Use of the Word “Diamonflare” in Marketing a Produet Which is Not a Natural Diamond
Opening text: WITH REQUESTS THEREFOR Use of the Word “Diamonflare” in Marketing a Produet Which is Not a Natural Diamond
78 F.T.C. 1601 · Jan. 8, 1971 · File No. 7137014
source volume section (78 F.T.C. 1601)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
ADVISORY OPINIONS WITH REQUESTS THEREFOR Use of the Word “Diamonflare” in Marketing a Produet Which is
Not a Natural Diamond. (File No. 713 7014)
Opinion Letter
January 8, 1971
Dear Mr. Dickens:
This is with further reference to your request for an advisory opinion regarding proposed use of the word “Diamonflare” in marketing a product which is not a natural diamond. The Commission is of the opinion that use of the word “Diamonflare” in advertising or marketing a product which is not a natural diamond would be violative of Section 5 of the Federal Trade Commission Act, without a clear and equally conspicuous disclosure immediately preceding the word “Diamonflare” that the product is not a
natural diamond.
By direction of the Commission.
Supplemental Letter Relative to Request
Novemser 17, 1970