Use of order cards in packages of merchandise or in direct mailng material
76 F.T.C. 1113 · Oct. 9, 1969 · Digest No. 380
source volume section (76 F.T.C. 1113)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
No. 380. Use of order cards in packages of merchandise or in direct mailng material. The Commission issued an advisory opinion with respect to the insertion of order cards in packages of merchandise or in direct mailings of advertising material.
The applicant, a distributor of various offce supplies and general merchandise proposed to enclose an order card in the packages prepared for shipment of merchandise to customers , suggesting that they place these cards in the Key-Operator s manual. Also occasionally the cards would be inc1uded with some direct-mail literature sent to prospective customers. The Commission expressed the view that it would not initiate action against the applicant were the proposed course of action implemented in the manner described. (File No. 703 7029 Released October 9, 1969)