Promotional Assistance Plan for Providing Manufacturers and Suppliers of Products Normally Seld in Grecery…
79 F.T.C. 1040 · Mar. 8, 1971 · File No. 7137027
source volume section (79 F.T.C. 1040)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
Promotional Assistance Plan for Providing Manufacturers and Suppliers of Products Normally Seld in Grecery Stores With In-Store Moving Advertisements of Their Products. (File No.
713 7027)
Ovinion Letter
SEPTreMBER 8, 1971
Dear Mr. Kinrner:
This is in response to your request of March 8, 1971, as modified by your letter dated June 21, 1971, for an advisory opinion regarding a promotional assistance plan coming within the purview of Sections 2 (d) and (e) of the Robinson-Patman amendment to the Clayton Act. Your request was submitted in behalf of MARPOS Network, Inc., concerning its promotional assistance plan for providing manufacturers and suppliers of products normally sold in grocery stores with in-store, moving advertisements of their products.
It is the Commission's understanding, essentially, that the basic plan ealls for MARPOS to install mechanized display units in retail outlets, which mechanisms could handle thirty (30) placards bearing sixty (60) advertisements. These would be suspended from a track across the ceiling of the outlet. The placards would travel from one side of the outlet to the other. Stores unable to use the basic plan would be offered mechanisms handling fewer signs, stationary signs hung from cables or other in-store promotional aids such as shelf signs, flvers, handbills and the like. Most of the advertising would promote products sold in the store; however, some products not sold in the store might be advertised and public service messages also might be included. Retailers would not be obligated to accept advertisement for products which they did not. stock.