Magazine sponsored contest to win a house
74 F.T.C. 1654 · July 17, 1968 · Digest No. 266
source volume section (74 F.T.C. 1654)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
No. 266. Magazine sponsored contest to win a house. The Commission rendered an advisory opinion advising a magazine publishcr that there would be no objection to a proposal to give purchasers or readcrs thc opportunity to participate in a contest to win a house if implemented in the manner outlined below.
The plan as presented was to give the reader, whether a pur- ,
ADVISORY OPINION DIGESTS 1655
chaser or not, the opportunity to participate in a competitive contest to win a house. The contestant was to send in a numbered coupon clipped from the magazine with a written answer of fifty words or less to a question as, for example Why do I believe in democracy?" The answer was to be judged by an independent panel, with the best essay being declared the winner. The contest was to take place every three months, at a prefixed date, in a public community event. The purpose of the number was to identify the contestant, with the judges knowing only the numbers of the participants and not their names. (File No. 683 7094 , released July 17 1968.