Fi'f'st Supple?nental Letter of Requ€st May 20, 1975

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Fi'f'st Supple?nental Letter of Requ€st
May 20, 1975
Dear Mr. Krug:

Regarding my letter to the Federal Trade Commission, requesting a ruling on Aerial Cigarette Advertising, I would like to make just one more small request.

Our advertising season is extremely limited. First by the number of months that we fly, which is usually June, July, and August, and second by the weather. The number of days that we can t fly due to weather is probably about 35%. So you can see that our season is very short. We stand a chance of getting a good account from an Advertising Agency that handles a cigarette, however, it is all contingent on getting a favorable ruling from the FTC. It is also contingent upon getting the ruling in time for us to perform the services. Therefore, I would say that the ruling from the FTC is quite timely. With that in mind, I respectfully request that the FTC address itself to our earlier proposal, so that the account will not be lost, as soon as

possible.
Very truly yours
Isl Garrett F. Friedman
President

Letter of Request

April 18, 1975 Gentlemen:

My company Electronic Aero Ads, is engaged in Aerial Advertising over Metropolitan New York. What it is that we have is a lighted Electronic Sign, and we fly it over the City at night for the purpose of advertising. Actually, we are just another form of Outdoor Advertismg. My reason for writing is that we have just met with an Advertising Agency that handles a Cigarette company. They expressed interest in our medium, however, before they can proceed, they said that they would require some form of clearance from the F. I do understand that along with all cigarette advertising, the advertiser

88 F.

must run a Mandatory Warning message with the Ad. I would like to suggest that we display the Cigarette Mandatory in the same way that we display the Mandatory for the Alcoholic Beverage. What we have clone there is to display the Mandatory at the beginning of the flight then, every fifteen minutes during the flight, and then again at the end of the flight.

What it is that I am asking for, is a letter from the F. C. stating that there is no objection from you to have cigarette advertisements appear on our Billboard. We are not asking for an endorsement of our advertising service, but only a statement that you express no objection in having cigarettes advertised on our sign. I am enclosing a picture of what our sign looks like so you may better visualize what it is that \ve have.* Thank you for your consideration. A reply at your earliest convenience would be greatly appreciated.

Sincerely,
Isl Garrett S. Friedman
President