Advisory opinion letter to Mr. McMann
Opening text: WITH REQUESTS THEREFOR 1611 Second Supplemental Letter of Request Decemeper 11, 1970
78 F.T.C. 1611 · Dec. 11, 1970 ·
source volume section (78 F.T.C. 1611)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
ADVISORY OPINIONS WITH REQUESTS THEREFOR 1611
Second Supplemental Letter of Request
Decemeper 11, 1970
Dear Mr. McMann:
In connection with our conversation of today, I have been asked by our client to confirm the following to you: 1. In connection with our statement that the size of the signs would be approximately 22’’x24’’, we will modify the size of the sign (within reason) so that a retailer ‘who wishes a smaller sign will be accommodated. For example, if the competing retailer has space sufficient on] Hy to fit a sign 11’’x12’’, Post Ads will provide such a sign. . The compensation for the rental of the space utilized and reimbursement for the services rendered will be paid per store and will be the same for each participating store, » with appropriate adjustments as indicated.
3. In addition, if a participating store wishes to have only four ads inserted in the fixture, PostAds will comply with their request and proportionately reduce the payment therefore, so that, for example, if PostAds were to pay six dollars per fixture and the fixture contained four ads and the participating customer wished only two ads, he would be paid the equivalent of three dollars.
As I indicated to Mr. Martin in our telephone conversation, PostAds will be unable to continue in business unless its application for an advisory opinion is processed in the immediate future. We filed the original request on June 26, 1970. We, therefore, respectfully request
prompt attention to this matter,
Very truly yours,
(S) Rosrrt S. Bernsrern.
Second Supplemental Letter of Request