine mahogany”’ will be accepted as a name or designation of the seven woods named above. Such term shall not be applied to any other wood, whether or not grown on the Philippine Islands. (4) The term ‘“‘mahogany”’, with or without qualifications, should not be used to describe any other wood except as provided above. This applies also to any of the woods belonging to the -Meliaceae family, other than genera Swietenia and Khaya. (c) Maple. The terms “hard maple’’, “rock maple’, ‘‘bird’s-eye maple’, “Northern maple’’ or other terms of similar nature should not be used to describe woods other than those known under the lumber trade names of Black Maple (Acer nigrum) and Sugar Maple (Acer saccharum). NOTE: Nothing in this section should be construed as prohibiting the nondeceptive use of wood names to describe the color, stain, simulated finish, or appearance of in- dustry products; Provided, That appropriate qualifications are made in accordance with provisions in §243.2(d). (Guide 3] $243.4 Imitations of materials other than wood. Industry members should not mis- represent the composition of any in- dustry product, or part thereof, or fail to disclose any material fact concern- 51 § 243.6 ing the composition of an industry product when the failure to do so has the capacity and tendency or effect of deceiving purchasers or prospective purchasers.® For example: (a) A hardboard panel having an imi- tation marble finish should not be de- scribed without qualification as ‘“‘mar- ble’’, ‘‘onyx’’, “‘travertine’’ or ‘“‘traver- tine marble finish’. Proper descrip- tions would include “‘simulated marble finish’, ‘‘imitation marble-textured’’, “marble pattern on plastic faced hard- board’’, ‘simulated travertine on hard- board’’, ‘‘marble pattern on vinylfaced hardboard” or other nondeceptive terms; : (b) A fiberboard panel having an imi- tation burlap finish should not be de- scribed without qualifications as ‘‘bur- lap’”’ or “‘burlap finish’’. Proper descrip- tions would include “imitation burlap weave finish’’, “‘simulated burlap de- sign on fiberboard”’, ‘‘simulated burlap finish on fiberboard’’, ‘“‘burlap pattern on embossed vinyl surface’ or other nondeceptive terms. (Guide 4] $243.6 Misleading illustrations. Industry members should not use any picture, illustration, diagram or other depiction, either alone or in conjunc- tion with words or phrases, which would have the capacity and tendency or effect of misleading or deceiving purchasers or prospective purchasers concerning any material fact relating to an industry product. For example, if an advertisement showed installed pan- els with the color and graining char- acteristic of walnut, but the paneling being offered was not genuine solid walnut, then the advertisement should contain a clear and conspicuous disclo- sure of the composition of the product being offered (e.g., ‘‘walnut veneer ply- wood", “‘engraved walnut grain design on selected hardwood plywood’, or .“simulated walnut finish on hard- board’’).8 [Guide 5] $243.6 Deceptive use of trade or cor- porate names, coined names, trade- marks, etc. . Industry members should not use any trade name, product name, corporate 3 See paragraphs (b) and (c) of §243.1. § 243.7 name, coined name, trademark or other trade designation, which has the capacity and tendency or effect of mis- leading or deceiving purchasers or pro- spective purchasers as to the char- acter, name, nature, composition, or origin of any industry product, or of any material used therein, or which is false or misleading in any other mate- rial respect. [Guide 6} §243.7 Passing off through imitation or simulation of trademarks, trade names, etc. Industry members should not pass off the products of one industry member as and for those of another through the imitation or simulation of trademarks, trade names, brands, labels or other- wise. [Guide 7] §243.8 Disclosure of “seconds”, “re- jected” or “defective” products, etc. Industry products which are not of first quality should be legibly marked or labeled in a clear and conspicuous manner as ‘‘second’’, ‘“‘rejected’’, ‘‘de- fective”, or ‘‘blemished’’, as the case may be, or by some other term which clearly and conspicuously makes known to purchasers, or potential pur- chasers viewing the products, the fact that they are not of first quality. Also, such products should not be advertised in any manner without a clear and con- spicuous disclosure that the products are not of first quality. Such disclo- sures should conform with provisions of paragraphs (b) and (c) of §243.1 of this part. [Guide 8] $243.9 Representations concerning washability, cleanability, etc. Industry members should not di- rectly or indirectly misrepresent the manner in which the exposed surfaces of prefinished industry products may be washed, cleaned, or otherwise main- tained, or fail to clearly and conspicu- ously disclose the manner in which ex- posed surfaces may be washed, cleaned, or otherwise maintained without ad- verse effects whenever representations are made concerning such matters. (Guide 9] 52 16 CFR Ch. | (1-1-95 Edition) $243.10 Size markings and designa- tions. Industry members should not: (a) Mark or otherwise represent, di- rectly or by implication, an industry product as being of a certain size un- less it has the dimensions represented; or (b) Fail to disclose in advertising and on industry products the true size thereof when the failure to make such disclosure has the capacity and tend- ency or effect of deceiving purchasers or prospective purchasers as to the size of such products. For example, consum- ers generally assume that decorative wall panels are 4’ x 8’ x %” when adver- tised without disclosure of dimensions. Therefore, if the dimensions of adver- tised panels are less than 4’ x 8 x %4”, an affirmative disclosure of the correct size should be made.® (Guide 10] §243.11 Removal, obliteration, or al- teration of marks or labels. Industry members should not: (a) Remove, obliterate, deface, . Change, alter, conceal, or make illegi- ble any information this part provides be disclosed on industry products, without replacing the same before sale, resale or distribution for sale with a proper mark or label meeting the pro- visions of this part; or (b) Sell, resell, or distribute any in- dustry product without its being marked or labeled and described in ac- cordance with the provisions of this part. (Guide 11] §243.12 Misrepresenting products as conforming to standard or speci- fication. Members of the industry should not misrepresent in advertising, labeling, or otherwise, that any product con- forms to any applicable standard or specification. [Guide 12] 4 Officially established Commercial Stand- ards and Product Standards concerning the various industry products are recognized as giving proper guidance for determining di- mensions of industry products (e.g., CS157- 56; CS176-58; CS35-61; CS251-63; CS236-66; and PS1-66; and amendments or revisions there- of). 5 See paragraphs (b) and (c) of § 243.1. Federal Trade Commission $243.13 Deception as to origin. (a) Industry members should not make any direct or indirect representa- tion which is false or likely to mislead prospective purchasers concerning the origin of either domestic or foreign in- dustry products, or any substantial parts thereof. (b) Industry members should clearly and conspicuously disclose that indus- try products, or any substantial parts thereof, were produced or manufac- tured in an identified foreign country when the failure to make such disclo- sure has the capacity and tendency or effect of deceiving prospective pur- chasers. Such disclosures should be in the form of a legible mark, stamp or label on the product, and any samples thereof, and should be of such size, con- spicuousness and permanency as to re- main noticeable and legible upon cas- ual inspection until consumer pur- chase. (Guide 13] $248.14 Other in this Title 16 ap- plicable to this industry. The Commission has adopted Guides Against Deceptive Pricing, Part 233, Guides Against Deceptive Advertising of Guarantees, Part 239, and Guides Against Bait Advertising, Part 238, all of which have general application and furnish additional guidance for mem- bers of the Decorative Wall Paneling Industry. Members of this industry should comply with those parts. PART 244~—~(RESERVED) PART 245—GUIDES FOR THE WATCH INDUSTRY Sec, 245.1 Definitions. 245.2 Misrepresentation in general. 245.3 Misrepresentation of metallic com- position of watchcases and certain watch bands. 245.4 Misrepresentation as to durability or suitability. 245.5 Misrepresentation of protective fea- tures. 245.6 Deception as to jewels. 245.7 Misrepresentation of accessories. 245.8 Deceptive selling of used, rebuilt, or secondhand products. 245.9 Deceptive imitation, obliteration, or concealment of trade names, trademarks, and marks. 53 § 245.1 245.10 Disclosure of foreign origin of watch movements, movement parts, and related parts. 245.11 Deceptive pricing. 245.12 Commercial bribery. 245.138 Coercing purchase of one product asa prerequisite to the purchase of other products. 245.14 Misrepresentation of the character and size of business, extent of testing, etc. 245.15 Guarantees, warranties, etc. 245.16 Use of the word ‘‘free’’. APPENDIX TO PART 245 AUTHORITY: Secs. 5, 6, 38 Stat. 719, as amended, 721; 15 U.S.C. 45, 46. SOURCE: 33 FR 10332, July 19, 1968, unless otherwise noted. $245.1 Definitions. For the purpose of this part the fol- lowing definitions shall apply: (a) The term watch means a time- piece or time-keeping device for meas- uring or indicating time which is de- signed to be worn on or about the per- son. (b) The term watchcase or case means any metal case, covering, or housing of any quality or description for a watch as defined above and shall include the back, center, lugs, bezel, pendant, crown, bow, cap, and other parts there- of, including a watch band which has been permanently affixed thereto; and unless otherwise stated, either term as used in this part applies to the case whether marketed separately or to- gether with the movement or works. (c) The term accessories means prod- ucts, other than watch bands, which are affixed to and sold in combination with watchcases or watches, such as, for example, bracelets, pins, pendants, brooches, or ornaments. (NOTE: Metal- lic watch bands of the detachable type are subject to the provisions of the Trade Practice Rules for the Metallic Watch Band Industry, promulgated June 30, 1962, and amended June 16, 1964.) (d) The term mark means any letter, figure, numeral, symbol, sign, word, or term, or any combination thereof, which has been stamped, embossed, in- scribed, or otherwise placed, on any in- dustry product for the purpose of dis- closing its metallic composition or any other material information.