Advisory opinion letter to Mr. THater
Opening text: WITH REQUESTS THEREFOR: 1669 the purpose of displaying advertising inserts. Rates have not been established by Market Makers, but the rate will be uniform. Rates will be computed on a per store basis. 4, A national sales and advertising
78 F.T.C. 1669 · Apr. 14, 1971 · File No. 7137009
source volume section (78 F.T.C. 1669)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
ADVISORY OPINIONS WITH REQUESTS THEREFOR: 1669 the purpose of displaying advertising inserts. Rates have not been established by Market Makers, but the rate will be uniform. Rates will be computed on a per store basis.
4, A national sales and advertising program will be implemented by Market Makers. Space will be sold on a regional basis as well as a national basis. Space on these carts will be sold on a first come-first serve basis.
Please forward your opinion on this matter at your earliest convenience. Very truly yours, (S) Harry A. Cuarman, Jr.
Implementation of a Mail Order Business Involving Advertising and Sale of Dietary Information and Calamine Lotion as a
Remedy for Acne. (File No. 713 7009)
Opinion Letter
Aprin 14, 1971
Dear Mr. THater:
This is in further reference to your request for advice as to the propriety of implementing a mail-order business for advertising and sale of dietary information and calamine lotion, as a remedy for acne. A fourteen-day money-back guarantee is offered in connection with this plan.
You are advised that the Commission has given the submitted advertising:careful consideration, and that it is impractical at this time for the Commission to make an informed decision as to whether or not the advertising which you propose constitutes a violation of any of the
statutes which the Commission enforces.
By direction of the Commission.
Letter of Request
Jury 11, 1970