Description of raised printing as embossing' The Commission was recently requested to render an advisory…
71 F.T.C. 1733 · May 26, 1967 · Digest No. 127
source volume section (71 F.T.C. 1733)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
No. 127. Description of raised printing as embossing' The Commission was recently requested to render an advisory opinion concerning the use of the terms "embossing" and "embossed" to describe raised printing or printing by the verkotype process.
The process used would consist of printing the copy with a printing or lithographic press, placing it on a conveyor to send it through a verkotype machine that sprinkles powdered rosin on the wet ink and carries the copy under gas heaters which would fuse the rosin and ink, thereby creating a raised surface. The Commission advised that since embossing is generaUy understood to involve the distension of paper with the use of a die the description of raised printing, including products of the verkotype printing process, as embossing would be inappropriate. (File Ko. 673 7010, released May 26, 1967.