Advisory opinion letter
Opening text: 'alds. Responding to a request. for an advisor::,- opinioll ~ the Commission took the posi
73 F.T.C. 1343 · June 25, 1968 · File No. 6887126
source volume section (73 F.T.C. 1343)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
(File No. 688 7126 ~ releasec1.Jllne 2ti 1068. G. 260. Synthetic ernel'alds.
Responding to a request. for an advisor::,- opinioll ~ the Commission took the position that it would be improper to use the tern! ';X Grown Emeralcls :~ ,IS clescTiptive of synthetic. stones. In expressing the op1nion thnt the proposed phl'ilS(\ \youldllot constitute a propel' disclosure of the nntnl'C' of the product and the fact that it is not. a natural stone; the Commission said: 1'11e conclu8ion is 11::1sed upon the belief tlw t most consun1ers \Youlc1 probably ascribe to the word " g'1'o\\'n " its more collnnonl:- accepted meaning, nalllel~-, one of natural gro\\'tlJ, and Oms conclude, contrary to fact tl1at the product is a eulhued stone, tinder the:'-:e circumstances, therefore , tlj(~ Cull1lnission is of the opinion that 118(" of the 1H'011OS('(1 term ,yould Hot he ill compliance \yitlJ See, ;) or tIle FTC ..:-\('1- l)ec'n11~:e the 8tolle~~ ,He :~:\nthetic, not C'l11tlll'ed, (File No. GS:J, 7128 ; l'e leased .Tune 25 , 1968.