Sales promotion plan-opportunity to buy at a savings
74 F.T.C. 1657 · Aug. 17, 1968 · Digest No. 272
source volume section (74 F.T.C. 1657)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
No. 272. Sales promotion plan-opportunity to buy at a savings. The Commission approved a proposed sales promotion plan described as follows: The requesting party proposes to offer major oil companies its services in the promotion of the retail sale of gasoline. Partici- 1658 FEDERAL TRADE COM2IISSION DECISIONS
pating gasoline stations wi1 be provided with 3 x 4 cards picturing some product, most probably a nationally advertised appliance. These cards wi1 be distributed gratis to those who wish to have them. No purchase of any kind will be required. The appliance pictured on the card wi1 be offered for sale at a price substantially less than the price at which it is ordinarily available through customary retail outlets. The holder of the card may obtain the appliance by sending the card with remittance to a designated Post Offce box. His purchase will be mailed to him. A purchase may be made without a card if remittance is accompanied either by a fascimile of the appliance or a word description thereof.
The plan was approved on the assumption that the offered savings would in fact be available as prescribed in the Commission Guides Against Deceptive Pricing. (File No. 683 7134 , released Aug. 17, 1968.