Advisory opinion letter to Mr. McMann: grocery or non-grocery in nature, selling competitive products will be…

Dear Mr. McMann:

Thank you for your letter of November 30, 1970 with reference to Projected Advertising Network, Inc. In response to the inquiries made on page two of your letter please be advised as follows: 1. We believe, as set forth in our request for an advisory opinion under the heading “mechanics” that the projector-screen is functionally usable by all retailers regardless of size. However, in those instances where it is determined that there are retailers, who for practical business reasons, are unable to participate in the proposed program, a proportionately equal alternative promotional program will be made available by furnishing those retailers with photographic prints or color slides of the transpar encies provided to us by the advertisers. 2. All retail store outlets, whether grocery or non-grocery in nature, selling competitive products will be offered the same program. I believe the foregoing answers the inquiries set forth in your letter and I trust that an advisory opinion may now be rendered. I would appreciate hearing from you so that I may advise my client when he might look forward to receiving the opinion. Thanking you and wishing you the best for the holiday season. I am Sincerely, (S) Aperr D. Casz.