WILS1 Tigumoio tastes vee sue JOLLY ORANGH GIANT Dear NESBITT’S: FREE! Please send me my free “JOLLY ORANGE…
Opening text: ADVISORY OPLNIONS WILS1 Tigumoio tastes vee sue JOLLY ORANGH GIANT Dear NESBITT’S: FREE! Please send me my free “JOLLY ORANGE GIANT” BALLOON. just for enjoying Here are my 4 cork liners (or facsimiles) from Nesbitt’s Soft Drinks and the
78 F.T.C. 1625 · Nov. 25, 1970 · File No. 7137019
source volume section (78 F.T.C. 1625)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
ADVISORY OPLNIONS WILS1 Tigumoio tastes vee sue
JOLLY ORANGH GIANT Dear NESBITT’S:
FREE! Please send me my free
“JOLLY ORANGE GIANT” BALLOON.
just for enjoying Here are my 4 cork liners (or facsimiles) from Nesbitt’s Soft Drinks and the real, orange 10¢ for postage.
flavor of NESBITT’S He will remind me when I have a
giant thirst to think of Nesbitt’s first.
36” Tall! Playful! Bouncy! Stands
NAMB
up on own feet! ADDRESS
CITY STATH. ZIP.
YOURS FREB!
PASTH CORK LINERS HERE:
See reverse side for details. (found under bottle caps)
( ) ( )
( ) ( )
Complete and mail this coupon to:
NESBITT’S
JOLLY ORANGE GIANT
P.O. Box 23505
Los Angeles, California 90023
Offer expires Dec, 31, 1971.
(Void where prohibited).
Bottler Code: ( )
Legality of a Proposed Reciprocal Advertising Plan. (File No.
713 7019)
Opinion Letter
Frprvary 17, 1971
Dear Mr. BRAUNSTEIN: ~ oe
This reply is in response to your letter ‘of November 25, 1970, requesting an advisory opinion concerning the legality of a proposed reciprocal advertising plan.
As the Commission understands the facts, supermarkets will use space on their private-label packaging and shopping bags for advertising of local television and radio stations. A credit will be allowed the supermarket based on the number and type of packages
carrying the message. In turn, a time credit. will be built up by the supermarket with the broadcasters involved. This credit will be used by the supermarket to advertise the store and ‘its privately labeled merchandise. The promoter of this plan will receive compensation from the supermarket, and no manufacturer or supplier of any product sold by the supermarket will be involved in any way with this promotion.
The Commission has given this matter careful ‘consideration, and is of the view, based on the information furnished, that an advisory opinion would be inappropriate under Section 1.1 (c) of the Commission’s rules, because the proposed course of -action or its effects are ‘such that an informed decision thereon cannot be made or could be made only after extensive investigation and collateral inquiry. This action implies neither approval nor disapproval of the course
of action here involved.
By direction of the Commission.
Letter of Request
Novemper 25, 1970