Origin of toilet preparations The Commission rendered an advisory opinion in regard to the legality of using…
72 F.T.C. 1058 · Dec. 29, 1967 · Digest No. 156
source volume section (72 F.T.C. 1058)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
No. 156. Origin of toilet preparations The Commission rendered an advisory opinion in regard to the legality of using foreign words indicating French origin in the brand name of a toilet preparation, where the product is blended in the United States with domestic alcohol and French oils. Specifically involved in the opinion was the propriety of using foreign words in the brand name of the product immediately followed by the following qualification- BLENDED WITH FRENCH OILS IN USA.
In its opinion, the Commission said that the question posed is governed by Rule 3 (b) of trade practice rules for the Cosmetic and Toilet Preparations Industry. "This rule " the Commission said specifically forbids the use of any foreign word or depiction in the brand name of a toilet preparation which may tend to convey the erroneous impression that the product is made wholly in a foreign country, unless a conspicuous disclosure is made close conjunction therewith of the fact that such product was blended in the United States.
Concluding its opinion, the Commission said: . . , the proposed disclosure, "BLEXDED WITH FRENCH OILS IN USA " would meet the requirements of Rule 3(b) as an adequate qualification of a French brand name to describe a product blended in the United States with domestic alcohol and French oils. It is not necessary to disclose the presence of French oils, but this diclosure is permissible so long as the statement is factually true. (File No. 683 7061 , released Dec. 29, 1967.