Use of ihe ierm "hand carved" to describe furniture
76 F.T.C. 1096 · July 10, 1969 · Digest No. 353
source volume section (76 F.T.C. 1096)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
No. 353. Use of ihe ierm "hand carved" to describe furniture. The Commission issued an advisory opinion with respect to the use of the term "hand carved" to describe certain furniture. The manufacturing procedure for the furniture calls for a prototype to be completely constructed and carved by hand. Then the prototype becomes a pattern for an intricate machine which rough cuts" the carvings on subsequent pieces for assembly production. Each piece so manufactured then has intricate hand detailng, carving and finishing to the extent that each piece is , in fact, different in artistic detail from the one which follows it. Each piece is numbered and signed by the craftsman who completes it. The Commission expressed the view that using the term "hand carved" to describe furniture manufactured in the manner described would probably violate the Federal Trade Commission Act, Section 5. (FileNo. 693 7131 Released July 10 1969)