Disclosure of Foreign Origin in Newspaper Advertisements
78 F.T.C. 1627 · Dec. 4, 1970 · File No. 7137020
source volume section (78 F.T.C. 1627)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
Disclosure of Foreign Origin in Newspaper Advertisements. (File
No. 713 7020)
Opinion Letter
Fesrvuary 26, 1971
Dear Mrs. Forman:
This is in reply to your letter of December 4, 1970, requesting advice concerning the legality of (1) failing to disclose the name of the country of foreign origin of imported merchandise in newspaper advertising, or (2) disclosing in newspaper advertisements that an item is “imported” without disclosing the name of the country of foreign origin.
As the Commission understands the facts, each imported item is labeled. so as to disclose the country of foreign origin, and the newspaper advertisements promoting the sale of the imported items do not solicit for mail-order or catalog purchases. The Commission is of the view, based on the information furnished, that failure to disclose the name of country of foreign origin in the