Advisory opinion letter
Opening text: Director of Marketing and Sales Disclosure of former title of monthly trade journal on issues carrying the new title. (File Noe. 713 7007)
77 F.T.C. 1770 · Nov. 23, 1970 ·
source volume section (77 F.T.C. 1770)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
Director of Marketing and Sales Disclosure of former title of monthly trade journal on issues
carrying the new title. (File Noe. 713 7007)
Opinion Letier
November 23, 1970
Dear Br. Gray:
' This is in reply to your letter of September 23, 1970, requesting advice as to whether it will be necessary to disclose the former title of your magazine, Tourist Court Journal, on issues carrying the new title Motel/Motor Inn Journal.
As the Commission understands the facts, the change in title will be initiated as of the November 1970, issue. The Commission has given your request careful consideration, and based on the information furnished, is of the view that failure to disclose the cld title on issues containing the new title probably would not violate any of the laws administered by the Commission. This opinion in no way implies either approval or disapproval as to the propriety of your use of the title Motel/Motor Inn Journal. By direction of the Commission.