Advisory opinion letter to Mr. Sar

newspaper advertisements probably would not be in violation of any of the laws which it administers. The Commission is also of the view that it is permissible to use the word “imported” in newspaper advertisements promoting the sale of imported merchandise. If, however, the articles of wearing apparel are imported furs or are fur products containing imported furs, Sec. 5(a) (6) of the Fur Products Labeling Act requires that the name of the country of origin of the imported

fur must be disclosed in advertising.
By directon of the Commission.
Letter of Request
Drcemper 4, 1970
Dear Mr. Sar:

Mr. Aliza of the Los Angeles Federal Trade Commission Office suggested that we write you for an opinion on the use of the word ‘import’ i in newspaper advertising.

Our specific problem: Is it mandatory to use the term “mported’ if the article is an import or may it be omitted ? Or if, on the other hand, we want to stress the fact that an article is imported, may we speak of ‘imported coats’ or must the source be defined, as ‘coats imported from Spain’? And in the event that the leather for the coats came from Spain, but the coats were manufactured in Italy or the U.S. what would the proper reference be? We would appreciate, too, any literature you could let us have on the subject. We are aware that there is a completely different set of rules for fur products which we are not concerned with at this time.

Thank you for your assistance.
Yours sincerely,
Mrs. Bea Forman,
Advertising Depariment, Robinson’s,