"Solid" and "karat" used together in describing articles composed of gold The Commission recently advised an…
71 F.T.C. 1737 · June 13, 1967 · Digest No. 129
source volume section (71 F.T.C. 1737)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
No. 129. "Solid" and "karat" used together in describing articles composed of gold The Commission recently advised an association that the word solid" could be used in conjunction with the karat indication of gold of 10 or more karats in fineness. For example. it would be proper to use the expression "14 karat solid gold" or "solid 14 karat gold" to describe an article which was both in fact solid and in fact made of gold 14 karat in fineness. The use of such descriptions, or appropriate abbreviations therefor, provided both factors in the description were given adequate prominence , would be unobjectionable. (File No. 673 7084, released June 13, 1967.