Consumer Law Library

Advisory opinion letter: certain proposed advertisements will comply with the Commission’s modified order to…

Topics: AdvertisingPromotional allowances

84 F.T.C. 1715 · Dec. 10, 1974 ·

source volume section (84 F.T.C. 1715)

Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.

Opinion . 84 F.T.C.
Opinion Letter
December 10, 1974
Gentlemen:

The Commission has considered your request for an advisory opinion and the advertising exhibits submitted therewith. You inquire as to whether certain proposed advertisements will comply with the Commission’s modified order to cease and desist issued on June 24, 1971.

You are advised that the proposed method of making the disclosure on Exhibit 1 will not comply with the order to cease and desist which requires that in descriptive brochures and promotional material the disclosure must be made on every page which contains mention of your courses of study in law.

Exhibits 2 and 3 are approved.

Exhibits 4 is not approved for the reasons that: 1. The order requires that the disclosure be made on the cover of the brochure.

2. The disclosure is improperly comingled with other textual material. 3. Number 2 above applies equally to the disclosure appearing on

page 22.
4. The disclosure should be made on page 27.
By direction of the Commission.
Letter of Request
July 19, 1974