Household Products May Be Redeemed When Affixed to Designated Portions of a Book Which the Company Proposes…
79 F.T.C. 1030 · date not parsed · File No. 7137030
source volume section (79 F.T.C. 1030)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
Household Products May Be Redeemed When Affixed to Designated Portions of a Book Which the Company Proposes To Sell to Competing Retailers. (File No. 713 7030)*
Opinion Letter
Jury 1, 1971
Dear Mr. Suepanp:
This is in response to your letter of January 11, 197 1, requesting an advisory opinion concerning the legality of a proposed promotional assistance plan whereby labels from grocery and household products may be redeemed when affixed to designated portions of a book which you propose to sell to competing retailers. As the Commission understands the facts, retailers will be offered an opportunity to provide their customers with personalized label redemption books for rederaption by the issuing store. Each redeemable page of the book will contain label depictions of several products of a given manufacturer. Retailers need not stock any or all items on any particular page to acquire compensation for redemption. Each retailer may excise, prior to publication, any particular redeemable page. No partial pagé redemption will be allowed. Participating retailers will receive label redemption books based on the number of operable cash registers.
The Commission has given your proposal careful consideration and *Book cover page not published.