Proposal by some members of Independent Bakers Association to include a free object with each loaf of bread
83 F.T.C. 1856 · Apr. 24, 1974 ·
source volume section (83 F.T.C. 1856)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
Proposal by some members of Independent Bakers Association to include a free object with each loaf of bread. (File No. 743
7008)
Opinion Letter
April 24, 1974
Harold Greenwald, Esquire
Richard Kelly, Esquire
Independent Bakers Association
521 Fifth Avenue
New York, New York 10017
Gentlemen:
This letter is in response to your letter of February 12, 1974, requesting an advisory opinion from the Commission. It is the Commission’s understanding that some members of the Independent Bakers Association propose to include a free sticker or other object with each loaf of bread. The word “free” and a description of the enclosed sticker would be printed conspicuously on the bread wrapper. The price of a loaf of bread with the sticker would be the same as previously offered without the sticker. Under these circumstances, the Commission would not initiate proceedings against members of the Independent Bakers Association who make the proposed offer. For your further guidance, we are enclosing a copy of the Commission’s Guide Concerning Use of the Word “Free” and
Similar Representations.
By direction of the Commission.
Letter of Request
February 12, 1974